CBSE Class 12 Question Paper 2024 Entrepreneurship

CBSE

Series &RQPS SET-4
àíZ-nÌ H$moS>
Q.P. Code 98
amob Z§. narjmWu àíZ-nÌ H$moS> >H$mo CÎma-nwpñVH$m Ho$
Roll No. _wI-n¥ð >na Adí` {bIo§ &
Candidates must write the Q.P. Code
on the title page of the answer-book.

H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 27 h¢ &
H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| 34 àíZ h¢ &
àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ-nÌ H$moS> H$mo narjmWu CÎma-nwpñVH$m
Ho$ _wI-n¥ð> na {bI| &
H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$ Adí`
{bI| &
Bg àíZ-nÌ 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ
Ho$db àíZ- -nwpñVH$m na H$moB© CÎma
Zht {bI|Jo &
Please check that this question paper contains 27 printed pages.
Please check that this question paper contains 34 questions.
Q.P. Code given on the right hand side of the question paper should be written
on the title page of the answer-book by the candidate.
Please write down the serial number of the question in the answer-book
before attempting it.
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on the
answer-book during this period.

CÚ{_Vm (g¡ÕmpÝVH$)
ENTREPRENEURSHIP (Theory)
:3 : 70
Time allowed : 3 hours Maximum Marks : 70
98-1 Page 1 P.T.O.

:

(i) 34
(ii)
(iii) : 1 18 1

(iv) : 19 24 I
2 30 40
(v) : 25 29 II
3 50 70
(vi) : 30 34
5 120 150
(vii)

IÊS> H$

1. gw~ra Zo ~agmV Ho$ _m¡g_ _| àmH¥${VH$ Ed§ _wâV Ho$ nmZr H$mo A{YH$ _mÌm _| ~~m©X hmoVo hþE
XoIm h¡ & _¡Ho${ZH$b B§Or{Z`a ~ZZo Ho$ ~mX gw~ra Zo EH$ CnH$aU na H$m_ H$aZm Amaå^
{H$`m {Ogo ^y{_JV nmZr H$s Q>§{H$`m| _| ñWm{nV {H$`m OmEJm, Omo ~agmV Ho$ nmZr H$mo
EH${ÌV H$aoJm, Cgo O_mEJm VWm nmZr Ho$ EH$ A{V[aº$ g§gmYZ H$m g¥OZ H$aoJm & CgZo
BgH$m EH$ àmê$n ~Zm`m Am¡a Bg CnH$aU na narjU H$aZm Ama§^ H$a {X`m & dh Iwe Wm
\$b hmo J`m &
Cg {dMma joÌ H$mo nhMm{ZE {OgZo Bg CËnmX Ho$ {dH$mg _| Cgo AÝVÑ©pîQ> àXmZ H$s : 1
(A) ~mµOma-M{bV {dMma
(B) àmH¥${VH$ g§gmYZ
(C) godm-g§~§Yr {dMma
(D) g¥OZmË_H$ à`mg
98-1 Page 2

General Instructions :
Read the following instructions carefully and follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) This question paper is divided into four sections Section A, B, C and D.
(iii) Section A : Questions number 1 to 18 are Multiple Choice Type
Questions. Each question carries 1 mark.
(iv) Section B : Questions number 19 to 24 are Short Answer type-I
questions. Each question carries 2 marks. Write answer to each question
in 30 to 40 words.
(v) Section C : Questions number 25 to 29 are Short Answer type-II
questions. Each question carries 3 marks. Write answer to each question
in 50 to 70 words.
(vi) Section D : Questions number 30 to 34 are Long Answer type questions.
Each question carries 5 marks. Write answer to each question in 120 to
150 words.
(vii) There is no overall choice. However, an internal choice has been provided
in Section B, C and D of question paper. A candidate has to attempt only
one of the alternatives in such questions.

SECTION A

1. During the rainy season, Subir observed that a large quantity of natural
and free water was being wasted. Being a mechanical engineer, Subir
started to work on a device that was to be installed in underground water
tanks, for collecting the rain water, freezing it and creating a surplus
water resource. He prepared a prototype and started the trials on this
device. He was happy that he succeded in converting his idea into reality.

Identify the idea field that provided him an insight for developing the
product : 1
(A) Market-driven idea
(B) Natural resource
(C) Service-related idea
(D) Creative efforts

98-1 Page 3 P.T.O.

2. {ZåZ{b{IV _| go H$m¡Z-gm ~«mÊS> H$m KQ>H$ h¡ ? 1
(A) ~«mÊS> Zm_
(B) ~«mÊS> _mH©$
(C) Q´>oS> _mH©$
(D) Q>¡J bmBZ

3. H$mam| H$m {Z_m©U H$a ahr EH$ H$ånZr AZma`m {b{_Q>oS> AJbo Hw$N> _hrZm| _| B©-H$ma
ì`dgm` _| àdoe H$aZm MmhVr h¡ & BgHo$ {bE Cgo A{V[aº$ YZ H$s Amdí`H$Vm h¡ &
A§em|/eo`am| H$mo g§ñWmJV {ZdoeH$m| H$mo
~oMZo H$m {ZU©` {b`m & H$ånZr Bg gyMZm H$mo Iwbo ~mµOma _| àH$Q> H$aZm Zht MmhVr h¡ &
{ZåZ{b{IV _| go, H$ånZr Ûmam Cn`moJ H$s JB© ZB© à{V^y{V`m| Ho$ {ZJ©_Z H$s {d{Y H$mo
nhMm{ZE : 1
(A) gmd©O{ZH$ {ZJ©_
(B) A{YH$m[aH$ {ZJ©_
(C) {ZOr {Z`moOZ/{d{Z`moJ
(D) H$_©Mm[a`m| H$mo àñVmd

4. {Z CÚmoJ _| {Znamo Bbo m° {nN>bo nÝÐh dfm] go EH$ AJ«Ur H$ånZr Wr &
Hw$N> df© nhbo _mo~o Bbo m° Zo ~mµOma _| àdoe {H$`m Omo {Znamo Bbo m° H$s
VwbZm _| EH$ N>moQ>r H$ånZr Wr & {XZ-à{V{XZ _mo~o Bb Ho$ ZdàdV©Z CËnmXm| Ho$
H$maU {Znamo Bb Zo AnZo ~mµOma A§e H$mo ImoZm Amaå^ H$a {X`m &

