ICSE Class 10 Question Paper 2026 Commercial Applications

ICSE | Class 10

Commercial
Applications
Question Paper 2026

Council for the Indian School Certificate Examinations (CISCE)

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COMMERCIAL APPLICATIONS

Maximum Marks: 100

Time allowed: Two hours

1. Answers to this Paper must be written on the paper provided separately.

2. You will not be allowed to write during the first 15 minutes.

3. This time is to be spent in reading the question paper.

4. The time given at the head of this Paper is the time allowed for writing the answers.

5. Attempt all questions from Section A and any four questions from Section B.

6. The intended marks for questions or parts of questions are given in brackets[ ].

Instruction for the Supervising Examiner

Kindly read aloud the Instructions given above to all the candidates present in the
Examination Hall.

This paper consists of 12 printed pages.
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SECTION A (40 Marks)
(Attempt all questions from this Section.)

Question 1 [20]
Choose the correct answers to the questions from the given options.
(Do not copy the questions. Write the correct answer only.)

(i) With reference to industrial products, identify which of the following is an
accessory equipment:

(a) Cotton

(b) Oil

(c) Calculator

(d) Truck

(ii) Identify the process of assigning a distinctive name to the product by which it is
to be remembered.

(a) Branding

(b) Brand

(c) Trademark

(d) Labelling

(iii) The extinction of many animals including migratory birds is a threat because of
___________.

(a) greenhouse effect

(b) global warming

(c) energy crisis in rural areas

(d) excessive consumption of resources

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(iv) Which of these is an integration function of Human Resource Management?

(a) Provident Fund

(b) Gratuity

(c) Collective Bargaining

(d) Bonus

(v) The marketing mix that consists of channels of distribution, transportation,
warehousing and inventory control is called ___________.

(a) product mix

(b) place mix

(c) price mix

(d) promotion mix

(vi) Lily’s Bakery uses fresh flour to make bread. The more bread it produces, the
more flour it uses. The cost of flour changes based on how much it is used.
Identify the category of cost of the flour.

(a) Indirect Cost

(b) Fixed Cost

(c) Variable Cost

(d) Semi-Variable Cost

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(vii) The strategy of selective distribution may be employed during the _________
stage of product life cycle.

(a) growth

(b) decline

(c) maturity

(d) introduction

(viii) Features of personal selling does NOT include:

(a) face to face contact between the seller and the buyer.

(b) usage of spoken words and oral messages.

(c) flexibility.

(d) involving contact with unlimited people.

(ix) A non-trading organisation’s balance sheet depicts:

1. the assets & liabilities owned by the organisation.

2. the cash position of the organisation.

3. the items of income and expenditure.

4. the financial position of the organisation.

(a) 1 and 2 are correct

(b) 1 and 4 are correct

(c) 2 and 3 are correct

(d) Only 1 is correct

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(x) Laundry, beauty parlour, tailoring, dry-cleaning are examples of __________
services.

(a) personal

(b) communication

(c) financial

(d) repair

(xi) Sugandh Pvt. Ltd., ventured into the field of manufacturing and sale of incense
sticks made from flowers used at various holy places. Which of the following
‘R’s is used by the company to manage waste?

(a) Reduce

(b) Repair

(c) Recycle

(d) Refuse

(xii) Withdrawal from which of the following accounts is NOT restricted to any
specific period?

1. Savings deposit

2. Fixed deposit

3. Recurring deposit

4. Current deposit

(a) 1 and 4

(b) 3 and 4

(c) Only 1

(d) Only 4

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(xiii) Providing maximum opportunities for personal development to each employee is
of significance to the __________.

(a) society

(b) nation

(c) profession

(d) enterprise

(xiv) A systematic _________ programme enables the new employees to adjust
quickly to people and surroundings.

(a) job training

(b) orientation training

(c) refresher training

(d) promotional training

(xv) Assertion (A): Commercial Banks may act as an agent of its customers on their
instructions.

Reason (R): Commercial Banks issue drafts and also underwrite shares and
debentures.

(a) (A) is true and (R) is false.

(b) (A) is false and (R) is true.

(c) Both (A) and (R) are true and (R) is the correct explanation of (A).

(d) Both (A) and (R) are true but (R) is not the correct explanation of (A).

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(xvi) Identify the picture given below.

(a) Pay-in-slip

(b) Passbook

(c) Cheque

(d) Bank Draft

(xvii) The primary goal of Public Relations is to create and maintain a positive image
of the organisation and its products and services.

With reference to the above, identify which is NOT a feature of Public Relations.

(a) It is concerned with the relationship between an organisation and the public.

