NIOS Class 12 October 2024 Question Paper Mass Communication

This Question Paper consists of 43 questions and 12 printed pages.
ß‚ ¬˝‡Ÿ-¬òÊ ◊¥ 43 ¬˝‡Ÿ ÃÕÊ 12 ◊ÈÁŒ˝Ã ¬Îc∆U „Ò¥–

Roll No. Code No.
•ŸÈ∑˝§◊Ê¥∑§ ∑§Ê«U Ÿ¥.
68/SS/O
SET/‚ ≈ A
MASS COMMUNICATION
¡Ÿ‚¥øÊ⁄U
(335)
Day and Date of Examination :
(¬⁄UˡÊÊ ∑§Ê ÁŒŸ fl ÁŒŸÊ¥∑§)
Signature of Invigilators :
(ÁŸ⁄UˡÊ∑§Ê¥ ∑§ „SÃÊˇÊ⁄U) 1.

2.

General Instructions :
1. Candidate must write his/her Roll Number on the first page of the Question Paper.
2. Please check the Question Paper to verify that the total pages and total number of questions contained in the
Question Paper are the same as those printed on the top of the first page. Also check to see that the questions are
in sequential order.
3. Making any identification mark in the Answer-Book or writing Roll Number anywhere other than the specified
places will lead to disqualification of the candidate.
4. Write your Question Paper code No. 68/SS/O-A on the Answer-Book.
5. (a) The Question Paper is in English/Hindi medium only. However, if you wish, you can answer in any one
of the languages listed below :
English, Hindi, Urdu, Punjabi, Bengali, Tamil, Malayalam, Kannada, Telugu, Marathi, Oriya, Gujarati,
Konkani, Manipuri, Assamese, Nepali, Kashmiri, Sanskrit and Sindhi.
You are required to indicate the language you have chosen to answer in the box provided in the Answer-
Book.
(b) If you choose to write the answer in the language other than Hindi and English, the responsibility for any
errors/mistakes in understanding the question will be yours only.
6. In case of any doubt or confusion in the question paper, the English Version will prevail.
‚Ê◊Êãÿ •ŸÈŒ‡Ê —
1. ¬⁄UˡÊÊÕ˸ ¬˝‡Ÿ-¬òÊ ∑§ §¬„‹ ¬Îc∆U ¬⁄U •¬ŸÊ •ŸÈ∑˝§◊Ê¥∑§ •fl‡ÿU Á‹π¥–
2. ∑Χ¬ÿÊ ¬˝‡Ÿ-¬òÊ ∑§Ê ¡ÊÚ°ø ‹¥ Á∑§ ¬˝‡Ÿ-¬òÊ ∑§ ∑ȧ‹ ¬Îc∆UÊ¥ ÃÕÊ ¬˝‡ŸÊ¥ ∑§Ë ©ÃŸË „Ë ‚¥ÅUÿÊ „Ò Á¡ÃŸË ¬˝Õ◊ ¬Îc∆ ∑ §‚’‚ ™§¬⁄U ¿U¬Ë „Ò– ß‚
’Êà ∑§Ë ¡ÊÚ°ø ÷Ë ∑§⁄U ‹¥ Á∑§ ¬˝‡Ÿ ∑˝ Á◊∑§ UM§¬ ◊¥ „Ò¥–
3. § ©ûÊ⁄U-¬ÈÁSUÃ∑§Ê ◊¥ ¬„øÊŸ-Áøq ’ŸÊŸ •ÕflÊ ÁŸÁŒ¸c≈U SÕÊŸÊ¥ ∑§§•ÁÃÁ⁄UÄà ∑§„Ë¥ ÷Ë •ŸÈ∑˝§◊Ê¥∑§ Á‹πŸ ¬⁄U ¬⁄UˡÊÊÕ˸ ∑§Ê •ÿÊÇÿ ∆U„⁄UÊÿÊ
¡ÊÿªÊ–
4. •¬ŸË ©ûÊ⁄U-¬ÈÁSUÃ∑§Ê ¬⁄U ¬˝‡Ÿ-¬òÊ ∑§Ë ∑§Ê«U ‚¥ÅÿÊ 68/SS/O-A Á‹π¥–
5. (∑§) ¬˝‡Ÿ-¬òÊ ∑§fl‹ Á„¥ŒË/•¥ª˝¡Ë ◊¥ „Ò– Á»§⁄U ÷Ë, ÿÁŒ •Ê¬ øÊ„¥ ÃÊ ŸËø ŒË ªß¸ Á∑§‚Ë ∞∑§ ÷Ê·Ê ◊¥ ©ûÊ⁄ Œ ‚∑§Ã „Ò¥ —
•¥ª˝¡Ë, Á„¥ŒË, ©ŒÍ¸, ¬¥¡Ê’Ë, ’°ª‹Ê, ÃÁ◊‹, ◊‹ÿÊ‹◊, ∑§ãŸ«∏, Ã‹ÈªÈ, ◊⁄UÊ∆UË, ©Á«∏ÿÊ, ªÈ¡⁄UÊÃË, ∑§Ê¥∑§áÊË, ◊ÁáʬÈ⁄UË, •‚Á◊ÿÊ,
Ÿ¬Ê‹Ë, ∑§‡◊Ë⁄UË, ‚¥S∑Χç•ÊÒ⁄U Á‚¥œË–
∑Χ¬ÿÊ ©ûÊ⁄U-¬ÈÁSÃ∑§Ê ◊¥ ÁŒ∞ ª∞ ’ÊÚÄ‚ ◊¥ Á‹π¥ Á∑§ •Ê¬ Á∑§‚ ÷Ê·Ê ◊¥ ©ûÊ⁄U Á‹π ⁄U„ „Ò¥–
(π) ÿÁŒ •Ê¬ Á„¥ŒË ∞fl¥ •¥ª˝¡Ë ∑§ •ÁÃÁ⁄UÄà Á∑§‚Ë •ãÿ ÷Ê·Ê ◊¥ ©ûÊ⁄U Á‹πÃ „Ò¥ ÃÊ ¬˝‡Ÿ ∑§Ê ‚◊¤ÊŸ ◊¥ „ÊŸ flÊ‹Ë
òÊÈÁ≈UÿÊ¥/ª‹ÁÃÿÊ¥ ∑§Ë Á¡ê◊UŒÊ⁄Ë ∑ fl‹ •Ê¬∑§Ë „ÊªË–
6. ¬˝‡Ÿ¬òÊ ◊¥ Á∑§‚Ë ÷Ë ¬˝∑§Ê⁄U ∑§ ‚¥Œ„ •ÕflÊ ŒÈÁflœÊ ∑§Ë ÁSÕÁà ◊¥ •¥ª˝¡Ë •ŸÈflÊŒ „Ë ◊Êãÿ „ÊªÊ–

68/SS/O-335-A ] 1 [ Contd...