H$aZo Ho$ {bE {Znamo Bb Zo H$mo {_ÌVm H$s eVm] na A{YJ«hU
H$aZo H$m {ZU©` {b`m bo{H$Z do Ag\$b hmo JE & A~ CgZo _mo~o Bb Ho$
A{YH$m§e A§em|/eo`am| H$mo IarXZo H$m {ZU©` {b`m Am¡a A{YJ«hU H$mo Ama§^ H$a {X`m &
{ZåZ{b{IV _| go, A{YJ«hU Ho$ Cg àH$ma H$mo nhMm{ZE {Ogo {Znamo Bb Zo
{_ÌVm H$s eVm] _| Ag\$b hmoZo Ho$ ~mX AnZm`m : 1
(A) {_ÌVmnyU© A{YJ«hU
(B) eÌwVmnyU© A{YJ«hU
(C) {dnarV A{YJ«hU
(D) ~¡H$-pâbn A{YJ«hU
98-1 Page 4

2. Which of the following is not 1
(A) Brand name
(B) Brand mark
(C) Trade mark
(D) Tag line

3. -car
business in the next few months. For this it needs additional funds. To
speed up financing it decides to sell some of its shares to institutional
investors. The company also does not wish to disclose this information in
the open market.
From the following, identify the method of floatation of new issues used
by the company : 1
(A) Public issue
(B) Rights issue
(C) Private placement
(D) Offer to employees

4.
the last fifteen years. A few yea

day-by-day due to its innovative products.
To maintain or develop a competitive edge and to upgrade its technology,

From the following, ide
1
(A) Friendly acquisition
(B) Hostile acquisition
(C) Reverse acquisition
(D) Back-flip acquisition
98-1 Page 5 P.T.O.

5. ~mµOma H$m AmH$bZ H$aVo g_` EH$ CËnmX AWdm godm H$m M`Z ~hþV go VÎdm| na {Z^©a
H$aVm h¡ & _m±J H$m AmH$bZ H$aZm CZ_| go EH$ h¡ & `h AmH$bZ AmYm[aV h¡ : 1

(A) Cg joÌ H$s VH$ZrH$s CÞ{V na
(B) b{jV ~mµOma Ho$ AmH$ma na
(C) n[adhZ _| Xoar, Anì`` Am{X na
(D) àMmbZ Ho$ ñVa na

6. (A) : ì`dgm` Ho$ Ëd[aV {dH$mg H$mo gw{ZpíMV H$aZo Ho$ {bE {db` Am¡a
A{YJ«hU EH$ g§^m{dV aUZr{V h¡ &
(R) : AmÝV[aH$ {dñVma H$s VwbZm _| {db` Am¡a A{YJ«hU Ho$ _mÜ`_ go
{dH$mg H$aZm Am_Vm¡a na H$_ _h±Jm hmoVm h¡, {deofH$a O~ {H$gr
n[agån{Îm H$mo ~XbZo H$s bmJV b{jV n[agån{Îm`m| Ho$ ~mµOma _yë` go
Á`mXm hmo &
{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE : 1

(A) A{^H$WZ (A) VWm H$maU (R) XmoZm| ghr h¢ VWm H$maU (R), A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
(B) A{^H$WZ (A) VWm H$maU (R) XmoZm| ghr h¢, bo{H$Z H$maU (R), A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
(C) A{^H$WZ (A) ghr h¡, bo{H$Z H$maU (R) µJbV h¡ &
(D) A{^H$WZ (A) µJbV h¡, bo{H$Z H$maU (R) ghr h¡ &

98-1 Page 6

5. Selection of a product or service will depend upon many factors while
assessing the market. The demand assessment is one of them. This
assessment is based on : 1

(A) Technological advancements in the field

(B) Size of the market being targeted

(C) Transportation delays, wastage etc.

(D) Level of operation

6. Assertion (A) : Mergers and Acquisitions is a potential strategy for
ensuring the accelerated growth of business.

Reason (R) : Growing through Mergers and Acquisitions usually turns
out to be less expensive as compared with internal
expansion, particularly when the replacement cost of
asset in higher than the market value of the targeted
assets.

Choose the correct option from the following : 1

(A) Both Assertion (A) and Reason (R) are correct and Reason (R) is
the correct explanation of Assertion (A).

(B) Both Assertion (A) and Reason (R) are correct, but Reason (R) is
not the correct explanation of Assertion (A).

(C) Assertion (A) is correct, but Reason (R) is incorrect.

(D) Assertion (A) is incorrect, but Reason (R) is correct.

98-1 Page 7 P.T.O.

7. aKwam_ H$mo EH$ aoS>r_oS> eQ>© ~ZmZo dmbr H$ånZr _| ñQ>m°H$ à^mar Ho$ ê$n _| {Z`wº$ {H$`m J`m

H$aZo Ho$ {bE H$hm Vm{H$ dhm± ñQ>m°H$ IË_ hmoZo H$s pñW{V Z hmo & BgHo$ {bE aKwam_ H$ånZr
H$mo OmZZm MmhVm Wm, AWm©V² `h gw{ZpíMV H$aZm {H$
AmXoe H$~ {X`m OmZm h¡ & 2 _hrZo h¡ VWm
300 Jm±R>| h¢ & AV: AmXoe Cg g_`
{X`m OmZm Mm{hE O~ ñQ>m°H$ nhþ±M OmE : 1

(A) 600 Jm±R>|

(B) 450 Jm±R>|

(C) 300 Jm±R>|

(D) 150 Jm±R>|

8. (A) : {dH«$` g§dY©Z H$m gå~ÝY bKw-H$mbrZ àmoËgmhZm| Ed§ {H«$`mAm| go hmoVm
h¡ Omo {H$gr CËnmX AWdm godm Ho$ H«$` `m {dH«$` H$mo àmoËgm{hV H$aVo
h¢ &
(R) : {dH«$` g§dY©Z H$ånZr Ho$ CËnmXm| Ho$ ~mao _| OmJê$H$Vm CËnÞ H$aZo _|
ghm`Vm H$aVm h¡ &
{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE : 1

