CBSE Class 10 Question Paper 2024 Retail

CBSE

SET-4
Series #CDBA àíZ-nÌ H$moS>
Q.P. Code 88
amob Z§. narjmWu àíZ-nÌ H$moS> H$mo CÎma-nwpñVH$m Ho$
Roll No. _wI-n¥ð >na Adí` {bIo§ &
Candidates must write the Q.P. Code on
the title page of the answer-book.

H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 15 h¢ &
H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >21 àíZ h¢ &
àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ -nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$ _wI-n¥>ð> na
{bI| &
H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Adí`
{bI| &
Bg àíZ-nÌ 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-
Bg Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
Please check that this question paper contains 15 printed pages.
Please check that this question paper contains 21 questions.
Q.P. Code given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
Please write down the serial number of the question in the
answer-book before attempting it.
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

RETAIL

:2 : 50
Time allowed : 2 hours Maximum Marks : 50

88-4 Page 1 P.T.O.

:
(i)
(ii) 21 :
(iii)
(iv) (5 + 16) = 21 2
(5 + 10) = 15
(v)
(vi) : 24 :
(a) 5
(b)
(c)
(d) /
(vii) : 26 :
(a) 16
(b) 10
(c)
(d) /

IÊS> H$ $
(dñVw{ZîR àH$ma Ho$> àíZ) (24 A§H$)

1. amoµOJma H$m¡eb na {XE JE 6 àíZm| _| go {H$Ýht 4 Ho$ CÎma Xr{OE & 4 1=4

(i) {ZåZ{b{IV _| go H$m¡Z-gm g§Mma à{H«$`m MH«$ _| g§Mma KQ>H$ h¡ ?
(A) g_` (B) àofH$
(C) à{V{H«$`m (D) _mÜ`_ (M¡Zb)
(ii) ñ_mQ>© (SMART) bú` H$mo àmßV H$aZo _|, Aja ^àm` h¡ ?
(A) ^amogo_§X (Reliable) (B) dmñV{dH$ (Realistic)
(C) gmnoj (Relative) (D) g§gmYZ (Resource)
88-4 Page 2

General Instructions :
(i) Please read the instructions carefully.
(ii) This question paper consists of 21 questions in two Sections : Section A
and Section B.
(iii) Section A has Objective type questions, whereas Section B contains
Subjective type questions.
(iv) Out of the given (5 + 16) = 21 questions, a candidate has to answer
(5 + 10) = 15 questions in the allotted (maximum) time of 2 hours.
(v) All questions of a particular section must be attempted in the correct
order.
(vi) Section A : Objective Type Questions (24 marks) :
(a) This section has 5 questions.
(b) There is no negative marking.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.
(vii) Section B : Subjective Type Questions (26 marks) :
(a) This section has 16 questions.
(b) A candidate has to do 10 questions.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.

SECTION A
(Objective Type Questions) (24 marks)

1. Answer any 4 out of the given 6 questions on Employability Skills. 4 1=4

(i) Which of the following is not an element of communication within
the communication process cycle ?
(A) Time (B) Sender
(C) Feedback (D) Channel

(ii)
(A) Reliable (B) Realistic
(C) Relative (D) Resource
88-4 Page 3 P.T.O.

(iii) `h EH$ Aä`mg h¡ Ohm± EH$ ì`{º$ H$mo VZmd H$_ H$aZo Ho$ {bE AnZo {X_mJ H$mo
{H$gr {deof dñVw, {dMma `m J{V{d{Y na Ho$pÝÐV H$aZm hmoVm h¡ &
(A) Ü`mZ bJmZm (B) àH¥${V H$s g¡a H$aZm
(C) emar[aH$ ì`m`m_ (D) AmZ§X boZm
(iv) {ZåZ{b{IV _| go H$m¡Z-gm N>moQ>o H$mo AZw{MV g§~§Ym| _| \±$gmVm h¡ ?
(A) Am°ZbmBZ {eH$mar (B) dåg© (Worms)
(C) Q´>moOZ hm°g© (Trojan Horse) (D) E§Q>rdm`ag
(v)

