CBSE Class 10 Dynamics of Retailing Question Paper 2019

SET-4
Series JMS H$moS> Z§.
Code No. 88
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 8 h¢ &
 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma -nwpñVH$m Ho$ _wI-n¥>ð> na
{bI| &
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >31 àíZ h¢ &
 H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, àíZ H$m H«$_m§H$ Adí` {bI| &
 Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©•
_| 10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo
Am¡a Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
 Please check that this question paper contains 8 printed pages.
 Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
 Please check that this question paper contains 31 questions.
 Please write down the Serial Number of the question before
attempting it.
 15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

\w$Q>H$a ì`mnma H$s J{VH$s
DYNAMICS OF RETAILING

{ZYm©[aV g_` : 2 KÊQ>o A{YH$V_ A§H$ : 50
Time allowed : 2 hours Maximum Marks : 50

88 1 P.T.O.

gm_mÝ` {ZX}e :
(i) Bg àíZnÌ ‘| 31 àíZ em{‘b h¢ {OZ‘| go Aä¶Wu H$mo {g’©$ 23 àíZ H$aZo H$s µOê$aV h¡ &
(ii) àíZnÌ Xmo IÊS>m| ‘| {d^m{OV h¡ &
I. IÊS> A$
 ~hþ{dH$ënr¶ àíZ/[a³V ñWmZ ^[aE/grYo àíZ : Hw$b 12 àíZ em{‘b h¢ Omo
1 – 1 A§H$ Ho$ h¢ & BZ‘| go {H$Ýht 10 àíZm| Ho$ CÎma Xr{OE &
 A{V bKw CÎmar¶ àíZ : Bg_| Hw$b 7 àíZ em{‘b h¢, à˶oH$ 2 A§H$ Ho$ h¢ &
BZ‘| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE &
 bKw CÎmar¶ àíZ : Bg‘| Hw$b 7 àíZ em{‘b h¢, à˶oH$ 3 A§H$ Ho$ h¢ & BZ‘| go
{H$Ýht 5 àíZm| Ho$ CÎma Xr{OE &
II. IÊS> ~
 XrK© CÎmar¶/{Z~ÝYmË‘H$ àíZ : Bg‘| Hw$b 5 àíZ em{‘b h¢, à˶oH$ 5 A§H$ Ho$
h¢ & BZ‘| go {H$Ýht 3 àíZm| Ho$ CÎma Xr{OE &
General Instructions :

(i) This question paper contains 31 questions out of which the candidate
needs to attempt only 23 questions.

(ii) Question paper is divided into two sections :

I. SECTION A
 Multiple choice questions/Fill in the blanks/Direct questions :
contains total 12 questions of 1 mark each. Answer any
10 questions.
 Very short answer type questions : contains total 7 questions
of 2 marks each. Answer any 5 questions.
 Short answer type questions : contains total 7 questions
of 3 marks each. Answer any 5 questions.

II. SECTION B
 Long answer/Essay type questions : contains total 5 questions
of 5 marks each. Answer any 3 questions.

88 2

IÊS> A$
~hþ{dH$ënr` àíZ (àË`oH$ 1 A§H$)
SECTION A
Multiple Choice Questions (1 Mark each)

{H$Ýht Xg àíZm| Ho$ CÎma Xr{OE & 110=10
Answer any ten questions.

1. _moQ>o Vm¡a na J«mhH$m| H$m dJuH$aU {H$`m Om gH$Vm h¡ 1
(H$) nm±M lo{U`m| _|
(I) Xmo lo{U`m| _|
(J) Mma lo{U`m| _|
(K) Cn`w©º$ _o| go H$moB© Zht
A customer can broadly be divided into
(a) Five categories
(b) Two categories
(c) Four categories
(d) None of the above
2. \w$Q>H$a ì`mnma _| {dVaU {d{Y _| gpå_{bV h¡/h¢ 1
(H$) pñQ´>n em°qnJ g§oQ>a
(I) µJ¡a-ñQ>moa {dH«$`
(J) do|qS>J
(K) Cn`w©º$ g^r
Distribution method in retailing include/s
(a) Strip shopping centre
(b) Non-store selling
(c) Vending
(d) All of the above
3. àemg{ZH$ {dH«o$Vm H$m {ZåZ{b{IV _| go H$m¡Z-gm H$m`© Zht h¡ ? 1
(H$) g§H$Q> à~§YZ
(I) AmZo dmbo ~OQ> Ho$ {bE {dH«$` H$m AZw_mZ bJmZm
(J) d¡`{º$H$ à~§YZ
(K) gwajm à~§YZ
Which of the following is not a function of administrative merchandiser ?
(a) Crisis management
(b) Forecasting sales of forthcoming budget
(c) Managing personnel
(d) Managing security
88 3 P.T.O.

