ISC Class 12 Syllabus 2027 Mass Media and Communication

ISC YEAR 2027

INDIAN SCHOOL CERTIFICATE
EXAMINATION

MASS MEDIA &
COMMUNICATION
(879)

February 2025
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Council for the Indian School Certificate Examinations (CISCE)

MISSION STATEMENT

The Council for the Indian School Certificate
Examinations is committed to serving the nation's
children, through high quality educational
endeavours, empowering them to contribute towards
a humane, just and pluralistic society, promoting
introspective living, by creating exciting learning
opportunities, with a commitment to excellence.

ETHOS OF CISCE

Trust and fair play.
Minimum monitoring.
Allowing schools to evolve their own niche.
Catering to the needs of the children.
Giving freedom to experiment with new ideas
and practices.
Diversity and plurality - the basic strength for
evolution of ideas.
Schools to motivate pupils towards the
cultivation of:
Excellence - The Indian and Global
experience.
Values - Spiritual and cultural - to be the bedrock
of the educational experience.
Schools to have an 'Indian Ethos', strong roots in
the national psyche and be sensitive to national
aspirations.

CLASS XII
There will be two papers in the subject: eye view, worm-eye view, long shot,
Paper I: Theory 3 hours -------------------- 70 marks extreme long shot, medium shot, oblique.
Paper II: Project Work -------------------- 30 marks (iv) Camera Movement
Pan, Tilts, Dolly shots, handheld, crane
PAPER I (THEORY) – 70 MARKS shots.
1. Communication 4. Radio
(i) Culture and Communication (i) Writing for Radio
What is culture? Relationship between Characteristics of a Radio Script:
culture and mass media; communication in conversational language, active voice,
the cultural context; media as vehicle of simple sentences, avoidance of technical
cultural transmission; representation and jargons and capability of creating
stereotyping in Mass Media. imageries.
(ii) Communication and Social Change (ii) Recording Radio Programmes
Social change: meaning; media as a catalyst Brief understanding of the radio studio and
for social change (with examples of various transmission equipment: types of
social movements). microphones; amplifier, sound mixer,
speakers; audio recording.
2. Journalism
(iii) Radio Jockeying
(i) Qualities of a good Journalist.
Role of a radio jockey; skills required:
An understanding of the following: nose for command on language (spoken and written),
News, inquisitiveness, language skills, connectedness with the audience;
trustworthy and empathy. knowledge about the recording equipment.
(ii) Ethical Issues in Journalism. 5. Cinema
A brief understanding of each of the following (i) History of Cinema
with examples: sensationalism, fake news,
paid news, plagiarism, advertorials, partisan A brief understanding of the early
reporting and sting operations. experiments done by the following: Lumiere
Brothers, John Grierson, Robert Flaharty
3. Television and Dada Saheb Phalke.
(i) Advertising for television. (ii) Cinema Genres.
Meaning and process - planning phase, Defining genre theory; an understanding of
scripting, casting, preproduction, shooting, the various types of genres (with suitable
post-production, approval, delivery. examples): action, westerns, comedy, crime,
Functions- Reach large audiences, inform and drama, fantasy/sci-fi, historical, animation,
educate, entertain and retain attention, create romance and musical.
loyal following for product, affordable
(iii) Cinema and Social Change.
information distribution.
Types- Cross promotion, Merchandise, Covert Parallel Cinema movement in India: Issues
Advertising, Infomercials, Bumper ads, depicted and low budget production process
Sponsorship, Call to action. (with reference to examples such as Shyam
(ii) Film stages Benegal’s Manthan).
Pre-shooting, shooting, post-shooting. 6. Social Media
(iii) Camera angles (i) Definition of social media.
Eye level, low angle, high angle, ground
(ii) Types of social media platforms.
level, dutch angle, aerial, close-up, bird’s
Social networking, blogging, photo sharing
and video sharing.
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(iii) Role of social media in democracy. PAPER II (PROJECT WORK) 30 MARKS
Role of social media in creating collective Candidates will be required to have completed two
identities with reference to sharing of projects from any topic/ allied aspect covered in
information; cyber activism (with suitable Theory.
examples)
Project work may include:
(iv) Cyber Crime.
• Script writing.
An understanding of online bullying;
stalking; trolling; online frauds. • Documentary/ video.
(v) Netiquettes. • Book review/ film review/ posters/
advertisements/ cartoon strip.
Meaning and importance of netiquettes; an
understanding of netiquettes such as: • Advertisement campaign, social media
identification of oneself; respect for others’ campaign.
privacy, use of appropriate language and • Case study.
imagery; do not spam. • Field visit/investigation.
7. New Media Candidates must be encouraged to produce project
(i) Definition of new media work that is original and creative, which provides
Types (websites, apps, podcasts, insightful perspectives.
smartphones) and their characteristics. List of suggested assignments for Project Work:
(ii) Advantages and disadvantages of new (i) Develop a script for radio advertisement on any
media. one social issue of your choice. The duration of
(iii) The socio-political implications of the new the advertisement should not be more than 30
media. seconds. You are also expected to develop a
suitable jingle.
Self-explanatory.
(ii) Develop a short comic story. You can choose
8. Media Convergence maximum 4 characters to build the story. The
cartoons should be drawn by yourself in your
Media convergence; dimensions. own way. Write suitable dialogues. Colouring
Meaning, importance and benefits of media of the comics is optional. The story should not
convergence. be more than five scenes or 15 drawings.
candidates can submit them pasted in a chart or
Dimensions: technological, textual, social, book. No software should be used for this
economic and political (A brief understanding assignment.
with examples). Advantages of the dimensions of
media convergence. (iii) Produce a one hour documentary on the topic
“Life in School”. The documentary must
contain video clips from various activities
conducted in school as well as general school
life such as recess and dismissal. There must be
at least one interview with a student and one
with a member of staff. Narration must be clear
and fit with the visual matter. Any recording not
in English must have subtitles.

