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CLASS : 12th (Sr. Secondary) Code No. 3634
Series : SS-M/2018
Roll No.
m|ferk
ENTREPRENEURSHIP
[ fgUnh ,oa vaxzsth ek/;e ]
[ Hindi and English Medium ]
ACADEMIC/OPEN
(Only for Fresh/Re-appear Candidates)
Time allowed : 3 hours ] [ Maximum Marks : 60
• d`i;k tk¡p dj ysa fd bl iz'u-i= esa eqfnzr iz'u 14 gSaA
Please make sure that the printed question paper are contains 14
questions.
• iz'u-i= esa nkfgus gkFk dh vksj fn;s x;s dksM uEcj dks Nk= mÙkj-iqfLrdk ds eq[;-i`"B ij fy[ksaA
The Code No. on the right side of the question paper should be written by
the candidate on the front page of the answer-book.
• d`i;k iz'u dk mÙkj fy[kuk 'kq: djus ls igys] iz'u dk Øekad vo'; fy[ksAa
Before beginning to answer a question, its Serial Number must be written.
• mÙkj-iqfLrdk ds chp esa [kkyh iUuk / iUus u NksMsa+A
Don't leave blank page/pages in your answer-book.
• mÙkj-iqfLrdk ds vfrfjDr dksbZ vU; 'khV ugha feysxhA vr% vko';drkuqlkj gh fy[ksa vkSj fy[kk
mÙkj u dkVsaA
Except answer-book, no extra sheet will be given. Write to the point and do not
strike the written answer.
• ijh{kkFkhZ viuk jksy ua0 iz'u-i= ij vo'; fy[ksaA
Candidates must write their Roll Number on the question paper.
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• d`i;k iz'uksa ds mÙkj nsus lss iwoZ ;g lqfuf'pr dj ysa fd iz'u-i= iw.kZ o lgh gS] ijh{kk ds
mijkUr bl lEcU/k esa dksbZ Hkh nkok Lohdkj ugha fd;k tk;sxkA
Before answering the questions, ensure that you have been supplied the
correct and complete question paper, no claim in this regard, will be
entertained after examination.
lkekU; funsZ'k %
(i) lHkh iz'u vfuok;Z gSaA
(ii) iz'u la[;k 1 ls 3 rd fucU/kkRed iz'u gSaA izR;sd iz'u 6 vadksa dk gSA
(iii) iz'u la[;k 4 ls 8 rd y?kq mÙkjh; iz'u gSaA izR;sd iz'u 4 vadksa dk gSA
(iv) iz'u la[;k 9 ls 13 rd vfry?kq mÙkjh; iz'u gSaA izR;sd iz'u 2 vadksa dk gSA
(v) iz'u la[;k 14 esa ckjg (i-xii) oLrqfu"B iz'u gSaA izR;sd iz'u 1 vad dk gSA
(vi) iz'u-i= esa lexz:i ls dksbZ fodYi ugha gSA rFkkfi 6 vadksa okys nks fucU/kkRed
iz'uksa 1 o 2 esa vkUrfjd p;u iznku fd;k x;k gSA ,sls iz'uksa esa ls vkidks fn,
x, p;u esa ls dsoy ,d gh iz'u djuk gSA
(vii) vkids mÙkj vadkuqlkj] laf{kIr ,oa lVhd gksus pkfg,A
General Instructions :
(i) All questions are compulsory.
(ii) Question Nos. 1 to 3 are essay type questions. Each question
carries 6 marks.
(iii) Question Nos. 4 to 8 are short answer type questions. Each
question carries 4 marks.
(iv) Question Nos. 9 to 13 are very short answer type questions. Each
question carries 2 marks.
(v) Question No. 14 has twelve (i-xii) objective type questions. Each
question carries 1 mark.
(vi) There is no overall choice. However an internal choice has been
provided in two essay type questions 1 & 2 of 6 marks each.
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You have to attempt only one of the given choice in such
questions.
(vii) Your answer should be precise and to the point according to the
marks.
[ fucU/kkRed iz'u ]
[ Essay Type Questions ]
1. foKkiu dh ifjHkk"kk nhft, rFkk bldh fo'ks"krkvksa dk Hkh o.kZu dhft,A 2 + 4 = 6
Define Advertisement. Also explain its features.
vFkok
OR
,d vPNs foØsrk ds xq.kksa dh la{ksi esa O;k[;k djsaA 6
Briefly explain the qualities of a good salesman.