MASS COMMUNICATION
¡Ÿ‚¥øÊ⁄U
(335)

Time : 3 Hours ] [ Maximum Marks : 80
‚◊ÿ — 3 ÉÊá≈U ] [ ¬ÍáÊÊZ∑§ — 80
Note : (i) This question paper consists of 43 questions in all.
(ii) All questions are compulsory.
(iii) Marks are given against each question.
(iv) For Optional Modules, attempt Optional Module - A or Optional - B in all Sections
(v) Section - A consists of Question Nos. 1 to 16. Except Question Nos. 8 and 14, others are
Multiple Choice-type Questions (MCQs) carrying 1 mark each. Select and write the
most appropriate option out of four options given in each of these questions. Question
Nos. 8 and 14 are Fill in the blank type, carrying 1 mark each.
(vi) Section - B cosists of Question Nos. 17 to 28 are Objective-type questions carry 2 marks
each (with 2 sub-parts of 1 mark each). Attempt these questions as per the instructions
given for each of the Question Nos. 17 to 28.
(vii) Section - C consists of :
(a) Q.NO. 29 to 35 - Very short questions carrying 2 marks each to be answered in
the range of 30 to 50 words. Question Nos. 34 to 35 - consists of optional module
A and optional module B questions.
(b) Q.NO. 36 to 41 - Short answer-type questions carrying 3 marks each to be
answered in the range of 50 to 80 words.
(c) Q.No. 42 to 43 - Long Answer-type questions carrying 4 marks each to be
answered in the range of 80 to 120 words. Question No. 43 - consists of optional
module A and optional module B questions.
ÁŸŒ¸‡Ê — (i) ß‚ ¬˝‡Ÿ¬òÊ ◊¥ ∑ȧ‹ 43 ¬˝‡Ÿ „Ò¥–
(ii) ‚÷Ë ¬˝‡Ÿ •ÁŸflÊÿ¸ „Ò¥–
(iii) ¬˝àÿ∑§ ¬˝‡Ÿ ∑§ ‚Ê◊Ÿ ©‚∑§ •¥∑§ Œ‡Êʸ∞ ª∞ „Ò¥–
(iv) flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ „ÃÈ , ‚÷Ë πá«UÊ¥ ◊¥ flÒ∑§ÁÀ¬∑§ ◊ÊÚ«˜UÿÍ‹ -A •ÕflÊ flÒ∑§ÁÀ¬∑§ ◊ÊÚ«˜UÿÍ‹ - B ∑§ ¬˝‡ŸÊ¥ ∑§
©ûÊ⁄U Œ¥–
(v) πá«U - ∑§ ◊¥ ¬˝‡Ÿ ‚¥ÅÿÊ 1 ‚ 16 „Ò¥– Á‚flÊÿ ¬˝‡Ÿ ‚¥ÅÿÊ 8 ∞fl¥ 14 ∑§Ê ¿UÊ«∏∑§⁄U, •ãÿ ¬˝‡Ÿ ’„È-Áfl∑§À¬Ëÿ
¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§Ê 1 •¥∑§ ∑§Ê „Ò– ¬àÿ∑§ ◊¥ ÁŒ∞ ª∞ øÊ⁄U Áfl∑§À¬Ê¥ ◊¥ ‚ ‚’‚ ‚„Ë ©ûÊ⁄U ∑§Ê øÈŸ∑§⁄U Á‹π¥–
¬˝‡Ÿ ‚¥ÅÿÊ 8 ∞fl¥ 14 Á⁄UQ§ SÕÊŸÊ¥ ∑§Ë ¬ÍÁø flÊ‹ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§Ê 1 •¥∑§ „Ò–
(vi) πá«U - π ◊¥ ¬˝‡Ÿ ‚¥ÅÿÊ 17 ‚ 28 ÃU∑§ flSÃÈÁŸc∆U ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 2 •¥∑§ „Ò¥– (1 •¥∑§ flÊ‹ 2 ©¬-÷ʪÊ¥
‚Á„Ã)– ÁŸŒ¸‡ÊÊŸÈ‚Ê⁄U ߟ∑§ ∑§ ©ûÊ⁄U Œ–
(vii) πá«U - ª
(a) ¬˝‡Ÿ ‚¥ÅÿÊ 29 ‚ 35 Ã∑§ •Áà ‹ÉÊÍûÊ⁄UËÿ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 2 •¥∑§ „Ò¥, ¬˝àÿ∑§ ∑§Ê ©ûÊ⁄U 30 ‚ 50
‡ÊéŒÊ¥ ◊¥ Œ¥– ¬˝‡Ÿ ‚¥ÅÿÊ 34 ∞fl¥ 35 ◊¥ flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ A ∞fl¥ flÒ∑§ÁÀ¬∑§ ◊ÊÚ«˜UÿÍ‹ B ∑§ ¬˝‡Ÿ „Ò¥–
(b) ¬˝‡Ÿ ‚¥ÅÿÊ 36 ‚ 41 Ã∑§ ‹ÉÊÈûÊ⁄UËÿ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 3 •¥∑§ „Ò¥, ¬˝àÿ∑§ ∑§Ê ©ûÊ⁄U 50 ‚ 80 ‡ÊéŒÊ¥ ◊¥
Œ¥–
(c) ¬˝‡Ÿ ‚¥ÅÿÊ 42 ‚ 43 - ŒËÉʸ-©ûÊ⁄UËÿ ¬˝‡Ÿ „Ò¥, ¬˝àÿ∑§ ∑§ 4 •¥∑§ „Ò¥ ¬˝àÿ∑§ ∑§Ê ©ûÊ⁄U 80 ‚ 120 ‡ÊéŒÊ¥
◊¥ Œ¥– ¬˝‡Ÿ ‚¥ÅÿÊ 43 ◊¥ flÒ∑§ÁÀ¬∑§ ◊ÊÚ«˜UÿÍ‹ A ∞fl¥ flÒ∑§ÁÀ¬∑§ ◊ÊÚ«˜UÿÍ‹ B ∑§ ¬˝‡Ÿ „Ò–

68/SS/O-335-A ] 2 [ Contd...

