ISC Class 11 Syllabus 2027 Mass Media and Communication

ISC YEAR 2027

INDIAN SCHOOL CERTIFICATE
EXAMINATION

MASS MEDIA &
COMMUNICATION
(879)

February 2025
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and practices.
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aspirations.

MASS MEDIA & COMMUNICATION (879)

Aims:
1. To bring about a comprehensive understanding of 4. To create an awareness of the role of Media in
the different types of Mass Media and their bringing about social change.
convergence. 5. To sensitise and bring about an awareness of
2. To provide an introduction to the various media Online hazards and Internet safety.
regulatory bodies and their objectives. 6. To develop an understanding of the Evolution
3. To enable the comprehension of technical and of the various forms of Media and
creative concepts associated with the various Communication.
Media production processes.

CLASS XI
There will be two papers in the subject: 2. Basics of Journalism
Paper I: Theory: 3 hours ------ 70 marks (i) Definition of journalism
Paper II: Project Work: ------- 30 marks (ii) Understanding News

PAPER I (THEORY) – 70 MARKS Definition of news; Hard News Vs Soft News.
(iii) Components of News
1. Communication
(i) Understanding Communication Definition of each of the following with
suitable examples: Accuracy, attribution,
Definition and nature of communication: it fairness, clarity and brevity.
is both a science and an art.
(iv) News Values
(ii) Levels of Communication transactions.
Intrapersonal Communication: definition, Definition of each of the following with
understanding Self as a concept; examples: timeliness, proximity, prominence,
Self disclosure and Self-esteem: conflict, consequence, oddity, human interest
meaning only. and development.
Interpersonal Communication: definition, (v) Reporting and Editing Techniques
types and functions. (a) Inverted Pyramid
Group Communication: definition and types
Introduction/Lead (the most important
(small and large group communication).
information) Nutgraph, Body and End;
Mass Communication: definition and
functions. The 5 Ws and H in the Lead (To be done
with examples);
(iii) Models of Communication
An understanding of the following with
A brief understanding of the models of
reference to reporting a news story:
communication given by the following:
Aristotle, Shannon and Weaver, Harold What - What does it mean? What should I
Laswell and Wilber Schram. know?
Why - Why now? Why is it important?

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Where - Where is this decision coming (ii) Difference between Television and Cinema.
from? Where/what locations will it affect?
Difference with reference to the format,
Where can I get more information?
production process and audience.
When - When is this happening/
5. Public Relations
happened?
(i) Understanding Public Relations.
Who – Whose story is it? Who made the
decision? Who’s in charge? Who does it Definition; Role of Public Relations: to
impact? generate goodwill; build a brand image; aid
in advertising and sales promotion; crisis
How - How was the decision made? How
management; media management;
will it be implemented? How will
Responsibility of a Public Relations Officer.
communications flow internally and
externally? (ii) PR Campaigns.
(b) Headlines An understanding of the tools and steps.
Characteristics and impact of headlines 6. Media Regulatory Bodies
with suitable examples. Role and functions (as stated by the Government
Writing a headline - Factors to be kept in of India) of: Telecom Regulatory Authority of
mind: should be catchy, concise, not India; Press Council of India; Central Board for
misleading, to be written in active voice, Film Certification; Advertisement Standard
articles to be avoided. Council of India; News Broadcasting Standards
Authority of India.
(vi) Photo Journalism (with reference to print
media) Telecom Regulatory Authority of India: Regulates
telecommunication services, adjudicate disputes,
Definition; importance of photographs in a
dispose appeals, protect interests of service
news story;
providers and consumers.
Photo essays: an understanding of photo
Press Council of India: Helps newspapers
essay as a visual depiction of an event/issue.
maintain their independence, builds code of
Writing Captions for photographs. conduct for newspapers and journalists,
guidelines for training, guidelines for spreading
3. Radio Programs
news, reviews newspaper production, maintains
Types of radio programmes quality.
An understanding of each with reference to how Central Board for Film Certification: Certifies for
these are scripted: news bulletins, talk shows, public viewing, film certification: U, A, UA, S.
interviews, announcements: commercial and
Advertisement Standard Council of India: Self-
public service, documentaries, dramas, features,
regulation in advertising, protection of consumer
commentary, radio jingles, commercial, public
interests, promotion of responsible advertising,
service and music based.
enhancing public confidence in advertising;
4. Programs for Television Consumer Complaints Council.
(i) Types of Television Programmes: Fiction and News Broadcasting Standards Authority of India:
Non-Fiction Ensures - impartiality, objectivity, neutrality,
Difference between fiction and non-fiction. discretion (crimes against women and children),
Non-fiction: news bulletins, interviews, privacy, national security is not endangered.
documentaries; Fiction: soap operas, lifestyle Prevents - glorification of violence and crime,
shows, reality shows, animation. encouragement of superstition and occultism,
showcasing sex and nudity.

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PAPER II: PROJECT WORK - 30 MARKS (iii) References/bibliography: a list of all materials
referred to for the project (including print,
Candidates will be required to have completed two electronic, oral & audio-visual material).
projects from any topic covered in Theory.
(iv) Appendix – optional, only if it is crucial for the
The written outcome of the project should be better understanding of the project essay.
structured as given below:
For written projects:
List of suggested assignments for Project Work:
(i) Abstract: it must contain the following
(i) Select any two mainstream newspapers. Do an
information:
analysis of all the news stories on the front pages
(a) Reason for choosing the topic. of these newspapers with reference to inverted
pyramid, headlines, and photographs used.
(b) Methods and material used.
(ii) Create a photo essay on a theme of your choice,
(a) The main essay must follow the structure with suitable captions.
given below:
(iii) Analyse advertisements in print and electronic
(b) Background and context – to be discussed media. Discuss stereotyping in advertisements vis
very briefly. a vis gender.
(c) Explanation of the theme and the issue. Write a radio script for any one of the following:

(d) Analysis and critical evaluation. (a) Prime time News bulletin.
(b) Radio drama based on a short story.
(e) Conclusion.
(c) Radio feature on an event in your school.
(ii) References/ bibliography: a list of all material
referred to for the project (including print, (iv) Write an essay on a recent public relations
electronic, oral & audio-visual material). campaign done by an organization.

(iii) Appendix: optional, only if it is crucial for a (v) Develop a Public Relations strategy to handle a
better understanding of the project essay. forthcoming crisis in your school, neighbourhood
or peer group. Identify various steps in
For audiovisual projects: management of the crisis. This can be based on an
issue or an event. Prepare a detailed strategy on a
(i) Abstract: it must contain the following chart for class presentation.
information:
(a) Reason for choosing the topic
(b) Methods and material used
(ii) Communication strategy: theme, title, primary
audience, message (if any), language.

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