Karnataka SSLC Question Paper April 2019 Retail

34 ]
Total No. of Questions : 34 ]
B SL. No. : CCC
[ 8
[ Total No. of Printed Pages : 8
CCE RF
: 87-EK CCE RR Code No. : 87-EK
Revised & Unrevised
NSQF LEVEL-2

Subject : Retail
/ Kannada and English Versions
& / Regular Fresh & Regular Repeater
04. 04. 2019 ] [ Date : 04. 04. 2019
9-30 11-45 ] [ Time : 9-30 A.M. to 11-45 A.M.
60 ] [ Max. Marks : 60

TEAR HERE TO OPEN THE QUESTION PAPER
General Instructions to the Candidate :
1. 34

Functional English
This Question Paper consists of 34 objective and subjective types of
questions including Section – A and Section – B. Section – A consists of
questions related to the subject Retail and Section – B consists of the
questions related to Functional English.
2.

This question paper has been sealed by reverse jacket. You have to cut on
the right side to open the paper at the time of commencement of the
examination. Check whether all the pages of the question paper are
intact.
3.
Follow the instructions given against both the objective and subjective
types of questions.
4.
Figures in the right hand margin indicate maximum marks for the
question.
5. 15

The maximum time to answer the paper is given at the top of the question
Tear here

paper. It includes 15 minutes for reading the question paper.

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87-EK (Level-2) 2 CCE RF & RR

SECTION – A
I.
8×1=8

Four alternatives are given for each of the following questions / incomplete
statements. Choose the correct alternative and write the complete answer along
with its question number and alphabet :
1.

(A) (B)
(C) (D)
The retail outlet which gives attention to a particular category and provides
high level of service to the customers is
(A) Malls (B) Discount stores
(C) General stores (D) Speciality stores

2.

(A) (B)
(C) (D)
Which of the following layout plan gives a more sophisticated look to the
store ?
(A) Straight floor plan (B) Diagonal floor plan
(C) Angular floor plan (D) Mixed layout

3. ISO
(A) (B)
(C) (D)
The ISO specified symbol for the First Aid Kit is
(A) Red cross on a Green Background
(B) White cross on a Green Background
(C) Red cross on a White Background
(D) Green Cross on a White Background

4.
(A) (B)
(C) (D)
Employee State Insurance Scheme does NOT cover
(A) Medical Benefits (B) Workman Compensation
(C) Sickness Benefits (D) Confinement Expenses

CCE RF & RR 3 87-EK (Level-2)
5. RWDSU
(A)
(B)
(C)
(D)

RWDSU stands for
(A) Retail, Wholesale and Department Store Union
(B) Retail, Warehouse and Development State Union
(C) Ready, Warehouse and Department Store Union
(D) Read, Wireless and Database Storage Unit

6.
(A) (B)
(C) (D)

Billing accuracy is most important for
(A) Customer satisfaction (B) Reseller satisfaction
(C) Purchase satisfaction (D) Owner’s satisfaction

7.
(A) (B)
(C) (D)
The Use of Electronic Health Records (EHRs) ensures
(A) transparency (B) accuracy
(C) portability (D) reliability

8.
(A) (B)
(C) (D)
This is NOT one of the mode of retail transportation.
(A) e-mail (B) Road
(C) Air (D) Water

II. 3×1=3
Fill in the blanks with suitable answer :
9. ……………… .
The layout that blends the straight floor and diagonal store layout
is………………. .
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87-EK (Level-2) 4 CCE RF & RR
10. ………………. .
The hazard that is present in most retail stores situation is ………………. .

11. ………………
Wholesale billing can also be settled using ………………. billing system.

III. 12. A- B-
4×1=4
The features of different retail stores are given in Column-A and their
related types are given in Column-B. Match them.
A- B-
Column-A Column-B
i) a)
Super market
It is a location where goods and
services are exchanged
ii) b)
Hyper market
Has a range of retail shops in a single
outlet
iii) c)
Departmental stores

It provides variety of huge volumes of
exclusive merchandise at low margins
iv) d)
It is a self-service retail store Malls
e)
A market place
f)
Small family run stores
g)
Warehouse stores.
IV. 5×1=5
Answer the following questions :
13.
What do you mean by ‘Retail merchandising’ ?

CCE RF & RR 5 87-EK (Level-2)
14.

What is material handling ?

15.

What do you mean by standard operting procedures ?

16. ‘OSHA’

Expand ‘OSHA’.

17.

What is store layout ?

V. 4×2=8

Answer the following questions :

18.

List any four main functions of an admin junior merchandiser.

19.

As a retailer, what are the four objectives that you would consider in retail
loading and unloading ?

20.

Briefly explain any four importance of store layout.

21.

What is Retail Delivery Process ? List any two stages of Retail Delivery
Process.

/OR

List any four retail delivery services through different agencies.

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87-EK (Level-2) 6 CCE RF & RR
VI. 3×3=9
Answer the following questions :

22.
Write about the principles of visual merchandising.

23.
Explain :

i)
Personal security Guards

ii)
Residential Security Guards

iii)
Corporate Security Guards.
/OR

Explain any three security points in retail stores.

24.
What are the objectives of a store design ?

VII. 2×4=8
Answer the following questions :

25.

As junior merchandiser, what are your basic duties ?

/OR

Discuss the ‘Responsibility to NOT to do things’ as a junior merchandiser.

26.
Explain any four Health care measures.

/OR

State any six supervisor’s responsibilities in the retail stores.

CCE RF & RR 7 87-EK (Level-2)

SECTION – B

I. Four alternatives are given for each of the following questions / incomplete
statements. Choose the correct alternative and write the complete answer along
with its question number and alphabet : 2×1=2

27. Non-Verbal communication does not include

(A) Gestures (B) Body Language

(C) Facial expressions (D) Writing

28. Information flowing from the top of the Organisation management hierarchy
is

(A) Horizontal communication (B) Formal communication

(C) Downward communication (D) Lateral communication

II. Fill in the blank with suitable answer : 1

29. The most important thing in communication is to ……………………. .
III. Answer the following question : 1

30. What is GPS navigation device ?
IV. Answer the following questions : 2×2=4

31. State any four advantages of horizontal communication.
32. What is communication media ? Mention the two forms of communication
media.
OR
Mention any two important skills in effective written communication.
V. Answer the following question : 3

33. List the different purpose of vertical communication.
VI. Answer the following question : 4
34. Explain any four methods of overcoming the barriers in communication.

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87-EK (Level-2) 8 CCE RF & RR