AUAT 2024 Question Paper MA in Journalism & Mass Communication

Entrance Exam
2024

QUESTION
PAPER

Question Booklet No. Question Booklet Series : A
AUAT — 2024
2-Year M.A. in Journalism & Mass Communication (P31)
( TEST BASED ON MCQ AND WRITING SKILL )

Full Marks : 100 Duration : 2 Hours

Roll No. of the Candidate : ___________________________________

Date of Examination : _______________________________________

Name of Examination Centre : _________________________________
Signature of the Invigilator on
Signature of the Candidate : _________________________________ Verification

IMPORTANT INSTRUCTIONS
Candidates should read the below instructions carefully and follow them accordingly.

1. The Question Booklet has paper seal pasted on it. Please do NOT open the Question Booklet
until you are asked to do so by the Invigilator.
2. The candidates must check immediately after breaking the seal that the Question Booklet
contains 88 Questions.
3. Questions in Section—A (Part-I and Part-II) are of multiple choice type. Answer of questions in
Section—A will have to be given on the OMR Answer Sheet provided for this purpose. Fill up the
necessary fields that are intended for you by writing and/or shading appropriately. Otherwise
the OMR Answer Sheet cannot be evaluated and will be liable to get rejected. Question numbers
progress from 1 to 86 continuously with alternative answers being shown as [A], [B], [C] and [D]
for each question. Record your response by completely darkening the corresponding bubble.
While responding, you should consider the best alternative answer and shade only one bubble
with black/blue ball point pen only. For each correct response you will be awarded 1 mark.
There will be negative marking for wrong responses. For each wrong response, –0·25 mark will
be awarded. Multiple responses against one MCQ will be treated as a wrong response. The
OMR Answer Sheet provided to you contains options to answer for 100 questions. Serial number
87-100 will not be considered in your case.
4. Write the answer of descriptive question in Section—B within the space provided in the
OMR Answer Sheet for Descriptive Questions. Fill up the necessary fields on the top page that
are intended for you. Otherwise it cannot be evaluated and will be liable to get rejected.
5. On leaving the examination hall, candidates must submit both the OMR Answer Sheets. They
are allowed to keep the Question Booklet with them.
6. OMR Answer Sheets will be processed by electronic means. Any untoward/irrelevant remarks,
folding or putting stray notes on the answer sheet, any damage to the answer sheet will lead to
the rejection of the same and the sole liability shall remain with the candidate.
7. Rough Work may be done at the end of the Question Booklet.
8. No candidate will be allowed to leave the examination hall before completion of the examination.
9. Use of any Electronic device like Mobile, Programmable Calculator etc. is strictly prohibited.
DO NOT OPEN THE SEAL UNTIL INSTRUCTED TO DO SO
AUAT-2024 /121 -A

Section—A : Multiple Choice Questions
PART—I
( Core Subject )

1. The first Press Censorship Act on 5. What is a Byline?
the Vernacular Press in British
India was promulgated in the
year [A] Date line of a news report

[A] 1799
[B] Name of the source in a news
[B] 1823 report

[C] 1857
[C] Name of the Editor in a
[D] 1878 newspaper

2. The first Press Commission in [D] Name of the correspondent in
India was established in the year a news report

[A] 1951
6. What is a Masthead?
[B] 1952

[C] 1953
[A] Head of a news story
[D] 1954
[B] Name of the newspaper
3. The founding Editor of The
Statesman was
[C] Name of the Chief Reporter
[A] Robert Knight
[D] Name of the headline.
[B] C. R. Irani

[C] Ravindar Kumar
7. ‘National Broadcasting Trust’ was
[D] Ravish Kumar the recommendation of

