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Reg. No. : .....................................
Name : ..........................................
SY-47
SECOND YEAR HIGHER SECONDARY EXAMINATION, MARCH 2022
Part – III Time : 2 Hours
JOURNALISM Cool-off time : 15 Minutes
Maximum : 60 Scores
General Instructions to Candidates : s
There is a ‘Cool-off time’ of 15 minutes in addition to the writing time.
Use the ‘Cool-off time’ to get familiar with questions and to plan your answers.
Read questions carefully before answering.
Read the instructions carefully.
Calculations, figures and graphs should be shown in the answer sheet itself.
Malayalam version of the questions is also provided.
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PART – I
A. Answer any five questions from 1 to 9. Each carries 1 score. (5 1 = 5)
1. _____ is India’s first live internet radio station.
(a) Radio Mattoli (b) Radio Mango
(c) Radio Maska (d) Radio Macfast
2. Name any one of the elements included in the folio of a magazine.
3. The movement of the camera head up or down in a vertical plane is known as _____.
(a) Panning (b) Tilting
(c) Tracking (d) Jib arming
4. _____ is the most popular microblogging site where people post their opinion
frequently.
5. Attention, Interest, _____, Action. Complete the AIDA formula of advertising.
6. Expand DRM.
7. A Dutch angle shot is also called _____.
(a) High angle shot (b) Low angle shot
(c) Eye-level angle shot (d) Oblique shot
8. What idea does the term frame convey in a film ?
9. The symbolic image which depicts the identity of a company in a display
advertisement is called _____.
(a) Logo (b) Slogan
(c) Tag line (d) Catch line
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PART – I
A. 1 9 5 .
1 . (5 1 = 5)
1. _____
(a) (b)
(c) (d)
2.
.
3. ________
.
(a) (b)
(c) (d)
4.
_____.
5. , , _____, AIDA
.
6. DRM .
7. _____ .
(a) (b)
(c) (d)
8. ?
9.
_____.
(a) (b)
(c) (d)
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B. Answer all questions from 10 to 13. Each carries 1 score. (4 1 = 4)
10. The first college magazine in Kerala.
(a) Jnananikshepam
(b) Vidyasamgraham
(c) Paschimodayam
(d) Samakalika Malayalam
11. Name the first full length Indian feature film.
12. Give an example for a technical document.
13. Pick out the traditional tool used in corporate communication from the list given
below.
(a) Websites
(b) Blogs
(c) Brochures
(d) Podcasts
PART – II
A. Answer any two questions from 14 to 17. Each carries 2 scores. (2 2 = 4)
14. What is the importance of cover story in magazines ?
15. Give a suitable definition for technical writing.
16. Mention the contributions of Lumiere Brothers to world cinema.
17. Give an example each for the following advertisements :
(a) Consumer advertisements
(b) Public service advertisements
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B. 10 13 . 1 .
(4 1 = 4)
10.
(a)
(b)
(c)
(d)
11. .
12. .
13.
.
(a)
(b)
(c)
(d)
PART – II
A. 14 17 2 . 2
. (2 2 = 4)
14. ?
15. .
16. .
17. :
(a)
(b)
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B. Answer any two questions from 18 to 20. Each carries 2 scores. (2 2 = 4)
18. List the peculiarities of Bi-directional microphone used in radio recording.
19. Define public relations.
20. What is the role of art director in designing a magazine ?
PART – III
A. Answer any three questions from 21 to 24. Each carries 3 scores. Answer should
be in 40 words. (3 3 = 9)
21. Prepare a short note on community radio.
22. Charlie Chaplin is one of the prominent film personalities in the silent era Analyse.
23. The undesirable consequences of advertising are generally termed as dysfunctions.
Comment in detail on any three dysfunctions of advertising.
24. Distinguish between internal and external publics of an organization with suitable
examples.
B. Answer any two questions from 25 to 27. Each carries 3 scores. Answer should be
in 40 words. (2 3 = 6)
25. Compare web browsers and search engines. Give an example each.
26. Elaborate any three essential qualities needed to become a successful technical writer.
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B. 18 20 2 .
2 . (2 2 = 4)
18. -
.
19. .
20. .
PART – III
A. 21 24 3 40
. 3 . (3 3 = 9)
21. .
22.
.
23. .
.
24. ,
.
B. 25 27 2 40
. 3 . (2 3 = 6)
25. ,
.
26.
.
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27. Analyse the role of the following personnel in television production.
(a) Script writer
(b) Makeup artist
PART – IV
A. Answer any three questions from 28 to 31. Each carries 4 scores. Answer should
be in 60 words. (3 4 = 12)
28. Explain any four functions of magazine layout.
29. Who is a radio jockey ? Enlist the qualities needed for a radio jockey.
30. A user manual is an elaborate account of how to make use of a product. Describe the
structure of a user manual.
31. Elucidate any four functions of a corporate communication officer.
B. Answer any one question from 32 to 33. Carries 4 scores. Answer should be in 60
words. (1 4 = 4)
32. What is online advertising ? Prepare short write-ups on the following online
advertisements.
(a) Wallpaper ads
(b) Pop – up
(c) Pop – under
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27.
.
(a)
(b)
PART – IV
A. 28 31 3 60
. 4 . (3 4 = 12)
28. .
29. ?
.
30.
. .
31.
.
B. 32 33 60
. 4 . (1 4 = 4)
32. ?
.
(a)
(b) –
(c) –
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33. Match the following :
A B
(a) J.C. Daniel Vastuhara
(b) S. Nottani Vigathakumaran
(c) Adoor Gopalakrishnan Balan
(d) G. Aravindan Swayamvaram
PART – V
Answer any two questions from 34 to 36. Each carries 6 scores. Answer should be
in 120 words. (2 6 = 12)
34. On the basis of distance between camera and object, there can be three basic shots.
(a) Identify the three basic shots.
(b) Give a brief description about each of these shots.
35. Newspapers and magazines are two important forms of print media. Explain any four
differences between newspapers and magazines.
36. Describe the characteristics of online journalism.
__________
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33. :
A B
(a) ..
(b) .
(c)
(d) .
PART – V
34 36 2 120
. 6 . (2 6 = 12)
34.
.
(a) .
(b) .
35. .
.
36. .
__________
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