HBSE Class 12 Retail Question Paper 2017

CLASS : 12th (Sr. Secondary) Code No. 2038
Series : SS-M/2017
Roll No.

RETAIL
National Skills Qualification Framework (NSQF)
Level – 4
[ Hindi and English Medium ]
(Only for Fresh Candidates)
(Evening Session)

Time allowed : 2.30 hours ] [ Maximum Marks : 60
• Ñi;k tk¡p dj ysa fd bl iz'u-i= esa eqfnzr iz'u 29 gSaA
Please make sure that the printed question paper are contains
29 questions.
• iz'u-i= esa nkfgus gkFk dh vksj fn;s x;s dksM uEcj dks Nk= mÙkj-iqfLrdk ds eq[;-i`"B ij
fy[ksaA
The Code No. on the right side of the question paper should be written by
the candidate on the front page of the answer-book.
• Ñi;k iz'u dk mÙkj fy[kuk 'kq: djus ls igys] iz'u dk Øekad vo'; fy[ksaA
Before beginning to answer a question, its Serial Number must be written.
• mÙkj-iqfLrdk ds chp esa [kkyh iUuk / iUus u NksMsa+A
Don’t leave blank page / pages in your answer-book.

• mÙkj-iqfLrdk ds vfrfjDr dksbZ vU; 'khV ugha feysxhA
vr% vko';drkuqlkj gh fy[ksa vkSj fy[kk mÙkj u dkVsAa
Except answer-book, no extra sheet will be given. Write to the point and do
not strike the written answer.

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• ijh{kkFkhZ viuk jksy ua0 iz'u&i= ij vo'; fy[ksaA
Candidates must write their Roll Number on the question paper.

• d`i;k iz'uksa dk mÙkj nsus lss iwoZ ;g lqfuf'pr dj ysa fd iz'u-i= iw.kZ o lgh gS] ijh{kk ds
mijkUr bl lEcU/k esa dksbZ Hkh nkok Lohdkj ugha fd;k tk;sxkA
Before answering the questions, ensure that you have been supplied the
correct and complete question paper, no claim in this regard, will be
entertained after examination.

uksV % (i) lHkh iz'uksa ds mÙkj nhft,A
Attempt all questions.

(ii) vkids mÙkj vadkuqlkj gksus pkfg,A
Your answer should be according to marks.

[ fucU/kkRed iz'u ]

[ Essay Type Questions ]

1. vkiwfrZ Üka`[kyk izcU/ku ls vkidk D;k vfHkizk; gS \ vkiwfrZ Üka`[kyk izcU/ku ds rRoksa dh
O;k[;k dhft,A 6

What do you mean by Supply Chain Management ? State the elements

of supply chain management.

vFkok

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OR

fjVsy fcØh i;Zos{kdksa ds dÙkZO;ksa dk mYys[k dhft,A

Explain the duties of Retail sales supervisors.

2. LVkWd D;k gS \ LVkWd ds fofHkUu izdkjksa dk o.kZu djsAa 6

What is Inventory ? Discuss the different types of inventory.

vFkok

OR

dk;ZØe izcU/ku ls vkidk D;k vfHkizk; gS \ dk;ZØe izcU/ku ds fl)kUrksa dk o.kZu djsaA

What do you mean by Event Management ? Explain the principles of

event management.

[ y?kq mÙkjh; iz'u ]

[ Short Answer Type Questions ]

3. ys[kkadu ds dk;ksZa dk o.kZu djsaA 3

Discuss the functions of Accounting.

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4. bZ&fjVsfyax esa iz;qDr Hkqxrku dh fof/k;ksa dh O;k[;k djsaA 3

Describe various methods of payment in E-Retailing.

5. fjVsy O;olk; esa cktkj&foHkfDrdj.k ds fy, D;k vis{kk,¡ gSa \ o.kZu djsaA 3

What are the requirements of market segmentation in Retail Business ?

Explain.

6. fjVsy esa miHkksDrk O;ogkj v/;;u dh D;k t:jr gS \ 3

What is the need for studying consumer behaviour ?

7. bZ&foi.ku ds 7Cs dk C;ksjk nhft,A 3

State the 7Cs of E-marketing.

8. MsfcV uksV ,oa ØsfMV uksV ds chp vUrj dhft,A 3

Differentiate between Debit note and Credit note.

[ vfr y?kq
y?kq mÙkjh; iziz'u ]
[ Very Short Answer Type Questions ]

9. fjVsy vuqla/kku D;k gS \ 1

What is Retail Research ?

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10. fjVsy laxBu <k¡ps ds ckjs esa crkb,A 1

State about the Retail Organizational Structure.

11. cktkj lwpuk iz.kkyh D;k gS \ 1

What is Market Information System (MIS) ?

12. fjVsy j.kuhfr D;k gS \ 1

What is Retail Strategy ?

13. lqj{kk Hk.Mkj dh ifjHkk"kk nhft,A 1

Define Safety Stock.

14. O;fDrxr [kkrksa esa izfof"V ds D;k fu;e gSa \ 1

What are the rules of entry in Personal Accounts ?