(A) A{^H$WZ (A) VWm H$maU (R) XmoZm| ghr h¢ VWm H$maU (R), A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
(B) A{^H$WZ (A) VWm H$maU (R) XmoZm| ghr h¢, bo{H$Z H$maU (R), A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
(C) A{^H$WZ (A) ghr h¡, bo{H$Z H$maU (R) µJbV h¡ &
(D) A{^H$WZ (A) µJbV h¡, bo{H$Z H$maU (R) ghr h¡ &
98-1 Page 8

7. Raghuram has been appointed as the stock incharge in a readymade
shirt manufacturing company. The Production Manager asks Raghuram
to ensure the availability of fabric without any interruption so that there
is no stock-out situation. For this Raghuram wants to know the re-order
point of fabric for the company, that is to determine when to place an
order. For this he found out the procurement lead time, which is
2 months, and the demand during this period, which is expected to be
300 bales of cotton fabric per month. So the order should be placed when
the stock reaches : 1

(A) 600 bales

(B) 450 bales

(C) 300 bales

(D) 150 bales

8. Assertion (A) : Sales promotion relates to short-term incentives or
activities that encourage the purchase or sale of products
or services.

Reason (R) : Sales promotion helps to create awareness about the

Choose the correct option from the following : 1

(A) Both Assertion (A) and Reason (R) are correct and Reason (R) is
the correct explanation of Assertion (A).

(B) Both Assertion (A) and Reason (R) are correct, but Reason (R) is
not the correct explanation of Assertion (A).

(C) Assertion (A) is correct, but Reason (R) is incorrect.

(D) Assertion (A) is incorrect, but Reason (R) is correct.

98-1 Page 9 P.T.O.

9. {ZåZ{b{IV _| go gH$b H$m`©erb ny±Or H$s JUZm H$aZo Ho$ {bE ghr gyÌ H$m M`Z
H$s{OE : 1
(A) gH$b H$m`©erb ny±Or = + àmß` ImVo + ñWm`r n[agån{Îm`m± + AÝ` Mmby
n[agån{Îm`m±
(B) gH$b H$m`©erb ny±Or = + Xo` ImVo + ñQ>m°H$ + AÝ` Mmby n[agån{Îm`m±
(C) gH$b H$m`©erb ny±Or = + àmß` ImVo + ñQ>m°H$ + AÝ` Mmby n[agån{Îm`m±
(D) gH$b H$m`©erb ny±Or = + àmß` ImVo + ñQ>m°H$ + XrK©-H$mbrZ Xo`VmE±

10. 1
I. CÚ_ H$s Am{W©H$ gå^mì`Vm Ho$ ~mao _|
II. dñVwAm| H$s ì`dpñWV J{V Ho$ ~mao _|
III. ~mµOma Ho$ gwAdgam| VWm IVam| Ho$ ~mao _|
IV. ZE CnH«$_ Ho$ {bE Amdí`H$ g§^m{dV {Zdoe à{V~ÕVm Ho$ ~mao _|
{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE :
(A) Ho$db I (B) I VWm IV
(C) I, II VWm IV (D) II, III VWm IV

11. (A) : AmOH$b CÚ{_`m| Ûmam ny±Or EH${ÌV H$aZo H$s g~go bmoH${à` {d{Y
gmd©O{ZH$ {ZJ©_ h¡ &
(R) : ny±Or H$mo bm¡Q>mZm Zht hmoVm h¡ VWm Bg_| ã`mO H$m H$moB© à^ma gpå_{bV
Zht hmoVm &
{ZåZ{b{IV _| go ghr {dH$ën H$m M`Z H$s{OE : 1

(A) A{^H$WZ (A) ghr h¡, bo{H$Z H$maU (R) µJbV h¡ &
(B) A{^H$WZ (A) µJbV h¡, bo{H$Z H$maU (R) ghr h¡ &
(C) A{^H$WZ (A) VWm H$maU (R) XmoZm| ghr h¢ VWm H$maU (R), A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
(D) A{^H$WZ (A) VWm H$maU (R) XmoZm| ghr h¢, bo{H$Z H$maU (R), A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
98-1 Page 10

9. Choose the correct formula from the following for calcul
1
(A) Gross Working Capital = Cash + Accounts Receivable + Fixed
Assets + Other Current Assets
(B) Gross Working Capital = Cash + Accounts Payable + Inventory
+ Other Current Assets
(C) Gross Working Capital = Cash + Accounts Receivable +
Inventory + Other Current Assets
(D) Gross Working Capital = Cash + Accounts Receivable +
Inventory + Long Term Liabilities

10. Financial plan is a projection of key financial data about : 1
I. Economic feasibility of the enterprise.
II. Orderly movement of goods.
III. Market opportunities and threats.
IV. The potential investment commitment needed for the new venture.
Choose the correct option from the following :
(A) I only (B) I and IV
(C) I, II and IV (D) II, III and IV

11. Assertion (A) : Public issue is the most popular method of raising capital
these days by the entrepreneurs.
Reason (R) : The capital does not have to be repaid and does not
involve an interest charge.
Choose the correct option from the following : 1
(A) Assertion (A) is correct, but Reason (R) is incorrect.
(B) Assertion (A) is incorrect, but Reason (R) is correct.
(C) Both Assertion (A) and Reason (R) are correct and Reason (R) is
the correct explanation of Assertion (A).
(D) Both Assertion (A) and Reason (R) are correct, but Reason (R) is
not the correct explanation of Assertion (A).

98-1 Page 11 P.T.O.

12. X H$m°ÝgoßQ> EH$ nm±M {gVmam hmoQ>b h¡ & AÀN>m ImZm, CËH¥$îQ> Am{VÏ` VWm AÝ` godmAm|
H$mo àXmZ H$aZo Ho$ ~mdOyX ^r `h AnZo H$_am| H$s _m±J H$_ hmoZo H$s g_ñ`m H$m gm_Zm H$a
ahm h¡ & hmoQ>b Ho$ _w»` H$m`©H$mar A{YH$mar Zo {dnUZ à~ÝYH$ go hmoQ>b _| H$_am| H$s _m±J

n¡Ho$µO H$s ~wqH$J Ho$ gmW, hmoQ>b _wâV ZmíVo Ho$ gmW EH$ {XZ Ho$ _wâV am{Ì ^moOZ H$s ^r
KmofUm H$ao VWm gmW hr AnZo J«mhH$m| H$mo EH$ _hrZo _| EH$ {XZ Ho$ {bE {H$gr AÀN>o
[agm°Q>© _| _wâV ahZo H$s gw{dYm Xo &
{dnUZ à~ÝYH$ Ûmam gwPmB© JB© àdV©Z aUZr{V AWdm àñVmd h¡ : 1