NOTE / ÁŸŒ¸‡Ê :
(1) Answers of all questions are to be given in the Answer-Book given to you.
‚÷Ë ¬˝‡ŸÊ¥ ∑§ ©ûÊ⁄U •Ê¬∑§Ê ŒË ªÿË ¬ÈÁSÃ∑§Ê ◊¥ „Ë Á‹π¥–
(2) 15 minutes time has been allotted to read this question paper. The question paper will be
distributed at 02.15 p.m. From 02.15 p.m. to 02.30 p.m., the students will read the question
paper only and will not write any answer on the answer-book during this period.
ß‚ ¬˝‡Ÿ-¬òÊ ∑§Ê ¬…∏Ÿ ∑§ Á‹∞ 15 Á◊Ÿ≈U ∑§Ê ‚◊ÿ ÁŒÿÊ ªÿÊ „Ò– ¬˝‡Ÿ-¬òÊ ∑§Ê ÁflÃ⁄UáÊ ŒÊ¬„⁄U ◊¥ 02.15 ’¡ Á∑§ÿÊ
¡Ê∞ªÊ– 02.15 ’¡ ‚ 02.30 ’¡ Ã∑§ ¿UÊòÊ ∑§fl‹ ¬˝‡Ÿ-¬òÊ ∑§Ê ¬…∏¥ª •ÊÒ⁄U ß‚ •flÁœ ∑§ ŒÊÒ⁄UÊŸ fl ©ûÊ⁄U-¬ÈÁSÃ∑§Ê ¬⁄U
∑§Ê߸ ©ûÊ⁄U Ÿ„Ë¥ Á‹π¥ª–

SECTION - A (Multiple Choice)
πá«U - ∑§ (’„ÈÁfl∑§À¬Ëÿ)
1. SITE was launched in the year __________. 1
∞‚.•Ê߸.≈UË.߸. (SITE) ∑§Ê ‡ÊÈ÷Ê⁄Uê÷ fl·¸ __________ ◊¥ Á∑§ÿÊ ªÿÊ–
(A) 1978 (B) 1977 (C) 1975 (D) 1976

2. Printing Press was invented by __________. 1
(A) Nicephore Niepce (B) Lumiere brothers
(C) Johannes Gutenberg (D) Johannes Slutz
◊ÈŒ˝áÊ ¬˝‚ ∑§Ê •ÊÁflc∑§Ê⁄U __________ Ÿ Á∑§ÿÊ ÕÊ–
(A) ŸÊß‚»§Ê⁄U ŸËå‚ (B) ‹ÈÁ◊ÿ ’¥œÈ
(C) ¡Ê„ÊŸ‚ ªÈ≈UŸ’ª¸ (D) ¡Ê„ÊŸ‚ S‹≈U˜$¡

3. Which of the following was the first agriculture programme telecast on Doordarshan for 1
farmer community ?
(A) Krishi Vigyan (B) Kishan Sansar (C) Krishi Darshan (D) Kisan Mitra
ÁŸêŸÁ‹Áπà ◊¥ ‚ ∑§ÊÒŸ-‚Ê Á∑§‚ÊŸ ‚◊ÈŒÊÿ ∑§ Á‹∞ ¬˝‚ÊÁ⁄Uà ¬„‹Ê ∑ΧÁ· ∑§Êÿ¸∑˝§◊ ÕÊ?
(A) ∑ΧÁ· ÁflôÊÊŸ (B) Á∑§‚ÊŸ ‚¥‚Ê⁄U (C) ∑ΧÁ· Œ‡Ê¸Ÿ (D) Á∑§‚ÊŸ Á◊òÊ

4. RNI stands for __________. 1
(A) Register of Newspaper of India (B) Regional Newspaper of India
(C) Readership Newspaper of India (D) Registrar of Newspaper of India
•Ê⁄U.∞Ÿ.•Ê߸ ∑§Ê ◊Ë’ „Ò __________–
(A) ÷Ê⁄Uà ◊¥ ‚◊ÊøÊ⁄U ¬òÊ ∑§Ê ¬¥¡Ë∑§⁄UáÊ ∑§⁄UŸÊ (B) ÷Ê⁄Uà ◊¥ ˇÊòÊËÿ ‚◊ÊøÊ⁄U ¬òÊ
(C) ÷Ê⁄Uà ◊¥ ‚◊ÊøÊ⁄U ¬òÊ ¬…∏Ÿ flÊ‹Ê¥ ∑§Ë ‚¥ÅÿÊ (D) ÷Ê⁄Uà ◊¥ ‚◊ÊøÊ⁄U ¬òÊ ∑§Ê ⁄UÁ¡S≈˛UÊ⁄U

68/SS/O-335-A ] 3 [ Contd...

5. Anand Bazar Patrika newspaper daily is published from which state ? 1
(A) Bijnor (B) Bengal (C) Bihar (D) Orissa
Á∑§‚ ⁄UÊíÿ ‚ “•ÊŸãŒ ’Ê$¡Ê⁄U ¬ÁòÊ∑§Ê” ŸÊ◊∑§ ‚◊ÊøÊ⁄U ¬òÊ ŒÒÁŸ∑§ M§¬ ‚ ¬˝∑§ÊÁ‡Êà „ÊÃÊ ÕÊ?
(A) Á’¡ŸÊÒ⁄U (B) ’¥ªÊ‹ (C) Á’„Ê⁄U (D) •ÊÁ«∏‚Ê

6. Press and Registration of Book Act 1867 is connected with __________. 1
(A) Govt. and Press (B) Press and Press Freedom
(C) Govt. and Press Regulation (D) Publisher and Publication
¬˝‚ ∞fl¥ ¬ÈSÃ∑§ ¬¥¡Ë∑§⁄UáÊ •ÁœÁŸÿ◊ 1867 __________ ‚ ‚¥’¥ÁœÃ „Ò–
(A) ‚⁄U∑§Ê⁄U •ÊÒ⁄U ¬˝‚ (B) ¬˝‚ •ÊÒ⁄U ¬˝‚ ∑§Ë SflÃãòÊÃÊ
(C) ‚⁄U∑§Ê⁄U •ÊÒ⁄U ¬˝‚ ÁflÁŸÿ◊ (D) ¬˝∑§Ê‡Ê∑§ •ÊÒ⁄U ¬˝∑§Ê‡ÊŸ

