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H$moS> Z§.
Code No. 88
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð
Roll No. >na Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.
ZmoQ> NOTE
(I) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV (I) Please check that this question
n¥ð> 11 h¢ & paper contains 11 printed pages.
(II) àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS (II) Code number given on the right
>Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥ð> na hand side of the question paper
{bI| & should be written on the title page of
the answer-book by the candidate.
(III) H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| (III) Please check that this question
>39 àíZ h¢ & paper contains 39 questions.
(IV) H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go (IV) Please write down the Serial
nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Number of the question in the
Adí` {bI| & answer-book before attempting it.
(V) Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m (V) 15 minute time has been allotted to
g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU read this question paper. The
nydm©• _| 10.15 ~Oo {H$`m OmEJm & question paper will be distributed
10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will read the
àíZ-nÌ H$mo n‹T>|Jo Am¡a Bg Ad{Y Ho$ Xm¡amZ question paper only and will not
do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo & write any answer on the
answer-book during this period.
\w$Q>H$a
RETAILING
{ZYm©[aV g_` : 2 KÊQ>o A{YH$V_ A§H$ : 50
Time allowed : 2 hours Maximum Marks : 50
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gm_mÝ` {ZX}e :
{ZåZ{b{IV {ZX}em| H$mo ~hþV gmdYmZr go n{‹T>E Am¡a CZH$m g™Vr go nmbZ H$s{OE :
(a) Bg àíZ-nÌ _| Xmo IÊS> h¢ — IÊS> H$ … amoµOJma H$m¡eb Am¡a IÊS> I … {df` H$m¡eb &
(b) IÊS> H$ … amoµOJma H$m¡eb (10 A§H$)
(i) {XE JE 6 àíZm| _| go {H$Ýht 4 àíZm| Ho$ CÎma Xr{OE & àË`oH$ àíZ 1 A§H$ H$m h¡ &
(ii) {XE JE 5 àíZm| _| go {H$Ýht 3 àíZm| Ho$ CÎma Xr{OE & àË`oH$ àíZ 2 A§H$ H$m h¡ &
(c) IÊS> I … {df` H$m¡eb (40 A§H$)
(i) {XE JE 12 àíZm| _| go {H$Ýht 10 àíZm| Ho$ CÎma Xr{OE & àË`oH$ àíZ 1 A§H$ H$m h¡ &
(ii) {XE JE 6 àíZm| _| go {H$Ýht 4 àíZm| Ho$ CÎma Xr{OE & àË`oH$ àíZ 2 A§H$ H$m h¡ &
(iii) {XE JE 6 àíZm| _| go {H$Ýht 4 àíZm| Ho$ CÎma Xr{OE & àË`oH$ àíZ 3 A§H$ H$m h¡ &
(iv) {XE JE 4 àíZm| _| go {H$Ýht 2 àíZm| Ho$ CÎma Xr{OE & àË`oH$ àíZ 5 A§H$ H$m h¡ &
(d) Bg àíZ-nÌ _| 39 àíZ em{_b h¢ {OZ_| go 27 àíZm| Ho$ CÎma XoZo h¢ &
(e) g^r àíZm| Ho$ {deof ^mJ/IÊS> H$mo ghr H«$_ _| H$s{OE &
(f) A{YH$V_ g_` 2 K§Q>o h¡ &
IÊS> H$
(amoµOJma H$m¡eb) 10 A§H$
{XE JE 6 àíZm| ‘| go {H$Ýht 4 àíZm| Ho$ CÎma Xr{OE & à˶oH$ àíZ 1 A§H$ H$m h¡ & 14=4
1. Eogo {H$Ýht Xmo H$maH$m| H$s gyMr Xr{OE Omo g§àofU _| ^m{d`m| (n[aàoú`m|) H$mo à^m{dV H$aVo
h¢ & 1
2. ñd-à~§YZ H$mo n[a^m{fV H$s{OE & 1
3. EH$ AmË_{dídmgr ì`{º$ Ho$ {H$Ýht Xmo JwUmo| H$s gyMr Xr{OE & 1
4. h_mao {bE Amdí`H$ {H$Ýht Xmo gyMZm g§Mma àm¡Úmo{JH$s H$m¡ebm| H$s gyMr Xr{OE & 1
5. CÚ{_Vm {dH$mg à{H«$`m H$m Š`m AW© h¡ ? 1
6. h[aV AW©ì`dñWm Ho$ {H$Ýht Mma joÌm| Ho$ Zm_ Xr{OE & 1
{XE JE 5 àíZm| ‘| go {H$Ýht 3 àíZm| Ho$ CÎma Xr{OE & à˶oH$ àíZ 2 A§H$ H$m h¡ & 23=6
7. h[aV AW©ì`dñWm _| gaH$ma H$s {H$Ýht Mma ^y{_H$mAm| H$m CëboI H$s{OE & 2
8. g§àofU Ho$ EH$ gmYZ Ho$ ê$n _| Mohao Ho$ hmd-^md H$m Cn`moJ H¡$go {H$`m Om gH$Vm h¡ ? 2
9. AmË_{dídmg H$mo n[a^m{fV H$s{OE & 2
10. àH«$_H$ (àmogoga) Ho$ Cn`moJ Ho$ {H$Ýht Xmo bm^m| H$m CëboI H$s{OE & 2
11. {d{^Þ àH$ma H$s ì`mdgm{`H$ {H«$`mAm| Ho$ AW© Xr{OE & 2
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General Instructions :
Read the following instructions very carefully and strictly follow them :
(a) This question paper consists of two sections viz. Section A : Employability
Skills and Section B : Subject Skills.