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(iv) Develop an advertising campaign on any issue The Project will be assessed by the teacher and a
related to the conservation of the environment. Visiting Examiner appointed locally and
You can choose any non-electronic media for approved by CISCE.
the campaign. For example, pamphlets,
Assessment of Project Work will be done as
placards, leaflets, etc. Prepare a report of the
follows:
detailed process along with pictures of the
campaign. 1. Internal Evaluation by Teacher 15 Marks
(v) Create a power point presentation showcasing Evaluation by Visiting
the various Graduation courses a student can 2. Examiner 15 Marks
apply for after the completion of school. The
TOTAL 30 Marks
PPT must contain statistical data regarding
employment rates of adults who have
completed the courses, number and type of jobs GUIDELINES FOR TEACHERS:
which make use of the courses as well as 1. It must be emphasized that the process of doing
difficulty of the courses. Pie charts and bar the project is as important as the finished
graphs may be used. Reasons must be given product.
why the courses should be taken as well as what 2. Once the project/projects are chosen, there
advantages certain courses have over others. should be a process of brainstorming to
(vi) Choose a social media campaign. Follow it for encourage students to make out a draft/structure
a week. Do a detailed analysis of the campaign for the project.
in terms of its strategy, followers, comments/ 3. During the brainstorming/discussion, the teacher
likes, sharing and development over time. should discuss the assessment criteria with the
students.
(vii) Use any camera or mobile phone with video
facility to create a 1-5-minute fiction story on a 4. Students must be cautioned against plagiarism
topic of your choice. and be penalized for the same.
5. Marks must be awarded for content and
(viii)Write a detailed review of a film from any one originality and not for decorative elements and
of the following genres: Fantasy/ Sci-fi, embellishments.
comedy, musical.
6. Projects must be the original work of the student.

NOTE: No question paper for Project Work will be set by CISCE.

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