WB SET 2020 Question Paper 2 Mass Communication and Journalism

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(Write Roll Number from left side
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Question Booklet Series X
PAPER–II Question Booklet No.
Subject Code : 25 (Identical with OMR
Answer Sheet Number)

MASS COMMUNICATION AND JOURNALISM
Time : 2 Hours Maximum Marks: 200

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15801 [ Please Turn Over ]

X–3 25–II

MASS COMMUNICATION AND JOURNALISM
PAPER II
1. Thurstone Scale was developed by Louis Leon 7. Who wrote ‘Simulacra and Simulation’?
Thurstone to measure the attitude (A) M. Bodeu
(A) towards religious attitude. (B) J. Baudrillard
(B) in public opinion. (C) G. Deleuze
(C) in the response in Psychology. (D) R. Dawkins
(D) in response and direction.

2. The study of use of space in human communication 8. Who formulated the idea of Web 2.0 ?
is known as (A) T. O’Reilly
(A) Chronemics (B) W. O’Brien
(B) Kinesics (C) T. J. Pinch
(C) Proxemics (D) M. A. Moser
(D) Polemics

3. Inferring about the whole population on the basis 9. An example of Big Data might be measured in
of the observations made on a smaller part of the population (A) Gigabyte
is called (B) Kilobyte
(A) Deductive Inference (C) Megabyte
(B) Inductive Inference (D) Exabyte
(C) Objective Inference
(D) Pseudo Inference
10. The activity of communicating using digitised
information transmitted through telecommunications
4. Which of the following is the commonest grapevine
and satellite is known as
chain in an organisation?
(A) Artificial Intelligence
(A) Single-stand chain
(B) Computer Generated Imagery
(B) Gossip chain
(C) Hyper Text Markup Language
(C) Cluster chain
(D) Computer Mediated Communication
(D) Probability chain

5. Who stated, “Freedom always entails an obligation, 11. Cultural Imperialism refers to the work of
whether it is a nation’s freedom or an individual’s freedom (A) Harold Innis
or a group freedom of the press”?
(B) P.P. Singh
(A) Lord Linlithgo
(C) Georgette Wang
(B) Raja Ram Mohan Roy
(D) Herbert Schiller
(C) Bal Gangadhar Tilak
(D) Jawaharlal Nehru

12. Arrange the following committees from earliest to
6. The research approach of Max Weber to the latest
understand how people create meanings in natural
settings is identified as Joshi, Shunglu, Verghese, Chanda
(A) Positivist Paradigm (A) Verghese, Chanda, Joshi, Shunglu
(B) Critical Paradigm (B) Chanda, Verghese, Joshi, Shunglu
(C) Natural Paradigm (C) Joshi, Verghese, Chanda, Shunglu
(D) Interpretative Paradigm (D) Chanda, Joshi, Verghese, Shunglu

25–II X–4
13. TRAI consultation paper on ownership 19. In Communication Research which statement listed
recommended on below does not pertain to scientific thinking?
(A) Cross media and corporate ownership of TV (A) Accurate and reliable conclusions about
channels. human behaviour
(B) Government running TV channels. (B) Observations which are not replicable to any
other setting
(C) NGOs running radio stations.
(C) Systematic use of methods of inquiry
(D) Foreign embassies running TV channels.
(D) Characterized by Empirical observations

14. Holistic method is an adoption by communication
research from 20. What does the term Gutter mean?
(A) Psychology (A) Key idea to capture attention
(B) Anthropology (B) Space between columns
(C) Sociology (C) Negative reporting
(D) Political Science (D) Sensational reporting

15. The Odessa Steps scene is a parody clip in 21. Which news portal has its headquarters in Kolkata?
(A) Bicycle Thieves (A) First Post
(B) Pather Panchali (B) DNA
(C) Battleship Potemkin (C) Oneindia
(D) Psycho (D) India Blooms

16. Cultural hegemony concept was articulated by 22. Raibeshe is a folk dance form performed mostly in
(A) Karl Marx which district of West Bengal?
(B) Rabindra Nath Tagore (A) Howrah
(C) Antonio Gramsci (B) Burdwan
(D) Noam Chomsky (C) Uttar Dinajpur
(D) South 24 Parganas

17. What is the term for the concept that all new media
in their novel period incorporate or adapt previously
existing media? 23. Which one of the following was edited by the
Serampore Missionaries?
(A) Simulacrum
(A) Bengal Gazette
(B) Remediation
(B) Calcutta Journal
(C) Referentiality
(C) Digdarshan
(D) Technology
(D) Samachar Chandrika