(b) Section A : Employability Skills (10 Marks)
(i) Answer any 4 questions out of the given 6 questions of 1 mark each.
(ii) Answer any 3 questions out of the given 5 questions of 2 marks each.
(c) Section B : Subject Skills (40 Marks)
(i) Answer any 10 questions out of the given 12 questions of 1 mark each.
(ii) Answer any 4 questions out of the given 6 questions of 2 marks each.
(iii) Answer any 4 questions out of the given 6 questions of 3 marks each.
(iv) Answer any 2 questions out of the given 4 questions of 5 marks each.
(d) This question paper contains 39 questions out of which 27 questions are to be
answered.
(e) All questions of a particular part/section must be attempted in the correct
order.
(f) The maximum time allowed is 2 hours.
SECTION A
(Employability Skills) 10 Marks
Answer any 4 questions out of the given 6 questions of 1 mark each. 14=4
1. List any two factors that affect perspectives in communication. 1
2. Define self-management. 1
3. List any two qualities of a self-confident person. 1
4. List two basic ICT skills that are needed by us. 1
5. What is meant by entrepreneurship development process ? 1
6. Name any four sectors of a green economy. 1
Answer any 3 questions out of the given 5 questions of 2 marks each. 23=6
7. State any four roles of the government in a green economy. 2
8. How can facial expressions be used as a mode of communication ? 2
9. Define self-confidence. 2
10. State any two advantages of using a processor. 2
11. Give the meaning of different types of business activities. 2
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IÊS> I
({df¶ H$m¡eb) 40 A§H$
{XE JE 12 àíZm| ‘| go {H$Ýht 10 àíZm| Ho$ CÎma Xr{OE & à˶oH$ àíZ 1 A§H$ H$m h¡ & 110=10
12. \w$Q>H$a n[adhZ H$m CÔoí` h¡ 1
(A) dñVwAm| H$s JwUdÎmm ~‹T>mZm
(B) CËnmXZ Anì`` _| H$_r
(C) {dH«$` _| ~‹T>moVar
(D) J«mhH$mo§ H$mo g_` na {dVaU
13. ˜VaZmH$ gm_J«r H$m bXmZ VWm CVamB© hmoZr Mm{hE 1
(A) erK«Vm go
(B) gmdYmZr go
(C) Yrao go
(D) XmoZm| (A) VWm (C)
14. dmb_mQ>© Cgr {XZ {dVaU {Ogo ‘dmb_mQ>© Qw> Jmo’ H$hVo h¢, {H$VZo _oQ´>mo _| H$aVm h¡ ? 1
(A) 5 _oQ´>mo
(B) 2 _oQ´>mo
(C) 3 _oQ´>mo
(D) Cn`w©º$ _| go H$moB© Zht
15. AmXe© ê$n _| EH$ ñQ>moa {S>µOmBZ _| hmoZm Mm{hE 1
(A) ñQ>m°H$ g§H$bZ Ho$ {bE n`m©ßV µJ¡a-{dH«$` ñWmZ
(B) ñQ>moa à~§YH$ Ho$ {bE ~‹S>m H$j
(C) ñQ>moa {S>µOmBZ _| bMrbmnZ
(D) Cn`w©º$ _| go H$moB© Zht
16. à^mdr ñQ>moa A{^{dÝ`mg H$m CÔoí` h¡ 1
(A) bm^ H$_mZm
(B) J«mhH$m§o Ho$ {bE ~ohVa em°qnJ AZw^d àXmZ H$aZm
(C) b{jV g§^m{dV J«mhH$mo§ H$mo AmH${f©V H$aZm
(D) Cn`w©º$ g^r
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SECTION B
(Subject Skills) 40 Marks
Answer any 10 questions out of the given 12 questions of 1 mark each. 110=10
12. The objective of retail transportation is 1
(A) To improve quality of goods
(B) To reduce production wastage
(C) Increase in sales
(D) Timely delivery to customer
13. Hazardous material must be loaded and unloaded 1
(A) Quickly
(B) Carefully
