Kerala Plus Two Question Paper 2025 Journalism

KERALA BOARD

QUESTION
PAPER
2025
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Kerala Board of Public
Examinations

SY-447
Reg. No. : ......................................

Name : ...........................................

SECOND YEAR HIGHER SECONDARY EXAMINATION, MARCH 2025

Part – III Time : 2 Hours
JOURNALISM Cool-off time : 15 Minutes
Maximum : 60 Scores

General Instructions to Candidates : s

 There is a ‘Cool-off time’ of 15 minutes in addition to the writing time.
 Use the ‘Cool-off time’ to get familiar with questions and to plan your answers.
 Read questions carefully before answering.
 Read the instructions carefully.
 Calculations, figures and graphs should be shown in the answer sheet itself.
 Malayalam version of the questions is also provided.

 
    15  ‘  ’ .
 ‘  ’    
 .

      .
    .
  , , ,   
.

   .

SY-447 1 P.T.O.

Answer any 8 questions from 1 to 9. Each carries 1 score. (8  1 = 8)
1. The Arabic word Makhazin means ________.
(a) Store house (b) Farm house
(c) Palace (d) None of these

2. Which of the following is not part of Folio ?
(a) Logo (b) Date
(c) Month (d) Byline

3. Expand DRM.

4. First TV broadcast in India was on :
(a) 15 September, 1959 (b) 15 August, 1947
(c) 26 January, 1950 (d) 1 July, 1980

5. Expand UGC.

6. Take the odd one out.
(a) Google Chrome (b) Safari
(c) Adobe Indesign (d) Firefox

7. Which software is exclusively designed to search information on the web ?
(a) Web browser (b) Search engine
(c) Quark Express (d) Coreldraw

8. Which is commonly regarded as the first form of internet ?
(a) ARPANET (b) USENET
(c) NSFNET (d) IRC

9. National Public Relations Day is celebrated on
(a) April 21 (b) July 21
(c) August 21 (d) June 22
SY-447 2

1  9    8  .
1  . (8  1 = 8)
1.      ________.
(a)  (b)  
(c)  (d) 

2.    .
(a)  (b) 
(c)  (d) 

3. DRM .

4.    
(a) 15 September 1959 (b) 15 August 1947
(c) 26 January 1950 (d) 1 July 1980

5. UGC .

6.  .
(a)   (b) 
(c)   (d) 

7.      
 
 ?
(a)   (b)  
(c)   (d)  

8.     ?
(a)  (b) 
(c)     (d)   

9.     
(a)  21 (b)  21
(c)  21 (d)  22
SY-447 3 P.T.O.

Answer any 6 questions from 10 to 17. Each carries 2 scores. (6  2 = 12)
10. Give two examples for public service advertisements.

11. Define covert advertisement.

12. What is a storyboard ?

13. Name any two public service broadcasters.

14. Compare Uni-directional and Bi-directional microphones.

15. Explain Ham radio.

16. Find out the following :
(a) First printed Malayalam magazine
(b) First college magazine in Kerala

17. Name any two children’s magazine in Malayalam.

Answer any 4 questions from 18 to 22. Each carries 3 scores. (4  3 = 12)
18. Write a short note on Charlie Chaplin.

19. Differentiate between web browsers and search engines.

20. What is the purpose of a user manual ?

21. Explain surrogate advertisement.

22. Briefly explain the internal and external public of an organisation.

SY-447 4

10  17    6  .
2  . (6  2 = 12)
10.      .

11.   .

12.   ?

13.      .

14.    
 .

15.   .

16.   :
(a)    
(b)    

17.      
.

18  22    4   .
3  . (4  3 = 12)
18.     .

19.       .

20.    ?

21.   .

22.   ,   .

SY-447 5 P.T.O.

Answer any 4 questions from 23 to 27. Each carries 4 scores. (4  4 = 16)
23. Elucidate the AIDA formula of advertising.

24. Write any four qualities of a technical writer.

25. Match the following :

Vigathakumaran – Dada Saheb Phalke
Raja Harishchandra – J.C. Daniel
Pather Panchali – Adoor Gopalakrishnan
Elipathayam – Satyajit Ray

26. Write a short note on three point lighting.

27. Explain any four functions of layout.

Answer any 2 questions from 28 to 30. Each carries 6 scores. (2  6 = 12)
28. How does a newspaper differ from a magazine ? Elaborate your answer.

29. Explain any four functions of advertising.

30. Define corporate communication and elucidate its functions.
____________

SY-447 6

23  27    4  .
4  . (4  4 = 16)
23.  AIDA  .

24.      .

25.   :

 –   
  –   
  –  
 –  

26.    .

27.     .

28  30    2  .
6  . (2  6 = 12)
28.      .
.

29.     .

30.     ?   .
____________

SY-447 7 P.T.O.

SY-447 8