ICSE Class 10 Syllabus 2024 Mass Media and Communication

ICSE
Syllabus

2024

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Syllabus

MASS MEDIA & COMMUNICATION (90)
Aims:
1. To develop an understanding about the evolution 3. To provide exposure to various and diverse forms
of Mass Media and Communication. of Mass Media and Communication.

2. To introduce the concepts, processes, terms and 4. To create an awareness about the ethical practices
trends related to the field of Mass Media and to be followed while using Social Media.
Communication. 5. To enhance the development of skills related to
the use of various types of Media.

CLASS IX
There will be one written paper of two hours duration 2. Mass Media
carrying 100 marks and Internal Assessment of (i) Definition of Mass Media
100 marks.
(ii) Timeline
The paper will consist of two Sections, A and B.
Section A (Compulsory) will consist of compulsory A brief understanding of the evolution of mass
short answer questions covering the entire syllabus. media from the invention of the Printing Press
to Newspapers, Gramophones, Cinema, Radio,
Section B will consist of questions which will require Camera (pin hole to digital), Television,
detailed answers. There will be a choice of questions. Internet and New Media.
THEORY – 100 Marks (iii) Types of Mass Media
1. Communication A brief understanding of the features and
(i) Understanding Communication functions of: print media, radio, television,
General definition of Communication. cinema, internet
Definition given by Keith Davis, John Adair 3. Print Media
and Louis Allen. (i) A brief history
(ii) Evolution of Human Communication A brief history of print media: stone carving,
A brief understanding of the following with Chinese wood blocks, Johannes Gutenberg
examples: Petroglyphs, Pictograms, and first newspaper.
Ideograms, Writing, Audio-visual, Digital, (ii) Types of Print Media
Internet based communication systems.
A brief understanding of the features and
(iii) Elements of Communication functions of: Newspapers, Magazines, Books,
A brief understanding of the following with Journals, Leaflets, Brochures, Flyers &
examples: Sender, Message, Medium, Posters.
Receiver, Feedback.
(iii) Types of Newspapers
(iv) Process of Communication
Types of newspapers based on:
A brief understanding of Encoding and
Decoding. (a) Frequency: Dailies, Weeklies, Annuals,
Divided – Annuals.
(v) Functions of Communication
(b) Geographical Distribution: Local,
A brief understanding of how Communication Regional, National and International.
helps to Inform, Educate, Entertain and
Integrate. (c) Versions: Print, Online, e-paper.
(vi) Forms of Communication (d) Size: Broadsheet, Berliner, Tabloid.
A brief understanding of Verbal (Oral and Meaning, differences and examples of each of
Written) and Non – Verbal, Formal and the above.
Informal communication with examples.

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4. Radio as a Medium 6. Internet
(i) History of Radio (i) A brief history of the Internet.
A brief understanding of the milestones in Timeline: Information theory, WAN, Packet
Radio Broadcasting: Discovery of radio switching, ARPANET, Merit Network,
waves, Heinrich Hertz, electromagnetic CYCLADES, TCP/IP, World Wide Web (brief
plates, Jagdish Chandra Bose, Marconi understanding only).
Company, Ferdinand Braun, during the (ii) Internet, Intranet and world wide web (www).
World Wars.
Meaning and distinction.
Radio Broadcasting in India – AIR.
(iii) Internet utilities
Establishment, World War II, post-
independence, private radio. A brief understanding, with examples, of the
following: Web Browsing, Electronic Mail,
(ii) Characteristics of Radio Online Broadcasting, Social networking,
A brief understanding of the characteristics of Gaming, Blogging, File Transfer protocols
radio such as: audio medium, wireless (FTP), Online banking, E-commerce, Video
medium, inexpensive, simple to use, wide conferencing and Digital marketing.
reach, mobility, and live medium.
(iii) Radio Broadcasting INTERNAL ASSESSMENT – 100 Marks
Radio Equipment: Transmitter and receiver; Candidates will be required to do a minimum of four
Radio frequency: AM (Amplitude Modulation) assignments during the year, as assigned by the
& FM (Frequency Modulation); Satellite teacher.
Radio: definition and impact. Suggested list of Assignments:
(iv) Types of Radio Broadcasting  Write and enact a one act play including 6 to 8
A brief understanding of Public, Private and actors. The theme of the play should revolve
Community radio broadcasting. around current values or social trends. Props and
costume must be used.
(v) Online and Amateur Radio (HAM Radio).
 Select a well-known personality of your choice,
Definition and impact.
whom you would like to interview as a radio
5. Introduction to Advertising jockey. Prepare a set of 10-15 questions for the
(i) Definition interview. The interview should last
approximately 20 minutes.
(ii) Functions of Advertising
Building brand image; creating consumer  Design a poster for your school canteen (or a
nearby restaurant, should the school not have a
awareness and demand; increase in sales;
canteen).
promotion of competition in the market;
maximising of profits: a brief understanding  Group Work: Act as sales representatives and try
of each. to sell a product or service to the rest of the
(iii) Models of Advertising class/school. You can use coupons to act as a form
of currency.
A basic understanding of: AIDA (Attention
Interest Desire and Action) and DAGMAR  Design the front page of a newspaper, taking into
(Defining Advertising Goals for Measured consideration eye movement along the page,
Advertising Results). weight distribution, importance of the news items
and advertisements.
(iv) Principles of Advertising
 Develop an eight-page magazine covering the
A brief understanding of creativity, research, various events that took place over the last school
consistency, Duration and Frequency of year.
Campaign, Simplicity, Ethical, Unique Selling
Point.