(A) n§{º$ Ho$ D$na (B) n§{º$ Ho$ ZrMo
(C) n§{º$ Ho$ _mÜ`_ go (D) Cn`w©º$ _| go H$moB© Zht

13. {d{µOZ {b{_Q>oS> AnZo H$_©Mm[a`m| H$mo ñQ>m°H$ H$m {dH$ën àXmZ H$aVm h¡ & `h H$_©Mm[a`m|
H$mo H$ånZr Ho$ A§eYmar/eo`aYmaH$
l_ AmdV© H$s Amoa AJ«ga H$aVm h¡ &
{d{µOZ {b{_Q>oS> Ûmam ZB© à{V^y{V`m| Ho$ àdmh H$s {Og {d{Y H$m à`moJ {H$`m J`m, dh h¡ : 1

(A) gmd©O{ZH$ {ZJ©_ (B) A{YH$m[aH$ {ZJ©_
(C) {ZOr {Z`moOZ/{d{Z`moJ (D) H$_©Mm[a`m| H$mo àñVmd

14. A{X{V Zo \¡$eZ {S>µOmBqZJ Ho$ EH$ à{gÕ g§ñWmZ go g\
CËnmXZ BH$mB©
ñWm{nV H$aZo H$s BÀNw>H$ h¡ & BgH$s g\$bVm Ho$ {bE, CgZo ~ma-~ma AnZo b{jV J«mhH$m|
Ûmam Xm¡am {H$E OmZo dmbo ñWmZm| na OmZm Ama§^ H$a {X`m & gmW hr dh ñWmZr` ~mµOmam|
H$mo ImoOZo bJr VWm \¡$eZ emo _| g{H«$` ê$n go ^mJ boZo bJr & BZ à`mgm| H$m CÔoí`
J§^raVm go ~mµOma H$s g_P àmßV H$aZm VWm `h gw{ZpíMV H$aZm h¡ {H$ {Z{_©V {S>µOmBZa
\¡$eZ àd¥{Îm`m| Ho$ g_ê$n h¢ &
A{X{V Ûmam àd¥{Îm`m| H$m nVm bJmZo H$s {d{Y H$mo nhMm{ZE : 1

(A) AÜ``Z àd¥{Îm (B) ~mV-MrV àd¥{Îm
(C) Ñí` àd¥{Îm (D) gmoM-{dMma àd¥{Îm
98-1 Page 12

12. Even after providing good food, excellent hospitality and other services,
star hotel, is facing problem of low demand for its
rooms. To increase demand of the rooms in the hotel the Chief Executive
Officer of the hotel called the Marketing Manager for advice. The
Marketing Manager suggested that with a booking for three days and
two nights package the hotel should announce an offer to provide free
dinner along with complimentary breakfast for one day, as well as a free
stay for one day at a good resort for its clients within a month.
The promotion strategy or approach suggested by the Marketing
Manager is : 1
(A) Above the line (B) Below the line
(C) Through the line (D) None of the above

13.
to become shareholders of the company leading to higher efficiency and
lower labour turnover.
1
(A) Public issue (B) Rights issue
(C) Private placement (D) Offer to employees

14. Aditi successfully completed her studies at a famous institute of fashion
designing. She is now eager to establish a manufacturing unit
specialising in designer clothes for the youth in India. To achieve this,
she started going to locations frequently visited by her target customers.
Additionally, she has begun exploring local markets and actively
participating in fashion shows. These efforts aimed at gaining a deeper
understanding of the market and ensuring that the manufactured
designer clothes are in sync with the prevailing fashion trends.
Identify the way in which Aditi is spotting trends : 1
(A) Read trends (B) Talk trends
(C) Watch trends (D) Think trends

98-1 Page 13 P.T.O.

15. g_ma`m EH$ E`abmBZ ì`dgm` H$s ñdm_r h¡ {OgHo$ nmg 20 hdmB© OhmOm| H$m g_yh h¡
{OZH$m g§MmbZ ZmBamo Am¡a {nAao Ho$ ~rM hmoVm h¡ & dh Xoe Ho$ AÝ` ^mJm| _| AnZo

bmJV H$mo à^m{dV H$aVm h¡ VWm gmW hr ì`mdgm{`H$ `mVm`mV _| CVma -
E`abmBZ amOñd H$s g§doXZerbVm Ho$ ~mao _| ^r ~hþV A{YH$ qM{VV h¡ &
nr B© Eg Q>r B© Eb (PESTEL) _m°S>b Ho$ AÝVJ©V ñWyb n`m©daU H$mo à^m{dV H$aZo dmbo
KQ>H$ H$mo nhMm{ZE : 1
(A) amOZ¡{VH$ (B) Am{W©H$
(C) gm_m{OH$ (D) VH$ZrH$s
16. g[aVm H$mo Zm{Xa B§Or{Z`[a¨J _hm{dÚmb` _| àdoe {_bm & Xmo go VrZ _hrZm| Ho$ ~mX CgZo

g_ñ`m H$m gm_Zm H$a aho Wo & g[aVm Zo gwAdga H$mo nhMmZm Am¡a EH$ CÚ_ H$mo Ama§^
H$aZo Ho$ {bE CgH$m {díbofU VWm g§íbofU {H$`m & CgZo AnZo MMoao ^mB© {hVoe H$mo
hm°ñQ>b Ho$ {dÚm{W©`m| Ho$ {bE | H$s YwbmB© H$s godm àXmZ H$aZo H$m gwPmd
{X`m & OëX hr CgH$s `h godm Z Ho$db hm°ñQ>b Ho$ {dÚm{W©`m| Ho$ ~rM A{nVw Amg -nmg
Ho$ {Zdm{g`m| Ho$ ~rM ^r ~hþV à{gÕ hmo JB© &
Bg gwAdga H$s nhMmZ _| Omo KQ>H$ gpå_{bV Wm, dh h¡ CZ _yb {dMmam| H$mo g_PZo Ed§
g§a{jV H$aZo H$s `mo½`Vm {OÝh| ì`mdgm{`H$ ÑpîQ> go Cn`moJ _| bm`m Om gH$Vm h¡ & òmoV
Omo Bg _yb {dMma H$s CËn{Îm H$m gmYZ Wm : 1
(A) g_ñ`m (B) Am{dîH$ma
(C) ZdàdV©Z (D) à{VñnYm©