___________ h¡ &
(A) _ohZVr
(B) AmË_{dídmgr
(C) Y¡`©erb
(D) ZE {dMmam| H$mo AmµO_mZo dmbm
(vi) {ZåZ{b{IV _| go H$m¡Z-gm g§`wº$ amîQ´ Ho$ AZwgma gVV {dH$mg bú` h¡ ?
(A) gm\$ nmZr Am¡a ñdÀN>Vm
(B) Ag_mZVmAm| H$mo H$_ H$aZm
(C) b¢{JH$ g_mZVm
(D) OZg§»`m

2. {XE JE 6 àíZm| _| go {H$Ýht 5 Ho$ CÎma Xr{OE & 5 1=5

(i) `h ì`{º$JV µJ¡a-ì`mdgm{`H$ Cn`moJ Ho$ {bE A§{V_ Cn^moº$mAm| H$mo gm_mZ `m
godmE± ~oMZo _| em{_b g^r J{V{d{Y`m| H$mo g§X{^©V H$aVm h¡ &
(A) ñQ>mq\$J (B) g§MmbZ
(C) IwXam {~H«$s (D) `moOZm
(ii) EH$ IwXam ñQ>moa _| J«mhH$m| go A{YH$V_ g§»`m _| g§nH©$ H$hm± hmoVm h¡ ?
(A) H¡$e H$mC§Q>a (B) Q´>m`b ê$åg
(C) {eH$m`V joÌ (D) {Z`§ÌU H$j
88-4 Page 4

(iii) It is a practice where an individual is supposed to focus his/her mind
on a particular object, thought or activity to reduce stress.
(A) Meditation (B) Taking a walk in nature
(C) Physical exercise (D) Enjoyment

(iv) Which of the following traps small children into inappropriate
relations ?
(A) Online Predators (B) Worms
(C) Trojan Horse (D) Antivirus

(v) A cus
does not get angry. He listens to what his customer is saying. He is
___________.
(A) Hardworking
(B) Confident
(C) Patient
(D) Trying new ideas

(vi) Which of the following is not a sustainable development goal
according to the United Nations ?
(A) Clean water and sanitation
(B) Reduced inequalities
(C) Gender equality
(D) Population

2. Answer any 5 out of the given 6 questions. 5 1=5

(i) It refers to all activities involved in selling goods or services to the
final consumers for personal, non-business use.
(A) Staffing (B) Directing
(C) Retailing (D) Planning

(ii)
retail store is at the ___________.
(A) Cash counter (B) Trial rooms
(C) Complaint area (D) Control room

88-4 Page 5 P.T.O.

(iii) Cg gw{dYm H$m Zm_ ~VmBE Omo EH$ hr CËnmX Ho$ {bE EH$m{YH$ {d{Z_` _yë`
{ZYm©[aV H$aZo H$s AZw_{V XoVr h¡ &
(iv) Amny{V©H$Vm© Ûmam Ny>Q>, H$a, _mb Tw>bmB© Am{X Ho$ gmW Cn`moJ {H$E OmZo dmbm gyÌ
h¡ :
(A) Amny{V© gyÌ
(B) IarX gyÌ
(C) ~mµOma gyÌ
(D) {~H«$s gyÌ
(v) O~ Xmo q~XþAm| Ho$ ~rM H$s Xÿar ~hþV A{YH$ h¡ Am¡a gm_mZ H$m dOZ H$_ h¡ , Vmo
__________ Am¡a _________ Ho$ g§`moOZ H$m Cn`moJ IwXam n[adhZ _| {H$`m Om
gH$Vm h¡ &
(vi)
__________ df© (dfm]) VH$ aIo OmZo Mm{hE &
(A) Mma (B) EH$
(C) VrZ (D) Xmo
3. {XE JE 6 àíZm| _| go {H$Ýht 5 Ho$ CÎma Xr{OE & 5 1=5
(i) Cg à{H«$`m H$m Zm_ ~VmBE {Og_| J«mhH$ godm, ñdmñÏ`, gwajm Am¡a g§ajU,
aI-aImd Am¡a {dVaU go g§~§{YV g§MmbZ Ho$ g^r H$m`© em{_b h¢ &
(ii) IwXam ñQ>moa H$m _m{bH$ J«mhH$ H$mo __________ IarXmar H$aZo Ho$ {bE àbmo{^V
H$aVm h¡ &
(A) AmdoJerb (B) A{Zdm`©
(C) _h±Jr (D) gñVr
(iii) _Xa S>o`ar Am¡a A_yb XÿY XmoZm| {H$g `moOZm Ho$ CXmhaU h¢ ?
(A) grYr \$e© `moOZm (Straight floor plan)
(B) {dH$U© \$e© `moOZm (Diagonal floor plan)
(C) {_{lV A{^Ý`mg `moOZm (Mixed layout plan)
(D) H$moUr` \$e© `moOZm (Angular floor plan)
88-4 Page 6

(iii) Name the feature which allows setting of multiple exchange prices
for the same product.