15. LVkWd ewY;kadu dh igyk vUnj igyk ckgj i)fr ds ckjs esa crk,¡A 1

State about first-in-first-out (fifo) method of inventory valuation.

16. lqj{kk deZpkjh ds nks dk;Z fyf[k,A 1

Write two functions of security personal.

17. ys[kkadu dh eqnzk ekiu dh vo/kkj.kk ds ckjs esa crkb,A 1

Discuss money measurement concept of accounting.

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18. vkWu&ykbu fjVsfyax D;k gS \ 1

What is On-Line Retailing ?

19. x`g&O;oLFkk D;k gS \ 1

What is house-keeping ?

20. mRikn ds izn'kZu ls vkidk D;k vfHkizk; gS \ 1

What do you mean by display of product ?

21. nks cM+h fjVsy dEifu;ksa ds uke crkb,A 1

Name the two Big Retail Companies.

22. miHkksDrk lsok izcU/ku dks ifjHkkf"kr djsaA 1

Define Customer Service Management.

23. Vsyh&ekdsZfVax D;k gS \ 1

What is Tele-marketing ?

24. bZ-O;olk; D;k gS \ 1

What is e-business ?

25. fdlh dk;ZØe ds fy, foØsrk ds p;u ds fy, nks rÙoksa dk mYys[k djsaA 1

State two elements of vendor selection for a event.

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26. LFky&p;u dh nks fo'ks"krk,¡ fyf[k,A 1

Write two features of site-selection.

27. nks izdkj dh lgk;d cfg;ksa ds uke crkb,A 1

State the name of two types of subsidiary books.

28. cpr tek [kkrk D;k gS \ 1

What is Saving Deposit Account ?

[ oLrqfu"B iz'u ]

[ Objective Type Questions ]

29. (i) fuEu ls dkSu&lk ryiV ls lEcfU/kr gS \ 1

(a) okLrfod [kkrk

(b) uke&ek= [kkrk

(c) 'ks"kksa dk fooj.k

(d) O;fDrxr [kkrk

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Which of the following is concerned with Trial Balance ?

(a) Real Account

(b) Nominal Account

(c) List of Balances

(d) Personal Account

(ii) Ø; cgh dks fdldk fjdkMZ j[kus ds fy, cuk;k tkrk gS \ 1

(a) eky dk Ø;

(b) lHkh udn Ø;

(c) eky ds lHkh m/kkj Ø;

(d) mijksDr lHkh

Purchase book is maintained to record :

(a) Purchase of goods

(b) All cash purchases

(c) All credit purchases of goods

(d) All of the above

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(iii) fuEu esa ls dkSu&lk fjVsy&feJ.k ls lEcfU/kr gS \ 1

(a) vihy
(b) LFkku
(c) lEc)rk
(d) mijksDr lHkh
Which of the following is concerned with retail-mix ?

(a) Appeal

(b) Location

(c) Timing

(d) All of the above

(iv) lh0 lh0 Vsyhfotu dk iwjk :i fyf[k,A 1

Write the full form of C.C. Television.

(v) fuEu ls dkSu&lk LVkWd ds n`';&fu;U=.k ls lEcfU/kr gS \ 1

(a) pksjh jksduk

(b) LVkWd de djuk

(c) vfrfjDr LVkWd dh t:jr

(d) mijksDr esa ls dksbZ ugha

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Which of the following is concerned with the visual control of
inventory ?

(a) To control theft

(b) To reduce inventory

(c) Additional inventory is required

(d) None of the above

(vi) lkexzh dh nks ;k vf/kd LFkkuksa ds chp de nwjh dh gypy dks dgk tkrk gS % 1

(a) ;krk;kr
(b) Hk.Mkj.k

(c) lkexzh lapkyu
(d) mijksDr lHkh
The short distance movement of materials between two or more
points refers to :

(a) Transportation

(b) Warehousing

(c) Material handling

(d) All of the above

(vii) fuEu ls dkSu&lk ys[kkadu dh vo/kkj.kk gS \ 1

(a) ,d:irk

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(b) izdVhdj.k
(c) f}i{kh;
(d) HkkSfrdrk
Which of the following is a accounting concept ?

(a) Consistency

(b) Disclouser

(c) Dual aspect

(d) Materiality

(viii) fuEu esa ls cktkj&foHkfDrdj.k ds fy, fdldk /;ku j[kuk pkfg, \ 1

(a) vkfFkZd :i ls O;ogk;Z
(b) ekiu&;ksX;
(c) fLFkjrk
(d) mijksDr lHkh
Which of the following should be considered in market-
segmentation ?

(a) Economic viable

(b) Measurable

(c) Stability

(d) All of the above
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(ix) udn&NwV iznku dh tkrh gS % 1

(a) Ø; ij

(b) fcØh ij

(c) 'kh?kz Hkqxrku ij

(d) mijksDr lHkh ij

Cash discount is provided on :

(a) On purchase

(b) On sales

(c) On prompt payment

(d) All of the above

(x) ---------------- dh vko';drkvksa dks lgh rjhds ls le>us ls miHkksDrk dks le>us esa
lgk;rk feyrh gSA 1

An accurate understanding of ……………. needs helps in consumer
understanding.

S
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