17. E`a-ß`yamo {b{_Q>oS> hdm emoYH$ `§Ìm| Ho$ {Z_m©U VWm {dVaU _| g§b½Z h¡ & H$ånZr _| Mma
{d^mJ h¢ CËnmXZ, {dnUZ, {dÎm VWm _mZd g§gmYZ & hdm emoYH$ `§Ìm| H$s JwUdÎmm
~hþV AÀN>r h¡ VWm BÝh| bmZm-bo OmZm ^r gw{dYmOZH$ h¡ & Bg H$maU hdm emoYH$ `§Ìm|
±J H$mo nyam H$aZo Ho$ {bE CËnmXH$ AÜ`j Zo _w»`
H$m`©H$mar A{YH$mar H$mo A{YH$ H$_©Mm[a`m| H$s ^Vu Ho$ ~mao _| gyMZm Xr &
ì`mdgm{`H$ `moOZm H$m dh KQ>H$ Omo Amdí`H$ bmoJm| H$s g§»`m Ho$ {ZYm©aU _| ghm`Vm
H$aoJm, dh h¡ : 1
(A) {dnUZ `moOZm (B) CËnmXZ `moOZm
(C) g§JR>ZmË_H$ `moOZm (D) _mZde{º$ `moOZm
98-1 Page 14

15. Samarya owned an airline business with a fleet of 20 aircraft operating
between Nairo and Piere. She wanted to expand the business to other
parts of the country. She was concerned about the rising oil prices which
would impact the costs as well as the sensitivity of the airline revenues to
fluctuations in business traffic.
Identify the factor affecting the macro environment under PESTEL
model : 1
(A) Political (B) Economic
(C) Social (D) Technological

16. Sarita got admission in Nadir Engineering College. After two to three
months, she observed that the students of the college were facing
problems in washing and ironing of clothes due to shortage of time.
Sarita sensed the opportunity, analysed it and synthesised it to identify
an opening. She suggested to her cousin, Hitesh to start a laundry service
for hostel students. Soon, this service became popular, not only among
the hostel students, but also among the nearby residents.
eive and preserve basic ideas which could be used

source which led to the emergence of this basic idea was : 1
(A) Problem (B) Invention
(C) Innovation (D) Competition
17. ir-
air-purifiers. The company has four departments Production,
Marketing, Finance and Human Resource. The quality of the air-purifiers
is very good and these are handy also. Due to this the demand of
air-purifiers started growing. To meet the growing demand, the
Production Head informed the Chief Executive Officer to recruit more
employees.
The component of Business Plan which will help in deciding the number
of people required is : 1
(A) Marketing Plan (B) Production Plan
(C) Organisational Plan (D) Manpower Plan
98-1 Page 15 P.T.O.

18. _ZmoO, A§{H$V VWm {Z{Ib AÀN>o XmoñV h¢ VWm bKw-ñVa na B§Q>r[a`a {S>µOmBqZJ H$m

bKw-ñVar` ì`dgm` H$mo XrK©-ñVar` ì`dgm` _| n[ad{V©V H$aZo H$s Amdí`H$Vm h¡ &
A{YH$ H$_©Mm[a`m| H$s {Z`w{º$ Ho$ {bE VWm AÝ` IMm] Ho$ {bE CZ VrZm| H$mo A{YH$ ny±Or

AnZo ì`dgm` Ho$ ñdê$n H$mo nwZJ©{R>V H$a| & A~ do EH$ Eogm g§JR>Z MmhVo h¢ {Og_|
gXñ`m| H$s Xo`Vm gr{_V hmo VWm Ý`yZV_ àXÎm ny±Or EH$ bmI énE hmo &
g§JR>Z H$m dh àH$ma {Ogo VrZm| ~ZmZm MmhVo Wo, dh h¡ : 1
(A) gmPoXmar (B) gmd©O{ZH$ H$ånZr
(C) {ZOr H$ånZr (D) EH$b ñdm{_Ëd

IÊS> I
19. (H$) 2
AWdm
(I) g_ñ`m nhMmZ
{H$ H¡$go g_ñ`m nhMmZ CÚ_r H$s ghm`Vm H$aVr h¡ & 2

20. A[ahm H$mo AÀN>m ImZm ImZm ng§X h¡ Am¡a BgHo$ {bE dh A{YH$m§eV: à{gÕ aoñVam± _|
OmVr h¡ & dh Ira H$s ~hþV em¡H$sZ h¡ Am¡a ImZm ImZo Ho$ ~mX {_îR>mZ Ho$ ê$n _| Ira H$s
\$a_mBe H$aVr h¡ & ~hþV ~ma CgZo nm`m {H$ ~hþV go aoñVam± _| Ira CnbãY Zht hmoVr h¡ &
AV: CgZo {d{^Þ ñdmXm| _| Vwa§V Ira ~ZmZo dmbo {_lU H$mo V¡`ma H$aZo H$m {ZU©` {b`m
O¡go Am_, Ho$ga-Bbm`Mr, _bmB©- -
Ama§^ {H$`m & AÀN>o ñdmX VWm AmgmZr go ~Z OmZo Ho$ H$maU CgHo$ Ira -{_lU
- `m {H$ dh
Ira-{_lU H$mo \w$Q>H$a {dH«o$VmAm| H$mo VWm aoñVam± _| ^r àË`j ê$n go ~oMZo Ho$ ~mao _|
gmoMo & Bgo àmßV H$aZo Ho$ {bE Cgo AnZo Ira -{_lU H$mo EH$ Zm_ XoZm Wm Omo Bgo, `{X
BgHo$ H$moB© à{VñnYu h¢, Vmo CZgo AbJ H$a gHo$ &
(H$) CËnmX {_l Ho$ Cg KQ>H$ H$mo nhMm{ZE Ed§ g_PmBE {OgH$s MMm© Cn`w©º$ pñW{V _|
H$s JB© h¡ &
(I) gmW hr Cg eãX H$mo ^r nhMm{ZE Ed§ g_PmBE {OgHo$ Ûmam dh AnZo CËnmX H$mo
{XE JE Zm_ H$mo H$mZyZr g§ajU àXmZ H$a gHo$ & 2
98-1 Page 16