(C) Slowly
(D) Both (A) and (C)
14. Walmart same day delivery called ‘Walmart To Go’ is for 1
(A) 5 Metros
(B) 2 Metros
(C) 3 Metros
(D) None of the above
15. Ideally, a store design should include 1
(A) Adequate non-selling space for assorting the stocks
(B) A big room for the store manager
(C) Flexibility of store design
(D) None of the above
16. The purpose of an effective store layout is 1
(A) To earn profit
(B) To provide a better shopping experience for customers
(C) To attract the target potential customers
(D) All of the above
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17. grYo µâbmoa A{^{dÝ`mg VWm {dH$Uu` µâbmoa A{^{dÝ`mg Ho$ {_lU H$mo H$hVo h¢ 1
(A) _wº$ àdmh A{^{dÝ`mg
(B) {J«S> A{^{dÝ`mg
(C) a¡H$ A{^{dÝ`mg
(D) ñnmBZ A{^{dÝ`mg
18. ___________ ì`dgm` (_M}ÝS>mBqµOJ) go àË`j ê$n go g§~§{YV Zht h¡ & 1
(A) ~mµOma
(B) n`m©daU
(C) _mÌm
(D) ^ÊS>maJ¥h (_mbJmoXm_)
19. ___________ EH$ àH$ma H$m ì`mnm[aH$ ì`dgm`r (_M}ÝS>mBµOa) Zht h¡ & 1
(A) H${ZîR> ì`dgm`r (_M}ÝS>mBµOa)
(B) d[aîR> ì`dgm`r (_M}ÝS>mBµOa)
(C) H$m`©H$mar ì`dgm`r (_M}ÝS>mBµOa)
(D) {dÎmr` à~§YH$
20. àXe©Zm| H$m g¥OZ H$aZo Ho$ {bE {ZåZ{b{IV _| go {H$g VÎd H$m Cn`moJ Ñí` ì`dgm`r H$mo
H$aZm Mm{hE ? 1
(A) n¡Ho$µO
(B) bmBqQ>J
(C) ~mñHo$Q²>g
(D) Q´>m°br
21. `h nVm bJmZo Ho$ {bE H$s H$moB© gm_J«r ˜VaZmH$ h¡, {ZåZ{b{IV _| go Amn {H$gH$s Om±M
H$a|Jo ? 1
(A) CËnmX bo~b
(B) H«$` XñVmdoµO
(C) gm_J«r gwajm Am±H$‹S>m> erQ>
(D) ˜VaZmH$ gm_J«r _mbgyMr (BÝdoÝQ´>r)
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17. The blend of a straight floor and a diagonal floor layout is called 1
(A) Free flow layout
(B) Grid layout
(C) Rack layout
(D) Spine layout
18. __________ is not directly related to Merchandising. 1
(A) Market
(B) Environment
(C) Quantity
(D) Warehouse
19. __________ is not a type of merchandiser. 1
(A) Junior merchandiser
(B) Senior merchandiser
(C) Executive merchandiser
(D) Finance manager
20. Which of the following elements can be used by visual merchandisers in
creating displays ? 1
(A) Packages
(B) Lighting
(C) Baskets
(D) Trolleys
21. Which of the following would you check to see if a material is considered
hazardous ? 1
(A) Product label
(B) Purchasing record
(C) Material safety data sheet
(D) Hazardous material inventory
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22. ~mC§gg© H$m Cn`moJ {H$`m OmVm h¡ 1
(A) Amg-nmg Ky_Zo Ho$ {bE
(B) {ZOr gwajm Ho$ {bE
(C) Am§V[aH$ VWm ~mø ì`dgm` Ho$ {bE
(D) ì`{º$JV gwajm Ho$ {bE
23. gwajm JmS>© Omo n[a{Y na Ky_Vo ahVo h¢, H$hbmVo h¢ 1
(A) pñWa JíV
(B) _mo~mBb JíV
(C) XmoZm| (A) VWm (B)
(D) Cn`w©º$ _| go H$moB© Zht
{XE JE 6 àíZm| ‘| go {H$Ýht 4 àíZm| Ho$ CÎma Xr{OE & à˶oH$ àíZ 2 A§H$ H$m h¡ & 24=8
24. \w$Q>H$a n[adhZ Ho$ {H$Ýht Xmo CÔoí`m| H$m CëboI H$s{OE & 2
25. bXmZ VWm CVamB© H$mo à^m{dV H$aZo dmbo {H$Ýht Mma H$maH$m| H$m CëboI H$s{OE & 2
26. ñQ>moa A{^{dÝ`mg Ho$ _hÎd Ho$ {H$Ýht Mma {~ÝXþAm| H$m CëboI H$s{OE & 2
