CUET 2023 Syllabus Entrepreneurship

ENTREPRENEURSHIP
- 311

Syllabus for Class 12
CUET Entrance Exam


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Note:
There will be one Question Paper which will have 50 questions out of which 40 questions need
to be attempted.

Unit 1: Entrepreneurial Opportunity
 Sensing Entrepreneurial Opportunities
 Environment Scanning
 Problem Identification
 Idea fields
 Spotting Trends
 Creativity and Innovation
Selecting the Right Opportunity
Unit 2: Entrepreneurial Planning

 Forms of business organization- Soleproprietorship, Partnership, Company
 Business Plan: concept, format.
 Components: Organizational plan; Operational plan; Production plan; Financial
plan; Marketing plan;
Human Resource planning

Unit 3: Enterprise Marketing

 Marketing and Sales Strategy
 Branding, Logo, Tagline
Promotion Strategy
Unit 4: Enterprise Growth Strategies

 Franchising: Concept, types, advantages,limitations.

 Mergers and Acquisition: Concept,reasons, types.

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Unit 5: Business Arithmetic

 Computation of Working Capital
 Inventory Control and EOQ
Return on Investment (ROI) andReturn on Equity (ROE)
 Unit 6: Resource Mobilization

 Capital Market- Primary
 Angel Investor: Features
 Venture Capital: Features, funding.

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