NCERT Book Class 12 Business Studies Chapter 3 Business Environment

BUSINESS ENVIRONMENT
How a Rickshaw Puller became an entrepreneur
3
CHAPTER
LEARNING
On what seemed like a regular day at work Dharamveer Kamboj,
a rickshaw puller, was riding through the streets of Delhi when OBJECTIVES
he met with a terrible accident. This was an event that would
change his life forever. Knowing that he wouldn’t be able to go
After studying this
back to his work, he made the decision of returning to his native chapter you will be
village in the Yamunanagar district of Haryana to begin life anew. able to:
Being a school dropout with no technical training of any kind
further restricted his scope in terms of employment. n Explain the
The desire to do something out of the ordinary kept stirring meaning
in his heart time and again. He was on the lookout for the right of business
inspiration and opportunity. Such an opportunity crossed his
path during one of his visits to the outskirts of Jaipur, Ajmer and environment;
Pushkar regions of Rajasthan, where he observed a number of n Discuss the
women self help groups at work. A common sight was women
in the process of making gooseberry laddoos. While this process importance
appeared to be rather simple, the grating of gooseberries of business
on slabs of stone manually with hands was an excruciatingly environment;
painful exercise. There were machines available that could
process the gooseberrys but none of them proved to be cost n Describe the
effective. The industry was so small in scale and the owners so various elements
modest in means that it was impossible for them to buy machines
and put them in use. Dharamveer Kamboj began to think of
of business
ways of making fruit and vegetable processing machines not only environment; and
affordable, but also free of accidental health hazards. Observing
that cutting, grating, juicing and pulverizing involved similar
n Examine the
techniques made him come up with the idea of a multipurpose economic
processing machine that could work equally well for all of these environment
tasks. There was however a big hurdle in the way of Dharamveer.
in India and
His limited education would prove his task to be an uphill battle.
He however was not deterred. He knew problems would come the impact of
his way, but to challenge and overcome them was his motto in Government
life. “Sangharsh hi sabse badi kaamyaabi hai. Agar badhna hai toh policies on
peeche mud kar nahin dekhna hai.”
business and
industry.