Class 11 Question Paper 2024-25 Retail (Half Yearly)

HALF YEARLY EXAM

QUESTION
PAPER
ORIGINAL EXAM PAPERS

HALF YEARLY EXAMINATION, 2024-25
RETAIL
Time – 3:00 Hrs. Class – XI M.M. : 60
Date – 12.09.2024 (Thursday)
Name of the student _______________________________________________Section _____
GENERAL INSTRUCTIONS:
1. Please read the instructions carefully.
2. This Question Paper consists of 24 questions in two sections – Section A & Section B.
3. Section A has Objective type questions whereas Section B contains Subjective type questions.
4. Out of the given (6 + 18 =24) questions, student has to answer (6 + 11 =17) questions in the
allotted (maximum) time of 3 hours.
5. All questions of a particular section must be attempted in the correct order.
6. Marks allotted are mentioned against each question/part.
7. SECTION A - OBJECTIVE TYPE QUESTIONS (30 MARKS):
I) This section has 06 questions.
II) Do as per the instructions given.
8. SECTION B – SUBJECTIVE TYPE QUESTIONS (30 MARKS):
I) This section contains 18 questions.
II) A candidate has to do 11 questions.
iii) Do as per the instructions given.

SECTION A: OBJECTIVE TYPE QUESTIONS
Q. 1 Answer ANY 4 out of the given 6 questions on Employability Skills. (1x4=4)
i Which of the following options can be added to a header? 1
A. Page number B. Title C. Date D. All of these
ii Arrange the following words into correct sequence and choose the correct option from 1
the options given below:-
death before times their cowards many die
1 2 3 4 5 6 7
A. 2431756 B. 4657123 C. 5763241 D. 6375124
iii Introducing a boy, a girl said, "He is the son of the daughter of the father of my uncle." 1
How is the boy related to the girl?
A. Brother B. Nephew C. Uncle D. Son-in-law
iv Which keyboard shortcut is used to paste copied or cut content? 1
A. Ctrl + C B. Ctrl + V C. Ctrl + X D. Ctrl + Z
v ________, often known as ‘areas for improvement’, refers to the things we don’t do 1
well or aren’t very good at.
A. Weaknesses B. Strength C. Interest D. Abilities
vi .odt is the default extension, when we save a file in ________ 1
A. Libre Office B. MS word C. MS excel D. MS Powerpoint
Q. 2 Answer ANY 5 out of the given 7 questions. (1 x 5 = 5)
i When a requisition is made by a buyer to the seller to provide credit facility for the 1
purchase of goods,it is known as_____.
A. Purchase requisition B. Requisition C. Credit requisition D. None of these
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ii State whether the following statement is True or False: 1
Retailing is the final step in the distribution of goods.
iii Which of these is not a skill? 1
A. Carpentry B. Reading and Writing C. Cooking D. Rising up
iv Why is a credit check important for a retailer? 1
A. It ensures that the customer is paying in cash.
B. It helps in assessing if the customer is creditworthy by providing information on their
financial history and obligations.
C. It guarantees that the retailer will not face any financial risks.
D. It eliminates the need for any customer consent before a transaction.
v The credit requisition document requires information about the____. 1
A. Items which are not desired B. Desired items or services
C. General information D. Both A and C
vi Which customer service function involves interacting with potential customers, 1
answering their questions, and suggesting information about products and services?
A. Pre-sales B. Technical support
C. Social media customer services D. Customer support
vii Match the columns: 1
Column A Column B
1. Character a. Borrower’s cash flow
2. Capacity b. Borrower’s property
3. Capital c. Economic or industrial Events
4. Collateral d. Borrower’s net worth
5. Conditions e. Borrower’s integrity
A 1-a,2-b,3-c,4-d,5-e B. 1-a,2-b,3-c,4-e,5-d
C. 1-e,2-a,3-c,4-d,5-b D. 1-e, 2-a,3-d, 4-b, 5-c
Q. 3 Answer ANY 6 out of the given 7 questions. (1x6=6)
i Package design is the sales promotion technique initiated by the __________________. 1
A. producer B. consumer C. retailer D. None of these
ii Which sales promotion technique involves providing trade-offs or cash incentives to 1
retailers?
A) In-store activities B) Point-of-sale display material
C) Trade incentives D) Direct promotion to customers
iii Registration and maintenance is compulsory in __________retail business. 1
A. Store B. Organized C. Unorganized D. Non store
iv Physical configuration of a product refers to_______________________. 1
A. shape B. size C. weight D. All of these
v Payment or credit history depicts how a person meets debt obligations, which 1
establishes ____________ of a person.
A. personal history B. the financial character
C. Non-financial character D. None of these

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vi 1

Which kind of store is depicted in the picture above?
A. Departmental Store B. Independent Retailer
C. Franchise Operations D. Consumer Cooperative store
vii Coupons are the best example of _____________ for the customer. 1
A. trade incentives B. direct promotion C. in-store activities D. None of these
Q. 4 Answer ANY 5 out of the given 6 questions. (1 x 5=5)
i Which strategy focuses on educating customers and building trust through 1
knowledgeable interactions?
A) Promote positivity: Use a positive retail experience to enhance customer emotions
and sales.
B) Offer testers: Allow customers to try out the product before making a purchase
decision.
C) Encourage brand loyalty: Provide rewards and incentives to motivate repeat
purchases.
D) Inform the customer: Emphasize the benefits of the product or service and build
trust through knowledgeable guidance.
ii Which of the following is the most commonly used floor plan in Indian retail industry 1
and is economical as well?
A. Diagonal floor plan B. Straight floor plan
C. Angular floor plan D. Geometric floor plan
iii Which of the following statements is/are correct? 1
I. Sale is an act of selling a product in return for money.
II. Sale is the beginning of a relation between customer and vendor or extension of
that relationship.
III. Proforma sales and agency-based sales are examples of retail selling methods.
Select the correct answer using the code given below:
A. I and III only B. II and III only C. I,II and III only D. Neither I nor II
iv ______________is the risk involved in offering credit. 1
A. Financial risk B. Reduced cash flow C. Increased cash flow D. None of these
v Why is there a need to have skilful sales associates? 1
A. For display of merchandise B. For interacting with customers
C. For promoting loyalty among customers D. All of these