7. Where does a ‘lead’ come in inverted pyramid style of writing ? 1
(A) Middle (B) End
(C) Top (D) None of the above
‚◊ÊøÊ⁄U ‹πŸ ∑§Ë Áfl‹Ê◊Ë SÃͬ ‡ÊÒ‹Ë ◊¥ ‹Ë«U ∑§„Ê° •ÊÃË „Ò?
(A) ◊äÿ (B) •¥Ã
(C) ‡ÊË·¸ (D) ߟ◊¥ ‚ ∑§Ê߸ Ÿ„Ë¥

8. The full form of ABC is __________. 1
(A) Audit Bureau of Circulation (B) Action Bureau of Circulation
(C) Auditing Bureau of Circulation (D) None of the above
∞.’Ë.‚Ë (ABC) ∑§Ê ¬Íáʸ M§¬ „Ò __________–
(A) •ÊÚÁ«U≈U éÿÍ⁄UÊ •ÊÚ»§ ‚Äÿȸ‹‡ÊŸ (B) ∞ćʟ éÿÍ⁄UÊ •ÊÚ»§ ‚Äÿȸ‹‡ÊŸ
(C) •ÊÚÁ«UÁ≈¥Uª éÿÍ⁄UÊ •ÊÚ»§ ‚Äÿȸ‹‡ÊŸ (D) ߟ◊¥ ‚ ∑§Ê߸ Ÿ„Ë¥

9. News should contain which of the following values ? 1
(A) Timeliness (B) Objectivity (C) Clarity (D) All of the above
‚◊ÊøÊ⁄U ◊¥ ÁŸêŸ ◊¥ ‚ ∑§ÊÒŸ-‚ ◊ÍÀÿ „ÊŸ øÊÁ„∞?
(A) ‚◊ÿ ’hÃÊ (B) flSÃÈÁŸc∆UÃÊ (C) S¬c≈UÃÊ (D) ©¬⁄UÊÄà ‚÷Ë Áfl∑§À¬

10. Camera converts which type of images into electrical signals ? 1
(A) Optical (B) Texts (C) Audio (D) Frequency
∑Ò§◊⁄UÊ Á∑§‚ ¬˝∑§Ê⁄U ∑§Ë ¿UÁflÿÊ¥ ∑§Ê ÁfllÈà ‚¥∑§ÃÊ¥ ◊¥ ¬Á⁄UflÁøà ∑§⁄UÃÊ „Ò?
(A) •ÊÚÁå≈U∑§‹ (B) ≈UÄS≈U (C) •ÊÚÁ«UÿÊ (D) Á»˝§Äfl¥‚Ë

68/SS/O-335-A ] 4 [ Contd...

11. Which of the following equipment is used to convert sound energy into electrical energy ? 1
(A) Camera (B) Recorder (C) Microphone (D) SD card
äflÁŸ ™§¡Ê¸ ∑§Ê ÁfllÈà ™§¡Ê¸ ◊¥ ¬Á⁄UflÁøà ∑§⁄UŸ ∑§ Á‹∞ Á∑§‚ ©¬∑§⁄UáÊ ∑§Ê ©¬ÿÊª Á∑§ÿÊ ¡ÊÃÊ „Ò?
(A) ∑Ò§◊⁄UÊ (B) Á⁄U∑§ÊÚ«¸U⁄U (C) ◊Êß∑˝§Ê»§ÊŸ (D) ∞‚.«UË. ∑§Ê«¸U

12. Non-fiction programmes in Television include : 1
(A) Quiz games (B) Talk shows
(C) Documentaries (D) All of the above
≈U‹ËÁfl$¡Ÿ ◊¥ ªÒ⁄U-∑§ÊÀ¬ÁŸ∑§ ∑§Êÿ¸∑˝§◊Ê¥ ◊¥ ‡ÊÊÁ◊‹ „Ò¥ __________–
(A) ¬˝‡ŸÊ¥ûÊ⁄UË π‹ (B) flÊÃʸ ‡ÊÊ
(C) «UÊÄÿÍ◊¥≈˛UË (D) ©¬⁄UÊÄà ‚÷Ë Áfl∑§À¬

13. Public Relations should be based on : 1
(A) Knowledge (B) Truth
(C) Full information (D) All of the above
¡Ÿ ‚¥¬∑¸§ __________ ¬⁄U •ÊœÊÁ⁄Uà „ÊŸÊ øÊÁ„∞–
(A) ôÊÊŸ (B) ‚ø
(C) ¬Í⁄UË ¡ÊŸ∑§Ê⁄UË (D) ©¬⁄UÊÄà ‚÷Ë Áfl∑§À¬

14. Press release and press conference are tools of : 1
(A) Community Relations (B) Media Relations
(C) Employee Relations (D) All of the above
¬˝‚ ∑§ÊÚã»˝¥§‚ •ÊÒ⁄U ¬˝‚ ÁflôÊÁåà __________ ∑§ ©¬∑§⁄UáÊ „Ò¥–
(A) ‚Ê◊ÈŒÊÁÿ∑§ ‚¥’¥œ (B) ◊ËÁ«UÿÊ ‚¥’¥œ
(C) ∑§◊¸øÊ⁄UË ‚¥’¥œ (D) ©¬⁄UÊÄà ‚÷Ë Áfl∑§À¬

15. Co-existence of print, television, radio, etc. under one roof is termed as __________. 1
(A) Divergence (B) Convergence
(C) Segregation (D) All of the above
Á¬˝¥≈U, ≈U‹ËÁfl$¡Ÿ, ⁄UÁ«UÿÊ •ÊÁŒ ∑§Ê ∞∑§ ‚ÊâÊ ‚„ •ÁSÃàfl ◊¥ •ÊŸÊ __________ ∑§„‹ÊÃÊ „Ò–
(A) Áflø‹Ÿ (B) ∑§ãfl⁄U¡¥‚
(C) ¬ÎÕÄ∑§⁄UáÊ (D) ©¬⁄UÊÄà ‚÷Ë Áfl∑§À¬

68/SS/O-335-A ] 5 [ Contd...