18. Manoj, Ankit and Nikhil are good friends and doing interior designing
business at a small-scale. Their business is taking off in a big way.
Now there is a need to change their small-scale-business into a
large-scale-business. The trio needs more capital to invest, to hire more
employees and for other expenses. Due to the growing need they decided
to re-organise their form of business. Now they wanted to have an
organisation in which members have a limited liability and minimum
paid-up capital is Rupees one lakh.
The type of organisation the trio wanted to form is : 1
(A) Partnership (B) Public company
(C) Private company (D) Sole proprietorship

SECTION B
19. (a) State the elements in the innovation process. 2
OR
(b)
two points, state how problem identification helps the
entrepreneur. 2
20. Ariha loves eating good food and for that she generally visits famous
restaurants. She is very fond of Kheer and after eating food she requests
for Kheer as a dessert. Quite frequently she discovered that Kheer was
not available in many restaurants. So she decided to make instant
Kheer-mix in various flavours like Mango, Kesar-Elaichi, Malai-Rabri
etc. and started selling these in the neighbourhood. The Kheer-mixes
became popular in the neighbourhood, as they were easy to make and
had a good taste. Now one of her friends suggested that she should
consider selling the Kheer-mixes to the retailers and also to the
restaurants directly. To achieve this she had to keep a distinctive name
to distinguish her Kheer-mixes from that of the competitors, if any.
(a) Identify and explain the component of product mix discussed in the
above case.
(b) Also identify and explain the term through which the name given
by her to the product can get legal protection. 2
98-1 Page 17 P.T.O.

21. _{hbmAm| Ho$ ~mbm| H$s XoI^mb Ho$ Adga H$s nhMmZ H$aVo hþE à^d Ho$ {X_mJ _| ~mbm| Ho$
{bE EH$ ~hþH$m`m©Ë_H$ _erZ ~ZmZo H$m {dMma Am`m AWm©V² EH$ -_|-VrZ _erZ {Og_| ~mb
gwImZm, ~mbm| H$mo Kw±Kambm ~ZmZm gmW hr ~mbm| na BñÌr H$aZm hmoVm hmo & CgZo _hgyg
{H$`m {H$ VrZ Ho$ ~Xbo EH$ _erZ bmZm-bo OmZm A{YH$ gw{dYmOZH$ hmoJm & Bg {dMma,
é{M VWm CËgwH$Vm Ho$ AmYma na Amdí`H$Vm H$mo nhMmZm J`m Am¡a CgZo AnZo Bg {dMma

~hþH$m`m©Ë_H$ EH$-_|-VrZ AWm©V² ~mb gwImZm, ~mbm| H$mo Kw±Kambm ~ZmZm gmW hr ~mbm| na
BñÌr H$aZo dmbr _erZ Ho$ ^{dî` H$m nydm©Zw_mZ bJmZo Ho$ {bE ~mµOma AZwg§YmZ {H$`m &

g¥OZmË
{b`m h¡ & g¥OZmË_H$ à{H«$`m _| BgHo$ níMmV² à^d Ûmam {bE OmZo dmbo Xmo MaUm| H$m ^r
2

22. (H$) EH$ \«¢$MmBµOa H$mo \«¢$MmBqµOJ go hmoZo dmbo CZ bm^m| H$mo g_PmBE Omo {dñVma
Omo{I_ VWm bmJV bm^m| go gå~pÝYV h¢ VWm Omo ì`mnH$ H«$` e{º$ H$m n[aUm_
hmoVo h¢ & 2
AWdm
(I) {dVaU Ho$ EH$ _mÜ`_ H$m M`Z H$aVo g_` ~mµOma go gå~pÝYV Ü`mZ XoZo `mo½`
H$maH$ H«o$VmAm| H$s g§»`m VWm H«o$VmAm| Ho$ àH$ma H$mo g_PmBE & 2

23. (H$) ì`dgm` `moOZm ?
ì`dgm` `moOZmAm| 2
AWdm
(I) gwAdgam| H$s nhMmZ _| {Z{hV VÎdm|, gyMZm Ho$ {d{^Þ g§gmYZm| H$m XmohZ H$aZo H$s
j_Vm VWm XÿaÑpîQ> Ed§ g¥OZmË_H$Vm H$mo g_PmBE & 2
24. EH$ ã`yQ>r nmb©a _| nm±M gßVmh Ho$ Xm¡amZ AbJ-AbJ g§»`m _| Cn^moº$m nYmao & Xr JB©
gyMZm go à{V Cn^moº$m à{V BH$mB© _yë` H$s JUZm H$s{OE & 2

1 20 200
2 34 170
3 26 142
4 44 462
5 36 350
98-1 Page 18

21.
an idea to manufacture a multi-functional three-in-one machine for hair
i.e., hair dryer cum curler cum hair iron. He felt that it would be
comfortable to carry one machine instead of three. On the basis of this
idea, interest and curiosity, the need was adjudged and he started
looking for an answer to implement the idea. He then conducted a market
research to foresee the future of this multifunctional three-in-one
machine, hair dryer cum hair curler cum hair iron. The idea was
considered very strong and he decided to go ahead.
Identify and state the steps in the creative process which were fulfilled by
Prabhav. Also state the two steps to be followed by Prabhav in the
creative process. 2

22. (a) Explain the advantages a franchisor gains through franchising

result from extensive buying power. 2
OR
(b) Explain
related to market while selecting a channel of distribution. 2

23. (a)
-making tools. 2
OR
(b) Explain
2

24. A Beauty parlour had varying number of customers during five weeks.
2
Number of Average Amount billed
Weeks
Customers per customer (in )
1 20 200
2 34 170
3 26 142
4 44 462
5 36 350

98-1 Page 19 P.T.O.

