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CBSE BOARD
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2026
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CBSE | DEPARTMENT OF SKILL EDUCATION
RETAIL (SUBJECT CODE-401)
MARKING SCHEME FOR CLASS IX (SESSION 2025-2026)
Max. Time: 2 Hours Max. Marks: 50
General Instructions:
1. Please read the instructions carefully.
2. This Question Paper consists of 21 questions in two sections – Section A & Section B.
3. Section A has Objective type questions whereas Section B contains Subjective type questions.
4. Out of the given (5 + 16 =) 21 questions, a candidate has to answer (5 + 10 =) 15 questions in
the allotted (maximum) time of 2 hours.
5. All questions of a particular section must be attempted in the correct order.
6. SECTION A - OBJECTIVE TYPE QUESTIONS (24 MARKS):
i. This section has 05 questions.
ii. There is no negative marking.
iii. Do as per the instructions given.
iv. Marks allotted are mentioned against each question/part.
7. SECTION B – SUBJECTIVE TYPE QUESTIONS (26 MARKS):
i. This section contains 16 questions.
ii. A candidate has to do 10 questions.
iii. Do as per the instructions given.
iv. Marks allotted are mentioned against each question/part.
SECTION A: OBJECTIVE TYPE QUESTIONS
Source Material
Unit/ Page no.
(NCERT/PSSCIVE/
Q. No. QUESTION Chap. of source Marks
CBSE Study
No. material
Material)
Q. 1 Answer any 4 out of the given 6 questions on Employability Skills (1 x 4 = 4 marks)
i. 1989 NCERT Ch 5 Pg-184 1
ii. positive thinking NCERT Ch 2 Pg-56 1
iii. neat and clean appearance NCERT Ch 2 Pg-58 1
iv. Bluetooth NCERT Ch 3 Pg-93 1
v. product business NCERT Ch 4 Pg-153 1
vi. close NCERT Ch 1 Pg-4 1
Q. 2 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. convenience store NCERT Ch 1 Pg-12 1
c) chain retailer NCERT Ch 1 Pg-11 1
ii.
iii. c) Walmart NCERT Ch 1 Pg-21 1
Gross domestic product NCERT Ch 1 Pg-21 1
iv.
v. d) Big Bazaar NCERT Ch 1 Pg-22 1
b) Unorganized NCERT Ch 1 Pg-6 1
vi.
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Q. 3 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. a) time and place utility NCERT Ch-2 Pg-42 1
ii. a) semi durable NCERT Ch-2 Pg-27 1
iii. b) intangible NCERT Ch-2 Pg-36 1
iv. d) capital NCERT Ch-2 Pg-28 1
v. impulse NCERT Ch-2 Pg-26 1
vi. All a, b,& c NCERT Ch-2 Pg-25 1
Q. 4 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. a) inventory NCERT Ch 3 Pg-51 1
ii. bincard NCERT Ch 3 Pg-51 1
iii. d) matching with required NCERT Ch 3 Pg-61 1
iv. c) eliminating double handling NCERT Ch 3 Pg-61 1
v. invoice NCERT Ch 3 Pg-55 1
vi. b) Serve as fixtures for 1
NCERT
holdingmerchandise Ch 3 Pg-66
Q. 5 Answer any 5 out of the given 6 questions (1 x 5 = 5 marks)
i. b) satisfied NCERT Ch 4 Pg-86 1
ii. in all above conditions NCERT Ch 4 Pg-79 1
iii. c) smile NCERT Ch 4 Pg-82 1
iv. d) honest NCERT Ch 4 Pg-90 1
v. a) feedback NCERT Ch 4 Pg-89 1
vi. two NCERT Ch 4 Pg-74 1
SECTION B: SUBJECTIVE TYPE QUESTIONS
Source Material
Unit/ Page no.
Q. (NCERT/PSSCIVE/
QUESTION Chap. of source Marks
No. CBSE Study
No. material
Material)
Answer any 3 out of the given 5 questions on Employability Skills in 20 – 30 words each (2 x 3 = 6
marks)
Q. 6 Green Economy will help maintaining Study material Ch 5 Pg- 88 2
resources for present use as well as for
future generation while also ensuring
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that more employment and investment
options are created to promote
economic growth of the country.
A green economy will be future ready
Q. 7 Knowledge Study material Ch 2 Pg- 18 2
Intention
Deeds
Manners
Habits
*Any 4
Q. 8 Computer hardware – Physical Study material Ch 3 Pg- 30 2
parts of a computer such as
Input devices, output devices,
central processing unit and
storage devices are called
computer hardware.
Computer software –
Software are the programs or
applications that run on
computer. For example, MS
Word,
MS PowerPoint, Operating systems, etc.
Q. 9 Innovation Study material Ch4 Pg- 80 2
Dynamic economic activity
Risk bearing
Potential for profit
Q. 10 Communication Cycle is the Study material Ch 1 Pg- 1 2
process by which a message is
sent by one individual and it
passes through a chain of
recipients.