Optional Module / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹
Optional Module - A / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - •
(Traditional Media) / (¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊)
16. Which one of the following is not a characteristic of traditional media ? 1
(A) Audiences are heterogeneous (B) No need for special training
(C) Feedback is immediate (D) Cost-effective
ÁŸêŸÁ‹Áπà ◊¥ ‚ ∑§ÊÒŸ-‚Ë ¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊ ∑§Ë Áfl‡Ê·ÃÊ Ÿ„Ë¥ „Ò?
(A) üÊÊÃÊ Áfl¡ÊÃËÿ (ÁflÁflœ) „ÊÃ „Ò¥– (B) Áfl‡Ê· ¬˝Á‡ÊˇÊáÊ ∑§Ë ∑§Ê߸ •Êfl‡ÿ∑§ÃÊ Ÿ„Ë¥ „Ò–
(C) Ãà∑§Ê‹ ¬˝ÁÃÁ∑˝§ÿÊ (D) ¬˝÷ÊflË ‹ÊªÃ

Optional Module - B / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - ’
(Photojournalism) / (»§Ê≈UÊ-¬òÊ∑§ÊÁ⁄UÃÊ)
One of the earliest forms of journalism, where photojournalists have covered wars, is known 1
as :
(A) Travel photojournalism (B) Spot news photojournalism
(C) Glamour photojournalism (D) War photojournalism
¬òÊ∑§ÊÁ⁄UÃÊ ∑§ ‡ÊÈL§•ÊÃË M§¬Ê¥ ◊¥ ‚ ∞∑§ ¡„Ê° »§Ê≈UÊ ¬òÊ∑§Ê⁄UÊ¥ Ÿ ÿÈhÊ¥ ∑§Ê ∑§fl⁄U Á∑§ÿÊ „Ò, __________ ∑§ M§¬ ◊¥ ¡ÊŸÊ
¡ÊÃÊ „Ò–
(A) ÿÊòÊÊ ¬òÊ∑§ÊÁ⁄UÃÊ (B) S¬ÊÚ≈U ãÿÍ¡ ¬òÊ∑§ÊÁ⁄UÃÊ
(C) Ç‹◊⁄U ¬òÊ∑§ÊÁ⁄UÃÊ (D) flÊÚ⁄U (ÿÈh) ¬òÊ∑§ÊÁ⁄UÃÊ

SECTION - B / πá«U - π
Q. No. 17 to 28 are objective questions (2 marks each with two sub-parts) :
¬˝‡Ÿ ∑˝¥§. 17 ‚ 28 flSÃÈÁŸc∆ ¬˝‡Ÿ „Ò¥– ŒÊ ©¬÷ʪ ‚Á„à ¬˝àÿ∑§ ∑§ ŒÊ •¥∑§ „Ò–U

17. AIR started functioning on __________ of the year ___________. 1x2=2
(A) May 18; 1988 (B) May 20; 1989
(C) September 18; 1988 (D) October 1; 1989
∞.•Ê߸.•Ê⁄U (AIR) Ÿ •¬ŸÊ ∑§Êÿ¸ ___________ , ___________ ∑§Ê •Ê⁄Uê÷ Á∑§ÿÊ ÕÊ–
(A) ◊߸ 18; 1988 (B) ◊߸ 20; 1989
(C) Á‚Ãê’⁄U 18; 1988 (D) •ÄÃÍ’⁄U 1; 1989

18. Write whether True of False : 1x2=2
(A) Radio Phone-in programme is also known as interactive programming.
(B) Gender and population of the region are the most important factors and are always
taken into consideration for making a radio programme.
‚„Ë / ª‹Ã ’ÃÊß∞–
(A) ⁄UÁ«UÿÊ - »§ÊŸ-ߟ ∑§Êÿ¸∑˝§◊ ∑§Ê •¥Ã— Á∑˝§ÿÊ◊Í‹∑§ ∑§Êÿ¸∑˝§◊ ∑§ M§¬ ◊¥ ÷Ë ¡ÊŸÊ ¡ÊÃÊ „Ò–
(B) ˇÊòÊ ∑§Ê Á‹¥ª (•ŸÈ¬ÊÃ) •ÊÒ⁄U ¡Ÿ‚¥ÅÿÊ ‚’‚ ◊„àfl¬Íáʸ ∑§Ê⁄U∑§ „Ò¥ •ÊÒ⁄U ⁄UÁ«UÿÊ ∑§Êÿ¸∑˝§◊ ’ŸÊÃ ‚◊ÿ „◊‡ÊÊ ßŸ
¬⁄U ÁfløÊ⁄U Á∑§ÿÊ ¡ÊÃÊ „Ò–

68/SS/O-335-A ] 6 [ Contd...

19. Fill in the blanks : 1x2=2
Anna FM is the __________ campus __________ radio.
Á⁄UÄà SÕÊŸÊ¥ ∑§Ë ¬ÍÁø ∑§ËÁ¡∞–
•ãŸÊ ∞»§ ∞◊ __________ Áfl‡flÁfllÊ‹ÿËÿ __________ ⁄UÁ«UÿÊ „Ò–

20. Fill in the blanks : 1x2=2
Spoken words, __________ and __________ effects are the important ingredients of radio
format.
Á⁄UÄà SÕÊŸÊ¥ ∑§Ë ¬ÍÁø ∑§ËÁ¡∞–
©ëøÊ⁄UáÊ „ÃÈ ‡ÊéŒ, __________ •ÊÒ⁄U __________ ¬˝÷Êfl ⁄UÁ«UÿÊ »§ÊÚ◊¸≈U ∑§ ◊„àfl¬Íáʸ Ãàfl „ÊÃ „Ò¥–

21. Which two of the following are examples of informative TV programmes ? 1x2=2
(A) Sports Programme (B) Cookery Show
(C) Fantasy (D) Horror Show
ÁŸêŸÁ‹Áπà ◊¥ ‚ ∑§ÊÒŸ-‚ ŒÊ ‚ÍøŸÊà◊∑§ ≈UË flË ∑§Êÿ¸∑˝§◊Ê¥ ∑§ ©ŒÊ„⁄UáÊ „Ò?
(A) S¬Ê≈˜¸‚ øÒŸ‹ (B) πÊŸÊ ’ŸÊŸ ∑§ ‡ÊÊ
(C) ∑§ÊÀ¬ÁŸ∑§ ‡ÊÊ (D) „ÊÚ⁄U⁄U ‡ÊÊ

