HBSE Class 12 Question Paper 2018 Retail

CLASS : 12th (Sr. Secondary) Code No. 3638
Series : SS-M/2018
Roll No.

RETAIL
National Skills Qualification Framework (NSQF)
Level – 4
[ Hindi and English Medium ]
(Only for Fresh/Re-appear Candidates)

Time allowed : 2.30 hours ] [ Maximum Marks : 60
• Ñi;k tk¡p dj ysa fd bl iz'u-i= esa eqfnzr iz'u 29 gSaA
Please make sure that the printed question paper are contains
29 questions.
• iz'u-i= esa nkfgus gkFk dh vksj fn;s x;s dksM uEcj dks Nk= mÙkj-iqfLrdk ds eq[;-i`"B ij
fy[ksaA
The Code No. on the right side of the question paper should be written by
the candidate on the front page of the answer-book.
• Ñi;k iz'u dk mÙkj fy[kuk 'kq: djus ls igys] iz'u dk Øekad vo'; fy[ksaA
Before beginning to answer a question, its Serial Number must be written.

• mÙkj-iqfLrdk ds chp esa [kkyh iUuk / iUus u NksMsa+A
Don’t leave blank page / pages in your answer-book.

• mÙkj-iqfLrdk ds vfrfjDr dksbZ vU; 'khV ugha feysxhA
vr% vko';drkuqlkj gh fy[ksa vkSj fy[kk mÙkj u dkVsAa
Except answer-book, no extra sheet will be given. Write to the point and do
not strike the written answer.

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• ijh{kkFkhZ viuk jksy ua0 iz'u&i= ij vo'; fy[ksaA
Candidates must write their Roll Number on the question paper.

• d`i;k iz'uksa dk mÙkj nsus lss iwoZ ;g lqfuf'pr dj ysa fd iz'u-i= iw.kZ o lgh gS] ijh{kk ds
mijkUr bl lEcU/k esa dksbZ Hkh nkok Lohdkj ugha fd;k tk;sxkA
Before answering the questions, ensure that you have been supplied the
correct and complete question paper, no claim in this regard, will be
entertained after examination.

uksV % (i) lHkh iz'uksa ds mÙkj nhft,A
Attempt all questions.

(ii) vkids mÙkj vadkuqlkj gksus pkfg,A
Your answer should be according to marks.

[ fucU/kkRed iz'u ]

[ Essay Type Questions ]

1. mRikn izn'kZu D;k gS \ lQy mRikn izn'kZu ds vko';d rRo crkb,A 6

What is product demonstration ? State the elements of a successful
product demonstration.

vFkok

OR

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fjVsy fcØh lgk;d ds mÙkjnkf;Ro D;k gSa \
What are the responsibilities of retail sales associate ?

2. LVkWd fu;U=.k D;k gS \ fjVsy esa LVkWd fu;U=.k dh fof/k;ksa dk o.kZu dhft,A 6

What is inventory control ? Explain the methods of inventory control in
retail.

vFkok

OR

LdU/k D;k gS \ LdU/k ds fofHkUu izdkj dkSu-dkSu-ls gSa \ o.kZu djsaA

What is Inventory ? What are the main types of inventory ? Explain.

[ y?kq mÙkjh; iz'u ]

[ Short Answer Type Questions ]

3. ys[kkadu dh eq[; 'kk[kk,¡ dkSu-dkSu-lh gSa \ o.kZu djsaA 3

What are the main branches of Accounting ? Explain.

4. Hk.Mkj jfgr QqVdj O;kikj ds eq[; rjhds dkSu-dkSu-ls gSa \ 3

What are the main types of non-store retailing ?
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5. vkiwfrZ Ük`a[kyk izcU/ku ds eq[; rhu fl)kUrksa dks le>kb,A 3

Discuss main three principles of supply chain management.

6. izHkko'kkyh n`';-mRikn ds rÙoksa dh O;k[;k djsaA 3

State the elements of effective visual merchandise.

7. bZ-foi.ku o ijEijkxr foi.ku esa vUrj dhft,A 3

Differentiate between E-marketing and Traditional marketing.

8. fjVsy foi.ku esa miHkksDrk O;ogkj ds v/;;u dh egÙkk crkb,A 3
Discuss the importance of consumer behaviour in retail marketing.

[ vfr y?kq
y?kq mÙkjh; iz'u ]
[ Very Short Answer Type Questions ]

9. fjVsy LVksj esa dke djus okys lqj{kk dehZ ds dksbZ nks dk;Z crkb,A 1
State any two functions of a security guard working in a retail store.

10. VsyhQksu foi.ku D;k gS \ 1

What is telephone marketing ?

11. 'kkWfiax ekYl dk D;k vFkZ gS \ 1

What is the meaning of shopping malls ?

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12. ckj dksM izkS|ksfxdh D;k gS \ 1

What is Bar Code Technology ?

13. fjVsy cktkj foHkkxhdj.k ds eq[; nks vaxksa dk mYys[k dhft,A 1

Mention main two components of retail market segmentation.