27. ñQ>moa {S>µOmBZ Ho$ {H$Ýht Mma CÔoí`m| H$m CëboI H$s{OE & 2
28. ì`mdgm{`H$ _mb Ho$ ghr g§H$bZ Ho$ {bE {H$E OmZo dmbo MaUm| H$m CëboI H$s{OE & 2
29. Mb (_mo~mBb) JíV go Amn Š`m g_PVo h¢ ? 2
{XE JE 6 àíZm| ‘| go {H$Ýht 4 àíZm| Ho$ CÎma Xr{OE & à˶oH$ àíZ 3 A§H$ H$m h¡ & 34=12
30. EH$ {d{eîQ> H¡$e H$mCÝQ>a na {Z`wº$ amoH${‹S>`o H$mo Š`m Ü`mZ aIZo H$s Amdí`H$Vm hmoVr h¡ ? 3
31. \w$Q>H$a {~qbJ H$s {H$Ýht N>: {deofVmAm| H$m CëboI H$s{OE & 3
32. ‘H$moUr` µâbmoa ßbmZ’ H$mo BgHo$ bm^m| VWm hm{Z`m| Ho$ gmW g_PmBE & 3
33. Ñí` ì`mdgm{`H$ H«$`-{dH«$` à~§Y Ho$ {H$Ýht N>: {gÕm§Vm| H$m CëboI H$s{OE & 3
34. Ñí` ì`mdgm{`H$ H«$`-{dH«$` H$s n[a^mfm Xr{OE & Ñí` ì`mdgm{`H$ H«$`-{dH«$` _|
gpå_{bV {H$Ýht Mma nhbwAm| H$s gyMr Xr{OE & 3
35. gwajm n`©dojH$ Ho$ {H$Ýht N>: Xm{`Ëdm| H$m CëboI H$s{OE & 3
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22. Bouncers are used for 1
(A) Moving around
(B) Private security
(C) External and internal business
(D) Personal security
23. Security guards who keep moving around the perimeter are called 1
(A) Static patrol
(B) Mobile patrol
(C) Both (A) and (B)
(D) None of the above
Answer any 4 questions out of the given 6 questions of 2 marks each. 24=8
24. State any two objectives of retail transport. 2
25. List any four factors that affect loading and unloading. 2
26. State any four points of importance of a store layout. 2
27. State any four objectives of a store design. 2
28. State the steps that must be taken for correct assortment of merchandise. 2
29. What do you understand by mobile patrols ? 2
Answer any 4 questions out of the given 6 questions of 3 marks each. 34=12
30. What does the cashier assigned to a specific cash counter need to look
into ? 3
31. State any six features of retail billing. 3
32. Explain the ‘Angular Floor Plan’ with its advantages and
disadvantages. 3
33. State any six principles of managing visual merchandising. 3
34. Define visual merchandising. List any four aspects included in it. 3
35. State any six responsibilities of a security supervisor. 3
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{XE JE 4 àíZm| ‘| go {H$Ýht 2 àíZm| Ho$ CÎma Xr{OE & à˶oH$ àíZ 5 A§H$ H$m h¡ & 52=10
36. \w$Q>H$a VWm WmoH$ {~qbJ _| A§Va ñnîQ> H$s{OE & 5
37. Mmoar VWm gm_mZ H$mo CR>mH$a bo OmZo H$mo H$_ H$aZo Ho$ {bE \w$Q>H$a ì`mnmar Ûmam {bE OmZo
dmbo H$X_m| H$m CëboI H$s{OE & 5
38. Ñí` ì`dgm`r (_M}ÝS>mBµOa) Ho$ {H$Ýht nm±M _w»` H$m`m] H$m CëboI H$s{OE & 5
39. gwajm JmS>© Ho$ {H$Ýht nm±M ñdmJV H$V©ì`m| H$m CëboI H$s{OE & 5
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Answer any 2 questions out of the given 4 questions of 5 marks each. 52=10
36. Differentiate between retail and wholesale billing. 5
37. Explain the steps that a retailer must take to minimise theft and
shoplifting. 5
38. State any five main functions of a visual merchandiser. 5
39. State any five reception duties of the security guard. 5
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