HBSE Class 10 Question Paper 2018 Retail

CLASS : 10th (Secondary) Code No. 3526
Series : Sec. M/2018
Roll Roll No.

RETAIL
National Skills Qualification Framework (NSQF)
[ Hindi and English Medium ]
Level – 2
(Only for Fresh/Re-appear Candidates)

Time allowed : 2.30 hours ] [ Maximum Marks : 60

• Ñi;k tk¡p dj ysa fd bl iz'u-i= esa eqfnzr iz'u 29 gSaA
Please make sure that the printed question paper are contains
29 questions.
• iz'u-i= esa nkfgus gkFk dh vksj fn;s x;s dksM uEcj dks Nk= mÙkj-iqfLrdk ds eq[;-i`"B ij
fy[ksaA
The Code No. on the right side of the question paper should be written by
the candidate on the front page of the answer-book.
• Ñi;k iz'u dk mÙkj fy[kuk 'kq: djus ls igys] iz'u dk Øekad vo'; fy[ksaA
Before beginning to answer a question, its Serial Number must be written.
• mÙkj-iqfLrdk ds chp esa [kkyh iUuk@iUus u NksM+saA
Don’t leave blank page / pages in your answer-book.
• mÙkj-iqfLrdk ds vfrfjDr dksbZ vU; 'khV ugha feysaxhA vr% vko'drkuqlkj gh fy[ksa vkSj fy[kk
mÙkj u dkVsAa
Except answer-book, no extra sheet will be given. Write to the point and do
not strike the written answer.
• ijh{kkFkhZ viuk jksy ua0 iz'u-i= ij vo'; fy[ksaA

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(2) 3526
Candidates must write their Roll Number on the question paper.
• Ñi;k iz'uksa dk mÙkj nsus ls iwoZ ;g lqfuf'pr dj ysa fd iz'u-i= iw.kZ o lgh gS] ijh{kk
ijh{kk ds
mijkUr bl lEcU/k esa dksbZ Hkh nkok Lohdkj ugha fd;k tk;sxkA
Before answering the questions, ensure that you have been supplied the
correct and complete question paper, no claim in this regard, will be
entertained after examination.

uksV % iz'u la[;k 1 o 2 esa vkUrfjd NwV miyC/k gSA 'ks"k lHkh iz'u vfuok;Z gSaA izR;sd iz'u ds
vad mlds lkeus fn, x, gSa rFkk vkids mÙkj vadkuqlkj gksus pkfg,A
Internal choice is available in Question No. 1 and 2. Rest questions
are compulsory. Marks are indicated against each question and your
answers should be according to the marks allotted to each question.

1. lapkj D;k gS \ v'kkfCnd lapkj ds ykHkksa dk o.kZu dhft,A 6
What is communication ? Explain the advantages of non-verbal
communication.
vFkok
OR
lapkj ds vojks/kksa dks nwj djus ds fy, mik;ksa dh O;k[;k dhft,A
Discuss the methods to remove barriers of communication.

2. LVksj fMt+kbu D;k gS \ blds izeq[k ?kVdksa dk la{ksi esa o.kZu dhft,A 6
What is store design ? Explain its components in brief.
vFkok
OR
O;kikj fu;kstu ¼epsZ.Mkbt Iykfuax½ ds ewy dk;Z D;k gSa \
What are the basic functions of merchandise planning ?

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(3) 3526
3. LVksj dk [kkdk@uD'kk D;k gS \ 3
What is store layout ?

4. vkSipkfjd lUns'kokgu ij fVIi.kh fyf[k,A 3
Write a note on formal communication.

5. fjVsy LVksj esa lqj{kkdehZ ds rhu dk;Z crkb,A 3
State three functions of a security guard in a retail store.

6. fjVsy fcfyax dh rhu fo'ks"krk,¡ fyf[k,A 3
Write three features of Retail billing.

7. fjVsy LVksj ds vUrxZr LokLF; ns[kHkky mik;ksa dks la{ksi esa le>kb,A 3
Discuss the health care measures in a retail store.

8. ekSf[kd lapkj ds ykHk crkb,A 3
Discuss the advantages of oral communication.

9. miHkksDrk dk /;ku vkdf"kZr djus gsrq ckg~; rÙo D;k gSa \ 1
What are the external factors that help in grasping customer attention
?