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vi In business and commerce, which of the following best describes an end-user? 1
A) An entrepreneur who purchases goods for resale.
B) A business that buys products in bulk to distribute them.
C) An individual or business that sells goods to other businesses.
D) An individual or business that is the actual consumer of the goods and does not sell
them further.
Q. 5 Answer ANY 5 out of the given 6 questions. (1 x 5 = 5)
i Creditworthiness of customers can also be determined by studying and analysing 1
_______________of business.
A. income statement and balance sheet B. income statement only
C. balance sheet only D. None of these
ii ________ associate is also referred to as customer service associate. 1
A. Sales B. Purchase C. Finance D. Store
iii A person who regularly buys milk from the supermarket is a __________. 1
A) loyal customer B) wandering customer
C) impulsive customer D) All of these
iv ______ sale refers to sales made to other businesses rather than individual consumers. 1
A. B2B B. B2C C. B2D D. None of these
v Which of the following is an example of Corporate retail chain? 1
A. Mc Donald’s B. Reliance C. Pizza Hut D. Van Heusen
vi ________service refers to all the things a retailer does for the care of their valued 1
customers after they buy their product.
A. Pre sales B. Post-sales C. Customer service D. Aftercare
Q. 6 Answer ANY 5 out of the given 6 questions. (1 x 5 = 5)
i A requirement or event that should be performed before the______________, is 1
known as Condition.
A. completion of another action B. agreement C. treatment D. None of these
ii Wholesalers operate between ________ and retailers. 1
iii State whether the following statement is True or False : 1
Customer satisfaction increases customer churn.
iv What is a 'credit check'? 1
A) A process of verifying the identity of a customer before granting access to a service.
B) A procedure to evaluate the creditworthiness of an individual or business by
reviewing their credit history and financial status.
C) A system used to track the inventory levels and order history of a business.
D) An assessment of a customer's ability to meet the physical requirements of a
product or service.
v Indirect sales are the sales of a good or service by a___________________. 1
A. manufacturer B. seller C. third-party D. None of these

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vi Vendors usually set ____________________ based on information in the application of 1
the person seeking credit.
A. credit limits B. debit limits C. standard limits D. None of these
SECTION B: SUBJECTIVE TYPE QUESTIONS
Answer ANY 3 out of the given 5 questions on Employability Skills. (2 x 3 = 6)
Answer each question in 20 – 30 words.
Q. 7 Write any two importance of non-verbal communication. 2
Q. 8 How do you insert a table in LibreOffice writer document? 2
Q. 9 ‘Grooming is the act of making oneself appear neat, orderly, and smart.’ Keeping in view 2
the importance of grooming, explain any two benefits of good grooming.
Q. 10 What is Header and Footer in Word Document? 2
Q. 11 Explain any two steps to build Networking Skills. 2
Answer ANY 3 out of the given 5 questions in 20 – 30 words each. (2 x 3 = 6)
Q. 12 Write any two functions of retailer. 2
Q. 13 Explain any two essential elements of contract of sale? 2
Q. 14 Explain the term product symbolism in two points. 2
Q. 15 Mention the various information to be collected from the customer for credit check. 2
Q. 16 Write any two benefits of credit sales. 2
Answer ANY 2 out of the given 3 questions in 30– 50 words each. (3 x 2 = 6)
Q. 17 Explain any 3 types of Customers. 3
Q. 18 Write any three differences between condition and warranty. 3
Q. 19 Explain any three key pieces of information that must be included in a credit requisition 3
document.
Answer ANY 3 out of the given 5 questions in 50– 80 words each. (4 x 3 = 12)
Q. 20 Explain in detail the 4 Ps of customer service. 4
Q. 21 Differentiate between organised and unorganised retail business. (Any four points) 4
Q. 22 Explain any four selling methods used in retail business. 4
Q. 23 Explain the process of credit application in detail. 4
Q. 24 A customer is interested in purchasing a new smartphone and has asked you about the 4
key attributes of the product. As a sales associate, you need to ensure that the
customer is fully informed about the explicit characteristics of the product, which are
agreed upon by both the customer and the manufacturer.
Identify and explain any four attributes of a product that a sales associate should
address when discussing its explicit characteristics with a customer

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Study Materials
Notes

Model Papers Class 6 Notes

Sample Papers Class 7 Notes
Half Yearly Sample Papers Class 8 Notes

Class 9 Notes
Important Resources
Class 10 Notes
Periodic Table
Class 11 Notes
Writing Skills / Formats

Maps of India / World Class 12 Notes

Books and Solutions

NCERT Books
NCERT Book Solutions
HC Verma Chapter Wise Solutions
RD Sharma Solutions
CGBSE Solutions