DU SOL Question Paper 2018 B.Com (Hons.) Marketing, Advertising and Personal Selling

This question paper contains 4 printed pages.
609 Your Roll No.

B.Com. (Hons.) / III
G

Elective Group : EC- MARKETING, ADVERTISING
AND PERSONAL SELLING
Paper XXI[- principles of Marketing
(c_308)
Time:3 hours Maximum Marks: 75
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Nors:- Answers may be written either in English or in
Hindi; but the same medium should be used
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Attempt all questions.
All questions carry equal marks.
All pans of a question must be attempted together-

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1. (a) Define and contrast marketing concept and
selling concept.
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(b) Explain the major components of macro
marketing environment.
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(a) Discuss the various factors which influence
consumers' buying decisions.

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(b) Why is marketing important for Business
Enterprises, Customers and Society?
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(a) With help of an example, explain the meaning of
segmentation, targeting and positioning (STP)"
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(ir) Explain the characteristics and marketing
strategies of convenience and shopping goods.

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(a) What is a product? Discuss the various levels of a
prcduct.

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(b) Write a note on the strategies used bv marketers
at different stages of the PLC.

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3" (a) List and explain the internal and external factors
affecting price determination.
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(b) What are the various factors that affect the
promotion-rnix decisions of a firm?
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(b) Critically evaluate the cost-oriented pricing
methods.

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4. (a) What is physical distribution? Explain the various
components of phvsical distribution"

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(b) What are the various forrns of non-store retailing
in India?
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(a) What are the different forms of diStribution
strategies used by a company?
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(b) Write a note on the importance of marketing
channels.

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5. Write short notes on any three:
(u) Marketing mix planning for rural markets
(b) Post purchase consumer behaviour
(c) New product development
(d) Communication process
(e) Online marketing.
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