ICSE Class 10 Syllabus 2027 Mass Media and Communication

ICSE YEAR 2027

INDIAN CERTIFICATE OF
SECONDARY EDUCATION
EXAMINATION

MASS MEDIA &
COMMUNICATION
(90)

February 2025
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Council for the Indian School Certificate Examinations (CISCE)

MISSION STATEMENT

The Council for the Indian School Certificate
Examinations is committed to serving the nation's
children, through high quality educational
endeavours, empowering them to contribute towards
a humane, just and pluralistic society, promoting
introspective living, by creating exciting learning
opportunities, with a commitment to excellence.

ETHOS OF CISCE

Trust and fair play.
Minimum monitoring.
Allowing schools to evolve their own niche.
Catering to the needs of the children.
Giving freedom to experiment with new ideas
and practices.
Diversity and plurality - the basic strength for
evolution of ideas.
Schools to motivate pupils towards the
cultivation of:
Excellence - The Indian and Global
experience.
Values - Spiritual and cultural - to be the bedrock
of the educational experience.
Schools to have an 'Indian Ethos', strong roots in
the national psyche and be sensitive to national
aspirations.

CLASS X
There will be one written paper of two hours duration
carrying 100 marks and Internal Assessment of (iii) Principles of Design
100 marks.
A brief understanding of Balance,
THEORY – 100 Marks Proportion, Sequence, Unity, Repetition and
variety and Emphasis, with examples.
1. Communication
(iv) Concepts of Page making
(i) Principles of Communication
A brief understanding of page weighting, use
A brief understanding of the following, with of space, colour and typography with
examples: irreversible, multi-purpose, examples.
interactive, Transactional, Punctuated.
3. Photography
(ii) Barriers/Noise in Communication
(i) Importance of photography in Newspapers
A brief understanding of the types of barriers and magazines.
in communication, with examples: Physical,
Psychological, Semantic, Organizational, Importance of photography in creating a
Cultural. picture of the story, educating, entertaining,
drawing attention, and balancing the page.
(iii) Overcoming the barriers/noise in
Communication (ii) Photo Editing
Understanding the audience and the context; Perspective; composition: the rule of thirds;
Selection of the appropriate communication cropping; colour correction: brightness and
channel; use of appropriate language; contrast; Image file formats: BMP, JPEG,
formulation of the message according to the PNG, TIFF
specific objectives; message must be A brief understanding of the above with
coherently structured; ensure proper examples.
feedback and feed forward. 4. Television
A brief understanding of the above with (i) A brief history of Television (globally).
examples.
Eras of television broadcasting to be studied
(iv) Effective Communication – 7Cs briefly:
A brief understanding of the 7Cs of Black and White: John Baird (creator of
Communication: Clarity, Conciseness, television and early contributions), first
Concreteness, Correctness, Coherence, transmission (America 1928 and BBC
Completeness, Courtesy. transmission), World War II (halt of
2. Print Media and Design television production); Cathode ray and
(i) Anatomy of a Newspaper and Magazine. mechanical scanning, first television station
(location, name and impact).
A brief understanding of: Page layout,
Visual weight, types of pages, order of Colour: First colour television (initial
pages, use of Ads, use of images, white impact), Baird’s improvement (use of
space and lines, eye movement, position of scanning disks), Peter Goldmark
hard and soft news, headings and font (introduction of electromechanical system),
sizes. first colour programs (early program types,
impact), compact television (success and
(ii) Elements of a Newspaper impact).
A brief understanding with examples of: Digital: Switch from analog to digital (initial
Masthead, Teaser, Headline, Banner, reception and impact), HDTV, NTSC and
Byline, Lead/intro, Lead photo, Caption. PAL (Brief understanding, resolutions and
Imprint line and advertisements. distinction).

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(vi) Public Relations.
(ii) Characteristics of Television. Definition; Role of Public relations: build a
brand image, prepare feedback which allows
An understanding of television as a medium: for improvement, generate goodwill, evaluate
audio-visual medium; live medium; mass and monitor media tools, aid in advertising
medium; domestic medium; transitory and sales promotion, crisis management.
medium and expensive medium.
(vii) Difference between Public relations and
(iii) Types of Television. Advertising.
A brief understanding of different types such A brief understanding.
as:
Note: Case studies may be used to develop a
− CRT, Plasma, LCD, LED and OLED,
better understanding of the above concepts.
− SD, HD & UHD
− Smart TV INTERNAL ASSESSMENT – 100 Marks
(iv) Television Broadcasting in India. Candidates will be required to do a minimum of four
assignments during the year, as assigned by the
Television broadcasting in India from 1959
to present times to be done briefly. teacher.
Suggested list of assignments:
(v) Types of Television Broadcasting
1. Create a documentary on the evolution of
A brief understanding of different types of cameras. The documentary must include
television broadcasting such as: terrestrial,
narration, at least one interview, still images of
cable, satellite/DTH, IPTV and online
the sample cameras, footage of various cameras
broadcasting.
in action and samples of the photographs created
5. Integrated Marketing Communications- IMC by each camera. Total screen time not including
(i) A brief understanding of IMC; benefits of credits must be at least ten minutes. This may be
IMC. done individually or as a team.
Self-explanatory. 2. Create a power point presentation with the goal
of trying to sell a product. Slides must be neat
(ii) Direct Marketing. and properly formatted. The presentation must
Definition of direct marketing; Marketing explain what the product is, why the consumer
Mix – 4 Ps: a brief understanding of Product, should buy it, why it is better than the
Price, Promotion and Place. competition and how to get hold of it. The
presentation must have at least one video clip.
(iii) Internet Marketing.
3. Create a Blog about your city. The blog must
Definition; Internet as an IMC tool; contain both recent as well as old images.
Interactivity; Advantages and disadvantages Changes in the city over the years, popular sites,
of internet marketing.
population density, cost of living, general living
(iv) Sales Promotion. conditions and future prospects must be
Definition; types: consumer oriented and mentioned. The blog must contain at least 600
trade oriented; uses of Sales Promotion. words. Any free blog site may be used to create
this, but the blog must be available for online
(v) New ways of Advertising. viewing.
Cross promotions, covert advertising and 4. Create a simple four-page newspaper. The first
merchandise. page must contain one main story and two human
interest stories. The second page must contain
advertisement as well as economic information
such as the stock market and home loans. The
third must contain a sports section. The final
page must contain an entertainment section