4. The founding Editor of Bartaman [A] Rajadhyaksha Committee
newspaper was

[A] Prafulla Kumar Sarkar [B] Jahar Sircar Committee

[B] Barun Sengupta
[C] Verghese Committee
[C] Anirban Chattopadhyay

[D] Suman Chattopadhyay [D] Sachar Committee

AUAT-2024 /121 -A 2

8. The newspaper Mahatma Gandhi 12. The name of the Bengali
edited in South Africa was Periodical edited by Kazi Nazrul
Islam was
[A] Young India
[A] Gadar
[B] Indian Opinion
[B] Forward
[C] Harijan
[C] Desher Katha
[D] Indian Freedom
[D] Langol

9. Which of the following was
considered as Extremist Press? 13. The first Indian News Agency
established in independent India
was
[A] Sandhya

[A] ANI
[B] Anandabazar Patrika
[B] AFP
[C] Amrita Bazar Patrika
[C] PTI
[D] Sambad Sudhabarshan
[D] UNI
10. At present, which is the highest
circulated Urdu newspaper in 14. In which year was the first Five-
India? Year plan adopted in India?

[A] Roznama [A] 1947

[B] Tassir [B] 1949

[C] The Siasat Daily [C] 1950

[D] Urdu Times [D] 1951

11. Who edited the Quran in Bengali 15. In which year did Doordarshan
language? start its journey in India?

[A] Syed Ahmed Khan [A] 1955

[B] Hosseinur Rehman [B] 1959

[C] Girish Chandra Sen [C] 1969

[D] Syed Waliullah [D] 1975

AUAT-2024 /121 -A 3 [ P.T.O.

16. SITE is the abbreviated term of 19. The first Indian Tele Serial was

[A] Nukkad
[A] Satellite Institutional
Transmission Experiment
[B] Buniyad

[B] Satellite Instructional [C] Hum Log
Television Experiment
[D] Integer

[C] Satellite Instructional
Transmission Experiment 20. The first Indian Tele Serial was
adopted and planned from

[D] Satellite Institutional
Television Experiment [A] Italian Project

[B] US Project
17. In which year was the Internal
Emergency declared in India? [C] Mexican Project

[D] Latin American Project
[A] 1974

21. In which year did Prasar Bharati
[B] 1975 come into force?

[A] 1991
[C] 1976

[B] 1997
[D] 1977
[C] 1999

18. The first indigenously made [D] 2000
Indian Satellite was

22. PIB is the abbreviated form of
[A] INSAT-1
[A] Press Information Body

[B] Prithvi
[B] Press Information Bureau

[C] Aryabhatta [C] Police Information Book

[D] Press Information
[D] Agni Broadcasting
AUAT-2024 /121 -A 4

23. Satyajit Ray won the Oscar Award 27. Gutenberg Galaxy was written by
for
[A] Denis McQuail
[A] Best Music
[B] Wilbur Schramm
[B] Best Direction
[C] Marshall McLuhan
[C] Lifetime Achievement
[D] Ev Rogers
[D] Joy Baba Felunath

28. Global Village proposes
24. The current Editor of
Anandabazar Patrika is [A] convergence of global
communication through
[A] Anirban Chattopadhyay technology
[B] Ishani Dutta Ray [B] convergence of global village
communication
[C] Shubha Dutta
[C] convergence of
[D] Suman Chattopadhyay
communication in towns and
villages
25. What is Entropy in
communication? [D] convergence of global mobile
technology
[A] Degree of disorder while
understanding a message
29. Mass Media and National
[B] Degree of the language of Development was written by
message
[A] Ev Rogers
[C] Level of message
communicated [B] Wilbur Schramm

[D] Level of understanding [C] Denis McQuail
measured
[D] Daniel Lerner

26. Identify the correct sequence in
terms of appearance. 30. DAVP stands for

[A] Blog – Social Media – OTT – [A] Development of Advertisement
Reel and Visual Popularity

[B] Blog – OTT – Social Media – [B] Director of Advertising and
Reel Vision Programme

[C] Social Media – OTT – Blog – [C] Directorate of Advertising and
Reel Visual Publicity

[D] Blog – Reel – Social Media – [D] Development of Advertising
OTT and Visual Publicity

AUAT-2024 /121 -A 5 [ P.T.O.