4. ñWmZ H$m Aà^mdr Cn`moJ VWm XþH$mZ go gm_mZ Mmoar H$s g§^mdZm A{YH$ hmoVr h¡ 1
(H$) H$moUr` âbmoa ßbmZ _|
(I) grYo âbmoa ßbmZ _|
(J) {dH$Uu` âbmoa ßbmZ _|
(K) {_{lV âbmoa ßbmZ _|
Inefficient use of space and chances of shoplifting is higher in
(a) Angular floor plan
(b) Straight floor plan
(c) Diagonal floor plan
(d) Mixed floor plan

5. bXmZ VWm CVamB© ____________ OmZr Mm{hE & 1
(H$) H$_ H$s
(I) ~‹T>mB©
(J) g_mZ ñVa na H$s
(K) Cn`w©º$ _| go H$moB© Zht
Loading and unloading must be
(a) Reduced
(b) Increased
(c) Maintained
(d) None of the above

6. \w$Q>H$a ì`mnma n[adhZ H$m g~go _hÎdnyU© VarH$m h¡ 1
(H$) aob
(I) hdmB©
(J) g‹S>H$
(K) Ob
The most important mode of retail transportation is by
(a) Rail
(b) Air
(c) Road
(d) Water

7. n[a{Y Ho$ Mmam| Amoa Kw_Zm h¡ 1
(H$) pñWa gwajm
(I) Mb gwajm
(J) ì`{º$JV gwajm
(K) {ZOr gwajm
88 4

To keep moving around the perimeter is
(a) Static security
(b) Mobile security
(c) Personal security
(d) Private security

8. j¡{VO g§àofU Amdí`H$ h¡ 1
(H$) H$m`© nyam H$aZo Ho$ {bE
(I) _Zmo~b ~‹T>mZo Ho$ {bE
(J) {ZU©` boZo H$mo {Z`§{ÌV H$aZo Ho$ {bE
(K) Cn`w©º$ g^r
Horizontal communication is essential for/to
(a) Accomplishing task
(b) Boost morale
(c) Control decision-making
(d) All of the above

9. D$na H$s Amoa g§Mma H$_©Mm[a`m| Ho$ {bE EH$ _mÜ`_ h¡ 1
(H$) gyMZm AmXmZ-àXmZ H$m
(I) XjVm ~‹T>mZo H$m
(J) Am_Zo-gm_Zo ~mV H$aZo H$m
(K) Cn`w©º$ _| go H$moB© Zht
Upward communication is a means for staff to
(a) Exchange information
(b) Increase efficiency
(c) Speak face-to-face
(d) None of the above

10. OSHA H$m {dñV¥V ê$n h¡ 1
(H$) Am°J©oZmBµOoeZb goâQ>r EÊS> hoëW EopŠQ>{dQ>r
(I) Am°Hw$noeZb goâQ>r EÊS> hoëW ES>{_{ZñQ´>oeZ
(J) Am°Hw$noeZb goâQ>r EÊS> hmBOrZ ES>{_{ZñQ´>oeZ
(K) Cn`w©º$ _| go H$moB© Zht
OSHA stands for
(a) Organizational Safety and Health Activity
(b) Occupational Safety and Health Administration
(c) Occupational Safety and Hygiene Administration
(d) None of the above

88 5 P.T.O.

11. Cn`moJH$Vm© go H$åß`yQ>a _m°{ZQ>a H$mo ____________ Xÿar na aIm OmZm Mm{hE & 1
(H$) 10 – 20 B§M
(I) 15 – 25 B§M
(J) 18 – 30 B§M
(K) 25 – 40 B§M
The computer monitor should be placed from the user at a distance of
(a) 10 – 20 inches
(b) 15 – 25 inches
(c) 18 – 30 inches
(d) 25 – 40 inches

12. ì`mdgm{`H$ _{hbmAm| Ho$ {bE Cn`wº$ Am^yfU 1
(H$) emoa H$aZo dmbo Zht hmoZo Mm{hE
(I) ~hþV ~‹S>o AmH$ma Ho$ Zht hmoZo Mm{hE
(J) nmoemH$ Am^yfU hmoZo Mm{hE
(K) Cn`w©º$ g^r
The appropriate jewellery for business women
(a) Should not be noisy
(b) Should not be too large
(c) Should be costume jewellery
(d) All of the above

Very Short Answer type Questions (2 Marks each)
A{V bKw CÎmar` àíZ (àË`oH$ 2 A§H$)
{H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & 25=10
Answer any five questions.