ICSE Examination Year 2027 4

including celebrity gossip, movie reviews, 7. Develop a survey tool to understand TV watching
games, jokes and puzzles. Images must be habits of people in your neighbourhood/school.
balanced across the page. All stories must have Get at least 25 survey forms filled. Analyse the
heading, and sub-headings are suggested. The data and present your findings.
newspaper may be in grey scale for the sake of
convenience as well as printed on an A4 sheet. EVALUATION
5. Create a Radio program. The total duration of the The assignments/project works are to be evaluated
program should be within 20 to 30 minutes. The
by the subject teacher and by an External Examiner.
program must contain a jingle, at least three
advertisements, no more than 10 minutes’ worth The External Examiner may be a teacher nominated
of songs, a short interview with a teacher/student by the Head of the school, who could be from the
authority, song requests and at least one public faculty, but not teaching the subject in the
service announcement. All songs played during section/class. For example, a teacher of Mass
the program must be of the same genre and care Media & Communication of Class XI may be
must be taken to avoid mature content. deputed to be an External Examiner for Class X
projects.
6. Design and distribute questionnaires (survey) to
selected students of lower classes. Statistical data The Internal Examiner and the External Examiner
must be collected based on average happiness of will assess the assignments independently.
students per class, favourite subject, largest class, Award of marks (100 Marks)
average marks per class, number of students who Subject Teacher (Internal Examiner): 50 marks
prefer academics, number of students who prefer
extra-curricular activities, percentage of students External Examiner : 50 marks
who live far from school and percentage of each The total marks obtained out of 100 are to be sent to
faith followed. This data will then be presented in CISCE by the Head of the school.
the form of a series of pie charts. There must be The Head of the school will be responsible for entry
20 students in the test group and no more than of marks on CISCE’s online portal by the due date.
three must be of the same class.

ICSE Examination Year 2027 5

INTERNAL ASSESSMENT IN MASS MEDIA & COMMUNICATION - GUIDELINES FOR MARKING WITH
GRADES

Criteria Preparation Procedure Observation Inference Presentation Marks
Grade I Excellent choice of Originality and relevance; Proper format followed, Information fitted correctly Methodical, precise 4 marks
Topic, good research, creative, rational and understandable to all to format; work indicates and clear expression; for each
visually pleasing (or structured thinking; good ages, correct flow of understanding, good neat and tidy criterion
audio), proper format questionnaire. image and audio. comprehension of subject. presentation; optimum
followed. Images and text neat and utilisation of skills.
clear.
Grade II Relevant choice of Originality and structured Able to follow format, Can format and grasp Work neat and tidy 3 marks
topic; Relevant audio thinking; adequate but not precisely; able information correctly; and clearly presented; for each
and visual; adequate framing of questions; to grasp information; subject matter shows methodical and criterion
research. good insight. independent survey. adequate comprehension. appropriate techniques
Images and text are in used.
correct format.
Grade III Adequate choice of Records information Assistance required in Requires some assistance to Reasonably clear but 2 marks
topic; some idea of correctly but lacks presenting, recording relate data to audio/visual work disorganized in for each
what to study; some originality; independent and arranging subject display; able to arrange places; untidy criterion
information gathered. framing of questions. matter; can conduct images and text. fonts/borders used,
survey. mild clutter.

Grade IV Topic selected but Unable to create or edit a Tends to make mistakes Assistance required in order Sequence of work 1 mark
continuous assistance project; requires in organizing data; to grasp the relevant and acceptable but not for each
required for collection assistance to prepare some ability to conduct validity of information; very neat; poor criterion
of information. questionnaire. survey. Mistakes in tends to make errors. presentation.
Audio and visuals are editing.
substandard.
Grade V Lack of perception of Not able to comprehend Faulty survey and Cannot process results; Presentation untidy 0 marks
the subject and concept of a topic; unable mistakes in data; not faulty conclusions in spite of and disorganised; for each
objective; lack of to prepare questionnaire able to proceed even assistance provided. effort and initiative criterion
effort. even with assistance; no with assistance. lacking.
video or audio collected.

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