(iv) The formula used by a supplier with discounts, taxes, freight, etc.
is :
(A) Supply formula
(B) Purchase formula
(C) Market formula
(D) Sales formula

(v) When distance between two points is too high and weight of the
goods is small, then a combination of __________ and _________ can
be used in retail transportation.

(vi) Retail sales records of restricted products, electronic or written,
must be kept for a minimum of __________ year(s).
(A) four (B) one
(C) three (D) two

3. Answer any 5 out of the given 6 questions. 5 1=5

(i) Name the procedure which includes all functions of operating
relating to customer service, health, safety and protection,
maintenance and distribution.

(ii) The retail store owner tempts the customer to make _________
buying.
(A) impulsive (B) compulsive
(C) expensive (D) cheap

(iii) Mother Dairy and Amul Milk are examples of which plan ?
(A) Straight floor plan
(B) Diagonal floor plan
(C) Mixed layout plan
(D) Angular floor plan

88-4 Page 7 P.T.O.

(iv) IwXam {dH«o$VmAm| Ûmam Cn`moJ {H$E OmZo dmbo {H$Ýht Xmo {dnUZ CnH$aUm| Ho$ Zm_
~VmBE &
(v) `h {H$íVm| _| gm_mZ IarXZo H$s AZw_{V XoVm h¡ :
(A) do-~m` (way-by) (B) bo-~m` (lay-by)
(C) ~o-~m` (bay-by) (D) do-~m` (vay-by)
(vi) CCTV H$m nyU© ê$n {b{IE &

4. {XE JE 6 àíZm| _| go {H$Ýht 5 Ho$ CÎma Xr{OE & 5 1=5

(i) ___________ ñVa g§^dV: {d{^Þ {deofVmAm| Ho$ AmYma na g_mZ àH$ma Ho$ _mb
H$mo AbJ H$aVm h¡ &
(A) CndJ© (B)
(C) {ZåZ dJ© (D) _Ü` dJ©
(ii) `h ì`{º$ _mb H$s {deof ûm¥§Ibm Ho$ {bE ì`mnm[aH$ J{V{d{Y`m| Ho$ {bE {Oå_oXma
hmoVm h¡ &
(A) {dÎm à~§YH$
(B) CËnmXZ à~§YH$
(C) H$m{_©H$ à~§YH$
(D) g§^mJr` _mb à~§YH$
(iii) EH$ {dµOwAb _M]S>mBµOa _m¡g_r Wr_ H$m à{V{Z{YËd H$aZo dmbo __________ H$m
Ü`mZ aIVm h¡ &
(A) qdS>mo àXe©Z (B) J«mhH$m|
(C) Amny{V©H$Vm©Am| (D) EO|Q>m|
(iv) na IarXmam| H$m
_mJ©Xe©Z Am¡a à{ejU H$aoJm &
(A) `moOZm (B) g§MmbZ
(C) g_Ýd` (D) {Z`§ÌU
88-4 Page 8

(iv) Name any two marketing tools used by retailers.

(v) ___________ allows goods to be purchased in instalments.
(A) Way-by (B) Lay-by
(C) Bay-by (D) Vay-by

(vi) Write the full form of CCTV.

4. Answer any 5 out of the given 6 questions. 5 1=5

(i) __________ level likely separates like kinds of merchandise based on
the different features.
(A) Subclass (B) High class
(C) Low class (D) Middle class

(ii) This person is responsible for merchandising activities for particular
lines of merchandise.
(A) Finance Manager
(B) Production Manager
(C) Personnel Manager
(D) Divisional Merchandise Manager

(iii) A Visual Merchandiser takes care of the _________ representing a
seasonal theme.
(A) window display (B) customers
(C) suppliers (D) agents

(iv) It is a very important function of merchandiser that he will guide
and train buyers as and when the need arises.
(A) Planning (B) Directing
(C) Coordinating (D) Controlling

88-4 Page 9 P.T.O.