31. Major recommendation of 34. The ‘second-order signification’ of
McBride Commission was to a text was conceptualized by

[A] Ferdinand de Saussure
[A] improve mutual cooperation
among Mass Media in Third [B] Charles S. Pearce
World nations
[C] Michel Foucault
[B] remove imbalance in global
[D] Roland Barthes
information flow in the Third
World nations
35. The unit of a text is a

[C] improve global News Agencies [A] code
in the Third World nations
[B] sign
[D] remove additional global mass
[C] sample
media in the Third World
nations
[D] paradigm

32. The primary tool of corporate PR 36. Identify the correct sequence of
to the stakeholders is the band of media activities.

[A] Agenda Setting – Gatekeeping
[A] Press Rejoinder – Framing – Priming

[B] Priming – Framing –
[B] Press Release Gatekeeping – Agenda Setting

[C] Framing – Gatekeeping –
[C] Annual Report
Agenda Setting – Priming

[D] House Journal [D] Gatekeeping – Priming –
Framing – Agenda Setting

33. The Amnesty International Award 37. Manufacturing of Consent was
is given on the excellence in written by

[A] Robert McChesney – Edward
[A] Political Journalism Herman

[B] Noam Chomsky – Robert
[B] Human Rights Journalism
McChesney

[C] Peace Journalism [C] Noam Chomsky – Edward
Herman

[D] Sports Journalism [D] None of them

AUAT-2024 /121 -A 6

38. Indian Premier League (IPL) is a 41. Who is the top scorer of all time
in the FIFA World Cup football?

[A] franchise-based International
Tournament [A] Ronaldo

[B] franchise-based National
[B] Miroslav Klose
Tournament

[C] franchise-based Domestic [C] Pele
Tournament

[D] Lionel Messi
[D] franchise-based Regional
Tournament

42. The player of the tournament in
FIFA World Cup football is
39. Communicating in a public place awarded with
involves speaking in a

[A] Golden Boot
[A] Broadcast Code

[B] Golden Bear
[B] Narrowcast Code

[C] Public Code [C] Golden Mascot

[D] Additive Code [D] Golden Ball

40. The first Indian to hit all sixes in 43. Sports-based columns are usually
an over in any first-class Cricket being contributed by
was

[A] Sports Journalists
[A] Tilak Raj

[B] Sports Commentators
[B] Ravi Shastri

[C] Yuvraj Singh [C] Former Players

[D] None of them [D] Former Officials

AUAT-2024 /121 -A 7 [ P.T.O.

44. The Theory of Communicative 47. In Shannon and Weaver model
Action – The Critique of the ‘receiver’ is a
Functionalist Reason was written
by [A] signal

[B] telephone
[A] Theodor Adorno

[C] human being
[B] Elihu Katz
[D] higher official

[C] Jürgen Habermas
48. The linear SMCR communication
model was first framed and
[D] Denis McQuail conceptualized by

[A] Claude Shannon
45. Who among the following
theorists is not from Frankfurt [B] Harold Lasswell
School?
[C] B. Westley

[A] Erich Fromm
[D] Wilbur Schramm

[B] Theodor Adorno 49. In a Mass Communication model,
the chances of feedback are

[C] Max Horkheimer
[A] inevitable

[D] Jean Baudrillard [B] feeble

[C] negative
46. The Centre for Contemporary
Cultural Studies (CCCS) belonged [D] strong
to the

