NCERT Book Class 12 Business Studies Chapter 7 Directing

Grassroot Leadership - Ford Motor Co.
DIRECTING

LEARNING OBJECTIVES
7
CHAPTER
Ford has always attracted and nurtured
capable managers and technicians, but it After studying this chapter, you
has failed to do the same for change agents should be able to:
and leaders. So, as part of the automaker’s
n Explain the concept of directing
cultural overhaul, Ford is embarking on a
and its importance in business
sweeping attempt to mass-manufacture
organisations;
leaders. It wants to build an army of “warrior-
entrepreneurs” — people who have the n Understand the principles guiding
courage and skills to topple old ideas, and directing process;
who believe in change passionately enough n Explain the meaning of supervision
to make it happen. and its importance;
Ford Motor Company announced key
n Explain the meaning of motivation
changes to its senior management team as
it continues to strengthen its automotive
and its importance in business
business, improve the company’s operational management;
fitness, and accelerate a strategic shift to n Understand and explain Maslow’s
capitalize on emerging opportunities. In theory of hierarchy of needs and
announcing the leadership changes, Ford its application to motivation of
President and CEO Jim Hackett said Form employees in an organisation;
is “very fortunate to have an experienced n Explain the financial and non-
and committed executive team in place to
financial incentives through which
significantly strengthen their business while
managers motivate their employees;
building towards their vision of becoming
the world’s most trusted mobility company. n Explain the concept of leadership
Their objective is to lead business to new and its importance in management;
levels of operational fitness, product and n Describe the qualities of a good
brand excellence and profitability. leader;
Ford views grassroot leadership as the best
n Explain about formal and
vehicle for creating a successful business.
informal communications in the
Source: organisations; and
content/fordmedia/fna/us/en/news/ n Identify various barriers to effective
2018/02/22/company-news.html communications and measures to
overcome these barriers in the
organisations.