DU SOL B.Com Question Paper 3rd Year 2018 Marketing Management

This question paper contains 7 printed pagesl

Your Roll No.

1276

B.Com"/lll GI

Paper Code : C-l I9

Paper XV|-B-MARKETTNG MANAGEMENT

Time : 3 Hours Maximttm Marks : 55

(lfrite St6uy Roll No. on the top imnediately on receipt of this quesrion
paper.)

Note :- Answers may be written either in English or in Hindi;

but the same medium should be used throuehout the

paper.

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Note :- The maximum marks printed on the question paper are

applicable for the students of the regular colleges
(Category 'A'). These marks will, however, be scaled up

proportionately in respect of the students of SOL at the

time of posting of awards for compilation of
result.

P.T.O.

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equal tnarks'
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that needs to be
is a business philosophy
t. (o) "Marketing
Do you agree ?
Give
organisation"'
adopted in any
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reasons'

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(3) 1276

(b) What is Marketing Mir ? Erplain the factors tlrat a nrarketer

needs to keep in mind while developing an appropriate

nrarketing-mix tbr a business firm. 6

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Explain the philosophies of rnarketing (production

concept. product concept. selling concept, marketing concept

and societial marketing concept). Cive exanrples to support

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ls it necessary to scan marketing environment ? How micro and

macro environmental factors affect marketing decisions ? Give

suitable examples. tl

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(a) Do you think that there is a need to understand consumer

buying behaviour ? ExPlain.

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(b) Briefly explain any two factors affecting consumer buying

behaviour.

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layers of a
G,) What is a product ? What are ditferent
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product ?

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of a good
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brand ?

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(b) What is the significance of price in marketing of
Products
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by promotion-mix ? Explain
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various factors aff-ecting
promotion-nlix'
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distribution in nrarketing

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elements of distribution
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prornotion of Prodr'rcts'
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('i) Cost'orientedPricing

of Retailers
(i") Fr'tnctions

Comnrunication'
Marketing
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