DU SOL Question Paper 2018 BA Consumer Affairs

fThis question paper contains 4 printed pages']

4316 Your Roll '\ro' '

B.A. Prog. / III G-II

Application Course

Paper Code : C-809

CONSUMER AFFAIRS

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4316 2

t. (a) Who is a consumer? Explain it from the various
perspectlves. (e)

(b) What are the various stages in the consumer decision
making process? Illustrate. (11)

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2. What is a market? Explain the various types of problems
taced by rural and urban consumers regarding products and
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3. (a) What is consumer value and consumer satisfaction? (3)

(b) Why do you think it important for the company to retain
consumers ? (7)

(c) What are the various strategies built by the cornpanies
for consumer ioyalty? (10)

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4. Explain the various rights available under Consumer
Protection Act 1986 for consumer protection in India? when
is world consumer Rights Day and National consumer Day
celebrated? (20)

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(a) Explain the AIDA Model in Advertising (1)

(b) Briefly state how advertising and saies promotion is
being regulated in India. (12)

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Who ian file complaint? Discuss the process of Grievance
Redressal under the consumer Protection Act 1986? (20)

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7 . (a) What is green marketing and green consumption? (7)

(b) Explain some of the problems f'aced in implementing
green marketing? (7)

(c) Discuss the concept of comparative testing (7)

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8. Write short notes on any two: (10+10)

(a) Consumer Movement.

(b) Influence of media on consumer

(c) Sustainable consumption

(d) Consumer Surpius and Consumer Satisfaction.

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