MBOSE Class 12 Question Paper 2018 for Business Studies

Total No. of Printed Pages—4
HS/XII/Com/Bs/18

2018

BUSINESS STUDIES

( Commerce )

Full Marks : 100
Time : 3 hours

The figures in the margin indicate full marks for the questions

General Instructions :
(i) Answer to questions carrying 2–3 marks should not
exceed 30–40 words each.
(ii) Answer to questions carrying 4–5 marks should not
exceed 60–80 words each.
(iii) Answer to questions carrying 6 marks should not
exceed 100 words each.
(iv) Attempt all parts of a question together at one place.

1. Give the meaning of personal selling. 2

2. What do you understand by the term ‘globalization’? 2

3. What are non-financial incentives? 2

4. State two differences between time study and motion
study. 2

5. Define the term ‘branding’. 2

/55

( 2 )

6. State three importances of management. 3

7. Explain any three qualities of a good leader. 3

8. What are the barriers to effective communication? 3

9. Explain any three strategies of pricing. 3

10. What are the factors determining the choice of
channel of distribution? 3

11. Distinguish between cooperation and coordination.
(4 points only) 4

12. Explain any four functions of Stock Exchange. 4

13. State the difference between delegation and
decentralization of authority. 4

14. Why is staffing considered to be an important
function of a Human Resource Manager? 4

15. How does capital market differ from money market? 4

16. Explain the dimensions of business environment. 5

( 3 )

17. Describe the factors determining capital structure. 5

18. Explain any five principles of Fayol. 5

19. “Finance is considered to be the life blood to an
enterprise.”
In the light of the above statement, show the
importance of financial planning in an organization. 5

20. “Planning and controlling are the first and the last
function of management respectively. Yet they are
interrelated.”
Give your views on the above statement. 5

21. (a) Discuss six limitations of planning. 6
Or

(b) What are the qualities of good plan? 6

22. (a) Explain the role of decentralization in an
organization. 6
Or

(b) Discuss the steps involved in the process of
organizing. 6

23. (a) Show the difference between internal and
external sources of recruitment. 6
Or

(b) Why are training and development important to
employees in an organization? 6

( 4 )

24. (a) Discuss the different functions of marketing. 6
Or
(b) Explain any six importances of packaging. 6

25. (a) Why is consumer protection important? Explain. 6
Or
(b) Discuss the role played by consumer
organization and NGOs in safe guarding the
interest of the consumers. 6

HHH

8K—3900/55 HS/XII/Com/Bs/18