Kerala Plus Two Answer Key 2025 Business Studies

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ANSWER KEY
SECOND YEAR HIGHER SECONDARY EXAMINATION,MARCH 2025
PART III
SUBJECT BUSINESS STI.]DIES WITH FM
sY.448
80 SCORES 2 II?HOURS
Qn Sub. Answer Key / Value Point Score Total
No Qns soru

Answer any 8 questions from 1 to 10. Each carries I score. (gxl=g)
1 c. Informal organisation. 11
2 b Any Departmental heads
u2
C
Foremen, supervisors , superintendent, etc.. 1

u2
3" LPG = Liberalisation Privatisation Globalisation.
4. 1 1
b. Setring objectives.
1 1
5. (iv) (b) and (d).
1 1
6. b. Encoding.
1 1
7" a. Measurement of actual performance. t/2 1
b" Analysing deviations. y2
1
B. b" Current assets 1
1
9. a. Branding. I
1
1
10. c. Speciality product.

An$der any 5 questions f
11 Co-ordination.
1
Coordination refers to the process of integrating the activities of different units 2
of an organization to achieve the organizational goals. I
t2. overtime,Long working hours, doing unsuitable work, bad working 2
2
conditions.,etc......... (Any 2 points)
13. If Yes : Meaningfuljustification 1+1
2
If No. Explain the limitations of planning : planning may not work or
r - in
dynamicenvironment l+1
t4. Laissez faire or Free-rein leader In such a leader, he does not believe
- in the
use of power unless it is absolutely essential. The followers are given
degree of independence to formulate their own objectives and1,yiy,
a high z
to achieve 2
The group members work on their own tasks resolving issuls
$ur.
themselves.

15 sales promotion refers to short term incentives, which are designed 2
to 2
encouage the buyers to make immediate purchase of a producior service.
It
includes rebates, discounts, free gifu, contests, refunds, premium etc.
2
16. The person who buys any goods / services for a consideration. 2

Ys

1
Answer any 5 questions from 17 to 22. Each carries 3 score (5 x 3= 15)
3
t7. Scalar chain refers to the line of authority or the chain of superiors starting
from the highest and moving towards the lowest rank- I
The shortest way of communication in the scalar chain is called gang plank

A

B E I

C F
Gang Plank
D G

1+1+1 3

18. Authority, Responsibility, Accountability (Explain)'

19 Training Development

1 It is a process of increasing It is a proc ess of learning and growth 3
l+1+1
knowledge and skills. _

2 It is to enable the employee to do It is to enable the overall growth of
the job better. the employee i

3 tt is a job oriented Process It is a career oriented Process-
( Any 3 differences)
a) Badly expressed message 1+1+1
20.
b) Symbols with different meanings 3
c) Faulty uanslations
d) Unclarified assumPtions
e) Technical jargon
fjeoay language and gesture decoding' (Any 3 points ) lw
2t. I ttz
Profit maximization :The financial management should ensure maximum
3
return on investment to the shareholders'
must be to
wealth maximization : The ultimate objective of decision makers
increase the wealth of shareholders or investors'
1+1+1

3
22
L. District Forum
2. State Commission
3. National Commission (ExPlain)

"/5

f
.J

Answer any 4 questions from 23 to 27. Each carries 4 score (4 x 4= 16).
2
23. Meaningful answer of functional formanship.

FACTORY MANAGER

Planning in charge Production in charge 4

Instruction . Route Ilme ad Dirip Spftd Gmg Repair
Crd Clerk l(Chrk C6r clerk liruim Boss Boss Bos Inspector

2

Workman

24. Business environment means the political, social, economic, technological and 2
(i)
culrural forces outside a business firm with which the enriry deals.

(ii) (i) Identification of business opportunities and getting the first mover
aovantage
(ii) Identifying threats and early warning signals. 1+1 4
(iii) Tapping useful resources
(iv) Coping with rapid changes
(v) Assisting in formulation
(vi) Helps in improving performance (Any 2 points with explanation)

25. 1. Difficulty in setring standards 1+l+l+1
2. Little control on external factors
3. Resistance from employees 4
4. Costly affair (explanation)
2

26 The proportion of debt in the capital structure is called financial leverage or 2
4
capital gearing or trading on equity.
Companies often employ more of cheaper debt to enhance the Earning
Per Share (EPS). Or meaningful answer.

1+1+1+1
27 Product cost, urility and demand, Extent of competition Government and 4
,
legal regulations , Pricing objectives, Marketing methods used., etc..
(Any 4 poina with explanation)

28. Explain the importance of decentralisation. 5
5

%

L

5s
29 Explain functions of management '
(Planning, Organising, Staffing, directing and conuolling )
1

30 (1) Policy (e) General Statement 1
r
J
1
(2) Procedure (d) Routine stePs

(3) Rute ( a) Specific statements 1
1
(4) Programme (b) Detailed staternents

(5) Method (c) Prescribed waY

31 a) Amount of earnings
5
b) Stability of earnings 5
c) Stabitity of dividend
d) Growth oPPortunities
e) Cash flow Position
f) Shareholders' Preference
g) Taxation PolicY
h) Stock Market Reaction
i) Access to CaPital Market
j) Legal Constraints
t 1 CJn,ru.,ual Consuaints (Any 5 points
with explanation)

(2X8=16)

32 (i) Pretiminary screening I
B
(ii) Selection Test :
(iii) Interview
(iv) Checking References
(v) Selection decision
(vi) Medical Examination
(vii) Job offer
(Explain)
(viii) Conract of emPloYment

33. Tlpe of financial incentives
L. Pay and allowances
2. Producdvity linked wage incentives
3. Bonus.
4. Profit sharing.
5. Co-PartnershiP/stock oPtion'
6. Retirement Benefits'
7. Perquisites
Tlpe of Non financial incentives'
1. Status

5

2. Recognition -
3. Job Enrichment
4. Career Advancement opportunity
8 B
5. Job security:
6. Employee participation
7. Employee empowerment (Explain any I points)
I
5+ Marketing means all activities that are facilitating the movement of goods
and services from producer to the ultimate consumer.

Functions marketing
L. Gathering and analyzing market information
2. Marketing plan
3. Product designing and development
4. Standardization and grading
5. Packaging and Labelling
6. Branding
7. Customer support service
B. Pricing 8
9. Promotion
L0. Physical distribution 7

11. Transportation
12. Storage or warehousing (Explain any 7 points)

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