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2019 VI 19 0930 Seat No.
Time : 1½ Hours RETAIL (NSQF)
Subject Code
S 0 7 5
Total No. of Questions : 3 (Printed Pages : 4) Maximum Marks : 30
INSTRUCTIONS : (i) Answer each question on a fresh page.
(ii) Write the question number and sub-question number
clearly.
(iii) All questions are compulsory.
(iii) Figures to the right indicate full marks.
1. (A) Choose the correct alternative from the below given option and rewrite
the complete sentences : 3
(1) The form of shopping where customers can shop using internet
is ............................. .
(Television shopping, Telemarketing, E-tailing, Vending machine)
(2) A retail concept where in consumer pushes the full shopping cart
through an electronic gate is known as ............................. .
(Lay-by, Tunnel scanning, CRE, SOP)
(3) The process of making yourself look neat and clean is
called ............................. .
(Healthy, Grooming, styling, safety)
(4) The traditional market where, traders set up stalls and buyers
browse the merchandise is ............................. retail format.
(Marketplace, Discount stores, Small Family Run stores,
Departmental store)
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(5) The type of communication where words are used as a medium
of communication is ............................. communication.
(Verbal, Non-verbal, Written, Face to face)
(6) The ............................. signage are bright, attractive and visible
from long distance.
(flex print, neon lighting, hording, banner)
(1) Define plastic revolution.
(2) List down the function of Visual Merchandiser at supplier’s level.
(3) Why signages are important in retail business ?
(1) How fickle customer can be converted into loyal customer ?
(2) Mostly all retail formats follow Straight Floor Plan. Write any
two advantages of Straight Floor Plan.
2. (A) Choose the correct alternative from the below given option and rewrite
the complete sentences : 3
(1) Which of following is not a part of grooming ............................. ?
(hair style, presentation, dressing, makeup)
(2) The full form of ERP ............................. .
(Enterprise Resource Planning, Enterprise Reserve Planning,
Enterprise Resource Programme, Enterprise Resource Production)
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(3) Informal communication is also known as ............................. .
(wakie talkie, grapevine, oral, written)
(4) Element that can be used by Visual Merchandisers for creating
displays is ............................. .
(package, lighting, baskets, trolleys)
(5) Depending on retailers return policy ............................. documents
you should get while returning product.
(receipt, tags, products, shopping bags)
(6) The type of customers who enters the retail store for the first
time is ............................. customers.
(loyal, fickle, renewing, new)
(1) Explain any one objective of store layout.
(2) List any two external factors that help in grasping customer’s
attention.
(3) Write any two examples of luxuries goods.
(1) It is very important to make changes in a retail store to grasp
customer’s attentions. Visual merchandiser is responsible for all
the displays in the store, list any two functions of Visual
Merchandising.
(2) Write any two advantages of Verbal Communication.
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3. (A) Answer the following questions in one line each : 3
(1) Why CRE is important at POS.
(2) Give one point of difference between Upward and Downward
communication.
(3) Define Healthcare.
(B) Answer the following questions in two to three line each : 4
(1) List and explain any two equipments used in communication to
convey message.
(2) Mr. Avinash wanted to become a ‘‘Personal Security Guard’’ suggest
him eligibility criteria of a security guard.
(C) In Philips PVT. LTD. employees are working with live wire, and most
of the time accident occurs. How injuries caused by this live wire can
be prevented at work place. 3