ISC Class 12 Specimen Paper 2024 Mass Media and Communication

2024
SPECIMEN
PAPERS

MASS MEDIA & COMMUNICATION
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Maximum Marks: 70
Time Allowed: Three Hours
(Candidates are allowed additional 15 minutes for only reading the paper.
They must NOT start writing during this time.)
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Answer all questions in Section A, Section B and Section C.
Section A consists of objective / very short answer questions.
Section B consists of short answer questions.
Section C consists of long answer questions.
The intended marks for questions or parts of questions are given in brackets [ ].
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SECTION A - 14 MARKS

Question 1

(i) Modern media has helped to represent people of various cultures and [1]
backgrounds. Which one of the following examples displays this?

(a) Puppet show celebrating a local festival in a village

(b) International football matches

(c) Weather forecasts

(d) Cartoons by local artists in a newspaper

(ii) Which one of the following is a characteristic of a good journalist? [1]

(a) Sensationalism

(b) Partisan reporting

(c) Empathy

(d) Plagiarism

(iii) Which one of the following is NOT a part of culture? [1]

(a) Food

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(b) Language

(c) Economy

(d) Clothes

(iv) Assertion: Action movies use thrilling sequences to generate excitement [1]
among audiences.
Reason: Audiences find thrilling episodes relatable to daily life.

(a) Both Assertion and Reason are true, and Reason is the correct
explanation for Assertion.

(b) Both Assertion and Reason are true, but Reason is not the correct
explanation for Assertion.

(c) Assertion is true and Reason is false.

(d) Assertion is false and Reason is true.

(v) Maya is a travel journalist and shares her experiences on an online journal [1]
format. Such an online journal format is known as ______________.

(vi) Online name calling and sharing of embarrassing content are examples of [1]
______________.

(vii) A popular movie depicted a real-life event wherein a historian finds ancient [1]
missing jewellery. This movie is an example of _____________ cinema genre.

(viii) State whether the following are True or False: [4]

(a) Television and cinema allow the viewers to create their own perceptions
of the story.

(b) While using the internet, one must always hide their name and identity.

(c) The Telecom Regulatory Authority of India has the power to adjudicate
disputes.

(d) Political media convergence makes use of social media sites and online
video sharing.

(ix) State any one way in which an illiterate person is prone to Cybercrime. [1]

(x) Technological media convergence allows for several applications to exist on [1]
one device. State any one way in which this is beneficial to a child’s education
and development.

(xi) Provide any two issues that might arise due to the absence of the film [1]
certifications laid out by the Central Board of Film Certification in India.

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SECTION B - 28 MARKS
Question 2 [4]

When the students of a particular class were asked about their favourite fast-food
restaurants, they mentioned the names of restaurants from foreign companies and did
not think of local food restaurants.
Explain how this is a result of social media. How does social media act as a catalyst
for social change?

Question 3 [4]

(i) Differentiate between trustworthiness and inquisitiveness as two qualities that
a journalist should possess.

OR

(ii) Sting operations often rely on lies and dangerous environments. Briefly discuss
any two ethical issues in conducting sting operations.

Question 4 [4]

Briefly explain how a radio jockey uses language skills and the ability to connect with
the audience and improve the quality of radio programmes.

Question 5 [4]

What is a historical genre? What does this genre focus on?

Question 6 [4]

(i) How can netiquettes be followed to avoid cybercrimes?

OR

(ii) Explain how stereotyping can result in bullying.

Question 7 [4]

State any four benefits of Technological Media Convergence.

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Question 8 [4]

Write any four functions of the Press Council of India.

SECTION C – 28 MARKS

Question 9 [7]

Describe political media convergence. Briefly explain any two ways in which a
politician can use political media convergence to his advantage.

Question 10

(i) Briefly explain how communication has led to social change. [3]

(ii) Give any two examples of social movements to support your answer. [4]

Question 11 [7]

(i) Discuss the role and functions of the Telecom Regulatory Authority of India.

OR

(ii) Low budget production processes in India have contributed to the progress of
cinema industry and have helped it evolve.
With reference to this statement, explain the role of milk producers in India in
the production of the film Manthan.

Question 12

Read the passage given below and answer the questions that follow.

A private company advertised face masks as 100% effective and reusable. It claimed
that these face masks would protect the consumers from all kinds of viruses. Due to
the popularity of the advertisement, the company made huge sales.
After a short period of sale, the consumers registered complaints against the product.
They complained that the product was not reusable nor was it as effective as
advertised. The company had made false claims to increase sales.

(i) Give any two examples, from the case given above, to show that the company [1]
did not practise responsible advertising.

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(ii) State any three possible negative consequences of the advertisement referred [3]
to in the passage.

(iii) Which body, under Advertisement Standard Council of India, can the [3]
consumer approach to register grievances? State any two ways by which this
body helps resolve consumer’s grievances.

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