HBSE Class 11 Question Paper 2019 Retail

Code No. 1038
CLASS : 11th (Eleventh) Series : 11-M/2019
Roll No.











RETAIL
National Skills Qualification Framework (NSQF)
Level - 3
[ fgUnh ,oa vaxzsth ek/;e ]
[ Hindi and English Medium ]
(Only for Fresh/School Candidates)

le; : 2½ ?k.Vs ] [ iw.kk±d : 60
Time allowed : 2½ hours ] [ Maximum Marks : 60
• Ñi;k tk¡p dj ysa fd bl iz'u-i= esa eqfnzr i`"B 8 rFkk
iz'u 38 gSaA
Please make sure that the printed pages in this
question paper are 8 in number and it contains
38 questions.
• iz'u-i= esa lcls Åij fn;s x;s dksM uEcj dks Nk= mÙkj-iqfLrdk
ds eq[;-i`"B ij fy[ksaA
The Code No. on the top of the question paper
should be written by the candidate on the front
page of the answer-book.
• Ñi;k iz'u dk mÙkj fy[kuk 'kq: djus ls igys] iz'u dk Øekad
vo'; fy[ksaA
Before beginning to answer a question, its Serial
Number must be written.

1038 P. T. O.

(2) 1038
• mÙkj-iqfLrdk ds chp esa [kkyh iUuk / iUus u NksMsa+A
Don’t leave blank page/pages in your answer-book.
• mÙkj-iqfLrdk ds vfrfjDr dksbZ vU; 'khV ugha feysxhA vr%
vko';drkuqlkj gh fy[ksa vkSj fy[kk mÙkj u dkVsaA
Except answer-book, no extra sheet will be given.
Write to the point and do not strike the written
answer.
• ijh{kkFkhZ viuk jksy ua0 iz'u&i= ij vo'; fy[ksaA
Candidates must write their Roll Number on the
question paper.
• d`i;k iz'uksa dk mÙkj nsus lss iwoZ ;g lqfuf'pr dj ysa fd iz'u-i=
iw.kZ o lgh gS] ijh{kk ds mijkUr bl lEcU/k esa dksbZ Hkh nkok
Lohdkj ugha fd;k tk;sxkA
Before answering the question, ensure that you
have been supplied the correct and complete
question paper, no claim in this regard, will be
entertained after examination.
uksV % (i) lHkh ç'u vfuok;Z gSaA
All questions are compulsory.
(ii) çR;sd ç'u ds vad muds lkeus n'kkZ, x, gSAa
Marks of each question are indicated against
them.

[ fucU/kkRed iz'u ]
[ Essay Type Questions ]

1. fjVsy foØ; izfØ;k ij foLr`r uksV fyf[k,A 6
Write a detailed note on Retail Selling Process.

(3) 1038
vFkok
OR
,d vPNs foØ;drkZ ds xq.kksa dh O;k[;k dhft,A
Describe the qualities of a good salesman.

2. czk.M D;k gS \ blds D;k mís'; gSa \ 6
What is Brand ? What are its objectives ?
vFkok
OR
LFkku feJ.k D;k gS \ blds rÙoksa dk o.kZu dhft,A
What is Place-mix ? Discuss its elements.

[ y?kq mÙkjh; iz'u ]
[ Short Answer Type Questions ]

3. xSj&LVksj fjVsy ij uksV fyf[k,A 3
Write a note on Non-store Retailing.

4. yscfyax ds izdkj crkb,A 3
State the types of labelling.

5. v'kkfCnd lUns'kokgu dk o.kZu dhft,A 3
Explain Non-verbal Communication.

6. O;olk; esa ^miHkksDrk lEcU/k izcU/k* (CRM) D;ksa t:jh gS \ 3
Why Customer Relationship Management is
needed in business ?

P. T. O.

(4) 1038
7. fjVsy esa LokLF;&ns[kHkky xfrfof/k;ksa dk o.kZu dhft,A 3
Explain Health Care Activities in Retail.

8. [kqnjk O;kikj fu;kstu dks foLrkj ls le>kb,A 3
Discuss Retail Merchandise Planning in detail.

[ vfry?kq mÙkjkRed
mÙkjkRed iz'u ]
[ Very Short Answer Type Questions ]

9. laxfBr fjVsy D;k gS \ 1
What is Organised Retail ?

10. lqfo/kktud LVksj dk D;k vFkZ gS \ 1
What is the meaning of convenience store ?

