NCERT Solutions for Class 12 Sociology (Social Change and Development in India) Chapter 7 Mass Media and Communications

NCERT
SOLUTIONS
CLASS - 12th

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Book Name : Social Change and Development in India Ncert Solutions | Chapter-7 Sociology

Class : 12th
Subject : Sociology
Chapter : 7
Chapter Name : Mass Media and Communications

Q1 Trace out the changes that have been occurring in the newspaper industry? What is your
opinion on these changes?

(a) The emergence of the 'Newspapers' saw its surfacing by the introduction of the printing
press in 1440 by Guntenberg. The printing press brought the changes in the field of
intellectualism as it printed the religious texts in its inception.
(b) But the scalability and the efficiency of such processes was questionable and required
change. The 'print revolution' had a colossal impact upon the growth of print capitalism within
the ambits of Europe and later on, by the third world countries.
(c) The second and third waves of democratisation after the 1960's, were deeply the result of
print globalisation. The ideals of equality, justice and fraternity were transported from French
Revolution (1789) and American Revolution (1787) to other countries.
(d) The process of flourishing democracies and eradication of communist or fascist
governments had an impact on the growth of newspapers upon it. The scalability of such print
pieces was dynamic and the subaltern intellectualism was affected by such phenomenon.
(e) The Indian National Movement was also the result of the rise of anti-imperial or anti-colonial
narrative within the Indian society. The propogation of Newspapers and nationalistic approaches
resulted in the mass mobilisation of people.
(d) The resistance against the censorship was shown by Indians against the policies imposed
by colonials (IIlbert bill) and Indira gandhi 's government.
(e) In the status quo, the residents of Kashmir are also revolting against the censorship on
newspapers, which discloses the shallow nature of the BJP government in India.

Q2 Is radio as a medium of mass communication dying out? Discuss the potential that FM
stations have in post-liberalisation India?

Answer. Yes, radio as a medium of mass communication is dying out mainly because of the
rapid development in other mediums of media. The scope of FM stations can be assessed as :
(a) In post-liberalisation India, the growth of FM stations is mainly concentrated in the rural
areas. The inaccessible areas are still relying upon the radio news and other types of
entertainment.
(b) The lack of network in these areas often results in the ignorant exploitation of the individuals.
In these areas, radio still plays an important role in the propagation of news.
(c) Other entertainment pieces like songs can also help in the recreation of the individuals and
will result in cultural growth of the country.

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Book Name : Social Change and Development in India Ncert Solutions | Chapter-7 Sociology

Q3 Trace the changes that have been happening in the medium of television. Discuss.

(a) The introduction of television within the ambit of the respective country was introduced in
1959. The principle was to work for the maximum and integrated development of the
rural areas.
(b) The establishment of 'Doordarshan' in metropolitan cities led to the growth of electronic
capitalism.
(c) The effect upon the political and social consciousness is mainly assessed upon the
awareness of the social capital regarding the policies of the governmental agencies.
(d) The censorship upon the liberal news channels , often results in the mass protests by
the people believing in the freedom of the press.
(e) Recently, the effect of capitalism upon the news channels has affected the domain of the
news. The news channels are dominated by one political narrative and they seem like
propagating one narrative or manifesto of a respective political party.
(f) The capitalism and the political interference in the paradigm of media are the major
challenges to the medium of news.
(g) The scalability of such mediums is important to assess to actually elaborate upon its
efficient provisions and principles.

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