DU SOL Question Paper 2018 B.Com (Hons.) Business Communication

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592

B.Com. (Hons')/l G

PaPer Code : A-109

Paper Vll(a!-BUSIN ESS COMMUN
lCAf ION

lv'laximum Marks : 50
Time '.2 Hours

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Write short notes of 50-60 words each
5x3=15
lbllowing :

(l) Cultural barriers in Communication
PJ.O.

(2) ss2

Q) Encoding and Decoding

(3) GrouP Discussion

(4) Butfer Statement in Bad News Letters

(5) Minutes of meeting

(6) Videoconferencing

(7) Advantages of an E-mail'

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Answer the lbllowing in about
200-250 words each : 2x6:12
communication ?
(r) What are the chief barriers to elfective

List ancl cxPlain briefl1 '

(h'

Discuss the n.rerits and clemerits
of tbrrrral channels of

conttnttn icatiott'

process"' Explain in this
(b) "Communication is a t$'o-way

context the role of feedback
in communication'

(h'

Prepare a short enquiry report
on a fire that broke out

and suggest
due to short circuit in the office
incidents do not recur'
recommendations so tlrat such

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(A) You bought a fax machine two weeks back. The machine

has started malfunctioning. Write a complaint letter seeking

adiustment to the nranufacturer of the rnachine'

Or

Write a circular to the ernploy'ees of your office explaining

rhe need for cleanliness and tidy rvorking and suggesting

the steps they should take lbr this purpose.

(B) You are the head of a newly opened branch of your

company. Write a letter to -vour prospective cttstonters

introducing your company and product range.

(5 ) 592

Or

fbnrrat and order for
Arrange the follorving in the correct

inclusion in a bibliograPhY :

(a) An article ol' 'Japatlese arrd Anrerican Business
fionl the
Negotiations' by J't-' Graharrr taken
Studies'
Journal of lnternational Business
Volume 4. lssue tl' dates 12-3-200'7'

published
(b) 'Granmaticirl Man' by'Jererny Campbell

b1' Simon and Schuster in London
in 1999'

The British Airways advertisetlent that
appeared
(c)
of 20th Nov''
on page l5 in the Financial Express

2006.

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P.T.O.

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(6') An article of "lapanese and Anlerican Business
from the
Negotiations' by J'L' Graham taken
Studies'
Journal of tnternational Business
Volume 4, lssue ll' dates 12-3-2007'

published
(€) 'Cramrnatical Man' b,v Jeremy Carrrpbell

by Sirnon and Schuster in London
in 1999'

(TI) The British Airways advertisement that appeared
of 20th Nov"
on page l5 in the Financial Express

2006.

and give it a suitable
Summarise the following passage
8+3=ll
title :
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disq :

woken up to the problem of
The government appears to have

acute agrarian distress' ln a flurry
of activity surrounding the

(7) 5<12

prinre urinister's visit to Vidarblra. the governnlent had declared

its intent to seek remedies fbr the crisis afl'ecting thc peasantry'

synrbolized by the spate of farmers' suicidc.s over the last f'erv

1,ears. This is indeed 'tvelcome. though
the response should

have come sootler. Repclrts and sttrdies frorrt various sources'

including goventnlcnt conrnrissions. on iarrners' suicides and their

proxitnate causes have analyzed tlre issue to the bonr"' What

rvas rlissing was concetted action on the part of the Centre'

T'he package being put together now recognizes that the immediate

problern is not one of access to credit or the level of the interest

rate but of a legacy of debt that cannot be borne' Low farnt

gate prices, rising input cost and inadequate increases in

procluctivity have combined to rrrake interest and debt repayment

contrnitrnents too onerous to bear. The explains the government's

decision to r.vrite-olf debt at least in the case of nlalginal and

srnall tanners, and, if the Finance Ministry agrees. to irrsure them

against crop failure so to prevent the legacy of debt from

becoming an unbearable btrrden tbr many more' These are

significant sreps lbrward. However the government should also

adopt policies that help against long term redress ofthe agrarian

crisis that underlies farmer's distress. The first of these is a fiscal

policy stance that precludes the adoption of measures that are

P.T.O.

592
(8)
with the governrnent focusecr
crucial to revitalize agricurture.
tar-
rather on raising lndia' abysnlal
on fiscal deficit reduction
these
ntuch needed expenditures'
GDP ratlo and expanding
as
ignored' Rather the emphasis'
measures are being virtually
the
for example' is on increasing
reflected in this year's budget
the
without recognizing why even
flow of credit to rural areas'
a debt
the tanning community into
current limited flow has taken

trap.
to
to use free imports as a means
The second is the decision
on inflation is clear' While
dampen inflation' The evidence
basis stood at
aggregate inflation on
an annual point to point
June l0' 2006' the rate
just 5.24 percent over the week ending
was
essential commodities
of inflation in the case of individual
fuel and
9 and l0 percent in the wheat'
much higher: Between
percent in the case of pulses'
sugar and as much as 35

is long term deterioration in
A factor underlying these trends
resulting
In most cases lower demand
agricultural performances'
anlong some sections of
the
fiom limited purchasing power
has
poor agricultural pertbrmance
population has ensured that

yet to result in a short fall
in supply related to demand'
(442 Words)

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