ICSE Class 10 Syllabus 2027 Commercial Applications

ICSE YEAR 2027

INDIAN CERTIFICATE OF
SECONDARY EDUCATION
EXAMINATION

COMMERCIAL
APPLICATIONS
(88)

February 2025
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MISSION STATEMENT

The Council for the Indian School Certificate
Examinations is committed to serving the nation's
children, through high quality educational
endeavours, empowering them to contribute towards
a humane, just and pluralistic society, promoting
introspective living, by creating exciting learning
opportunities, with a commitment to excellence.

ETHOS OF CISCE

Trust and fair play.
Minimum monitoring.
Allowing schools to evolve their own niche.
Catering to the needs of the children.
Giving freedom to experiment with new ideas
and practices.
Diversity and plurality - the basic strength for
evolution of ideas.
Schools to motivate pupils towards the
cultivation of:
Excellence - The Indian and Global
experience.
Values - Spiritual and cultural - to be the bedrock
of the educational experience.
Schools to have an 'Indian Ethos', strong roots in
the national psyche and be sensitive to national
aspirations.

CLASS X
There will be one written paper of two hours duration (e) Sales and the selling process; qualities of a
carrying 100 marks and Internal Assessment of 100 good salesman.
marks. Sales and the selling process including the
THEORY- 100 Marks difference between marketing and sales;
Methods of selling, features of personal
selling; Advertising and Personal selling,
1. Understanding the basics of Markets and qualities of a good salesman.
Marketing
(a) Definition of markets and marketing – with 2. Understanding Finance
examples from consumer goods, consumer (a) Elementary understanding of Generally
services. Accepted Accounting Principles (GAAP).
A clear understanding of markets (wherever a GAAP to be explained - Entity concept,
buy and sell takes place is a market); duality concept, matching concept, money-
examples of non-traditional markets such as measurement concept, going concern concept.
catalogues, direct sales, tele-markets, etc. (b) Principles of Financial accounting and
Definition and stages of marketing. Types of reporting – receipt and payment account,
markets. income and expenditure account; balance
(b) Product and Service sheet.
Meaning and difference between a product Meaning, features and uses of receipt and
and a service (with examples); features and payment account, income and expenditure
types of products and services. account and differences.
(c) Understanding 4 ‘P’s– Product, Price, Place Concept of balance sheet - Meaning features
and Promotion. and uses.
Elements of Marketing Mix, stages of Product (c) Banking - functions of the Central Bank and
life-cycle, pricing strategies such as Commercial banks, types of accounts and
banking transactions.
skimming, penetration, parity, cost plus, place
– types of distribution channels, promotional Functions of the Central Bank and
strategies, concept of advertising, direct Commercial banks and differences between
the two.; types of bank deposit accounts
selling, publicity. (Savings, Current, Recurring, Fixed Account)
(d) Advertising and brand promotion. and differences; requirement for an account
Definition, features, advantages, holder for operating a bank account - Pass
disadvantages and types of advertising. Media book, cheque book, Pay-in slip book;
Advantages of bank account, advantages and
used for advertising: meaning and examples disadvantages of cheques; When can a bank
only; Meaning and advantages of sales refuse payment of a cheque; Automated Teller
promotion; definition of brand, branding, Machine (ATM);difference between Cheque
brand promotion, brand loyalty and brand and Bank draft.
equity; how to bring about brand (d) Fundamental concept of Cost (direct, variable
promotion, advantages of branding, etc.).
difference between Advertising and sales Classification of cost according to nature
Promotion, Advertising and Publicity. (direct and indirect), behaviour (variable,
fixed and semi-fixed).

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3. Understanding Human Resources greenhouse effect, global warming and
(a) Human Resource in a commercial acid rain.
organization. Energy crisis: Urban and rural sectors.
Features, role and functions of Human Renewable and non-renewable energy:
Resource Management in any organization. Meaning, differences and examples;
meaning and causes of greenhouse effect;
(b) Commonly used methods of recruitment,
global warming and threats of global
selection and training.
warming; acid rain and its impact.
Definition, sources (internal and external)
and methods (direct and indirect) of (iv) Environmental values and ethics.
recruitment; their advantages and Fundamental duties and value education.
disadvantages. Use of cloth bags, organic manure, clean
Selection – meaning, methods of Selection; surroundings, respect for other people’s
types of Interviews; things, developing an ethical
environmental consciousness e.g.
Meaning and importance of training; types of
refusing use of polybags, styrofoam
training and methods of training (meaning
containers, etc.; reusing: plastic and
only): On the job (Coaching, under study,
glass containers; recycling: e.g. paper –
Assistant to, Job rotation, Committee
this will reduce demand on wood and save
membership and Apprenticeship) and Off the
trees.
job (Internship, Vestibule, Case Study, Role
playing, Lectures, and Sensitivity training). (v) Consumer Education
Meaning of Consumer Education;
4. Development of Public Relations Understanding the importance of
(a) Meaning, nature, scope of Public Relations. educating consumers of their rights;
Self-explanatory. Types of consumer rights; making correct
(b) Elements of public relations - human choices while buying different items; food
relations, empathy, persuasion and dialogue. adulteration and its harmful effects.
Meaning of each of the above. (vi) Effects of pollution on environment,
(c) History of public relations and present status. human, health.
Self-explanatory. Bhopal Gas Tragedy; Chernobyl
(d) Ethics in public relations. Disaster.
Growing role of ethics in business and public
(f) Community participation and contribution of
relations.
public awareness programmes.
(e) Issues of the Environment
(i) Destruction of ecosystem due to Community participation and public
industrialization, dwelling of business awareness programmes for ecological
units, transport, tourism and mining. restoration and conservation like the Chipko
Andolan (Movement).
(ii) Excessive consumption of minerals, raw
materials and other non-renewable
resources.
A brief understanding with examples.
(iii) Energy crisis: Urban and rural sectors.
Renewable and non-renewable energy:

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INTERNAL ASSESSMENT-100 Marks 8. Write an essay on the role of the Central Bank
(Reserve Bank of India) in any economy with
special reference to the Indian scenario.
A minimum of four assignments to be completed
during the year, as assigned by the teacher. 9. Study the human resource policies of an
Information Technology firm (developing
Suggested list of assignments
software or hardware or in IT training).
1. Design a marketing plan for the launch of a new
10. Study the working of the Public relations
soap in the price range of Rs.15-20.
department of a mid-sized firm operating in the
2. Make a report on the new forms of markets and media sector.
marketing such as tele-markets (marketing
through phones), home-shopping (catalogues EVALUATION
like Burlington’s, etc.), Direct Marketing
The project work is to be evaluated by the subject
(example Eureka-Forbes). What according to you
is their relevance in future and why? teacher and by an External Examiner. The External
Examiner shall be nominated by the Head of the
3. Study the marketing strategies of a service sector school and may be a teacher from the faculty, but not
company such as a courier service and a
production company such as a pen manufacturer. teaching the subject in the relevant section/class.
Explain the differences and similarities in both the For example, a teacher of Commerce of Class XI may
strategies. What do you think is the reason for be deputed to be the External Examiner for Class X
these differences? Commercial Applications project work.
4. Study the product life cycle (PLC). Using Add-gel The Internal Examiner and the External Examiner will
pens, explain in which part of the PLC they are assess the candidate’s work independently.
giving valid justification.
5. Study five different advertisements in any one Award of Marks (100 marks)
media (print, television, audio) of the FMCG (fast
moving consumer goods) such as Coke, Pepsi, Subject Teacher (Internal Examiner) 50 marks
Lux, Surf, Tide, etc. and explain their positive and External Examiner 50 marks
negative points. The total marks obtained out of 100 are to be sent to
6. Study the annual report (balance sheet and profit CISCE by the Head of the School.
and loss account) of any company and comment
on its financial health. The Head of the school will be responsible for the
online entry of marks on CISCE’s CAREERS portal
7. Study the working of the commercial banks in
by the due date.
India by studying the working of the branch office
of any Public sector commercial bank such as
Canara bank, SBI, Bank of Baroda, etc.

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INTERNAL ASSESSMENT IN COMMERCIAL APPLICATIONS - PROPOSED GUIDELINES FOR MARKING WITH GRADES
Criteria Planning Organisation Observation Understanding Presentation Marks

Grade I The candidate The candidate does The candidate can make The candidate shows Methodical, precise 4 marks
chooses the right comprehensive reference excellent deductions remarkable ability to and clarity of for each
model. The work. Shows ability to from the data collected. comprehend the complexities expression. Neat and criterion
collection of analyze and assemble the The deductions thus of various commercial tidy presentation.
information and material collected. made are recorded very functions. Can analyze the Optimum utilization
relevant data is very appropriately. data and construct a suitable of skills.
appropriate. model.

Grade II The candidate The candidate does The candidate makes The candidate displays the Work - neat and tidy. 3 marks
chooses a suitable sufficient reference work. adequate deductions ability to understand but Presented clearly and for each
model. The Requires guidance to from data collected. Is cannot fully correlate it with methodically. criterion
information and data analyze and assemble the able to record the same practical applications. Techniques
collected is material collected. with clarity. appropriate.
appropriate.

Grade III The candidate The candidate displays The candidate makes The candidate shows limited Standard presentation 2 marks
selects an limited reference work. deductions with help and capacity to grasp the of work but for each
appropriate model Poor ability to analyze guidance. Recording is intricacies of various disorganised in criterion
but the information and assemble the material appropriate. commercial functions. places. Writing
and data collected is collected. untidy in places.
inadequate. Reasonably clear.

Grade IV The candidate The candidate has done The candidate has The candidate is able to Sequence of work 1 mark
requires guidance to very little reference work minimum ability to understand the complexities acceptable. Not very for each
select a model and and is unable to organise analyze the data of various commercial issues neat. Presentation criterion
gather relevant the material collected. collected. with guidance. poor.
information
pertaining to it.

Grade V The candidate is The candidate is unable The candidate is unable The candidate is unable to Data presented is 0 mark
unable to select a to do any reference work to analyze the data understand the complexities untidy and for each
model or gather at all. Information collected or make any of various commercial issues disorganised. Effort criterion
relevant information collected is too meagre to observations. even with guidance. and initiative lacking.
pertaining to it. do any meaningful
assignment.

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