50. The first Mass Communication
[A] University of London model was conceptualized by

[A] B. Westley and M. McLean
[B] Frankfurt University
[B] Wilbur Schramm

[C] University of Birmingham
[C] C. Shannon and W. Weaver

[D] University of Brussels [D] H. Newcomb
AUAT-2024 /121 -A 8

Direction (Q. Nos. 51–55) : Read the 52. Emergence of global village
following passage carefully and answer involves communication
the questions thereafter. technology that
That communication technologies in [A] deterritorializes the geo-social
general and the media in particular spaces
are essential ingredients in the process
[B] deterritorializes people
of globalization has long been a
commonly accepted assumption in the [C] deterritorializes media
social sciences. The deterritorialized [D] deterritorializes
nature of new communication communication
technology generated early idealistic
ideas about the emergence of a “global 53. Network society means
village”, and in response to the rapidly
[A] society networked with
increasing complexity of global
common technology across
communication infrastructures,
nation-state borders
theories about the rise of a “network
society” followed. Satellite technology [B] society networked with
has enabled the simultaneous satellite technology across
distribution of news across nation-state nation-state borders
borders, and transnational media
[C] society networked with
networks such as CNN have “become
common cultures across
emblematic of a world in which place
nation-state borders
and time mean less and less”.
Transnational news services are [D] society networked with
believed to offer new styles and formats industrial technology across
for journalistic practices, contributing nation-state borders
to the loosening up of national
identities, and arguments about an 54. Global public sphere causes
emerging “global public sphere” have [A] loosening national people
been pursued. Thus, the media are
[B] loosening national emblem
allegedly key elements of the
compression of time and space, one of [C] loosening national time
the salient features of globalization, and
[D] loosening national identities
are viewed as both products of and
significant contributors to the fluidity 55. Media are considered to be the
of globalization.
[A] fourth estate
51. The essential components of
[B] third estate
globalization, as accepted by the
social sciences disciplines, are [C] product

[A] communication and culture [D] service

[B] communication technologies 56. Myth is a concept propounded
and culture by
[A] Jacques Lacan
[C] communication technologies
and media [B] David Berlo

[D] communication technologies [C] Ev Rogers
and general media [D] Roland Barthes

AUAT-2024 /121 -A 9 [ P.T.O.

PART—II
( Islamic History and Culture, General English & General Knowledge )
57. Alhamdulillah means 62. Mother of Prophet Muhammad (PBUH)
died when he was _____ year(s) old.
"àºÒೃå[ºÀàÒ &¹ "=¢
šÚK´¬¹ ³åÒà´¶ƒ(Îà.) ³àtõ¡Òà¹à Ò> _____ ¤á¹
[A] Praise be to Allah
¤ÚìΡú
[B] Glory be to Allah
[A] 1
[C] Allah is almighty
[B] 3
[D] Allah is the most gracious
[C] 6
58. As per Islam, which of the following is [D] 12
true about intoxicants?
63. Which of the following is a festival of
Òüκೠ">åÎàì¹ ³àƒA¡‰ì¤¸¹ ¤¸àšàì¹ ëA¡à>ô ¤v¡û¡¤¸[i¡ sacrifice?
Î[k¡A¡? [>ì´•¹ ëA¡à>[i¡ t¡¸àìK¹ l¡ü;Τ?
[A] Totally allowed [A] Laylat al-Qadr
[B] Marginally allowed [B] Muharram
[C] Marginally forbidden [C] Eid al-Fitr
[D] Strongly forbidden [D] Eid al-Adha