(v) {dµOwAb _M]S>mBqµOJ H$mo _________ Ho$ ê$n _| _mZm Om ahm h¡, Z {H$ ________
Ho$ ê$n _| &
(A) {Zdoe, ì`` (B) ì``, {Zdoe
(C) `moOZm, {Zdoe (D) {Zdoe, `moOZm
(vi) ~«oS>, XÿY, {H$amZm Am{X H$mo __________ CËnmX _mZm Om gH$Vm h¡ &
(A) Amam_Xm`H$ (B) AmnmVH$mb
(C) _w»` (D) AmdoJ

5. {XE JE 6 àíZm| _| go {H$Ýht 5 Ho$ CÎma Xr{OE & 5 1=5

(i) IPC H$m nyam Zm_ h¡ :
(A) B§{S>`Z nrZb H$moS>
(B) B§{S>`Z nrZb H$moQ>©
(C) B§{S>`Z àmBdoQ> H$moS>
(D) B§{S>`Z npãbH$ H$moQ>©
(ii) Xmo `m Xmo go A{YH$ q~XþAm| Ho$ ~rM gm_J«r H$s H$_ Xÿar H$s J{V H$mo g§X{^©V H$aVm
h¡ >&
(A) ^§S>maU (B) n[adhZ
(C) gm_J«r h¢S>qbJ (D) gm_J«r à~§YZ
(iii) _________ gm_{J«`m| H$mo ñdrH¥$V H§$Q>oZam| _| Am¡a ÁdbZ (B{½ZeZ) òmoVm| go Xÿa
g§J«{hV {H$`m OmVm h¡ &
(A) _h±Jo (B) H${R>Z
(C) Vab (D) IVaZmH$
(iv) Cg A{Y{Z`_ H$m Zm_ ~VmBE Omo gwajm JmS>© Ho$ ê$n _| emar[aH$ {\$Q>Zog Ho$
_mZH$m| H$mo nyam H$aVm h¡ &
(v) dh `moOZm Omo {H$gr J§^ra KQ>Zm O¡go AmJ `m AmnXm H$s pñW{V _| H$s OmZo dmbr
H$ma©dmB© H$m dU©Z H$aVr h¡, Cgo __________ `moOZm Ho$ ê$n _| OmZm OmVm h¡ &
(vi) {ZåZ{b{IV _| go H$m¡Z-gm EH$ à^mdr ñW¡{VH$ gwajm JmS>© H$m Amdí`H$ JwU
h¡ ?
(A) _wñV¡Xr (B) {XbMñnr
(C) gyú_Vm (D) Y¡`©
88-4 Page 10

(v) Visual Merchandising is being considered as a/an _________ and not
as a/an __________.
(A) investment, expense (B) expense, investment
(C) planning, investment (D) investment, planning

(vi) Bread, milk, grocery, etc. can be considered as _______ products.
(A) comfort (B) emergency
(C) staple (D) impulse

5. Answer any 5 out of the given 6 questions. 5 1=5

(i) IPC stands for
(A) Indian Penal Code
(B) Indian Penal Court
(C) Indian Private Code
(D) Indian Public Court

(ii) The short distance movement of material between two or more
points refers to :
(A) Warehousing (B) Transportation
(C) Material handling (D) Materials management

(iii) _________ materials are stored in approved containers and away
from ignition sources.
(A) Costly (B) Tough
(C) Liquid (D) Hazardous

(iv) Name the Act which fulfils the standards of physical fitness as a
security guard.

(v) The plan that describes the action to be taken in the event of a
serious incident such as fire or a disaster is known as ________ plan.

(vi) Which of the following in not an essential quality of an effective
static security guard ?
(A) Alertness (B) Interest
(C) Thoroughness (D) Patience
88-4 Page 11 P.T.O.

