CBSE Class 10 Question Paper 2025 Solution Marketing and Sales

Marking Scheme
Strictly Confidential
(For Internal and Restricted use only)
Secondary School Examination, 2025
SUBJECT NAME MARKETING AND SALES (Q.P. CODE 99)

General Instructions: -
1 You are aware that evaluation is the most important process in the actual and correct
assessment of the candidates. A small mistake in evaluation may lead to serious
problems, which may affect the future of the candidates, education system and
teaching profession. To avoid mistakes, it is requested that before starting evaluation,
you must read and understand the spot evaluation guidelines carefully.
2 “Evaluation policy is a confidential policy as it is related to the confidentiality of
the examinations conducted, Evaluation done and several other aspects. It’s
leakage to public in any manner could lead to derailment of the examination
system and affect the life and future of millions of candidates. Sharing this
policy/document to anyone, publishing in any magazine and printing in
Newspaper/Website, etc. may invite action under various rules of the Board and
IPC.”
3 Evaluation is to be done as per instructions provided in the Marking Scheme. It should
not be done according to one’s own interpretation or any other consideration. Marking
Scheme should be strictly adhered to and religiously followed. However, while
evaluating, answers which are based on latest information or knowledge and/or
are innovative, they may be assessed for their correctness otherwise and due
marks be awarded to them. In class-X, while evaluating two competency-based
questions, please try to understand given answer and even if reply is not from
marking scheme but correct competency is enumerated by the candidate, due
marks should be awarded.
4 The Marking Scheme carries only suggested value points for the answers.
These are in the nature of Guidelines only and do not constitute the complete answer.
The students can have their own expression and if the expression is correct, the due
marks should be awarded accordingly.
5 The Head-Examiner must go through the first five answer books evaluated by each
evaluator on the first day, to ensure that evaluation has been carried out as per the
instructions given in the Marking Scheme. If there is any variation, the same should be
zero after deliberation and discussion. The remaining answer books meant for
evaluation shall be given only after ensuring that there is no significant variation in the
marking of individual evaluators.
6 Evaluators will mark (√ ) wherever answer is correct. For wrong answer CROSS ‘X’ be
marked. Evaluators will not put right (✓) while evaluating, which gives an impression
that answer is correct, and no marks are awarded. This is most common mistake,
which evaluators are committing.
7 If a question has parts, please award marks on the right-hand side for each part.
Marks awarded for different parts of the question should then be totaled up, written in
the left-hand margin, and encircled. This may be followed strictly.
8 If a question does not have any parts, marks must be awarded in the left-hand margin
and encircled. This may also be followed strictly.

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9 If a student has attempted an extra question, answer of the question deserving more
marks should be retained and the other answer scored out with a note “Extra
Question”.
10 No marks to be deducted for the cumulative effect of an error. It should be penalized
only once.
11 A full scale of 50 marks as given in Question Paper has to be used. Please do not
hesitate to award full marks if the answer deserves it.
12 Every examiner has to necessarily do evaluation work for full working hours i.e., 8
hours every day and evaluate 20 answer books per day in main subjects and 25
answer books per day in other subjects (Details are given in Spot Guidelines).This is in
view of the reduced syllabus and number of questions in question paper.
13 Ensure that you do not make the following common types of errors committed by the
Examiner in the past:-
● Leaving answer or part thereof unassessed in an answer book.
● Giving more marks for an answer than assigned to it.
● Wrong totaling of marks awarded on an answer.
● Wrong transfer of marks from the inside pages of the answer book to the title
page.
● Wrong question wise totaling on the title page.
● Wrong totaling of marks of the two columns on the title page.
● Wrong grand total.
● Marks in words and figures not tallying/not same.
● Wrong transfer of marks from the answer book to online award list.
● Answers marked as correct, but marks not awarded. (Ensure that the right tick
mark is correctly and clearly indicated. It should merely be a line. Same is with the
X for incorrect answer.)
● Half or a part of answer marked correct and the rest as wrong, but no marks
awarded.
14 While evaluating the answer books if the answer is found to be totally incorrect, it
should be marked as cross (X) and awarded zero (0)Marks.
15 Any unassessed portion, non-carrying over of marks to the title page, or totaling error
detected by the candidate shall damage the prestige of all the personnel engaged in
the evaluation work as also of the Board. Hence, in order to uphold the prestige of all
concerned, it is again reiterated that the instructions be followed meticulously and
judiciously.
16 The Examiners should acquaint themselves with the guidelines given in the
“Guidelines for Spot Evaluation” before starting the actual evaluation.
17 Every Examiner shall also ensure that all the answers are evaluated, marks carried
over to the title page, correctly totaled and written in figures and words.
18 The candidates are entitled to obtain photocopy of the Answer Book on request on
payment of the prescribed processing fee. All Examiners/Additional Head
Examiners/Head Examiners are once again reminded that they must ensure that
evaluation is carried out strictly as per value points for each answer as given in the
Marking Scheme.