18. Research design in any Communication Research
follows these steps. Which among the following is not 24. What is the common term for an oscilloscope
part of the sequential steps? which is used to test and adjust audio or video signals?
(A) Data Collection Methods and Tools (A) Wheel
(B) Abstract Writing (B) Videoframe
(C) Choice of Sampling Strategy (C) Wave-form monitor
(D) Data Analysis Techniques (D) Window dub

X–5 25–II
25. Which movie of Rituparno Ghosh received the 31. Wall Street Protest, Arab Spring and Nirbhaya
National Award for Best Feature Film in 2004? movement are examples of protests mainly marshalled
(A) Raincoat by
(B) Chokher Bali (A) Social Networking
(C) Bariwali (B) Radio
(D) Naukadubi (C) Television
(D) Cinema

32. Normal, ordinal and interval scales refer to
26. In which year was Hindoo Patriot first published (A) levels of learning.
as a daily newspaper?
(B) levels of measurement.
(A) 1852
(C) levels of achievement.
(B) 1862
(D) levels of contentment.
(C) 1892
(D) 1898 33. Reasonable restrictions on freedom of speech and
expression is contained in certain provisions of
(A) Article 25
27. Adversarial role of the press is when (B) Article 15
(A) press and the state work together. (C) Article 21
(B) press and the state do not work together. (D) Article 19
(C) press forms a critical or many times an
oppositional role. 34. Match the following:
(D) government has a full page devoted to its List-I List-II
views. (a) Uri: The Surgical Strike (i) Nikhil Advani
(b) Article 15 (ii) Vikas Bahl
(c) Batla House (iii) Aditya Dhar
28. Who among the following defined newspaper as (d) Super 30 (iv) Anubhav Sinha
a commodity?
(A) Samir Jain Codes:
(B) N. Ram (a) (b) (c) (d)
(C) C. R. Irani (A) (ii) (iv) (i) (iii)
(D) Mammon Mathew
(B) (i) (iii) (iv) (ii)
(C) (iv) (iii) (i) (ii)
(D) (iii) (iv) (i) (ii)
29. Leapfrogging in communication and development
is attributed to
35. Match the following:
(A) E. M. Rogers
(B) Daniel Lerner List-I List-II
(C) Lucien Pye (a) Netflix (i) Karim, Chad, Steve
(D) Wilbur Schramm Chen
(b) Amazon Prime (ii) Jason Kilar
(c) You Tube (iii) Reed Hastings
(d) Hulu (iv) Jeff Bezus
30. Advertising on TV, as per regulations, is restricted Codes:
to: (a) (b) (c) (d)
(A) 12 minutes per hour (A) (iii) (iv) (i) (ii)
(B) 20 minutes per hour (B) (ii) (iii) (i) (iv)
(C) 5 minutes per hour (C) (iii) (ii) (iv) (i)
(D) 10 minutes per hour (D) (i) (ii) (iii) (iv)

25–II X–6
36. Match the following: 39. Match the following:
List-I List-II
List-I List-II
(a) Instagram (i) Yang  Filo
(a) Hotstar (i) Algorithm
(b) Yahoo (ii) Larry Page  Sergey (b) Web Crawler (ii) Reduces Network
Brin Traffic
(c) Google (iii) Dorsey, Noah, Stone (c) Mirror Site (iii) Indexer
 Evan (d) Fake News (iv) Video streaming
(d) Twitter (iv) Kevin Systrom &
Mike Krieger Codes:
Codes: (a) (b) (c) (d)
(a) (b) (c) (d) (A) (i) (ii) (iv) (iii)
(A) (ii) (iv) (i) (iii) (B) (ii) (iv) (i) (iii)
(B) (iv) (i) (ii) (iii) (C) (iv) (iii) (ii) (i)
(C) (iii) (iv) (ii) (i) (D) (iii) (i) (ii) (iv)
(D) (iv) (iii) (i) (ii)