59. The Holy Qur’an is revealed 64. The first woman martyr in Islam is

‘š[¤y A塹"à>’ "¤t¡ão¢ ÒìÚìá Òüκàì³¹ šø=³ ³[Òºà ÅÒムÒìº>
[A] at a time [A] Asma

[B] over a period of 12 years [B] Nusaybah
[C] Al-Khansa
[C] over a period of 23 years
[D] Sumayyah
[D] over a period of 32 years
65. Hijri calendar is enumerated from the
60. The saying ‘Cleanliness is half of faith’ time of
is made by
ëA¡à>ô Î³Ú ë=ìA¡ [Ò\[¹ A¡¸à캓¡à¹ Ko>à A¡¹à ÒÚ?
‘ š[¤yt¡à #³àì>¹ "ì‹¢A¡’ &Òü l¡ü[v¡û¡[i¡ A¡ì¹ìá>
[A] birth of Prophet Muhammad
[A] Prophet Muhammad
[B] migration of Prophet Muhammad
[B] Hazrat Umar to Madinah
[C] Ibn Taymiyya [C] journey of Prophet Muhammad
[D] Imam Bukhari into heaven
[D] death of Prophet Muhammad
61. The prayer at the noon is called
66. Islam acknowledges
ƒåšåì¹¹ >à³à™ìA¡ ¤ºà ÒÚ ÒüκೠѬãAõ¡[t¡ ëƒÚ
[A] Fajr
[A] only the last Prophet
[B] Zuhr [B] only the last four Prophets
[C] Asar [C] only the last ten Prophets
[D] Isha [D] all the Prophets
AUAT-2024 /121 -A 10

67. On which day Muslims pray Jummah 72. Which Country is called the ‘Land of
Prayer? Prophets’?
ëA¡à>ô [ƒì> ³åκ³à>¹à \å³à¹ >à³à™ šìØl¡? ëA¡à>ô ëƒÅìA¡ ‘>¤ã샹 ëƒÅ’ ¤ºà ÒÚ?
[A] Sunday [A] Saudi Arabia
[B] Saturday [B] Syria
[C] Tuesday [C] Palestine
[D] Friday [D] Iraq

68. The term Waqf refers to _____. 73. Which word is mentioned most times
in the Holy Qur’an?
*ÚàA¡ó¡ Ŧ[i¡ ë¤àc¡àÚ _____¡ú ‘š[¤y A塹"àì>’ ëA¡à>ô Ŧ[i¡ ΤìW¡ìÚ ë¤[Å ¤à¹
[A] Bill of exchange l¡üìÀJ A¡¹à ÒìÚìá?
[B] What is due to the State treasury? [A] Qul
[C] Promissory note [B] Allah
[D] Charitable foundation or trust [C] Rahman
–
69. The Arabic term Haq means [D] Amana

"à¹[¤ Ŧ ÒA¡ &¹ "=¢ Òìºà 74. What is the name of the fountain
which each person of paradise will
[A] legal rights drink before entering?
[B] credit proposal
\àÄàìt¡ šøìt¡¸A¡ ¤¸[v¡û¡ šøì¤ìŹ šè줢 ë™ c¡o¢à¹ \º
[C] taking full responsibility šà> A¡¹ì¤ t¡à¹ >à³ [A¡?
[D] kind of sale [A] Zamzam
70. How many gates of Jannah are there? [B] Kawsar
[C] Tasneem
\àÄàìt¡¹ ƒ¹\à A¡Ú[i¡?
[D] None of the above
[A] Six
[B] Seven 75. How many times does ‘Bismillah’
repeat in the Holy Qur’an?
[C] Eight
‘š[¤y A塹"àì>’ A¡t¡¤à¹ ‘[¤Î[³ÀàÒ’ &ìÎìá?
[D] Nine
[A] 112
71. Name the Angel who was appointed to [B] 113
deliver messages to Prophet
Muhammad (SAW) from Allah (SWT)? [C] 114
[D] None of the above
"àÀàÒ¹ (Îå¤àÒà>à× *Úà t¡àÚàºà) šÛ¡ ë=ìA¡ >¤ã
³åÒà´¶ƒ(Îà.)-&¹ A¡àìá ¤àt¢¡à ëš]ìá ëƒ*Ú๠\>¸ 76. Which is the longest Surah in the Holy
Qur’an?
[>™åv¡û¡ ëó¡ì¹Åt¡à¹ >à³ [A¡?
[A] Jibreel (AS)
‘š[¤y A塹"àì>¹’ ƒãQ¢t¡³ Îè¹à ëA¡à>[i¡?
[A] Surah Al - Maidha
[B] Mikael (AS)
[B] Surah An - Nisa
[C] Israfil (AS)
[C] Surah Al - Imran
[D] Azrael (AS)
[D] Surah Al - Baqarah
AUAT-2024 /121 -A 11 [ P.T.O.

