WBCHSE Class 12 Syllabus for Business Studies

BUSINESS STUDIES (BSTD)
CLASS-XII
Full Marks 100

PART A: PRINCIPLES AND FUNCTIONS OF MANAGEMENT

Unit-1: Nature and Significance of Management (5 marks )
ƒ Management – concept, objectives, importance.
ƒ Management as Science, Arts, Profession.
ƒ Levels of Management.
ƒ Management Functions – Planning, Organising, Staffing, Directing, Controlling.
ƒ Coordination – Characteristics and Importance

Unit-2: Principles of Management (5 marks )
ƒ Principles of Management – Concept, Nature and Significance.
ƒ Fayol’s Principles of Modern Management.
ƒ Taylor’s scientific Management – Principles and Techniques.

Unit-3: Business Environment (5 marks )
ƒ Business Environment – Concept, Importance.
ƒ Dimensions of Business Environment – Economic, Social, Technological, Political and
Legal.
ƒ Concept of Liberalisation, Privatisation and Globalisation.
ƒ Impact of Government Policy changes on Business and Industry with special reference
to liberalisation, privatization and globalization.

Unit-4: Planning (6 marks )
ƒ Concept, Importance, Limitations.
ƒ Planning process.
ƒ Types of plans – Objective, Strategy, Policy, Procedure, Method, Rule, Budget,
Programme.

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Unit-5: Organising (6 marks )
ƒ Concept and Importance.
ƒ Steps in the process of organising.
ƒ Structure of Organisation – Functional and Divisional.
ƒ Formal and Informal Organisation.
ƒ Delegation: Concept, Elements and Importance.
ƒ Decentralization: Concept and Importance.

Unit-6: Staffing (6 marks )
ƒ Concept and Importance of staffing
ƒ Staffing as a part of human resource Management
ƒ Staffing process –
9 Recruitment – Meaning and Sources
9 Selection – Process
ƒ Training and Development – Concept and Importance.

Unit-7: Directing (6 marks )
ƒ Concept and Importance
ƒ Elements of Directing
9 Supervision – concept, functions of a supervisor.
9 Motivation – concept, Maslow’s Hierarchy of needs.
9 Financial and Non Financial Incentives.
9 Leadership – concept, qualities of a good leader.
9 Communication – concept, formal and informal communication, barriers to
effective communication, How to overcome the barriers.

Unit-8: Controlling (6 marks )
ƒ Concept and Importance.
ƒ Relationship between Planning and Controlling.
ƒ Steps in the process of Control.

PART B: BUSINESS FINANCE AND MARKETING

Unit-9 : Financial Management (10marks )
ƒ Concept, Objective of Financial Management

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ƒ Decisions relating to Investment, Financing and Dividend.
ƒ Financial Planning: Concept and Importance.
ƒ Financial Structure: Concept and Factors affecting Structure.
ƒ Fixed and Working Capital: Concept and Factors affecting its Requirements.

Unit-10: Financial Markets (8 marks )
ƒ Financial Markets: Concepts and types.
ƒ Money market and its Instruments.
ƒ Capital market and its types (primary and secondary).
ƒ Stock Exchange – Functions, Trading & Settlement Procedure.
ƒ Dematerialisation and Depositories (NSDL and CDSL).
ƒ NSEI: Objectives, BSE: Objectives.
ƒ Securities Exchange Board of India (SEBI): Objectives and Functions.

Unit-11: Marketing Management (12 marks )
ƒ Marketing – Meaning, Functions, Marketing vs Selling.
ƒ Marketing Management Philosophies.
ƒ Marketing Mix – Concept
9 Product – Concept, Branding, Labelling and Packaging.
9 Price – factors determining price.
9 Physical Distribution – Concept, Channels of distribution: types, Choice of
channels.
9 Promotion – Concept and Elements; Advertising – Concept, role, objections
against Advertising, Personal selling – Concept and qualities of a good salesman,
sales promotion – Concept and Techniques, Publicity – concept and role.

Unit-12: Consumer Protection (5 marks )
ƒ Concept and Importance of Consumer Protection.
ƒ Consumer Protection Act 1986
9 Consumer and consumer protection
9 Rights and Responsibilities of consumers.

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9 Redressal Machinery
9 Remedies available.
ƒ Consumer awareness – Role of Consumer organizations and NGO’s

Unit-13: Project Work (20 marks )
File – 04 marks
Written – 12 marks
Viva – 04 marks
1. File at least 10 complaints of consumer exploitation of different types (defective goods &
deficient services). Also mention the decisions thereof.
2. Marketing – Objectionable advertisements
Collect information related to five objectionable advertisements presented through any
media and explain the objections.
3. Marketing – useful Advertisements
Collect five printed advertisements and interpret their message.
4. Marketing – Physical distribution
Observe the marketing plan of any two companies and find the levels adopted by them
for distribution of their products.
5. Consumer protection – Role of NGOs
As a consumer, Contact an NGO for a complaint against any defective good or deficient
service and report the assistance provided by them.
6. Marketing – sales promotion
Select any two famous firms/companies and find out the sales promotion techniques
generally adopted by them.

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