10. LVksj dk ekgkSy D;k gS \ 1
What is store ambience ?

11. xzkWfQDl vkSj lkbust dk D;k dk;Z gS \ 1
What is the function of Graphics and Signage ?

12. x`g O;oLFkk D;k gS \ 1

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What is house-keeping ?

13. lkexzh lapkyu ds rÙo crkb,A 1

State the elements of Material handling.

14. xzkgd varjkQyd D;k gS \ 1

What is customer interface ?

15. nwjLFk&fcØh D;k gS \ 1

What is distance selling ?

16. mBkbZfxjh ¼'kkWi&fyf¶Vax½ D;k gS \ 1

What is shop-lifting ?

17. fdlh ,d LokLF; ns[kHkky xfrfof/k dk uke fyf[k,A 1

Write name of any one health care activity.

18. miHkksDrk mRikn D;k gS \ mnkgj.k nhft,A 1

What is consumer product ? Give example.

19. fjVsy LVksj ys&vkmV ds fdlh ,d izdkj dk uke fyf[k,A 1

Write name of any one form of store-layout in retail.

20. lekukUrj lapkj dk mnkgj.k nhft,A 1
Give any example of horizontal communication.

21. oS;fDrd fodkl D;k gS \ 1

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What is personal-grooming ?

22. n`';&fcØh D;k gS \ 1

What is visual merchandising ?

23. f[kM+dh izn'kZu D;k n'kkZrk gS \ 1

What does window display communicate ?

24. ,d&vusd fjVsfyax D;k gS \ 1

What is one to many retailing ?

25. fo'ks"kkf/kdkj LVksj D;k gS \ 1

What is franchise store ?

26. foØ; e'khuksa }kjk fjVsfyax ls D;k vFkZ gS \ 1

What is the meaning of vending machine retailing ?

27. fyf[kr lapkj ds nks ykHk crk,¡A 1
State two benefits of written communication.

28. epsZ.Mkbtj ds dksbZ nks dk;Z crkb,A 1
State any two functions of a merchandiser.

¼oLrqfu"B iz'u½
(Objective Type Questions)

29. (i) us=&lEidZ] 'kkjhfjd Hkk"kk :ih lapkj dk y{k.k gSA
¼lR;@vlR;½ 1 × 10 = 10
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(6) 3526
Eye contact is a characteristics of body language type of
communication. (True/False)
(ii) eksVs rkSj ij xzkgdksa dks ckaVk tk ldrk gS %
Broadly customers can be divided into :
(a) 5 (b) 4
(c) 3 (d) 2
(iii) gksylsy dS'k ,.M dSjh fctusl eas izR;{k fons'kh fuos'k dh fdruh lhek j[kh xbZ gS \
What is the limit of foreign direct investment in wholesale cash-
and-carry business ?
(iv) ........... vkjkenk;d oLrqvksa dk ,d mnkgj.k gSA
........... is an example of comfort product.
(v) 'POP' ladsrk{kj dk iwjk :i fyf[k,A
Write full form of the abbreviation 'POP'.
(vi) fuEu esa ls dkSu&lk [kk|&fcØh dk fgLlk ugha gS \
(a) jsLVksjsUV
(b) fdjkuk LVksj
(c) vkblØhe ikWyZj
(d) QqV&fo;j LVksj
Which of the following is not a part of food merchandising ?
(a) Restaurants
(b) Grocery store
(c) Ice-Cream parlor
(d) Foot-wear store
(vii) fuEu esa ls dkSu&lk iq#"k&ifj/kku dk fgLlk ugha gS \
(a) LdVZl (b) iS.V ,oa 'kVZ
(c) ik;tkek (d) dqÙkkZ

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Which of the following is not a part of men apparel ?
(a) Skirts (b) Pants & Shirts
(c) Pajama (d) Kurta
(viii) mRikn ¼epsZ.Mkbl½ dk izn'kZu djuk ......... dks vkdf"kZr djus eas lgk;rk djrk gSA
Display of the merchandise helps in attracting the ............ .
(ix) 'ERP' ladsrk{kj dk iwjk :i fyf[k,A
Write full form of the abbreviation 'ERP'.
(x) fctusl oqeu ds fy, tqvyjh dk dksbZ ,d fVi fyf[k,A
Write any one tip for a business woman for Jewellery.

s

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