77. The study of various aspects of ageing 82. Who is called the first female teacher
is called of India?
[A] Psephology ®¡à¹ìt¡¹ šø=³ ³[Òºà [ÅÛ¡A¡ A¡àìA¡ ¤ºà ÒÚ?
[B] Chronology [A] Sarojini Naidu
[C] Gerontology [B] Savitribai Phule
[D] Entomology [C] Rani Lakshmibai
[D] None of them
78. The fear of being without your mobile
phone is called 83. Mount Etna is a famous volcano
[A] Philophobia located in
[B] Claustrophobia ³àl¡ü@i¡ &i¡>à &A¡[i¡ [¤J¸àt¡ "àìN¥Ú[K[¹ "¤[Ñ‚t¡
[C] Ophidiophobia [A] Argentina
[D] Nomophobia [B] Italy
[C] Mexico
79. His courage won him honour. Identify [D] Philippines
the type of the underlined noun.
[A] Proper 84. The Battle of Kalinga was fought in
[B] Collective the year

[C] Abstract A¡[ºìU¹ ™å‡ý¡ A¡ì¤ Î}Q[i¡t¡ ÒìÚ[áº?
[D] Common [A] 540 BC
[B] 320 AC
80. Fill in the blank with the correct [C] 440 BC
alternative.
[D] 261 BC
When I met her _____ years after, she
looked old and haggard.
85. In which year the First World War was
[A] a few fought?
[B] the few šø=³ [¤Å¬™å‡ý¡ A¡t¡ Îàìº Î}Q[i¡t¡ ÒìÚ[áº?
[C] few [A] 1917 – 1920
[D] some [B] 1914 – 1918
[C] 1912 – 1916
81. Choose the correct alternative from [D] 1910 – 1914
the given sentences :
[A] Those never fail who dies in great 86. Which country is the largest tea
cause producer in the world?
[B] They never fail who die in a great
[¤ìŬ¹ ¤õÒv¡³ W¡à l¡ü;šàƒ>A¡à¹ã ëƒÅ ëA¡à>[i¡?
cause
[A] India
[C] They never fails who dies in a
great cause [B] China

[D] They never fails who die in a [C] Bhutan
great cause [D] Nepal

AUAT-2024 /121 -A 12

Section—B : Descriptive Questions on Core Subject

Answer the following topics within the space provided in the OMR Answer
Sheet.

87. Write an Essay in English on any one of the following :
(a) Constitution and the Diversity in Indian Nationalism
(b) Education and Religion
(c) Identity politics in India

88. Write a brief Report in English on any one of the following :
(a) Digital Divide
(b) Convergence of Technology
(c) Information Imbalance

AUAT-2024 /121 -A 13 [ P.T.O.

SPACE FOR ROUGH WORK

AUAT-2024 /121 -A 14

SPACE FOR ROUGH WORK

AUAT-2024 /121 -A 15 [ P.T.O.

SPACE FOR ROUGH WORK

HHH
AUAT-2024 /121 -A 16 NNN24(141)—30×4

Entrance Exams
Agricultural Entrance Exams
Architecture Entrance Exam
Arts and Humanities Entrance Exams
Commerce Entrance Examinations
Common Entrance Examinations
Computer Application Entrance Exams
Design Entrance Exams
Education Entrance Exams
Engineering Entrance Exams
Hotel Management Entrance Exams
Law Entrance Exams
MBA Entrance Exams
Media & Journalism Entrance Exams
Medical Entrance Exams
Nursing Entrance Exams
Pharmacy Entrance Exams
Science Entrance Exams
Diploma & Polytechnic
Lateral Entry