22. Fill in the blanks with the given options : 1x2=2
Advertisement is __________ and __________.
(A) Indirect and explicit (B) Direct and explicit
(C) Subtle and indirect (D) None of the above
ŸËø ÁŒ∞ ª∞ Áfl∑§À¬Ê¥ ◊¥ ‚„Ë Áfl∑§À¬ øÈŸ ∑§⁄U Á⁄UÄà SÕÊŸ ÷Á⁄U∞–
ÁflôÊʬŸ __________ •ÊÒ⁄U __________ „ÊÃÊ „Ò–
(A) •¬˝àÿˇÊ, S¬c≈U (B) ¬˝àÿˇÊ, S¬c≈U
(C) ¡Á≈U‹, •¬˝àÿˇÊ (D) ߟ◊¥ ‚ ∑§Ê߸ Ÿ„Ë¥

23. Fill in the blanks : 1x2=2
Public Relations is a __________ way communication with a view of Changing the
__________ of the public.
Á⁄UÄà SÕÊŸ ÷Á⁄U∞–
¡Ÿ‚¥¬∑¸§ __________ ‚¥¬˝·áÊ „Ò Á¡‚∑§Ê ©g‡ÿ ¡ŸÃÊ ∑§Ë __________ ◊¥ ¬Á⁄UfløŸ ‹ÊŸÊ „Ò–

24. Fill in the blanks. 1x2=2
Learning through the internet is popularly known as __________ learning or __________.
Á⁄UÄà SÕÊŸ ÷Á⁄U∞–
ߥ≈U⁄UŸ≈U ∑§ ◊Êäÿ◊ ‚ ‚ËπŸ ∑§Ê ‹Ê∑§Á¬˝ÿ M§¬ ‚ __________ ‚ËπŸÊ, ÿÊ __________ ∑§ M§¬ ◊¥ ¡ÊŸÊ ¡ÊÃÊ
„Ò–
68/SS/O-335-A ] 7 [ Contd...

25. Internet spaces where people can build connect and build their network are known as : 1x2=2
(A) News websites (B) Social Networking Sites
(C) Social Media Platforms (D) Online Marketing
ߥ≈U⁄UŸ≈U SÕÊŸ ¡„Ê° ‹Êª ¡È«∏ ‚∑§Ã „Ò¥ •ÊÒ⁄U •¬ŸÊ Ÿ≈Ufl∑¸§ ÷Ë ’ŸÊ ‚∑§Ã „Ò¥– ©ã„¥ ߟ L§¬Ê¥ ◊¥ ¡ÊŸÊ ¡ÊÃÊ „Ò–
(A) ãÿÍ¡ fl’‚Êß≈U (B) ‚Ê◊ÊÁ¡∑§ Ÿ≈UflÁ∑Z§ª ‚Êß≈U
(C) ‚Ê‡Ê‹ ◊ËÁ«UÿÊ å‹≈U»§ÊÚ◊¸ (D) •ÊÚŸ‹Êߟ ◊Ê∑¸§Á≈¥Uª

Optional Module - A / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - •

(Traditional Media) / (¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊)
26. Fill in the blanks : 1x2=2
__________ media like street plays, songs and dances have a special role in harnessing
__________ messages.
Á⁄UÄà SÕÊŸ ÷Á⁄U∞–
__________ ◊Êäÿ◊ ŸÈÄ∑§«∏ ŸÊ≈U∑§, ªËà •ÊÒ⁄U ŸÎàÿ ¡Ò‚ ∑§Êÿ¸∑˝§◊Ê¥ ∑§ mÊ⁄UÊ __________ ‚¥Œ‡ÊÊ¥ ∑§Ê ¬˝øÊÁ⁄Uà ∑§⁄UŸ
◊¥ Áfl‡Ê· ÷ÍÁ◊∑§Ê ÁŸ÷ÊÃ „Ò¥–

Optional Module - B / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - ’

(Photojournalism) / (»§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ)
Fill in the blanks : 1x2=2
__________ was the first Indian woman photojournalist. Her work was first published in
the year __________.
Á⁄UÄà SÕÊŸ ÷Á⁄U∞–
__________ ¬„‹Ë ◊Á„‹Ê »§Ê≈UÊ ¬òÊ∑§Ê⁄U ÕË– ©Ÿ∑§Ê ∑§Êÿ¸ ¬„‹Ë ’Ê⁄U ‚Ÿ˜ __________ ◊¥ ¬˝∑§ÊÁ‡Êà Á∑§ÿÊ ªÿÊ–

Optional Module - A / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - •

(Traditional Media) / (¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊)
27. State whether True or False : 1x2=2
(A) Traditional Media has no relevance in the present context.
(B) Traditional Media are not effective for communication.
‚„Ë / ª‹Ã ’ÃÊß∞–
(A) •Ê¡ ∑§ ‚¥Œ÷¸ ◊¥ ¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊ ∑§Ë ¬˝Ê‚¥Áª∑§ÃÊ Ÿ„Ë¥ „Ò–
(B) ¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊ ‚¥øÊ⁄U ∑§ ˇÊòÊ ◊¥ ¬˝÷ÊflË Ÿ„Ë¥ „Ò–

68/SS/O-335-A ] 8 [ Contd...

Optional Module - B / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - ’

(Photojournalism) / (»§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ)

Fill in the blanks : 1x2=2
The placement of the subject within the picture frame is called __________. Composition
demands __________.

Á⁄UÄà SÕÊŸ ÷Á⁄U∞–
ÁøòÊ »˝§◊ ∑§ ÷ËÃ⁄U Áfl·ÿ ∑§Ë ÁSÕÁà ∑§Ê __________ ∑§„Ã „Ò¥– ‚¥ÉÊ≈UŸ (‚¥ÿÊ¡Ÿ) __________ ∑§Ë ◊Ê¥ª ∑§⁄UÃÊ
„Ò–

Optional Module - A / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - •

(Traditional Media) / (¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊)

28. Fill in the blanks : 1x2=2
Street theatre is a combination of __________ theatre forms and uses its __________.

Á⁄UÄà SÕÊŸ ÷Á⁄U∞–
ŸÈÄ∑§«∏ ŸÊ≈U∑§ __________ ŸÊ≈˜Uÿ M§¬Ê¥ ∑§Ê ‚¥ÿÊ¡Ÿ „Ò •ÊÒ⁄U fl„ ß‚∑§ __________ ∑§Ê ©¬ÿÊª ∑§⁄UÃÊ „Ò–

Optional Module - B / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - ’

(Photojournalism) / (»§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ)

Match the following (A) with the given options (B) :
(A) (B)
(i) Photo documentation of an area’s (a) Sports photojournalism
landscape and people
(ii) Photo coverage of sports events (b) Travel photojournalism

Á◊‹ÊŸ ∑§ËÁ¡∞–
(•) (’)
(i) Á∑§‚Ë ˇÊòÊ ∑§ ÷͌·ÿ •ÊÒ⁄U ‹ÊªÊ¥ ∑§Ê »§Ê≈UÊ (a) π‹ »§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ
ŒSÃÊfl$¡Ë ∑§⁄UáÊ
(ii) π‹ •ÊÿÊ¡ŸÊ¥ ∑§Ë »§Ê≈UÊ ∑§fl⁄U¡ (b) ÿÊòÊÊ »§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ

68/SS/O-335-A ] 9 [ Contd...