IÊS> I $
({df`naH$ àH$ma Ho$ àíZ) (26 A§H$)

5 3 20 30 3 2=6

6. g{H«$` ldU H$mo n[a^m{fV H$s{OE &

7. VZmd à~§YZ ?

8. {H$Ýht Mma _mo~mBb Am°naoqQ>J {gñQ>_ Ho$ Zm_ ~VmBE &

9. CÚ{_Vm, g_mO na Hw$N> à{VHy$b à^md H¡$go S>mbVr h¡ ?

10. gVV {dH$mg go g§~§{YV H$moB© Mma g_ñ`mE± ~VmBE &

6 4 20 30 4 2=8

11. IwXam ì`mnma _|o bmoqS>J Am¡a AZbmoqS>J go à^m{dV hmoZo dmbo H$maH$m| Ho$ Zm_ ~VmBE &

12. ñQ>moa H$m _mhm¡b J«mhH$m| Ho$ {bE EH$ gwIX IarXmar AZw^d H¡$go àXmZ H$aVm h¡ ?

13. H$moUr` \$e© `moOZm Ho$ H$moB© Xmo bm^ ~VmBE &

14. ì`mnm[aH$ {~H«$s (_M]S>mBqµOJ) H$mo n[a^m{fV H$s{OE &

15. IwXam {dH«o$Vm Ûmam AnZmB© OmZo dmbr H$moB© Xmo ì`mnm[aH$ {~H«$s `w{º$`m± {b{IE &

16. {H$gr [aQ>ob ñQ>moa _| {H$Ýht Mma gm_mÝ` hmCgH$sqnJ H$m`m] Ho$ Zm_ ~VmBE &

88-4 Page 12

SECTION B
(Subjective Type Questions) (26 marks)

Answer any 3 out of the given 5 questions on Employability Skills in 20 30
words each. 3 2=6

6. Define Active listening.

7. Stress Manage

8. Name any four mobile operating systems.

9. How does entrepreneurship create some adverse impact on society ?

10. State any four problems related to Sustainable Development.

Answer any 4 out of the given 6 questions in 20 30 words each. 4 2=8

11. Name the factors affected by loading and unloading in Retail
Transportation.

12. How does the store atmosphere serve as an enjoyable shopping experience
to customers ?

13.

14.

15. Write any two merchandising tips to be followed by a retailer.

16. Name any four common housekeeping tasks in a retail store.

88-4 Page 13 P.T.O.

5 3 50 80 3 4=12

17. dh _mZX§S> ~VmBE {OZHo$ Ûmam {H$gr {~qbJ H$mo g\$b _mZm OmVm h¡ &

18. ñQ>moa {S>µOmBZ Ho$ CÔoí`m| H$mo gyMr~Õ H$s{OE &

19. {dµOwAb _M]S>mBµOa ~ZZo Ho$ {bE {S>µOmBZ Am¡a aMZmË_H$Vm Ho$ à{V OwZyZ Amdí`H$ h¡ &
{dµOwAb _M]S>mBµOa Ho$ Hw$N> H$m`m] H$s {ddoMZm H$s{OE &

20. {d{^Þ àH$ma Ho$ _mb H$mo CXmhaUm| g{hV g_PmBE &

21. _mohZ H$mo gwajm JmS>© Ho$ ê$n _| {Z`wº$ {H$`m J`m h¡ & EH$ IwXam ñQ>moa Ho$ _m{bH$ Ho$ ê$n _|
CgHo$ Ûmam AnZmE OmZo dmbo Hw$N> Ûma (JoQ>) H$V©ì`m| H$s gyMr ~ZmBE &

88-4 Page 14

Answer any 3 out of the given 5 questions in 50 80 words each. 3 4=12

17. Give the criteria by which a billing is assumed to be successful.

18. List out the objectives of store design.

19. A passion for design and creativity is essential for becoming a visual
ctions of a visual merchandiser.

20. Explain the different kinds of merchandise with examples.

21. Mohan is appointed as a security guard. As the owner of a retail store, list
out some of the gate duties performed by him.

88-4 Page 15 P.T.O.

CBSE STUDY MATERIAL

CBSE Board

INFORMATION CLASS STUDY MATERIAL

1 Time Table 09 Sample Paper
10 Sample Paper
2 Result
11 Sample Paper
3 Syllabus 12 Sample Paper

OTHER RESOURCES
09 Question Paper
Maps of India, Maps of World
Writing Skill Formats 10 Question Paper
Periodic Table 11 Question Paper
12 Question Paper
Class 9 Notes
Class 10 Notes
NCERT Book
Class 11 Notes
Class 12 Notes NCERT Solutions

ENTRANCE EXAMS

JEE Main CLAT CUET UG
JEE Advanced NEET UG Fashion & Design