37. Match the following:
List-I List-II 40. Match the following:
(a) The Times of India (i) Kasturi & Sons List-I List-II
Ltd. (a) Libel (i) Ombudsman
(b) The Hindu (ii) ABP Group (b) Slander (ii) Press Censorship
(c) The Telegraph (iii) Shobhana Bhartia (c) Emergency 1975-77 (iii) Written
(d) The Hindustan Times (iv) Bennett & Coleman (d) Press Council of India (iv) Spoken
Co. Ltd.
Codes:
Codes: (a) (b) (c) (d)
(a) (b) (c) (d) (A) (iv) (i) (iii) (ii)
(A) (i) (iv) (iii) (ii) (B) (iii) (iv) (ii) (i)
(B) (iv) (i) (ii) (iii) (C) (i) (iii) (iv) (ii)
(C) (ii) (i) (iv) (iii) (D) (ii) (iii) (i) (iv)
(D) (iii) (ii) (i) (iv)

38. Match the following:
List-I List-II
(a) Harold Lasswell (i) Diffusion of 41. Match the following:
Innovation Theory
List-I List-II
(b) Walter Lippmann (ii) Dominant Paradigm
(a) Linkedin (i) Unsolicited Mail
(c) Paul Lazarsfeld & (iii) Theory of Public
(b) Extranet (ii) Website Content
Hoveland Opinion
(c) RSS (iii) Professional
(d) Everett M. Rogers (iv) Theory of
Network
Propaganda
(d) Spam (iv) Private Network
Codes: Codes:
(a) (b) (c) (d) (a) (b) (c) (d)
(A) (ii) (i) (iv) (iii) (A) (iii) (iv) (ii) (i)
(B) (i) (ii) (iii) (iv) (B) (i) (iii) (iv) (ii)
(C) (iv) (iii) (ii) (i) (C) (ii) (i) (iii) (iv)
(D) (iii) (iv) (i) (ii) (D) (ii) (iii) (i) (iv)

X–7 25–II
42. Match the following: 46. Assertion (A) : There is a surge in making short
List-I List-II films in India recently.
(a) LIC (i) Hum Hai Na Reason (R) : The technology needed for
(b) Red FM (ii) Zindagi Ke Saath making short films is easily and
Bhi, Zindagi Ke
cheaply available.
Baad Bhi
(c) ICICI (iii) Har Ghar Kuchh Codes:
Kahta Hai (A) Both (A) and (R) are true.
(d) Asian Paints (iv) Bajate Raho
(B) Both (A) and (R) are true, but (R) is not the
Codes: correct explanation of (A).
(a) (b) (c) (d)
(A) (i) (iv) (iii) (ii) (C) (A) is true, but (R) is false.
(B) (ii) (i) (iv) (iii) (D) (A) is false, but (R) is true.
(C) (iii) (i) (ii) (iv)
(D) (ii) (iv) (i) (iii)

43. Match the following: 47. Assertion (A) : Stereotyping is a weapon in the
List-I List-II hands of the ruling elite to
(a) Green Book (i) Rajkumar Rao
show the ‘other’ in poor light.
(b) Period - End of Sentence (ii) Peter Farelly
(c) Newton (iii) Resul Pookutty Reason (R) : The ‘other’ in the society does
(d) Slumdog Millionaire (iv) Guneet Monga not have the media power to
Codes: fight back.
(a) (b) (c) (d) Codes:
(A) (iv) (iii) (ii) (i)
(B) (i) (ii) (iii) (iv) (A) Both (A) and (R) are true.
(C) (ii) (iv) (i) (iii) (B) Both (A) and (R) are true, but (R) is not the
(D) (iii) (iv) (ii) (i) correct explanation of (A).
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

44. Who among the following members of the
Frankfurt School was the first director of the school?
(A) Theodor Adorno
(B) Max Horkheimer
(C) Herbert Marcuse
48. Assertion (A) : Media is transmitting patriarchal
(D) Carl Grunberg
ideology.
Reason (R) : Gender research is confined only
to the issue of Stereotyping in
Media.
45. Who among the following is known for Codes:
contributing substantially to ‘Persuasion Research’? (A) Both (A) and (R) are true.
(A) Harold Lasswell (B) Both (A) and (R) are true, but (R) is not the
(B) Herbert Schiller correct explanation of (A).
(C) Carl Hoveland (C) (A) is true, but (R) is false.
(D) Jurgen Habermas (D) (A) is false, but (R) is true.

25–II X–8
49. Assertion (A) : The newspaper readership is 54. Newspaper Masthead is called
decliningHin India owing to more (A) Headline
digital media usage among youth. (B) Banner
Reason (R) : The decline in newspaper (C) Flag
(D) Ribbon
readership is attributed to lack of
media credibility.
Codes: 55. The terms ‘Media Determinism’, ‘Global Village’
and ‘Hot and Cool Media’ were conceptualised by
(A) Both (A) and (R) are true.
(A) Harold Lasswell
(B) Both (A) and (R) are true, but (R) is not the
(B) Walter Lipman
correct explanation of (A).
(C) Marshall McLuhan
(C) (A) is true, but (R) is false. (D) Wilbur Schramm
(D) (A) is false, but (R) is true.