SECTION - C / πá«U - ª
Q. No. 29 to 35 : (V.S.A. 2 marks) Attempt the following questions :
¬˝‡Ÿ ∑˝¥§. 29 ‚ 35 •Áà ‹ÉÊÈ ©ûÊ⁄U-¬˝‡Ÿ (¬˝àÿ∑§ ¬˝‡Ÿ 2 •¥∑§ ∑§Ê)U
Answer the following questions. 2x7=14
ÁŸêŸ ¬˝‡ŸÊ¥ ∑§ ©ûÊ⁄U ŒËÁ¡∞–

29. Describe any two forms of mass media with examples. 2
¡Ÿ ◊Êäÿ◊ ∑§ Á∑§ã„Ë¥ ŒÊ ¬˝∑§Ê⁄UÊ¥ ∑§Ê ©ŒÊ„⁄UáÊ ‚Á„à fláʸŸ ∑§ËÁ¡∞–

30. State the relevance of the message and channel in mass communication. 2
¡Ÿ ‚¥øÊ⁄U ◊¥ ‚¥Œ‡Ê •ÊÒ⁄U øÒŸ‹ ∑§Ë ¬˝Ê‚¥Áª∑§ÃÊ ∑§Ê ©À‹π ∑§⁄¥U–

31. List any two types of equipment which are used in studio recording. 2
⁄UÁ«UÿÊ Á⁄U∑§ÊÚÁ«ZUª ◊¥ ©¬ÿÊª Á∑§∞ ¡ÊŸ flÊ‹ Á∑§ã„Ë¥ ŒÊ ¬˝∑§Ê⁄U ∑§ ©¬∑§⁄UáÊÊ¥ ∑§Ê ‚ÍøË’h ∑§ËÁ¡∞–

32. What is the work profile of the following in television production ? 2
(A) Script writer (B) Cinematographer
≈U‹ËÁfl$¡Ÿ ¬˝Ê«Ućʟ ◊¥ ÁŸêŸÁ‹Áπà ∑§Ë ∑§Êÿ¸ ¬˝Ê»§Êß‹ ÄÿÊ „Ò?
(A) ÁS∑˝§å≈U ⁄UÊß≈U⁄U (B) ¿UÊÿÊ∑§Ê⁄U

33. How are new media technologies beneficial for SMEs in expanding their business ? 2
‹ÉÊÈ •ÊÒ⁄U ◊äÿ◊ ©l◊Ê¥ (∞‚ ∞◊ ߸ ∞‚) ∑§ Á‹∞ •¬ŸÊ ∑§Ê⁄UÊ’Ê⁄U ’…∏ÊŸ ◊¥ Ÿß¸ ◊ËÁ«UÿÊ ¬˝ÊÒlÊÁªÁ∑§ÿÊ° Á∑§‚ ¬˝∑§Ê⁄U
‹Ê÷ŒÊÿ∑§ „Ò¥?

Attempt anyone as per your optional module
Optional Module - A / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - •
(Traditional Media) / (¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊)

34. Write any two disadvantages of electronic media. 2
ß‹Ä≈˛UÊÚÁŸ∑§ ◊ËÁ«UÿÊ ∑§ ∑§Ê߸ ŒÊ ŸÈ∑§‚ÊŸ Á‹Áπ∞–

35. (i) Discuss any two differences between electronic media and traditional media. 2
ß‹Ä≈˛UÊÚÁŸ∑§ ◊ËÁ«UÿÊ •ÊÒ⁄U ¬Ê⁄Uê¬Á⁄U∑§ ◊ËÁ«UÿÊ ∑§ ’Ëø Á∑§ã„Ë¥ ŒÊ •¥Ã⁄UÊ¥ ∑§Ê ©À‹π ∑§ËÁ¡∞–
OR / •ÕflÊ
(ii) Why do we need a collaboration between the folk artists and the TV producers ?
„◊¥ ‹Ê∑§ ∑§‹Ê∑§Ê⁄UÊ¥ •ÊÒ⁄U ≈UË.flË. ÁŸ◊ʸÃÊ•Ê¥ ∑§ ’Ëø ‚„ÿÊª ∑§Ë •Êfl‡ÿ∑§ÃÊ ÄÿÊ¥ „Ò?

68/SS/O-335-A ] 10 [ Contd...

Optional Module - B / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - ’

(Photojournalism) / (»§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ)

34. What is meant by photojournalism ? Give examples. 2
»§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ ‚ •Ê¬ ÄÿÊ ‚◊¤ÊÃ „Ò¥? ©ŒÊ„⁄UáÊ Œ∑§⁄U ‚◊¤ÊÊß∞–

35. (i) Write any two functions of a photo editor. 2
»§Ê≈UÊ ‚¥¬ÊŒ∑§ ∑§ Á∑§ã„Ë¥ ŒÊ ∑§ÊÿÊZ ∑§Ê fláʸŸ ∑§ËÁ¡∞–
OR / •ÕflÊ
(ii) Define glamour photojournalism. Write down the name of any of the famous glamour
photojournalists in India.
Ç‹Ò◊⁄U »§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ ∑§Ê ¬Á⁄U÷ÊÁ·Ã ∑§ËÁ¡∞– ÷Ê⁄Uà ∑§ Á∑§‚Ë ¬˝Á‚h Ç‹Ò◊⁄U »§Ê≈UÊ ¬òÊ∑§Ê⁄U ∑§Ê ŸÊ◊ Á‹Áπ∞–