(b) It is a planned and sustained effort.

(c) It is a propaganda.

(d) It requires both action and communication.

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(xviii) The primary packing material like ‘bottle’ used by Pepsi or Coco-Cola company
is an example of ___________.

(a) direct material

(b) indirect material

(c) office and administrative overheads

(d) distribution overheads

(xix) Statement 1: The Going Concern Concept implies that the existing liabilities
will not be paid at maturity.

Statement 2: Unsold stock of Goods is taken to the next year.

(a) Statement 1 is true and Statement 2 is false.

(b) Statement 1 is false and Statement 2 is true.

(c) Both Statements 1 and 2 are true.

(d) Both Statements 1 and 2 are false.

(xx) Acid rain is caused by the release of sulphur compounds, chlorine, hydrochloric
acid and nitrogen compounds into the atmosphere.

(a) True

(b) False

Question 2 [10]
Answer the following questions:
(i) Distinguish between:

(a) In-house Market and Tele Market

(b) Sale by Description and Sale by Inspection

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(ii) Justify the following sentences either For or Against and give a reason:

(a) Penetrating pricing is more appropriate for products meant for rich persons.

(b) Banking is a relationship-oriented industry.

(c) A message becomes more persuasive when people believe in the source of
the message.

Question 3
Answer the following questions: [10]
(i) Explain the Money Measurement Concept of Generally Accepted Accounting
Principles (GAAP).

(ii) What is meant by Marketing?

(iii) Write any two duties of a consumer.

(iv) ‘Human Resource Management is interdisciplinary in nature.’
Mention any two features relating to the above statement.

(v) List any four indirect methods of recruitment.

SECTION B (60 Marks)
(Answer any four questions from this Section.)

Question 4
(i) ‘Training is the organised procedure in which people acquire knowledge for skill [5]
or definite purpose.’ By stating five points, explain the importance of training.

(ii) Discuss the stage of marketing where consumers were given utmost importance. [5]

(iii) Analyse five advantages of Sales Promotion. [5]

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Question 5

(i) A famous mobile brand was the top player in the mobile phone market, but the [5]
competition became intense, and they were slow to innovate, resulting in their
downfall.
With reference to the above, explain the last two stages of a product life cycle.

(ii) Discuss the issue of energy crisis in urban and rural India. [5]

(iii) Explain the first five steps of selection procedure. [5]

Question 6
(i) The Central Bank performs various functions. With reference to this, explain: [5]

(a) Maintenance of Exchange rate

(b) Credit control

(ii) With reference to Non-traditional Markets, explain ‘Automatic Vending [5]
Machine’.

(iii) Write any two classifications of cost on the basis of behaviour. [5]

Question 7

(i) What is meant by Human Resource Development (HRD)? Discuss any three [5]
activities of HRD.

(ii) Write any five differences between Receipts and Payments Account and Income [5]
and Expenditure Account.

(iii) What are Natural Resources? Explain its two categories with examples. [5]

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Question 8

(i) ‘Great salespersons are relationship builders who provide value and help their [5]
customers.’ Justify any five qualities required to be a good salesman.

(ii) With reference to Generally Accepted Accounting Principles (GAAP), explain [5]
the ‘Dual Aspect Principle’.

(iii) (a) Explain Environmental Ethics. [5]

(b) Study the picture given below and discuss any three practical applications
to reduce Environmental Degradation.

Question 9
CASE STUDY
Dove, a renowned personal care brand, launched its campaign in 2004. This campaign
aimed to challenge the traditional beauty standards that the media often portrays. Dove's
Public Relations (PR) team understood that storytelling could be a powerful tool. They
used real women's stories to redefine beauty, making it more inclusive and diverse.
Dove uses realistic narratives to connect with consumers fostering brand loyalty and
societal change.

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Dove’s programmes aimed to build confidence among young people, reinforcing their
commitment to social responsibility. Dove utilises social media and digital media to
engage with the broader audience to promote its message. The brand is committed to
sustainability which resonates with environmental conscious consumers. These strategies
collectively help Dove in promoting a positive social message.
In recent years, companies have come up with new ways of marketing and emotive
advertising campaigns and Dove has used this in its marketing strategy to connect with
their brand on a personal level.
By introducing campaigns and projects the company has a chance to make a range of
powerful videos and images based on research projects with the aim of making women feel
good.
— Source: Edited, prthrive.com

(i) Write any five reasons for Dove’s success. [5]

(ii) The branding of Dove contributed to its success. Discuss any five advantages of [5]
branding.

(iii) Write a short note on consumer relations as a scope of Public Relations. [5]

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