56. Who was the first person to develop the concept of
50. Assertion (A) : The global village causes Wireless Communication?
uninterrupted flow of information (A) Samuel Morse
in villages in remote areas. (B) Robert Fulton
Reason (R) : Free access to information is a (C) Alexander Graham Bell
means to empower people. (D) John Logie Baird

Codes:
(A) Both (A) and (R) are true. 57. Match the following in List-I and List-II
(B) Both (A) and (R) are true, but (R) is not the List-I List-II
correct explanation of (A). (a) View Finder (i) 1/30 th of a second
(C) (A) is true, but (R) is false. (b) Zoom (ii) Eye-Piece on camera
(D) (A) is false, but (R) is true. (c) Focus (iii) Close-ups
(d) Frame (iv) Auto and Manual
Codes:
51. Which of the following is an objective of (a) (b) (c) (d)
informative advertising? (A) (iii) (ii) (iv) (i)
(A) Build Brand Preference (B) (iii) (iv) (ii) (i)
(B) Change Customer Perceptions of Brand Value (C) (ii) (iii) (iv) (i)
(C) Encourage Customers to switch Brands (D) (iii) (i) (iv) (ii)
(D) Suggest new uses of an exiting product in
the market

58. Identify the correct sequence of the models, as per
52. Rasa, Bhava, Abhinaya, Swara, Pravriti have been the year of publications.
described in which of the following? (A) Osgood’s Model, Lasswell’s Model, Westley
(A) Rig Veda and Maclean’s Model, Shannon and Weaver’s
(B) Bhagavad Gita Model
(C) Natya Shastra (B) Shannon and Weaver’s Model, Osgood’s
(D) Tantraloka Model, Lasswell’s Model,Westley and
Maclean’s Model
(C) Lasswell’s Model, Shannon and Weaver’s
53. Grapevine is Model, Osgood’s Model, Westley and
(A) Downward Communication Maclean’s Model
(B) Formal Communication (D) Westley and Maclean’s Model, Lasswell’s
(C) Informal Communication Model, Osgood’s Model, Shannon and
(D) Upward Communication Weaver’s Model

X–9 25–II
59. The visual component of an advertisement without 65. Leveson Inquiry was meant to investigate culture,
the text is called practices and ethics of
(A) Picture (A) USA media
(B) Artwork (B) UK media
(C) Airbrush (C) Australian media
(D) Art Proof (D) Indian media

60. Identify the correct sequence of the ‘Factors for
Innovation’ as per the ‘Diffusion of Innovation’. 66. Semantics deal with
(A) Relative advantage, Compatibility, (A) Meanings
Complexity, Triability, Observability (B) Codes
(B) Compatibility, Observability, Triability, (C) Signs
Complexity, Relative advantage (D) Texts
(C) Observability, Relative advantage,
Complexity, Triability, Compatibility
(D) Complexity, Triability, Observability,
Relative advantage, Compatibility 67. “ With Malice towards one and all” was a column
by
(A) Khushwant Singh
61. Umberto Eco refers to the ability of popular culture (B) Arundhati Roy
to resist dominant practices as (C) B.K. Karanjia
(A) “ SEMIOTIC Guerilla Warfare” (D) Daryl D’Monte
(B) Floating Signifier
(C) Semiology
(D) Double Signification
68. Prasar Bharati Act was enacted in
(A) 1997
62. Ritwik Ghatak’s film ‘Ajantrik’ deals with the (B) 1990
relationship between (C) 1998
(A) a rickshaw driver and his rickshaw. (D) 1996
(B) a tram driver and his tram.
(C) a bus driver and his bus.
(D) a taxi driver and his taxi.
69. Assertion (A) : Taylor and Altman determined
that orientation of interaction,
63. POD publishing refers to exploration, affective exchange
(A) Print on Default and stable exchange are layers of
(B) Print on Demand social penetration.
(C) Printing by Traditional Methods
Reason (R) : The four stages of the relational
(D) Screen Printing
development are supposed to
happen at the periphery of
64. “Traditionally mass communication research has personality in private space.
conceptualised the communication process as a circular Codes:
circuit or loop.” Who said this? (A) Both (A) and (R) are true.
(A) Everett Rogers (B) Both (A) and (R) are true, but (R) is not the
(B) Wilbur Schramm correct explanation of (A).
(C) Stuart Hall (C) (A) is true, but (R) is false.
(D) John Fiske (D) (A) is false, but (R) is true.