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Set 99
$
MARKING SCHEME
MARKETING AND SALES

SECTION A
(Objective Type Questions)
1. Answer any 4 out of the given 6 questions on Employability Skills. 4 1 = 4
(i) (C) Active listening 1
(ii) (A) Time management 1
(iii) (D) Self-motivation 1
(iv) (C) Mouse 1
(v) (D) Job seeking 1
(vi) (B) Recycling 1

2. Answer any 5 out of the given 6 questions. 5 1 = 5
(i) (C) Advertising, sales promotions and public relations 1
(ii) (C) Customer-oriented 1
(iii) (D) Process 1
(iv) (C) Product-oriented 1
(v) (B) To create a distinct image and identity of the product in the
consumer’s mind 1
(vi) Unique Selling Proposition 1

3. Answer any 5 out of given 6 questions. 5 1 = 5
(i) (A) Maximizing profits 1
(ii) (C) Demonstrating product features 1
(iii) (B) Active listening and empathy 1

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(iv) Internal, external
Alternative answer
Formal, informal
Alternative answer
References given by customer, References from sales managers,
Networking, Obtaining the database from outside agencies that deal in
providing such data. (any two) 1
(v) (D) Maintaining relationships after the sale 1
(vi) (C) Identifying potential customer 1

4. Answer any 5 out of given 6 questions. 5 1 = 5
(i) (B) Healthcare 1
(ii) Annual Maintenance Contract 1
(iii) Calling on customer is keeping regular touch with existing
customers which is called “Keeping Accounts Alive”. 1
(iv) (D) Information and Technology 1
(v) (C) Handling cash 1
(vi) (A) Insurance sales agent 1

5. Answer any 5 out of the given 6 questions. 5 1 = 5
(i) (C) Financial analysis 1
(ii) (D) Communication 1
(iii) (B) Time management 1
(iv) Emotional Quotient 1
(v) (C) Moral obligation 1
(vi) (D) Capital 1

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SECTION B
(Subjective Type Questions)
Answer any 3 out of the given 5 questions on Employability Skills. Answer each
question in 20 – 30 words.
6. Communication skills refer to the ability to express ideas and
information clearly and effectively, both verbally and in writing. 2
7. (i) Organise/ To plan day to day activities such as time table.
(ii) Prioritise/ To arrange tasks as per the submission deadlines.
(iii) Control/To ensure the best utilization of time on productive
activities/ Not to waste time.
(iv) Track /To analyse the level of goals achieved. 2
8. The primary function of an Operating System is to manage the
computer’s hardware and software resources, providing a stable
environment for applications to run and facilitating user interaction with
the computer. 2
9. Market research is important because it helps entrepreneurs understand
their target audience, identify market needs, validate their business
ideas and make informed decisions to improve their business strategy
and minimize risk.
(Any two components should be awarded full marks) 2
10. The purpose of recycling is to convert waste materials into new products,
reducing the need for raw materials and minimizing environmental
impact. 2

Answer any 4 out of the given 6 questions. Answer each question in 20 – 30
words.
11. Marketing is the process of promoting, selling and distributing a product
or service to meet the needs and wants of customers. 2
12. A target market is a specific group of potential customers at whom a
company aims its products and services.
A business can find it through proper market research and proper
segmentation. 2

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13. Characteristics of a good prospect:
(i) Needy
(ii) Legally capable
(iii) Paying capability
(iv) Decision-making power
1
( mark for each point) 2
2
14. (i) Salesmen can try to convince the buyer by telling the customer the
importance of the product and how valuable would it be for him.
(ii) If still the customer is not convinced, then he can offer some other
alternative which is of lesser value and suits his pocket.
(1 mark of each point) 2
15. Primary roles of a sales representative:
(i) Revenue generator for the firm
(ii) Consultant to customer
(iii) Image builder
(iv) Relationship builder
(v) Encourage repeat business and referrals.
(Any four points without explanation or any two points with one line
explanation) 2
16. Negotiating Skills: Negotiation is about bargaining to reach a mutually
agreeable outcome. It involves movement from both the parties, that is
from seller to a prospective customer or vice versa.
A sales person, in order to settle a deal or reach an agreement that is
acceptable to both parties, must have effective negotiation skills. 2

Answer any 3 out of the given 5 questions. Answer each question in 50 – 80
words.
17. The importance of marketing mix:
(i) Helps in pursuing consumer-oriented marketing.
(ii) Helps is increasing sales and earning higher profits.

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(iii) Promotion of products.
(iv) Meeting requirements of different types of customers.
(v) It provides balance between the elements of marketing.
1 1
(Any four points- mark for name and for the explanation) 4
2 2
18. (i) The segment should be measurable
(ii) The segment should be accessible
(iii) The segment should be substantial or large
(iv) The segment should be feasible
(v) The segment should be different
1 1
(Any four points- mark for name and for the explanation) 4
2 2
19. Challenges:
(i) Competition with low-priced competitors- Rejection and objections
(ii) Need to win more business proposals- Meeting targets
(iii) To win customer loyalty -Building trust and relationships
(iv) Handling longer decision taking time -Time management
(v) To bring the customer’s voice back into the company-Understanding
customer’s needs
(vi) Internet Revolution -Adapting to changes
(vii) Planning budget cuts
(viii) Training for sales force
(ix) Ethical issues/ Maintain integrity
(x) To find out more qualified leads
(Any four should be explained briefly) 4

20. (i) After-sales service is an essential part of company’s sales strategy to
satisfy customers by providing support services and grievance handling
(ii) It is a part of Customer Relationship Management (CRM) which
helps in creating customer loyalty and retaining them in future.

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(iii) It strengthens the bond between the organisation and customers.
(iv) A satisfied and happy customer may make repeat orders. 4
21. Objectives of Communication :
(i) Favourable image
(ii) Creates demand
(iii) Objective to remind
(iv) Maintains relationship
(v) Privileged status
(vi) Helps in developing new markets
(Any four should be explained briefly) 4

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