2. izcU/k D;k gS \ izcU/k ds eq[; dk;ksZa dk o.kZu djsaA 2 + 4 = 6
What is Management ? Explain main functions of management.
vFkok
OR
foÙkh; fu;kstu dks ifjHkkf"kr dhft,A foÙkh; izcU/k esa foÙkh; fu;kstu dh Hkwfedk dh O;k[;k
djsaA 2 + 4 = 6
Define Financial Planning. Explain the role of financial planning in
financial management.
3. miØe dks fuEu ?kVd dSls izHkkfor djrs gSa \ 3+3=6
How do following factors affect the enterprise ?
(i) vkfFkZd ?kVd]
Economic factors,
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(ii) lkekftd&lkaLÑfrd ?kVdA
Socio-cultural factors.
[ y?kq mÙkjh; iz'u ]
[ Short Answer Type Questions ]
4. cktkj vuqla/kku ls vkidk D;k vfHkizk; gS \ 4
What do you mean by Market Research ?
5. mRiknu ;kstuk ds fofHkUu rÙoksa dk o.kZu djsaA 4
Explain different elements of a production plan.
6. ^foLrkj* ,oa ^fofo/khdj.k* ds chp vUrj djsaA 4
Differentiate between 'Expansion' and 'Diversification'.
7. lao)Zu&feJ.k ds vaxksa dk la{ksi esa o.kZu djsaA 4
Briefly explain the elements of Promotion-Mix.
8. iSdsftax ds pkj ykHk crkb,A 4
State four advantages of Packaging.
[ vfry?kq mÙkjh; iz'u ]
[ Very Short Answer Type Questions ]
9. izR;{k ykxr D;k gS \ nks mnkgj.k nhft,A 2
What is direct cost ? Give two examples.
10. lgk;d izfrHkwfr D;k gS \ 2
What collateral security ?
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11. LFkk;h iw¡th ds fdUgha nks òksrksa ds uke fyf[k,A 2
Write the name of any two sources of fixed capital.
12. HkkSfrd&forj.k ij ,d uksV fy[ksaA 2
Write a note on Physical Distribution.
13. v'kkfCnd lapkj ds dksbZ nks mnkgj.k nhft,A 2
Give any two examples of Non-verbal Communication.
[ oLrqfu"B iz'u ]
[ Objective Type Questions ]
14. (i) uk½½
D;k ;g lR; gS fd fcuk dk;Z'khy iw¡th ds O;olk; pyk;k tk ldrk gS \ ¼gk¡ /uk 1
Is it true, that an enterprise can be run without working capital ?
(True/False)
(ii) dEiuh dh vk; dk iqu% fuos'k --------------- foÙk dk òksr dgykrk gSA
¼vkUrfjd/cká
cká½½ 1
Re-investment of earnings of the company is called …………. source
of finance.
(internal/external)
(iii) le; ij dj dh vnk;xh djuk] ,d miØe ds fdl izdkj dk mÙkjnkf;Ro gS \
¼lkekftd/oS/kkfud½
kkfud½ 1
Payment of tax in time, is what type of responsibility of the enterprise
?
(Social/Legal)
(iv) ladsrk{kj 'IDBI' dk iw.kZ :i fyf[k,A 1
Write the full form of abbreviation 'IDBI'.
(v) fuEu lw= dks iwjk djsa % 1
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Complete the following formula :
iqu% vkns'k Lrj = ……………. × vxzrk le;A
Re-order point = ……………. × Lead time.
lghh/xyr
(vi) foKkiu lkewfgd lUns'k nsus dk ,d ek/;e gSA ¼lg xyr½½ 1
Advertisement is a medium of Mass Communication.
(True/False)
(vii) m|eh voljksa dks <w¡<+us okyk gksrk gSA ¼lgh/xyr½ 1
Entrepreneur is an opportunity spotter.
(True/False)
(viii) czkafMax ls mRikn dh igpku djus esa enn feyrh gSA 1
uk½½
¼gk¡/uk
Branding helps in product identification.
(Yes/No)
(ix) fodkl ekWMy ds fdrus pj.k gksrs gSa \ 1
How many stages are of the growth model ?
(x) vYidkyhu _.k ds fdlh ,d òksr dk uke crkb,A 1
Mention any one source of short-term finance.
(xi) dk;kZy; izdk'ku fyf[kr lapkj dk ,d egÙoiw.kZ lk/ku gSA
¼gk¡@uk ½ 1
Official report is an important mean of written communication.
(Yes/No)
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(xii) iw¡th <k¡pk ………… dk vuqikr gSA 1
¼_.k-lerk½ vFkok ¼_.k-iwokZf/kdkj ykHkka'k½
Capital structure is the ratio of …………… .
(debt-equity) or (debt-preference dividend)
s
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