ISC Class 12 Syllabus 2022 Mass Media and Communication

MASS MEDIA & COMMUNICATION (879)
Aims:
1. To bring about a comprehensive understanding of 4. To create an awareness of the role of Media in
the different types of Mass Media and their bringing about social change.
convergence. 5. To sensitise and bring about an awareness of
2. To provide an introduction to the various media Online hazards and Internet safety.
regulatory bodies and their objectives. 6. To develop an understanding of the Evolution
3. To enable the comprehension of technical and of the various forms of Media and
creative concepts associated with the various Communication.
Media production processes.

CLASS XI
There will be two papers in the subject: (iii) Models of Communication
Paper I: Theory: 3 hours ------ 70 marks A brief understanding of the models of
communication given by the following:
Paper II: Project Work: ------- 30 marks
Aristotle, Shannon and Weaver, Harold
PAPER I (THEORY) – 70 Marks Laswell and Wilber Schram.

Part I (20 marks) will consist of compulsory short 2. Basics of Journalism
answer questions testing knowledge, application and (i) Definition of journalism
skills relating to elementary / fundamental aspects of
(ii) Understanding News
the entire syllabus.
Definition of news; Hard News Vs Soft News.
Part II (50 marks) will consist of eight questions out
of which the candidates will be required to answer five (iii) Components of News
questions, each carrying 10 marks.
Definition of each of the following with
suitable examples: Accuracy, attribution,
1. Communication
fairness, clarity and brevity.
(i) Understanding Communication
(iv) News Values
Definition and nature of communication: it Definition of each of the following with
is both a science and an art. examples: timeliness, proximity, prominence,
(ii) Levels of Communication transactions. conflict, consequence, oddity, human interest
and development.
Intrapersonal Communication: definition,
understanding Self as a concept; (v) Reporting and Editing Techniques:
Self disclosure and Self-esteem: (a) Inverted Pyramid
meaning only. Introduction/Lead (the most important
Interpersonal Communication: definition, information) Nutgraph, Body and End;
types and functions. The 5 Ws and H in the Lead (To be done
Group Communication: definition and with examples);
types (small and large group An understanding of the following with
communication). reference to reporting a news story:
Mass Communication: definition and What - What does it mean? What should I
functions. know?

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Why - Why now? Why is it important? (ii) Difference between Television and Cinema.
Where - Where is this decision coming Difference with reference to the format,
from? Where/what locations will it affect? production process and audience.
Where can I get more information?
5. Public Relations
When - When is this happening/ (i) Understanding Public Relations.
happened?
Definition; Role of Public Relations: to
Who – Whose story is it? Who made the generate goodwill; build a brand image; aid
decision? Who’s in charge? Who does it in advertising and sales promotion; crisis
impact? management; media management;
How - How was the decision made? How Responsibility of a Public Relations Officer.
will it be implemented? How will (ii) PR Campaigns.
communications flow internally and
externally? An understanding of the tools and steps.

(b) Headlines 6. New Media

Characteristics and impact of headlines Definition of new media, types (websites, apps,
with suitable examples. podcasts, smartphones) and their characteristics;
advantages and disadvantages of new media.
Writing a headline - Factors to be kept in
mind: should be catchy, concise, not Self-explanatory
misleading, to be written in active voice,
articles to be avoided. PAPER II: PROJECT WORK - 30 MARKS

(vi) Photo Journalism (with reference to print Candidates will be required to have completed two
projects from any topic covered in Theory.
media)
The written outcome of the project should be
Definition; importance of photographs in a structured as given below:
news story;
For written projects:
Photo essays: an understanding of photo
essay as a visual depiction of an event/issue. (i) Abstract: it must contain the following
information:
Writing Captions for photographs.
(a) Reason for choosing the topic.
3. Radio Programs (b) Methods and material used.
Types of radio programmes (a) The main essay must follow the structure
An understanding of each with reference to how given below:
these are scripted: news bulletins, talk shows, (b) Background and context – to be discussed
interviews, announcements: commercial and very briefly.
public service, documentaries, dramas, features,
commentary, radio jingles, commercial, public (c) Explanation of the theme and the issue.
service and music based. (d) Analysis and critical evaluation.
4. Programs for Television (e) Conclusion.
(i) Types of Television Programmes: Fiction and (ii) References/ bibliography: a list of all material
Non-Fiction referred to for the project (including print,
Difference between fiction and non-fiction. electronic, oral & audio-visual material).
Non-fiction: news bulletins, interviews, (iii) Appendix: optional, only if it is crucial for a
documentaries; Fiction: soap operas, lifestyle better understanding of the project essay.
shows, reality shows, animation.