25–II X–10
70. Assertion (A) : The public sphere can seldom be 73. Ritwik Ghatak was associated with which theatre
effectively constituted and movement?
maintained through dialogues, (A) Indian People’s Theatre Association
(B) Shatabdi
acts of speech and discussion.
(C) Jana Sanskriti
Reason (R) : But Jurgen Habermas claims that (D) Prithvi Theatre
public debate can be animated
by ‘opinion forming associations
to counter the message of
authorities’. 74. “Camera Lucida” was the book authored by
Codes: (A) Raghu Rai
(A) Both (A) and (R) are true. (B) Levi Strauss
(B) Both (A) and (R) are true, but (R) is not the (C) Roland Barthes
correct explanation of (A). (D) Susan Sontag
(C) (A) is true, but (R) is false.
(D) (A) is false, but (R) is true.

75. Space-biased and Time-biased media are the
concepts of
(A) Marshall McLuhan
71. Assertion (A) : Roland Barthes disputes (B) Harold Innis
Saussure’s approach to Semiotics. (C) Max Horkheimer
Reason (R) : Symbolic signs are language (D) George Gerbner
dependent and hence seen as
arbitrary.
Codes:
76. In Broadcast Journalism, the term ‘Back timing’
(A) Both (A) and (R) are true.
refers to
(B) Both (A) and (R) are true, but (R) is not the (A) a technique that ensures all stories fit into the
correct explanation of (A). required time slot.
(C) (A) is true, but (R) is false. (B) written part of new stories.
(D) (A) is false, but (R) is true. (C) shots used in picture sequence.
(D) rewinding.

77. Erwing Goffman is associated with
72. Assertion (A) : Atomisation of news runs counter
(A) Content analysis
to the logic of inverted pyramid
(B) Frame analysis
style.
(C) Textual analysis
Reason (R) : Inverted pyramid style can not (D) Factor analysis
be dispensed with in Journalistic
Reporting.
Codes:
(A) Both (A) and (R) are true. 78. Cryptic Journalism seeks to use
(B) Both (A) and (R) are true, but (R) is not the (A) Encryption technologies in Journalism.
correct explanation of (A). (B) Clarity in Journalism.
(C) (A) is true, but (R) is false. (C) New editing techniques.
(D) (A) is false, but (R) is true. (D) Data Journalism.

X–11 25–II
79. Netflix uses 85. Journalists should be aware of these Articles in
(A) Streaming network reporting legislature as it deals with privileges and
(B) Torrent network immunities of elected representatives.
(C) P2P network (A) Articles 105(3) and 194(3)
(D) Digital broadcasting network (B) Articles 104(2) and 195(3)
(C) Articles 103(3) and 196(4)
(D) Articles 208(1) and 211(2)

80. SLR stands for
(A) Single Lens Reflex
86. Which of the following is MacBride Report?
(B) Signal Line Resolution
(A) Global Village
(C) Signal Light Radiation
(B) Many Voices, Many Worlds
(D) Single Light Reflex
(C) Many Voices, One World
(D) One Voice, Many Worlds

81. Who is a unique visitor in Online Journalism
metrics? 87. Name the journalist who fought for the rights of
(A) A person who visits a site at least once during women prisoners in India.
the reporting period. (A) Sheela Barse
(B) A person who visits a site rarely. (B) Barkha Dutt
(C) A person who is a hacker. (C) Sevanti Ninan
(D) A person who has a trial subscription. (D) Pushma Girimaji

82. The work of Arthur C. Clarke made possible 88. Rural Broadcasting is the brainchild of which
(A) Global Satellite Communication scientist?
(B) Regional Satellite Communication (A) Dr. Abdul Kalam
(C) Microwave Communication (B) Dr. Raja Ramanna
(D) Terrestrial Communication (C) Dr. Vikram Sarabhai
(D) Dr. Kasturirangan

83. ‘Berliner’ format is 89. Which section of IPC deals with Defamation?
(A) bigger than broadsheet format. (A) Section 496
(B) marginally taller and wider than tabloid (B) Section 497
format.
(C) Section 498
(C) a TV channel in India.
(D) Section 499
(D) smaller than Pocket Book format.