IÊS> J

25. EAaH$m°Z {b{_Q>oS> A{ÛVr` {deofVmAm| Ho$ gmW S>µoOQ>© Hy$bam| H$m {Z_m©U Ed§ {~H«$s H$aVr
h¡ & EAaH$m°Z {b{_Q>oS> H$m ~mµOma _| H$moB© à{VÛ§Ûr Zht h¡ & AV: CÝhm|Zo {ZU©` {b`m {H$

Wr & CÝhm|Zo BgH$m H$maU nVm bJmZo H$m à`mg {H$`m & ~mµOma AZwg§YmZ Ho$ ~mX CÝh| kmV
-{ZYm©aU {d{Y H$mo
g§emo{YV H$aZm hmoJm & H$ånZr Zo {ZU©` {b`m {H$ do Eogr _yë`-{ZYm©aU {d{Y AnZmE±Jr Omo
{Z_m©Ur AZw_mZm| na AmYm[aV hmoJr VWm {Og_| Hy$bam| H$mo CËnm{XV H$aZo H$s bmJV Ho$
gmW-gmW C{MV bm^ H$mo ^r nyam H$aoJr &
(H$) Cg _yë`-{ZYm©aU {d{Y H$mo nhMm{ZE {Ogo AnZmZo H$m {ZU©` EAaH$m°Z {b{_Q>oS>
Zo {b`m h¡ &
(I) Bg _yë`- 3

26. (H$) n[aMmbZ `moOZm Ho$ {ZåZ{b{IV VÎdm| H$mo g_PmBE : 3

(i) AZwgyMr ~ZmZm
(ii) AZwdV©Z
(iii) {ZarjU
AWdm
(I) {dMmam| H$s ì`wËn{Îm H$s EH$ _hÎdnyU© {d{Y ~mµOma AZwg§YmZ H$aZm h¡ &
(i) ~mµOma AZwg§YmZ ?

(ii) g_PmBE {H$ ~mµOma AZwg§YmZ ~mµOma-M{bV `m _m±J-M{bV {dMmam| H$s
ì`wËn{Îm _| {dMma joÌ Ho$ EH$ g§gmYZ Ho$ ê$n _| CÚ_r H$s {H$g àH$ma
ghm`Vm H$aVm h¡ & 3

98-1 Page 20

SECTION C

25.

decided to sell these at a high price. Inspite of having unique features its
sale was not picking up. They tried to find out the reason for this. After
market research they found that to raise their market-share, they have to
revise their pricing method. The company decides to adopt a pricing
method based on manufacturing estimates which should cover the cost of
producing the coolers plus a reasonable profit.

(a)

(b) State one advantage and one disadvantage of this pricing method. 3

26. (a) Explain the following elements of an operational plan : 3

(i) Scheduling

(ii) Follow-up

(iii) Inspection

OR

(b) One of the important methods for generating ideas is to carry out a

(i) What is meant by

(ii) Explain how market research helps an entrepreneur for
-driven or Demand-
source of idea field. 3

98-1 Page 21 P.T.O.

27. Zo {d{^Þ gmoeb _r{S>`m ßboQ>µ\$m°_© O¡go : \o$g~wH$, B§ñQ>mJ«m_ Am{X
na AnZo Eßnb-gmBS>a {gaHo$ H$s {deofVmAm| H$mo àX{e©V H$a VWm à{Vñn{Y©`m| Ho$ Zm_
{bE {~Zm CZ bm^m| H$mo ~VmVo hþE Omo CZHo$ CËnmXm| _| CnbãY Zht h¢, AnZr CnpñW{V
XO© H$s h¡ &
(H$) {b{_Q>oS > Ûmam AnZmB© JB© {dH«$`-ì`yh aMZm Ho$ àH$ma H$mo nhMm{ZE &
(I) ì`dgm`m| Ho$ nmg CnbãY AÝ` àH$ma H$s {dH«$`-ì`yh aMZm H$m Zm_ ~VmVo hþE

(J) EH$ à^mdr {dH«$`-ì`yh aMZm H$m g¥OZ H$aVo g_` Ü`mZ _| aIo OmZo dmbo {H$Ýht
Xmo {~ÝXþAm| H$s gyMr ~ZmBE & 3

28. {_Ëgw Bbo {_Q>oS> ^maV _| AnZo Bbo
Wr & àYmZ _§Ìr Zo Bbo
AnZo CËnmXm| H$mo H$mo {Z`m©V H$aZm Amaå^ H$a {X`m & H$ånZr Zo EH$ ~ohVa
Am¡a gñVr dr{S>`mo H$m°Ý\«o$qgJ àUmbr {dH${gV H$s {Oggo `{X H$moB© g_ñ`m h¡, Vmo CgH$m
g_mYmZ {H$`m Om gHo$ VWm O~ ^r Am¡a Ohm± ^r _mb H$s Amdí`H$Vm hmo nwZ:ny{V© H$s Om
gHo$ & BgHo$ Bbo - Wr
Ed§ Cn^moº$mdmX Ho$ ñVa _| d¥{Õ hmo ahr h¡ &
Cn`w©º$ AZwÀN>oX go n§{º$`m± CX²K¥V H$aVo hþE ì`mdgm{`H$ n`m©daU Ho$ {H$Ýht VrZ Am`m_m|
H$mo nhMm{ZE Ed§ g_PmBE & 3

29. (H$) H$ånZr Ho$ {dH$mg H$s {ZåZ{b{IV VrZ AdñWmAm| H$mo g_PmBE O~ EH$ CÚ_r
CnH«$_ ny±Or àmßV H$aZm MmhVm h¡ : 3
(i) ~rO ny±Or {dÎm
(ii) ZE-CÚ_ (ñQ>mQ>©-An) Ho$ {bE {dÎm
(iii) Xÿgao MaU Ho$ {bE {dÎm
AWdm
(I) E|Ob {ZdoeH$Vm© {H$Ýh| H$hVo h¢o ? E|Ob {ZdoeH$Vm©Am| H$s {H$Ýht nm±M {deofVmAm|
H$mo g_PmBE & 3

98-1 Page 22

27.
different social media platforms like Facebook, Instagram etc. by

products without mentioning their names.

(a) Identify the type of sales strategy adopte

(b) Name and state the other type of sales strategy available with the
businesses.

(c) List any two points of consideration required for creating an
effective sales strategy. 3

28. lectronic items in
India. The Prime Minister announced relaxation in export duties on
electronic items and the company started exporting its products to
neighbouring countries. The company developed a better and cheaper
video conferencing system to solve the problem, if any, and to replenish
the stocks wherever and whenever needed. The demand for its electronic
items started increasing day-by-day as there is an increase in the level of
education and consumerism globally.