Q. No. 36 to 41 : (S.A. 3 marks) Attempt the following questions : 3x6=18
¬˝‡Ÿ ∑˝¥§. 36 ‚ 41 ‹ÉÊÈ ©ûÊ⁄U-¬˝‡Ÿ (¬˝àÿ∑§ ¬˝‡Ÿ 3 •¥∑§ ∑§Ê)UÁŸêŸ ¬˝‡ŸÊ¥ ∑§ ©ûÊ⁄U ŒËÁ¡∞–

36. State any three points of importance of RNI in publishing. 3
¬˝∑§Ê‡ÊŸ ◊¥ •Ê⁄U.∞Ÿ.•Ê߸ ∑§ ◊„àfl ∑§ ∑§Ê߸ ÃËŸ Á’¥ŒÈ ’ÃÊß∞–

37. What is an inverted pyramid style of writing ? Draw the structure of a story with an inverted 3
pyramid.
‹πŸ ∑§Ë Áfl‹Ê◊Ë SÃͬ ‡ÊÒ‹Ë ÄÿÊ „Ò? Áfl‹Ê◊Ë SÃͬ ∑§ ‚ÊÕ ∞∑§ ∑§„ÊŸË ∑§Ë ‚¥⁄UøŸÊ ∑§ËÁ¡∞–

38. Describe the pre-production, production and post-production stage of television programme 3
production.
≈U‹ËÁfl¡Ÿ ∑§Êÿ¸∑˝§◊ ÁŸ◊ʸáÊ ∑§ ÃËŸ ø⁄UáÊÊ¥ - ÁŸ◊ʸáÊ ¬Ífl¸ ∑§Ë •flSÕÊ, ÁŸ◊ʸáÊ ∑§Ë •flSÕÊ, ÁŸ◊ʸáÊ ∑§ ’ÊŒ ∑§Ë •flSÕÊ
∑§Ê fláʸŸ ∑§ËÁ¡∞–

39. Discuss the functions of any three Government PR media units in India. 3
÷Ê⁄Uà ∑§Ë Á∑§ã„Ë¥ ÃËŸ ‚⁄U∑§Ê⁄UË ¬Ë.•Ê⁄U. ◊ËÁ«UÿÊ ß∑§ÊßÿÊ¥ ∑§ ∑§ÊÿÊZ ∑§Ê ©À‹π ∑§ËÁ¡∞–

40. Describe any three types of Public Relations with examples. 3

¡Ÿ‚¥¬∑¸§ ∑§ Á∑§ã„Ë¥ ÃËŸ ¬˝∑§Ê⁄UÊ¥ ∑§Ê ©ŒÊ„⁄UáÊ ‚Á„à fláʸŸ ∑§ËÁ¡∞–

68/SS/O-335-A ] 11 [ Contd...

41. (i) Who are venture capitalists and why are they supporting new media technology ? 3
©l◊Ë ¬Í¥¡Ë¬Áà ∑§ÊÒŸ „Ò¥ •ÊÒ⁄U fl Ÿß¸ ◊ËÁ«UÿÊ ¬˝ÊÒlÊÁª∑§Ë ∑§Ê ‚◊Õ¸Ÿ ÄÿÊ¥ ∑§⁄U ⁄U„ „Ò¥?
OR / •ÕflÊ
(ii) What is meant by a Niche website ? Give one example.
ÁflÁ‡Êc≈U fl’‚Êß≈U ‚ •Ê¬ ÄÿÊ ‚◊¤ÊÃ „Ò¥? ∞∑§ ©ŒÊ„⁄UáÊ Œ∑§⁄U ‚◊¤ÊÊß∞–

Q. No. 42 to 43 : (L.A. 4 marks) Attempt the following questions : 4x2=8
¬˝‡Ÿ ∑˝¥§. 42 ‚ 43 ŒËÉʸ ©ûÊ⁄U-¬˝‡Ÿ (¬˝àÿ∑§ ¬˝‡Ÿ 4 •¥∑§ ∑§Ê „Ò–)UÁŸêŸ ¬˝‡ŸÊ¥ ∑§ ©ûÊ⁄U ŒËÁ¡∞–

42. Discuss the public and private broadcasting systems in India with examples. 4
÷Ê⁄Uà ◊¥ ‚Êfl¸¡ÁŸ∑§ •ÊÒ⁄U ÁŸ¡Ë ¬˝‚Ê⁄UáÊ ¬˝áÊÊÁ‹ÿÊ¥ ∑§Ê ©ŒÊ„⁄UáÊ ‚Á„à fláʸŸ ∑§ËÁ¡∞–

Attempt anyone as per your optional module
Optional Module - A / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - •

(Traditional Media) / (¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊)

43. (i) Write any four advantages of traditional media. 4
¬Ê⁄Uê¬Á⁄U∑§ ◊Êäÿ◊ ∑§ Á∑§ã„Ë¥ øÊ⁄U ‹Ê÷Ê¥ ∑§ Áfl·ÿ ◊¥ Á‹Áπ∞–
OR / •ÕflÊ
(ii) What is a ‘ballad’ ? How is it used for effective communication ?
4
ªÊÕÊ ªËà ÄÿÊ „Ò? ¬˝÷ÊflË ‚¥øÊ⁄U ∑§ Á‹∞ ß‚∑§Ê ©¬ÿÊª ∑Ò§‚ Á∑§ÿÊ ¡ÊÃÊ „Ò?

Optional Module - B / flÒ∑§ÁÀ¬∑§ ◊ÊÚ«UKÍ‹ - ’

(Photojournalism) / (»§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ)
43. (i) Define web-based photojournalism. How is it different from the conventional 4
photojournalism ?
fl’ •ÊœÊÁ⁄Uà »§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ ∑§Ë ¬Á⁄U÷ÊÁ·Ã ∑§ËÁ¡∞– ÿ„ ¬Ê⁄¥U¬Á⁄U∑§ »§Ê≈UÊ ¬òÊ∑§ÊÁ⁄UÃÊ ‚ Á∑§‚ ¬˝∑§Ê⁄U Á÷㟠„Ò?
OR / •ÕflÊ
(ii) Explain composition. Discuss it with an example of the ‘rule of thirds’ composition. 4
‚¥ÿÊ¡Ÿ ∑§Ë √ÿÊÅÿÊ ∑§ËÁ¡∞– ß‚∑§Ê “ÃÎÃËÿ ⁄UøŸÊ ÁŸÿ◊” ∑§ ©ŒÊ„⁄UáÊ ∑§ ‚ÊÕ ©À‹π ∑§ËÁ¡∞–

-oOo-

68/SS/O-335-A ] 12 [ Contd...