ICSE Class 9 Syllabus 2027 Mass Media and Communication

ICSE YEAR 2027

INDIAN CERTIFICATE OF
SECONDARY EDUCATION
EXAMINATION

MASS MEDIA &
COMMUNICATION
(90)

February 2025
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Council for the Indian School Certificate Examinations (CISCE)

MISSION STATEMENT

The Council for the Indian School Certificate
Examinations is committed to serving the nation's
children, through high quality educational
endeavours, empowering them to contribute towards
a humane, just and pluralistic society, promoting
introspective living, by creating exciting learning
opportunities, with a commitment to excellence.

ETHOS OF CISCE

Trust and fair play.
Minimum monitoring.
Allowing schools to evolve their own niche.
Catering to the needs of the children.
Giving freedom to experiment with new ideas
and practices.
Diversity and plurality - the basic strength for
evolution of ideas.
Schools to motivate pupils towards the
cultivation of:
Excellence - The Indian and Global
experience.
Values - Spiritual and cultural - to be the bedrock
of the educational experience.
Schools to have an 'Indian Ethos', strong roots in
the national psyche and be sensitive to national
aspirations.

MASS MEDIA & COMMUNICATION (90)

Aims:
3. To provide exposure to various and diverse forms
1. To develop an understanding about the evolution
of Mass Media and Communication.
of Mass Media and Communication.
4. To create an awareness about the ethical practices
2. To introduce the concepts, processes, terms and
to be followed while using Social Media.
trends related to the field of Mass Media and
Communication. 5. To enhance the development of skills related to
the use of various types of Media.

CLASS IX
There will be one written paper of two hours duration 2. Mass Media
carrying 100 marks and Internal Assessment of (i) Definition of Mass Media
100 marks.
(ii) Timeline
THEORY – 100 Marks A brief understanding of the evolution of mass
1. Communication media from the invention of the Printing Press
(i) Understanding Communication to Newspapers, Gramophones, Cinema, Radio,
Camera (pin hole to digital), Television,
General definition of Communication.
Internet and New Media.
Definition given by Keith Davis, John Adair
and Louis Allen. (iii) Types of Mass Media
(ii) Evolution of Human Communication A brief understanding of the features and
functions of: print media, radio, television,
A brief understanding of the following with cinema, internet
examples: Petroglyphs, Pictograms,
Ideograms, Writing, Audio-visual, Digital, 3. Print Media
Internet based communication systems. (i) A brief history
(iii) Elements of Communication A brief history of print media: stone carving,
A brief understanding of the following with Chinese wood blocks, Johannes Gutenberg
examples: Sender, Message, Medium, and first newspaper.
Receiver, Feedback. (ii) Types of Print Media
(iv) Process of Communication A brief understanding of the features and
A brief understanding of Encoding and functions of: Newspapers, Magazines, Books,
Decoding. Journals, Leaflets, Brochures, Flyers &
(v) Functions of Communication Posters.
A brief understanding of how Communication (iii) Types of Newspapers
helps to Inform, Educate, Entertain and Types of newspapers based on:
Integrate.
(a) Frequency: Dailies, Weeklies, Annuals,
(vi) Forms of Communication
Divided – Annuals.
A brief understanding of Verbal (Oral and
(b) Geographical Distribution: Local,
Written) and Non – Verbal, Formal and
Informal communication with examples. Regional, National and International.
(c) Versions: Print, Online, e-paper.

ICSE Examination Year 2027 1

(d) Size: Broadsheet, Berliner, Tabloid. Campaign, Simplicity, Ethical, Unique Selling
Meaning, differences and examples of each of Point.
the above. 6. Internet
4. Radio as a Medium (i) A brief history of the Internet.
(i) History of Radio Timeline: Information theory, WAN, Packet
A brief understanding of the milestones in switching, ARPANET, Merit Network,
Radio Broadcasting: Discovery of radio CYCLADES, TCP/IP, World Wide Web (brief
waves, Heinrich Hertz, electromagnetic understanding only).
plates, Jagdish Chandra Bose, Marconi (ii) Internet, Intranet and world wide web (www).
Company, Ferdinand Braun, during the Meaning and distinction.
World Wars.
(iii) Internet utilities
Radio Broadcasting in India – AIR.
A brief understanding, with examples, of the
Establishment, World War II, post- following: Web Browsing, Electronic Mail,
independence, private radio. Online Broadcasting, Social networking,
(ii) Characteristics of Radio Gaming, Blogging, File Transfer protocols
A brief understanding of the characteristics of (FTP), Online banking, E-commerce, Video
radio such as: audio medium, wireless conferencing and Digital marketing.
medium, inexpensive, simple to use, wide
reach, mobility, and live medium. INTERNAL ASSESSMENT – 100 Marks
(iii) Radio Broadcasting Candidates will be required to do a minimum of four
Radio Equipment: Transmitter and receiver; assignments during the year, as assigned by the
Radio frequency: AM (Amplitude Modulation) teacher.
& FM (Frequency Modulation); Satellite Suggested list of Assignments:
Radio: definition and impact.
• Write and enact a one act play including 6 to 8
(iv) Types of Radio Broadcasting actors. The theme of the play should revolve
A brief understanding of Public, Private and around current values or social trends. Props and
Community radio broadcasting. costume must be used.
(v) Online and Amateur Radio (HAM Radio). • Select a well-known personality of your choice,
Definition and impact. whom you would like to interview as a radio
jockey. Prepare a set of 10-15 questions for the
5. Introduction to Advertising interview. The interview should last
(i) Definition approximately 20 minutes.
(ii) Functions of Advertising • Design a poster for your school canteen (or a
Building brand image; creating consumer nearby restaurant, should the school not have a
awareness and demand; increase in sales; canteen).
promotion of competition in the market; • Group Work: Act as sales representatives and try
maximising of profits: a brief understanding to sell a product or service to the rest of the
of each. class/school. You can use coupons to act as a form
(iii) Models of Advertising of currency.
A basic understanding of: AIDA (Attention • Design the front page of a newspaper, taking into
Interest Desire and Action) and DAGMAR consideration eye movement along the page,
(Defining Advertising Goals for Measured weight distribution, importance of the news items
Advertising Results). and advertisements.
(iv) Principles of Advertising • Develop an eight-page magazine covering the
A brief understanding of creativity, research, various events that took place over the last school
consistency, Duration and Frequency of year.

ICSE Examination Year 2027 2