14. foi.ku vuqla/kku D;ksa t:jh gS \ dksbZ ,d dkj.k nhft,A 1

Why market research is needed ? Give any one reason.

15. psd D;k gS \ 1

What is Cheque ?

16. rhu izdkj ds [kkrksa ds uke crk,¡A 1

State the name of three types of accounts.

17. O;olk; dh pkyw fLFkfr dh vo/kkj.kk dh eq[; ekU;rk D;k gS \ 1

What is the main assumption of going concern concept ?

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18. fjVsy lao)Zu D;k gS \ 1

What is retail promotion ?

19. bZ-fjVsfyax ds nks ykHk crkb,A 1

State two benefits of E-Retailing.

20. LFky-p;u gsrq nks egÙoiw.kZ dkjdksa dk mYys[k djsaA 1

Mention two important factors for the site selection.

21. x`g-O;oLFkk dk vFkZ fyf[k,A 1

Write the meaning of house-keeping.

22. lkexzh j[k-j[kko dk dksbZ ,d ykHk crk,¡A 1

Give any one benefit of inventory maintenance.

23. fjVsfyax dk D;k vFkZ gS \ 1

What is retailing ?

24. lqfo/kktud LVksj dk D;k vFkZ gS \ mnkgj.k nhft,A 1

What is the meaning of convenience store ? Give example.

25. eky dh deh dk D;k vFkZ gS \ 1

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What is the meaning of shortage of stock ?

26. lqj{kk LVkWd vFkok i;kZIr LVkWd D;k gS \ 1

What is safety stock or buffer stock ?

27. bosUV ¼?kVuk½ izcU/k D;k gS \ 1

What is event management ?

28. vodk'k ?kVuk dk mnkgj.k nhft,A 1

Give example of leisure event.

[ oLrqfu"B iz'u ]

[ Objective Type Questions ]

29. (i) fuEu esa ls dkSu-lk dk;Z x`g-O;oLFkk dk fgLlk gS \ 1

(a) Ldwy nkf[kyk

(b) gwoj eafty

(c) eky dk Ø;

(d) buesa ls dksbZ ugha

Which of the following is a part of house-keeping ?
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(a) School admission

(b) Hoover the floor

(c) Purchase of material

(d) None of the above

(ii) uk'koku oLrqvksa dk ewY;kadu ---------------- fof/k ls fd;k tkrk gSA 1

................... method is used for the valuation of perishable goods.

(iii) fuEu ls ^izkjfEHkd izfof"V dh iqLrd* dkSu-lh gS \ 1

(a) [kkrkcgh
(b) tuZy
(c) ryiV
(d) mijksDr lHkh

Which of the following is a 'Book of original entry' ?

(a) Ledger

(b) Journal

(c) Trial balance

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(d) All of the above

(iv) fuEu esa ls dkSu-lh ys[kkadu dh 'kk[kk ugha gS \ 1

(a) foÙkh; ys[kkadu

(b) [kkrk-cgh

(c) ykxr ys[kkadu

(d) mijksDr lHkh

Which of the following is not a branch of accounting ?
(a) Financial accounting

(b) Ledger

(c) Cost accounting

(d) All of the above

(v) eNyh mRikn cspus ds fy, LokLF; cksMZ dh vuqefr pkfg,A

¼lgh@xyr ½ 1

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Health board permission is required for selling the fish products.

(True/False)

(vi) fookg bosUV ,d izdkj dk lkaLÑfrd bosUV gSA

¼lgh@xyr½ 1

Marriage event is a type of cultural event.

(True/False)

(vii) fuEu ls dkSu VkVk xzqi ls lEcfU/kr gS \ 1

(a) Xykscl

(b) fcx-cktkj
(c) osLVlkbM ¼Vªs.V½
(d) mijksDr esa ls dksbZ ugha
Which of the following is associated with Tata Group ?

(a) Globus

(b) Big-Bazar

(c) Westside (Trent)

(d) None of the above

(viii) fuEu esa ls dkSu vkWuykbu 'kkWfiax ls lEcfU/kr gS \ 1

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(a) lqfo/kktud
(b) oSf'od igq¡p
(c) 24 ?k.Vs miyC/krk

(d) mijksDr lHkh

Which of the following is concerned with online shopping ?

(a) Convenient

(b) Global reach

(c) 24 hours availability

(d) All of the above

(ix) ^^miHkksDrk cktkj dk jktk gS** ;g fooj.k vkiwfrZ Ük`a[kyk izcU/ku dk fl)kUr gSA
¼lR;@vlR; ½ 1

'Customer as a king of the market' this statement is a principle of
supply chain management. (True/False)

(x) cktkj foHkfDrdj.k dh vko';drkvksa esa 'kkfey gS % 1

(a) igpku ;ksX;

(b) ekius ;ksX;

(c) igq¡p ;ksX;
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(d) mijksDr lHkh

Market segmentation requirements includes :

(a) Identifiable

(b) Measurable

(c) Accessible

(d) All of the above

S

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