The timings and effectiveness of
a communication cycle is based
on how long it takes for
feedback to be received by
theinitial sender
Answer any 4 out of the given 6 questions in 20 – 30 words each (2 x 4 = 8 marks)
Q. 11 (a) Communications skills NCERT Ch4 Pg-76 2
(b) Effective ‘face-to-face’ interactions
with customers:
(c) The art of listening to customers
(d) Handling customer’s grievances
smoothly
(e) Adopting a new, different
perspective: Monitoring and
measuringeffectiveness
*Any 4
Q. 12 When the goods and services are NCERT Ch1 Pg-10 2
sold from a physical place or store,it is
called store retailing.
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The basis of classification of store
retailing is ownership and
merchandise offered.
Q. 13 (a) Shelving and racking NCERT Ch2 Pg-38 2
(b) Pallets
(c) Storage of dangerous or hazardous
goods
(d) Storing food safely in a retail store
(e) Storing goods and materials safely
*Any 4
Q. 14 There are various hazards associated with NCERT Ch2 Pg-46 2
workplace and common retail activities
that can cause injuries, such as falling of
goods, improper use of equipment’s and
material.
Also there are some potential injuries that
can occur while handling material
manually, which are as follows:
• Fractures
cuts
Q. 15 It helps in managing the current stock NCERT Ch3 Pg-51 2
levels, ordered items and products as
well as ones alreadysold.
It provides a constant supply of
productsto fulfill customer demand.
It allows customer retention.
Customers convert into loyal
customersby handling stock levels
It monitors order levels, which
indicates the owner and manager to
order before the stock ends.
It avoids over-stocking and under-
stocking positions of goods in retail
stores.
*Any 2
Q. 16 Breaking bulk into smaller NCERT Ch1 Pg-2 2
quantities.
Providing product and service
information to customers.
Providing customer services.
Creating a convenient, comfortable and
pleasant shopping experience for
consumers.
Providing feedback to producers
about customer needs.
*Any 2
Answer any 3 out of the given 5 questions in 50– 80 words each (4 x 3 = 12 marks)
Q. 17 The advantages of providing customer NCERT Ch4 Pg-78 4
services are as follows:
• Helps in serving customers better
• Increases customer revenues.
• Helps in acquiring new customers.
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• Aids in selling products more effectively.
• Helps sales staff to close deals.
• Helps in developing or enhancing the
value proposition offered to customers
• Enhances customer loyalty.
• Retains customers to increase profits
• Helps in focused customer delivery and
support based on customer's segment.
*Any 4
Q. 18 Some reasons for storage are: NCERT Ch2 Pg-38 4
• Today’s time is competitive. Every
customer wants to fulfill their needs by a
variety of goods. Therefore, every retailer
must focus on sufficient arrangement of
goods.
• Many products or commodities are
consumed on a regular basis, but many
products or commodities produced on a
seasonal basis
• Some products or commodities are
produced on a regular basis but
consumedseasonally
• Many products or commodities need
extra care for storage like medicines and
drugs.
• Storage of raw material should be done
in such a place from where the products
can be got easily
• Storage of goods during the recession
phase increases the carrying cost and
minimises the returns
• The storage of commodities varies with
the demand of goods. Techniques of
storing good
*Any 4
Q. 19 Real shortage: It occurs when NCERT Ch3 Pg-65 4
goods are lost to the business in
one of a number of ways, such as
theft, loss, breakage or spoilage,
over-issue and under supply.
Clerical shortage: It occurs when
through faulty checking of goods
on reception, a smaller quantity of
goods is accepted than actually
invoiced and paid for. Unexpected
physical shortages are popularly
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known as either shrinkage or
leakage.
Q. 20 a) Meaning of handling equipment- NCERT Ch3 Pg-68 4
There are various types of
equipment used in a retail store for
loading and unloading, storing and
selling of goods.
Equipment is used to handle goods
safely.
b) Examples of equipments used in
handling:
Trolley, Baskets, Bags ,Hand-held Scanner
,Labelling machine, Electronic Funds
Transferred at Point of Sale (EFTPOS)
printer,, Electronic scales, crane, forklift
pallet (* any four examples)
Q. 21 E-shopping : This format allows the NCERT Ch1 Pg-15 4
customer to evaluate and purchase
comfortably from his/her home through
the websites using the Internet . The
products are delivered after online
payment
Telemarketing: Telemarketing is the
communication with customers through
telephone, to promote products or
services. The company executive contacts
customers at a time that is convenient to
them. Most companies give their tollfree
numbers for customers to contact them.
For example, banks selling credit cards,
educational institutions seeking
admissions. Differences between store r
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Study Materials
Notes
Model Papers Class 6 Notes
Sample Papers Class 7 Notes
Half Yearly Sample Papers Class 8 Notes
Class 9 Notes
Important Resources
Class 10 Notes
Periodic Table
Class 11 Notes
Writing Skills / Formats
Maps of India / World Class 12 Notes
Books and Solutions
NCERT Books
NCERT Book Solutions
HC Verma Chapter Wise Solutions
RD Sharma Solutions
CGBSE Solutions