90. Which Article of IT Act, 2000 was struck down by
84. Media ecology theory propounds Apex Court?
(A) physical environment of media. (A) 68
(B) media as environments. (B) 66 A
(C) technological determinism. (C) 67 A
(D) McLuhanism. (D) 67

25–II X–12
91. What type of variable is the ‘size of the family’? Read the following passage and answer questions
96 to 100:
(A) Intervening variable
One important lesson for communication study from the
(B) Discrete variable work of the Palo Alto group is to focus on problems of
(C) Continuous variable communication, as well as on the presumed positives.
“The attention paid by Bateson, Watzlawick, and others to
(D) Non-discrete variable paradox, confusion, manipulation, noncontingency and
even ‘disinformation’... suggests a very different way of
looking at human communication from that which has
reigned in recent wisdom (Wilder 1979). So, for example,
communication study of such topics as self-disclosure and
openness should be balanced by the study of ambiguity
92. In which of these scales, ‘ zero has absolute and (Eisenberg 1984), deception and deviousness. Certain
natural value’ ? situations like diplomacy, love, and business negotiation
call for deliberate ambiguity rather than directness and
(A) Interval value clarity. The perspective of the Palo Alto group presses for
(B) Ratio scale an awareness of equivocal communication (Bavelas and
others 1990), an understanding of communication
(C) Nominal scale pathologies, a search for the nature of self-referential
(D) Ordinal scale contradiction like paradox, and to question whether more
and clearer communication is always functional.
The group states that human communication is not just
conscious, intentional, and successful as a step toward
mutual understanding by two or more participants. The
exchange of information between individuals can also be
nonverbal, unintentional, paradox creating, and useful as
93. Which type of Survey is Census? a therapeutic technique. The perspective of the relational
(A) Analytical Survey communication scholars is cybernetic, ecological, and
(B) Demographic Survey based on systems theory. It does not fit with the dominant
epistemology, of communication study, which is one
(C) Descriptive Survey reason why the interactional theory of the Palo Alto group
(D) Exploratory Survey has not had more impact on communication study.The
dominant focus of communication research is on
investigating effects. In contrast, inter-actionist theory
seeks to answer an entirely different kind of important
question. This difference may explain why the Palo Alto
group has not received more attention by mainstream
communication scholars in the United States, who are
94. One of these tests investigates simultaneous chiefly concerned with studying effects.
analysis of differences between more than two groups of The Palo Alto scholars oppose effects research, cast in
samples. terms of one-way models. “It could be argued that
(A) t - test S-M-C-R (source-message-channel-receiver) was not
(B) ANOVA extended as a ‘model’ of communication, that it met none
of the tests of theoretical modeling, and that it was developed
(C) Chi-Square as an audiovisual aid to stimulate recall of the components
(D) Standard Deviation of a communication relationship” (Berlo 1977, p. 12).
One-way models may be quite appropriate for persuasion,
propaganda, and studying mass communication effects,
but the linear causality assumed by such directional models
does not fit with a vision of human communication as
interrelationships and as a process of mutual influence.
95. Which of these is not the principles of
visualization in Ads? 96. Which of the following issues matches the area of
concern of the Palo Alto Group?
(A) Balance
(A) Direct Communication
(B) Contrast (B) Result oriented Communication
(C) White space (C) Ambiguity in Communication
(D) Tombstoning (D) Development Communication

X–13 25–II
97. One of the benefits of the type of communication 99. The works of Palo Alto group of scholars
practiced by Palo Alto Group was termed as contribution can be summed up by
(A) Effective (A) Interactional Communication Theory
(B) Therapeutic (B) Epistemological Communication
(C) Psychoanalytic (C) Double-bind Theory
(D) Clarity Vision (D) Persuasion Communication

98. Why did Palo Alto Group of Communication
could not impact Communication Studies in the United
States of America? 100. “The SMCR model could not stand the rigour of
(A) The USA scholars concentrated on effect test for a theoretical model.”
oriented approach. To whom this paraphrased statement could be
(B) Palo Alto Group never shared its findings attributed?
with any other group. (A) Wilder
(C) The USA scholars isolated themselves from (B) Berlo
all other groups.
(D) Palo Alto Group scholars were all working (C) Bateson
with hospitals. (D) Watzlawick

25–II X–14
ROUGH WORK

X–15 25–II
ROUGH WORK

25–II X–16
ROUGH WORK