13. \w$Q>H$a ì`mnma Ho$ _hÎd H$mo g§jon _| g_PmBE & 2
Briefly explain the importance of retailing.

14. ì`mnm[aH$-_mb {Z`moOZ H$m Š`m AW© h¡ ? 2
What is meant by merchandise planning ?

15. ñQ>moa bo-AmCQ> {S>µOmBZ Ho$ àW_ Mma MaUm| H$s gyMr ~ZmBE & 2
List the first four steps for designing a store layout.

88 6

16. Q>obrH$m°_ \w$Q>H$a {~qbJ H$s n[a^mfm Xr{OE & 2
Define telecom retail billing.

17. {Z`§ÌU H$j H$m Š`m AW© h¡ ? 2
What is meant by control room ?

18. A§Jya H$s ~ob g§Mma H$s n[a^mfm Xr{OE & 2
Define grapevine communication.

19. l_XjVmemñÌ H$m Š`m AW© h¡ ? 2
What is meant by ergonomics ?

Short Answer type Questions (3 Marks each)
bKw CÎmar` àíZ (àË`oH$ 3 A§H$)

{H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & 53=15
Answer any five questions.

20. \w$Q>H$a ì`mnmar Ûmam b{jV {H$E OmZo dmbo ~mµOmam| H$m g§jon _| dU©Z H$s{OE & 3
Briefly describe the types of markets a retailer should target.

21. Ñí` _mb-{dH«o$Vm Ho$ {H$Ýht Mma _w»` H$m`mªo H$s gyMr ~ZmBE & 3
List any four main functions of the visual merchandiser.

22. \w$Q>H$a ì`mnma _| _mZH$ àMmbZ H$m`©{d{Y H$m Š`m AW© h¡ ? 3
What is meant by standard operating procedure in retail ?

23. \w$Q>H$a {~qbJ VWm WmoH$ {~qbJ _| A§Va Ho$ H$moB© VrZ {~ÝXþ Xr{OE & 3
Give any three points of difference between retail and wholesale billing.

24. gwajm JmS>© Ho$ H$m`© Ho$ {bE Amdí`H$ JwUm| H$s gyMr ~ZmBE & 3
List the qualities required for the job of security guard.

25. Q>obr\$moZ na ~mV H$aVo g_` Ü`mZ _| aIo OmZo dmbo {H$Ýht N>h {~ÝXþAm| H$s gyMr ~ZmBE & 3
List any six points that should be kept in mind while talking on
telephone.
88 7 P.T.O.

26. H$m`©ñWb ñdmñÏ` VWm gwajm (ñdÀN>Vm) go g§~§{YV {Z`moº$m Ho$ {H$Ýht N>h CÎmaXm{`Ëdm|
H$m C„oI H$s{OE & 3
State any six responsibilities of an employer for workplace health and
safety.
IÊS> ~$
XrK© CÎmar`/{Z~ÝYmË_H$ àíZ (àË`oH$ 5 A§H$)
SECTION B
Long Answer/Essay Type Questions (5 Marks each)

{H$Ýht VrZ àíZm| Ho$ CÎma Xr{OE & 53=15
Answer any three questions.

27. ì`mnm[aH$-_mb {dH«o$Vm Ho$ {H$Ýht Xmo _w»` H$V©ì`m§o H$mo g§jon _| g_PmBE & 5
Briefly explain any two main duties of a merchandiser.

28. CZHo$ bm^m| VWm hm{Z`m| g{hV \w$Q>H$a ñQ>moa bo-AmCQ> Ho$ {H$Ýht Xmo àH$mam| H$mo g§jon _|
g_PmBE & 5
Briefly explain any two forms of layout in a retail store with their
advantages and disadvantages.

29. \w$Q>H$a n[adhZ go g§~§{YV {H$Ýht nm±M g_ñ`mAm| H$m C„oI H$s{OE & 5
State any five problems associated with retail transport.

30. {H$Ýht nm±M àH$ma Ho$ gwajm JmS>mªo H$mo g§jon _|o g_PmBE & 5
Briefly explain any five types of security guards.

31. g§Mma Ho$ {H$Ýht nm±M g§JR>ZmË_H$ AdamoYm| H$m C„oI H$s{OE & 5
State any five organizational barriers in communication.

88 8