AP Inter 1st Year Question Paper 2021 Retail Marketing

a9 I oooocaooooooooooooo ffi tt82 Total No. ofQuestions : l8 Total No. ofPrinted Pages : 2 Reg. No. rtlt IIIIT RETAIL MARJ(ETING Paper - I (English Version) Time : 3 Hours Max. Marks : 50 SECTION - A (10x2=20) Note (i) Answer ALL the questions liii eacn question cairies Tw6 marks. 1. What is organised retailing ? 2. What is OackinO ? ffi 3. What is Marketing mix ? 4. What is meant by Merchandising Management ? 5, Define Layout. 6. Who is speciality salesman ? 7. Write the importance of CRM. L What are the satety measures at work place in retails ? 9. What is Fax Machine ? 10. What is the Communication Cycle ? SECTION - B (5x6=30) Note : (i) Answer ANY FIVE questions. (ii) Each question carries SIX marks. l1 . Explain the functions of retailing. 12. Explain the 4 P's in Marketing mix. 13. Explain the methods of merchandise. 14. Explain the steps in store layout. 15. Explain the duties and responsibilities ol salesman. 16. What are the stens in CRM ? ffi 17. Describe the skills required lor personal grooming. 18. What are the forms of communication ? 1182 D9 +1+ P.T.O.

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