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For audiovisual projects: (ii) Create a photo essay on a theme of your choice,
with suitable captions.
(i) Abstract: it must contain the following
information: (iii) Analyse advertisements in print and electronic
media. Discuss stereotyping in advertisements vis
(a) Reason for choosing the topic
a vis gender.
(b) Methods and material used
(ii) Communication strategy: theme, title, primary Write a radio script for any one of the following:
audience, message (if any), language.
(a) Prime time News bulletin.
(iii) References/bibliography: a list of all materials
(b) Radio drama based on a short story.
referred to for the project (including print,
(c) Radio feature on an event in your school.
electronic, oral & audio-visual material).
(iv) Appendix – optional, only if it is crucial for the (iv) Write an essay on a recent public relations
better understanding of the project essay. campaign done by an organization.

List of suggested assignments for Project Work: (v) Develop a Public Relations strategy to handle a
forthcoming crisis in your school, neighbourhood
(i) Select any two mainstream newspapers. Do an
or peer group. Identify various steps in
analysis of all the news stories on the front pages
management of the crisis. This can be based on an
of these newspapers with reference to inverted
issue or an event. Prepare a detailed strategy on a
pyramid, headlines, and photographs used.
chart for class presentation.

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CLASS XII
There will be two papers in the subject: (ii) Recording Radio Programmes
Paper I: Theory 3 hours -------------------- 70 marks Brief understanding of the radio studio and
transmission equipment: types of
Paper II: Project Work -------------------- 30 marks
microphones; amplifier, sound mixer,
PAPER I (THEORY) – 70 Marks speakers; audio recording.

Part I (20 marks) will consist of compulsory short (iii) Radio Jockeying
answer questions testing knowledge, application and Role of a radio jockey; skills required:
skills relating to elementary / fundamental aspects of command on language (spoken and written),
the entire syllabus. connectedness with the audience;
Part II (50 marks) will consist of eight questions out knowledge about the recording equipment.
of which the candidate will be required to answer
4. Cinema
five questions, each carrying 10 marks.
(i) History of Cinema
1. Communication
A brief understanding of the early
(i) Culture and Communication experiments done by the following: Lumiere
What is culture? Relationship between Brothers, John Grierson, Robert Flaharty
culture and mass media; communication in and Dada Saheb Phalke.
the cultural context; media as vehicle of (ii) Cinema Genres.
cultural transmission; representation and
Defining genre theory; an understanding of
stereotyping in Mass Media.
the various types of genres (with suitable
(ii) Communication and Social Change examples): action, westerns, comedy, crime,
Social change: meaning; media as a catalyst drama, fantasy/sci-fi, historical, animation,
for social change (with examples of various romance and musical.
social movements). (iii) Cinema and Social Change.
Parallel Cinema movement in India: Issues
2. Journalism
depicted and low budget production process
(i) Qualities of a good Journalist. (with reference to examples such as Shyam
An understanding of the following: nose for Benegal’s Manthan).
News, inquisitiveness, language skills,
trustworthy and empathy. 5. Social Media

(ii) Ethical Issues in Journalism. (i) Definition of social media.

