CBSE Class 9 Syllabus 2027 Marketing and Sales

FOR CBSE CLASS 9 SYLLABUS EXAM PREPARATION

CBSE Class 9 Syllabus
2027
Question Paper
EXAM YEAR TYPE DETAILS

CBSE Class 9 Syllabus 2027 Question Paper Marketing Sales

Notes · Sample Papers · Previous Year Papers · Mock Tests

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CURRICULUM FOR SESSION 2026-2027
MARKETING AND SALES (SUBJECT CODE - 412)
JOB ROLE: MARKETING ASSISTANT
CURRICULUM FOR CLASS – IX
COURSE OVERVIEW:
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This is the basic course in Marketing where students will get the exposure of Marketing. The

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subject gives them a vast and wide insight of the traditional and contemporary aspects in

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Marketing. The input of basic fundamentals, coupled with the practical knowledge will be given to

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the students to help them in understanding of contemporary marketing tactics and strategies.
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OBJECTIVES OF THE COURSE:

Following are the main objectives of this course.
• To understand the classical marketing perspectives and contrasts these with newer views
from relational and service-based schools of marketing
• To understand the dynamics of various environmental factors on marketing so as that
students can think about a feasible marketing plan (process)
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To understand the utility of STP of marketing (i.e. Segmentation, Targeting, Positioning)
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To have an elementary knowledge of marketing mix, consumer behavior, and other

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preliminary concepts and roles of marketing in society

SALIENT FEATURES:
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• To understand the classical marketing perspectives and contrasts these with newer
views from relational and service-based schools of marketing
• To understand the dynamics of various environmental factors on marketing so as that
students can think about a feasible marketing plan (process)
• To understand the utility of STP of marketing (i.e. Segmentation, Targeting, Positioning)
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• To have an elementary knowledge of marketing mix, consumer behavior, and other
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preliminary concepts and roles of marketing in society.

s em • This course will empower the students to gain insights into whatglmarketing
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a an effort to taught marketing in more creative and visual with the coverage of
advances in new technology and the social web and how to take advantage of these in
marketing context. This course will also recognize the need to go further than the
traditional 4P’s approach and reflect on newer perspective, covering both the classical
and modern theories of marketing.

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a For more Question Papers, Sample Papers, Notes & Syllabus visit Page 1 of 8

LIST OF EQUIPMENT AND MATERIALS:

The list given below is suggestive and an exhaustive list should be prepared by the vocational
teacher. Only basic tools, equipment and accessories should be procured by the Institution so
that the routine tasks can be performed by the students regularly for practice and acquiring
adequate practical experience.
Material Required for Store Operations Assistant:
1. Chart paper
2. Sketch pens
Teaching/Training Aids:
3. Computer
4. LCD Projector
5. Projection Screen
6. White/Black Boards
7. Flip Charts
8. Video and audio recorders

CAREER OPPORTUNITIES:

This basic course of marketing will teach the students to learn how to analyses consumer
demand and promote products to consumers. This course will allow students to work in many
different areas of sales and marketing. While all teach marketing concept, this course is tailored
for particular objective in order to most effectively prepare the students for their marketing
career, which can range from marketing executive to other upper ladder in marketing domain

VERTICAL MOBILITY

This course will assist the participating students to further update their career by vertically
moving either to BBA or B.Com and other marketing oriented applied undergraduate courses of
different university or they may also move to their corporate career by starting at M-1 level of
corporate ladder in role of marketing executives to different sector.

CURRICULUM:

This course is a planned sequence of instructions consisting of Units meant for developing
employability and Skills competencies of students of Class IX opting for Skills subject along with
other subjects.

