ISC Class 12 Question Paper 2020 for Mass Media and Communication

MASS MEDIA AND COMMUNICATION
(Maximum Marks: 70)
(Time allowed: Three hours)
(Candidates are allowed additional 15 minutes for only reading the paper.
They must NOT start writing during this time.)
Answer Question 1 from Part I (compulsory) and five questions from Part II.
The intended marks for questions or parts of questions are given in brackets [ ].

PART I (20 Marks)
Answer all questions.

Question 1

Answer briefly each of the following questions: [10  2]

(i) What is meant by the term culture, with reference to Mass Media?

(ii) What is the use of an amplifier?

(iii) Why are language skills important for a good journalist?

(iv) What is meant by the term fake news?

(v) Why is it important to avoid technical jargon when writing for radio?

(vi) What is meant by parallel cinema movement?

(vii) What is a photo sharing site?

(viii) Why should spamming be avoided in social media?

(ix) What is trolling?

(x) What is the role of the Press Council of India?

This paper consists of 3 printed pages and 1 blank page.
1220-879 Turn over
© Copyright reserved.

PART II (50 Marks)
Answer any five questions.

Question 2
(a) Though media is a vehicle of cultural transmission, it also brings about stereotyping. [5]
Explain.
(b) Explain communication in the cultural context. [5]

Question 3
(a) With reference to the qualities of a Journalist, differentiate between nose for news [5]
and inquisitiveness.
(b) Explain how sensationalism and plagiarism go against the ethics of journalism. [5]

Question 4
(a) Why should conversational language and active voice be used while writing for [5]
radio?
(b) Differentiate between Dynamic microphones and Condenser microphones. [5]

Question 5
(a) Explain the role of a Radio Jockey. [5]
(b) Why does a Radio Jockey need to have the following skills: [5]
(i) Knowledge about recording equipment.
(ii) Command over language.

Question 6
(a) Explain the contribution made by John Grierson to Cinema. [5]
(b) What was the idea behind the movie Manthan by Shyam Benegal? Briefly explain [5]
its impact.

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Question 7
(a) Explain the following: [5]
(i) Social networking sites
(ii) Video sharing sites
(b) Explain the role of social media in creating collective identities. [5]

Question 8
State the role and any one function of each of the following:
(a) Central Board for Film Certification. [5]
(b) News Broadcasting Standards Authority of India. [5]

Question 9
(a) What is media convergence? Briefly explain its social dimension. [5]
(b) Explain the technological and political dimensions of Media Convergence. [5]

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