A brief understanding of each of the following (ii) Types of social media platforms.
with examples: sensationalism, fake news, Self-explanatory.
paid news, plagiarism, advertorials, partisan
(iii) Role of social media in democracy.
reporting and sting operations.
Role of social media in creating collective
3. Radio identities with reference to sharing of
(i) Writing for Radio information; cyber activism (with suitable
examples)
Characteristics of a Radio Script:
conversational language, active voice, (iv) Cyber Crime.
simple sentences, avoidance of technical A understanding of online bullying;
jargons and capability of creating stalking; trolling; online frauds.
imageries.

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(v) Netiquettes. (ii) Develop a short comic story. You can choose
Meaning and importance of netiquettes; an maximum 4 characters to build the story. The
understanding of netiquettes such as: cartoons should be drawn by yourself in your
identification of oneself; respect for others’ own way. Write suitable dialogues. Colouring
privacy, use of appropriate language and of the comics is optional. The story should not
imagery; do not spam. be more than five scenes or 15 drawings.
candidates can submit them pasted in a chart or
6. Media Regulatory Bodies book. No software should be used for this
assignment.
Telecom Regulatory Authority of India; Press
Council of India; Central Board for Film (iii) Produce a one hour documentary on the topic
Certification; Advertisement Standard Council “Life in School”. The documentary must
of India; News Broadcasting Standards contain video clips from various activities
Authority of India. conducted in school as well as general school
life such as recess and dismissal. There must be
Role and functions of each of the above.
at least one interview with a student and one
7. Media Convergence with a member of staff. Narration must be clear
and fit with the visual matter. Any recording not
Media convergence; dimensions. in English must have subtitles.
Meaning, importance and benefits of media (iv) Develop an advertising campaign on any issue
convergence. related to the conservation of the environment.
Dimensions: technological, textual, social and You can choose any non-electronic media for
political (A brief understanding with examples). the campaign. For example, pamphlets,
placards, leaflets, etc. Prepare a report of the
PAPER II (PROJECT WORK) 30 MARKS detailed process along with pictures of the
campaign.
Candidates will be required to have completed two
projects from any topic/ allied aspect covered in (v) Create a power point presentation showcasing
Theory. the various Graduation courses a student can
apply for after the completion of school. The
Project work may include: PPT must contain statistical data regarding
• Script writing. employment rates of adults who have
• Documentary/ video. completed the courses, number and type of jobs
• Book review/ film review/ posters/ which make use of the courses as well as
advertisements/ cartoon strip. difficulty of the courses. Pie charts and bar
• Advertisement campaign, social media graphs may be used. Reasons must be given
campaign. why the courses should be taken as well as what
• Case study. advantages certain courses have over others.
• Field visit/investigation. (vi) Choose a social media campaign. Follow it for
Candidates must be encouraged to produce project a week. Do a detailed analysis of the campaign
work that is original and creative, which provides in terms of its strategy, followers, comments/
likes, sharing and development over time.
insightful perspectives.
(vii) Use any camera or mobile phone with video
List of suggested assignments for Project Work:
facility to create a 1-5-minute fiction story on a
(i) Develop a script for radio advertisement on any topic of your choice.
one social issue of your choice. The duration of
(viii)Write a detailed review of a film from any one
the advertisement should not be more than 30
of the following genres: Fantasy/ Sci-fi,
seconds. You are also expected to develop a
comedy, musical.
suitable jingle.

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The Project will be assessed by the teacher and a GUIDELINES FOR TEACHERS:
Visiting Examiner appointed locally and
1. It must be emphasized that the process of doing
approved by the Council.
the project is as important as the finished
Assessment of Project Work will be done as product.
follows:
2. Once the project/projects are chosen, there
1. Internal Evaluation by Teacher 15 Marks should be a process of brainstorming to
encourage students to make out a draft/structure
Evaluation by Visiting
for the project.
2. Examiner 15 Marks
3. During the brainstorming/discussion, the teacher
TOTAL 30 Marks should discuss the assessment criteria with the
students.
4. Students must be cautioned against plagiarism
and be penalized for the same.
5. Marks must be awarded for content and
originality and not for decorative elements and
embellishments.
6. Projects must be the original work of the student.

NOTE: No question paper for Project Work will be set by the Council.

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