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MARKETING AND SALES (412)
Class - IX (Session 2026-27)
Total Marks: 100 (Theory-50 + Practical-50)
NO. OF HOURS MAX. MARKS
for Theory and for Theory
UNITS
Practical and Practical
220 100
Employability Skills
Unit 1 : Communication Skills-I 13 2

Unit 2 : Self-Management Skills-I 07 2
Part A

Unit 3 : ICT Skills-I 13 2

Unit 4 : Entrepreneurial Skills-I 10 2

Unit 5 : Green Skills-I 07 2

Total 50 10
Subject Specific Skills
Unit 1: Introduction to Marketing and Sales 20 05
Unit 2: Concept of Market 20 05
Part B

Unit 3: Basic concept of Sales and selling 20 10

Unit 4: Understanding customer & consumer 30 10
Unit 5: Activities in Sales and Marketing 30 10
Total 120 40
Practical Work
Project 10
Part C

Viva 05
50
Practical File 15
Demonstration of skill competency
via Lab Activities 20

Total 50 50

GRAND TOTAL 220 100

NOTE: The detailed Curriculum/ Topics to be covered under Part A: Employability Skills
can be downloaded from CBSE website.

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DETAILED CURRICULUM/ TOPICS:

Part-A: EMPLOYABILITY SKILLS

S. No. Units Duration in Hours
1. Unit 1: Communication Skills-I 13
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Unit 2: Self-management Skills-I 07
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Unit 3: ICT Skills- I
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Unit 4: Entrepreneurial Skills-I 10
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Unit
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Detailed Curriculum/ Topics to be covered under Part A: Employability Skills can be downloaded from
CBSE website.

Part-B – SUBJECT SPECIFIC SKILLS (Class IX)

UNIT SUB-UNIT SESSION/

om Theory:
ACTIVITY/
c.what PRACTICAL
Unit1 Introduction Session 1 :
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of marketing & sales
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marketing
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•
Introduction to Marketing

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Product concept
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•
Selling concept
Marketing Concept
• Social Marketing Concept
Significance/ Importance of
Session 2: concept of Marketing
utility
• What is sales.
• Importance of sales and needs
of sales organization
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Activity - Power point presentation on

om2 Concept of market
the four concept of Marketing.
c. Unit Session 1 : Concept of Theory:
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• Introduction to concept of

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Exacr hk ea tn. g e concept.
• Online market
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• Definition of competition and
it's types
Session 3 : Product • Product market.
market
• Service market and it's nature
and characteristics
Session: 4 Service Activity - Power point presentation
market direct and indirect competition.
Unit 3 : Basic Concept Session 1. Concept of selling
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Of sales and Selling Theory:

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• Concept of selling
• Features of selling
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Session 3 : Selling task • Types of selling
Session 4 : Intermediaries • Types of selling task
/ Channels of distributions • Meaning and types of
Intermediaries
• Functions of Intermediates
• Factors affecting choice of
intermediaries.
• Online intermediate models.
Activity: 1. Make a PowerPoint
presentation of selling of product in
market
2. Give a list of product to the student
and them to identify different selling
types used in selling the product
3. Choose a product or services of your
choice and identify what kind of
intermediaries are selling the product in
the market.
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Unit 4 : Understanding Session 1 : Understanding
customer and consumer consumer and customer Theory:
• Introduction to Consumer and
customer
• Difference between business
versus Individual buyer.
• Difference between customer
and consumer.
Session 2 : Types of customer
•
Meaning of buyers behavior
Session 3 : Buyers behavior •
Types of needs
Session 4 : Factors influencing •
Importance of understanding
buyers behavior Buyers behavior
• Factor influencing buyers
behavior
Activity : makeup PowerPoint
presentation on difference between
consumer and customer and types of
customer.
Theory:
Unit1 5 Activities in sales Session 1 : Sales task • Concept of sales task.
and marketing • Order getting and order taking.
• Order processing.
• Order delivery.
• Money collection
Session 2: Money • What is sales?
collection and sales • Daily sales reporting
reporting • Role of the marketers
Session 3 : Role of
marketing, Professional • Selling and marketing concept.
Activity: 1.Make a PowerPoint
presentation on the difference activity in
Session: 4 Role of order processing of direct sale and online
salesman sale.
2. Collect few specimens of invoices and
payment instrument used by buyers in
selling
3. Prepare production plan of a product of
your choice keeping in view role of
Marketer

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PRACTICAL GUIDELINES FOR CLASS - IX

Assessment of performance:

The two internal examiners, assigned for the conduct and assessment of Practical Examinations
each in Secondary School Curriculum (Under NSQF). Question for the viva examinations should
be conducted by both the examiners. Question to be more of General nature, project work or the
curriculum. Investigatory Project especially those that show considerable amount of effort and
originality, on the part of the student, should get suitable high marks, while project of a routine or
stereotyped nature should only receive MEDIOCRE marks.

