NCERT Book Class 12 Business Studies Chapter 5 Organising

Way To Go, Wipro!
ORGANISING 5
CHAPTER
L E A R N I N G
It’s not quite there yet, but the goal is certainly within
reach. One of India’s largest IT solutions providers, OBJECTIVES
Wipro Technologies, is taking on the likes of IBM and
Accenture in its effort to be included among the largest After studying this chapter you
should be able to:
and most successful technology services companies in
the world. n Explain the concept of
Restructuring Wipro was considered the organising;
most important step in becoming a global giant, n Explain the process of
driven by the goal towards improved customer- organising;
orientation. n Describe the importance of
During the past few months, Wipro separated organising;
itself into several subsidiaries by product line: n Explain the meaning, advantages
telecommunications, engineering, financial and disadvantages of functional
services, etc. Each subsidiary brings in about $300 organisation;
million in annual earnings and is self-sufficient n Explain the meaning, advantages
with their own accounting books, personnel and and disadvantages of divisional
administrative functions. organisation;
Wipro shifted from a centralised to n Explain the meaning, advantages
decentralised management system. All and disadvantages of formal and
responsibilities for growth lay with the informal organisation;
management of each entity. n Distinguish between formal and
“We tried to de-layer the organisation and informal organisation;
empower our business leaders with a much higher n Explain the concept of
degree of growth responsibility,” said Premji. “We delegation and decentralisation;
removed an entire layer [of executives]”. n Describe the importance of
delegation and decentralisation;
Adapted from an article by Heide B. Malhotra and
for Epoch Times Washington D.C. n Distinguish between delegation
and decentralisation.

Once the plans have been laid down critical issue in accomplishing the
and objectives specified therein, the goals specified in the planning
next step is to organise resources process is structuring the work of an
in a manner which leads to the organisation to adapt to the dynamic
accomplishment of objectives. A business environment. The activities

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