AHSEC HS 2nd Year Question Paper 2022 Salesmanship and Advertising

Total number ofpages-8

32T SAAD

2022
SALESMANSHIP & ADVERTISING

Full Marks : 100
Pass Marks : 30

Time : Three hours

The figures in the margin ilulicate fitll marks
lor the questions.

Q. No. I cnries 1 nnrk eoclt 1x8 = 8

Q. Nos. 2 - 6 carry 2 nnrks eaclt 2x5 = 10

Q. Nos.7 -71 carry 3 nnrks cnch 3x5 =15

Q. Nos. 72 - 18 carry 5 nnrks ench 5x7 =35 .

Q. Nos. 79 - 22 cnrry 8 nnrks each 8x4 =32

Total =100

Conttl.

1. Answer as directed : Lx8=8.

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(a) What is Sales Report ?

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@) What is a Sales Personality ?

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(c) IAIhy is a Sales Quota determined ? -

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(d) What is Straight Commission method of wage payment ? 1

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(e) What is an advertisement copy ?

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0 What is an advertisement budget ?

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@) What is Publicity Program ?
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(h) What is advertising agency ? 1

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Write lzrro significance of market research ? 2

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What is rneant by Control of Salesman ? 2

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Write the factors that affect media selection of advertisement. 2

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5. What is the need for selection of salesman ? 2

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6. Write a note on 'remuneration of salesman,. 2

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32T SAAD
I3l Contd.

7. Write the tlreedirect methods of selling goods by prorJucers to consumers.
3

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8. Write tfuee duties of a sales manager. 3

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9. Write tlree purposes of market research.

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10. Write a note on advertising theme. 3

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11. Write the basic elements of an advertising coPy' 3

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5
12. Discuss the essentials of advertising appeal'
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Wrat are the objectives of evaluating salesman's performance ? 5

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77. Write about the services of advertising agency. 5

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32T SAAD tsI Contd.

18. Distinguish between Salesmanship & Advertising. 5

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19. Discuss the utility of salesman's report to the company and the salesman.
8

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20. Discuss the features of buying motives. 8

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21.. Discuss different techniques of market research.

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Write notes on :

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(a) Selection of media of advertisement 4

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@) Good remuneration plan 4

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32T SAAD 16l

22. Write notes on :

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(n) Utility of an educational advertisement 4

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(b) Rights of Consumer. 4

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