DU SOL M.Com Question Paper 1st Year 2018 Sem 2 Marketing Management

This question paper contains 4 printed pagesl

Your Roll No. ..............

IVl.Com. : Semester-II (NC) G

Paper No. 4203

MARKETING MANAGEMENT

Time : 3 Hours Maximum Marks : 100

(llrite your Roll No on the top immediately on receipt of this question paper.)

l// questions carry equal marks.

l. Write short notes on any Jive of the following :

\a) Marketing Myopia

(b) Holistic marketing

(c) Promotion mix

(d) Product mix

\e) Retailing and Wholesaling

(t) Ethical issues in distribution decisions

k) Integrated Marketing Communication.

P.T.O.

(2) 4w3

2. Discuss core concepts of marketing with examples. Why is it

important for a firm to be aware of its macro and micro

environment ? Discuss elaborating all the factors of marketing

environment with suitable examples. n

Or

(a) Customer is the king of the market and a focal point of

all the marketing activities. Justifl, this statement and

discuss the relevant factors which affect the buying

behavior and consumption patterns in india. l0

(b) Elaborate major considerations while selecting a

distribution channel for consumer products. What is the

criteria which can be used for the evaluation of channel

partners ? Provide examples to support your answer. l0

J. Explain in detail the.pre-requisite that need to be kept in mind

while targeting the rural customers. Keeping this in mind, develop

a marketing-mix plan for a new brand of wrist watch. n

(r,
Or

concept ? How is it
significant
(a) What is a product layer
6
toamarketer?
based
types of store and non-store
(b) Briefly discuss various
'7

retailers'
industrial
customer buying and
(c) Differentiate between
'1

buYing'
following :
4. Attempt any trvo of the

by sales promotion ? How
is
(o) What do you understand

itdifferentfromadvertising?Alsoshedlightonnon-
10

Paid form
of Promotion

(b) Elaborate the process
of new product development'

Provideexamplesofsupportyouanswer.l0
two '
2x5=10
(c) Write short notes on any

(t) Services Marketing

(tt) Social Media Marketing

(lii) Green Marketing'
Pr'o'

(4) 4Cp3

Attempt any hro of the following :

(a) Discuss in detail all the factors that are important and

always considered while making pricing decisions. l0

(b) A major issue in marketing and consumer behavior today

is acceptance of new products and services. Explain the

stages and processes that a consumer passes through

for adopting a new product and service. l0

(c) Explain in detail the various marketing mix strategies

used by the marketer in different stages of product

Life Cycle. l0

M3 900