Quoting the lines from the above para, identify and explain any three
dimensions of Business Environment. 3

29. (a)
when an entrepreneur can seek venture capital : 3
(i) Seed capital finance
(ii) Start-up finance
(iii) Second round-financing
OR
(b)
Angel Investors. 3

98-1 Page 23 P.T.O.

IÊS> K
30. (H$) {dkmnZ H$m AW© h¡ ? {H$gr ^r {dkmnZ J{V{d{Y H$s `moOZm ~ZmVo g_`
Ü`mZ _| aIo OmZo dmbo {H$Ýht Mma {Z`_m| H$m VWm EH$ à^mdnyU© {dkmnZ H$mo
5

AWdm

(I) \«¡$ÝMmBµO g_Pm¡Vo H$m AW© Xr{OE & \«¡$ÝMmBµO g_Pm¡Vo Ho$ Mma _w»` KQ>H$m| H$mo
g_PmBE & 5

31. àmW{_H$ ~mµOma ? àmW{_H$ ~mµOma _| Amdí`H$ ny±Or EH${ÌV H$aZo Ho$ {bE
EH$ CÚ_r Ûmam Cn`moJ _| bmB© OmZo dmbr Mma {d{Y`m| H$mo g_PmBE & 5

32. (H$) ì`mdgm{`H$ g§JR>Z Ho$ H$ånZr ñdê$n H$m AW© ~VmBE & {H$gr H$ånZr H$s
{ZåZ{b{IV {deofVmAm| H$mo g_PmBE : 5

(i) AbJ H$mZyZr ApñVËd
(ii) gr{_V Xo`Vm
(iii) A§em| H$m hñVmÝVaU
(iv) ñdm{_Ëd Am¡a à~§YZ H$m àgma
AWdm

(I) n`m©daUr` H$maH$m| Ho$ à{V g§doXZerbVm EH$ CÚ_r Ho$ {bE _hÎdnyU© hmoVr h¡ &
Bg H$WZ Ho$ AmbmoH$ _|, ì`dgm` go gå~pÝYV n`m©daU H$s g_P Ho$ {H$Ýht nm±M
bm^m| H$mo g_PmBE & 5

98-1 Page 24

SECTION D

30. (a) What is meant by advertising ? State the any four rules to be
considered while planning any advertising activity and the any four
responses for developing effective advertising. 5
OR

(b) A the four main
A 5

31.
an entrepreneur to raise the required capital in the Primary Market. 5

32. (a) C ess organisation.
Explain the following features of a company : 5

(i) Seperate Legal Entity

(ii) Limited Liability

(iii) Transferability of Shares

(iv) Diffusion of Ownership and Management
OR

(b)
In the light of this statement, explain any five benefits of
understanding the relevant environment of business. 5

98-1 Page 25 P.T.O.

33. h¡ßnr h¡ÝS²>g {b{_Q>oS>
~ZmVo h¢ & CZHo$ nmg Vab gm~wZ H$s VrZ {H$ñ_| h¢ & CËnmXZ à{H«$`m H$s ñWm`r bmJV
< 2,49,000 h¡ &

à{V 100 {_br. H$m {dH«$` 155 175 195
_yë` (<) _|
à{V 10 {_br. n[adV©Zerb 75 95 105
bmJV (<) _|
{dH«$` {_l 40% 30% 30%

5
(H$) Hw$b ^m[aV Am¡gV A§eXmZ _m{O©Z &
(I) hmW YmoZo Ho$ Vab gm~wZ H$s àË`oH$ {H$ñ_ Ho$ {bE g_-{dÀN>oX-_mÌm &
(J) ñH«$~ hmW YmoZo Ho$ gm~wZ H$m én`m| _| g_-{dÀN>oX {~ÝXþ &

34. go àmßV kmZ Ho$ AmYma na AZre, Omo {H$ EH$ `wdm

OmZm MmhVm h¡ & CgHo$ {nVmOr Zo ~rO ny±Or Ho$ ê$n _| Cgo < 25 bmI {XE h¢ Vm{H$ dh
AnZo nm[adm[aH$ ì`dgm` Ho$ A§Xa hr AnZr IwX H$s EH$ ZB© CËnmX ûm¥I
§ bm Ama§^ H$a bo &

OmZV
_mZde{º$ VWm _erZar H$s ghm`Vm boZr hmoJr & BgHo$ A{V[aº$ CgZo `h ^r _hgyg {H$`m
h¡ {H$ CËnmXZ àMmbZ AË`{YH$ O{Q>b Am¡a WH$mD$ hmoVo h¢ AV: BÝh| ^br-^m±{V {Z`mo{OV
H$aZo H$s Amdí`H$Vm hmoVr h¡ &
(H$) ì`dgm` `moOZm Ho$ Cg KQ>H$ H$mo nhMm{ZE {OgHo$ ~mao _| AZre MMm© H$a ahm h¡ &

(I) CnH«$_ Ho$ g_j CnbãY VrZ {d{^Þ {dH$ënm| H$mo g_PmBE & 5

98-1 Page 26

33. r children with
minimal chemicals. They have three varieties of liquid soap. The fixed
cost for the production process is < 2,49,000.
Scrub Hand Gel Hand Foam Hand
Variety
Wash Wash Wash
Selling Price per
155 175 195
100 ml in (<)
Variable Cost per
75 95 105
10 ml in (<)
Sales Mix 40% 30% 30%

Form the above data, calculate the following : 5

(a) Total weighted average contribution margin.

(b) Break-even-quantity for each variety of liquid hand wash.

(c) Break-even-point in rupees for Scrub Hand Wash.

34. Aneesh, a young entrepreneur, wishes to take his family business of
designer fabrics to greater heights with the knowledge he has acquired at
. His father gave him < 25
lakh as a seed capital to start his own new product line under the family
business.

Aneesh is venturing into leather and faux leather for which he needs to
plan his business before he goes ahead with the execution. He knows that
transformation of raw material into finished products takes place with
the help of energy, capital, manpower and machinery. Further, he
realised that manufacturing operations are highly complex and tedious,
hence need to well planned.

(a) Identify the component of business plan Aneesh is discussing
about. Also state its objective.

(b) Explain the three different options available before the venture. 5

98-1 Page 27 P.T.O.

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