Procedure for Record of Marks in the Practical answer-books:

The examiner will indicate separately marks of practical examination on the title page of the
answer-books under the following heads:-

Project -10 marks

Projects for the final practical is given below .Student may be assigned

Viva based on Project -05 marks

The teacher conducting the final practical examination may ask verbal questions related to the
project, if any, done by the student. Alternatively, if no project has been assigned to the students,
viva may be based on questions of practical nature from the field of subject as per the Curriculum

Practical File -15 Marks

Students to make a power point presentation / assignment / practical file / report. Instructor shall
assign them any outlet to study the elements in retailing.

Suggested list of Practical –

1. Students shall prepare a file having a collection of different-Companies with their
products. They should further classify the products and identify the marketing
Concept/Philosophy used by the company to be in the market.

2. Assume yourself as a marketer who sells products. Why is it important to understand the
buyer’s behavior? Create a project understanding buyer behavior and its implications in
selling products.

3. You are a salesman; make a handy file to understand basic sales tasks, money
collection, sales reporting for a firm or multiple firms. Categorize the various selling
activities and mention the types of selling used along with the selling tasks undertaken.

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4. Create a project by collecting different products availablelain the market of different
a are they approaching different
industries like FMCG Hospitality, Automobile etc., and how
customers for different purposes of selling and marketing. Develop analysis, based on
collected data.

5. Prepare a file showcasing comparative analysis between virtual market and physical
market. Identify any five competitive retailers in your community. Can they avoid
competition? How do they deal with this situation in competition in the market?
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6. Make a file incorporating a list of different goods used in your home/ schools/ parents
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office and classify them on the basis of tangible/ intangible, durable/non-durable, direct/

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indirect competition,

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7. Make a a project by understanding your locality on the basis of consumer purchase
behavior. Prepare a project by making a list of different things purchased by you and your
school. Now identify who is the customer and consumer and why? Classify the types of
customers also.

8. Create a file on the concept of intermediaries. Choose a product or service of your choice
and identify what kind of intermediaries are selling the product in the market
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9. Collection of Name of different-Companies with their products.
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Classify their products and identify the marketing Concept/Philosophy used by the
company to be in the market.
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Product Customer Price Phi/Concept

10. Selling and Marketing:
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c. o ✓ Suggest with suitable examples of different companies with their brands.
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11. Collection of different product available in the market of different industries like FMCG
Hospitality, Automobile etc, and how are they approaching to different customers for
different purpose.

✓ Compare it o segmentation.

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✓ Develop analysis, based on collected data.
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12. Comparative analysis between virtual market/ physical market.

✓ Identify any five competitive between in your community.

a) Can they avoid competition?

b) How to deal with this situation in competition in the market?

Make a list different goods used in your home/ schools/ parents office and classify
them on the basis of tangible/ intangibility, durable/non-durable, direct/ indirect
competition, levels of channels used.

Mentioned the necessary plans taken by the manufacturing to meet the specification of
the customers

✓ Make a list of service used in four home/schools/parents office and classify them on
the basis of nature and services possessed by them.

13. Understanding your locality on the basis of people purchase behaviour, categories the
various selling activities into different categories and also mentioned the types of selling
used along with the selling tasks undertaken.

14. Make a list of different things purchased by you and your school.

✓ Now identify who is customer and consumer and why?

✓ Classify the types of customers also.

✓ Assume yourself as a marketer you have to selling product why is it important for
understand the buyer’s behaviour.

✓ You are a salesman, make a handy file resigned by you to understand Basic sales
task, money collection, sales reporting.

✓ Prepare a PPT describe the role of salesman helping in building relationship in
business and deciding in price and credit policy.

Demonstration of skill competency in Lab Activities -20 marks

Guidelines for Project Preparation:

The final project work should encompass chapters on:

a) Introduction,

b) Identification of core and advance issues,

c) Learning and understanding and

d) Observation during the project period.

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