11. bZ&fjVsyj dkSu gS \ 1
Who is E-Retailers ?

12. oS;fDrd foØ; ls D;k vfHkizk; gS \ 1
What is meant by personal selling ?

13. fjVsyj ds dksbZ nks dk;Z crkb,A 1
State any two functions of a Retailer.

14. Hkkjr esa fjVsy ds fodkl ds dksbZ nks dkj.k crkb,A 1
Mention any two reasons of growth in Retail in
India.

15. cqfu;knh mRikn ls D;k vFkZ gS \ 1
What is meant by staple merchandise ?

(5) 1038
16. VªsMekdZ D;k gS \ 1
What is trademark ?

17. iSdsftax ds dksbZ nks ykHk crkb,A 1
State any two advantages of Packaging.

18. foKkiu dh ifjHkk"kk nhft,A 1
Define Advertising.

19. LVksj okrkoj.k D;k gS \ 1
What is store ambience ?

20. HkkSfrd forj.k ls vkidk D;k vfHkizk; gS \ 1
What do you mean by Physical distribution ?

21. n`'; edsZUMkbftax D;k gS \ 1
What is Visual Merchandising ?

22. fjVsy yksds'ku ls vki D;k le>rs gSa \ 1
What do you understand by Retail location ?

23. LVksj dk [kkdk D;k gS \ 1
What is store layout ?

24. fjVsy eas mBkbZxhjh ls D;k vfHkizk; gS \ 1
What is meant by shoplifting in Retail ?

25. fjVsy lkbust dk D;k vFkZ gS \ 1
What is the meaning of Retail Signage ?

P. T. O.

(6) 1038
26. foØ; lao)Zu dk dksbZ ,d mnkgj.k nhft,A 1
Give any one example of sales promotion.

27. CRM D;k gS \ 1
What is CRM ?

28. oS;fDrd fu[kkj ls D;k vfHkizk; gS \ 1
What is personal grooming ?

[ oLrqfu"B iz'u ]
[ Objective Type Questions ]

29. fuEu esa ls dkSu&lk izlUurk o 'kkfUriw.kZ lEcU/kkas dh dqath gS \ 1
(a) lgh n`f"Vdks.k (b) fu[kkj
(c) izLrqrhdj.k (d) mijksDr lHkh
Which of the following is the key to a happy and
peaceful relationship ?
(a) Right attitude (b) Grooming
(c) Presentation (d) All of the above

30. fuEu esa ls dkSu&lk is'ks ls lEcfU/kr ladV dk dkj.k gS \ 1
(a) vkx (b) Å¡pkbZ ij dke djuk
(c) xhyh lrg (d) mijksDr lHkh
Which of the following is a source of
occupational hazard ?
(a) Fire (b) Working at height
(c) Wet surface (d) All of the above

(7) 1038
31. rst pyuk fdldk fpg~u gS \ 1
(a) mnklh (b) fo'okl
(c) vkØe.k (d) bueas ls dksbZ ugha
Brisk walking is a sign of which ?
(a) Boredom (b) Confidence
(c) Aggression (d) None of these

32. GPS dk iwjk :i fyf[k,A 1
Write the full form of GPS.

33. EPBAX dk iwjk :i fyf[k,A 1
Write full form of EPBAX.

34. us= lEidZ v'kkfCnd lapkj dk ,d rjhdk gSA 1
lgh/xyr
Eye contact is a type of Non-verbal
communication. True/False

35. fuEu eas ls dkSu&lk vlaxfBr fjVsy dk ,d izk:i gS \ 1

(a) lqfo/kktud LVksj (b) ekWy
(c) Qy foØsrk (d) buesa ls dksbZ ugha
Which of the following is a form of unorganised
Retail ?
(a) Convenience store (b) Malls
(c) Fruit vendor (d) None of these

P. T. O.

(8) 1038
36. EDLP dk iwjk :i fyf[k,A 1
Write full form of EDLP.

37. ......... O;kid lao)Zu dh ,d fof/k gSA 1
¼foKkiu@O;fDrxr foØ;½
......... is a mass promotional technique.
(Advertisement/Personal selling)

38. fuEu esa ls dkSu&lk yscy mRikn ds ckjs eas T;knk tkudkjh nsrk
gS \ 1

(a) czkaM yscy (b) xzsM yscy
(c) fooj.kkRed yscy (d) buesa ls dksbZ ugha
Which of the following label provide maximum
information about the product ?
(a) Brand label (b) Grade label
(c) Descriptive label (d) None of these

S