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CLASS X
There will be one written paper of two hours duration (ii) Elements of a Newspaper
carrying 100 marks and Internal Assessment of A brief understanding with examples of:
100 marks. Masthead, Teaser, Headline, Banner,
The paper will consist of two Sections, A and B. Byline, Lead/intro, Lead photo, Caption.
Section A (Compulsory) will consist of compulsory Imprint line and advertisements.
short answer questions covering the entire syllabus. (iii) Principles of Design
Section B will consist of questions which will require A brief understanding of Balance,
detailed answers. There will be a choice of questions. Proportion, Sequence, Unity, Repetition and
variety and Emphasis, with examples.
THEORY – 100 Marks
(iv) Concepts of Page making
1. Communication
A brief understanding of page weighting, use
(i) Principles of Communication of space, colour and typography with
A brief understanding of the following, with examples.
examples: irreversible, multi-purpose, 3. Photography
interactive, Transactional, Punctuated.
(i) Importance of photography in Newspapers
(ii) Barriers/Noise in Communication and magazines.
A brief understanding of the types of barriers Importance of photography in creating a
in communication, with examples: Physical, picture of the story, educating, entertaining,
Psychological, Semantic, Organizational, drawing attention, and balancing the page.
Cultural.
(ii) Photo Editing
(iii) Overcoming the barriers/noise in
Perspective; composition: the rule of thirds;
Communication
cropping; colour correction: brightness and
Understanding the audience and the context; contrast; Image file formats: BMP, JPEG,
Selection of the appropriate communication PNG, TIFF
channel; use of appropriate language;
A brief understanding of the above with
formulation of the message according to the
examples.
specific objectives; message must be
coherently structured; ensure proper 4. Television
feedback and feed forward. (i) A brief history of Television (globally).
A brief understanding of the above with Eras of television broadcasting to be studied
examples. briefly:
(iv) Effective Communication – 7Cs Black and White: John Baird (creator of
A brief understanding of the 7Cs of television and early contributions), first
Communication: Clarity, Conciseness, transmission (America 1928 and BBC
Concreteness, Correctness, Coherence, transmission), World War II (halt of
Completeness, Courtesy. television production); Cathode ray and
mechanical scanning, first television station
2. Print Media and Design
(location, name and impact).
(i) Anatomy of a Newspaper and Magazine.
Colour: First colour television (initial
A brief understanding of: Page layout, impact), Baird’s improvement (use of
Visual weight, types of pages, order of scanning disks), Peter Goldmark
pages, use of Ads, use of images, white (introduction of electromechanical system),
space and lines, eye movement, position of first colour programs (early program types,
hard and soft news, headings and font impact), compact television (success and
sizes. impact).

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Digital: Switch from analog to digital (initial (vi) Public Relations.
reception and impact), HDTV, NTSC and Definition; Role of Public relations: build a
PAL (Brief understanding, resolutions and brand image, prepare feedback which allows
distinction). for improvement, generate goodwill, evaluate
(ii) Characteristics of Television. and monitor media tools, aid in advertising
and sales promotion, crisis management.
An understanding of television as a medium:
audio-visual medium; live medium; mass (vii) Difference between Public relations and
medium; domestic medium; transitory Advertising.
medium and expensive medium. A brief understanding.
(iii) Types of Television.
Note: Case studies may be used to develop a
A brief understanding of different types such better understanding of the above concepts.
as:
 CRT, Plasma, LCD, LED and OLED, INTERNAL ASSESSMENT – 100 Marks
Candidates will be required to do a minimum of four
 SD, HD & UHD
assignments during the year, as assigned by the
 Smart TV teacher.
(iv) Television Broadcasting in India. Suggested list of assignments:
Television broadcasting in India from 1959 1. Create a documentary on the evolution of
to present times to be done briefly. cameras. The documentary must include
narration, at least one interview, still images of
(v) Types of Television Broadcasting
the sample cameras, footage of various cameras
A brief understanding of different types of in action and samples of the photographs created
television broadcasting such as: terrestrial, by each camera. Total screen time not including
cable, satellite/DTH, IPTV and online credits must be at least ten minutes. This may be
broadcasting. done individually or as a team.
5. Integrated Marketing Communications- IMC 2. Create a power point presentation with the goal
(i) A brief understanding of IMC; benefits of of trying to sell a product. Slides must be neat
IMC. and properly formatted. The presentation must
explain what the product is, why the consumer
Self-explanatory. should buy it, why it is better than the
(ii) Direct Marketing. competition and how to get hold of it. The
presentation must have at least one video clip.
Definition of direct marketing; Marketing
Mix – 4 Ps: a brief understanding of Product, 3. Create a Blog about your city. The blog must
Price, Promotion and Place. contain both recent as well as old images.
Changes in the city over the years, popular sites,
(iii) Internet Marketing. population density, cost of living, general living
Definition; Internet as an IMC tool; conditions and future prospects must be
Interactivity; Advantages and disadvantages mentioned. The blog must contain at least 600
of internet marketing. words. Any free blog site may be used to create
(iv) Sales Promotion. this, but the blog must be available for online
viewing.
Definition; types: consumer oriented and
trade oriented; uses of Sales Promotion. 4. Create a simple four-page newspaper. The first
page must contain one main story and two human
(v) New ways of Advertising. interest stories. The second page must contain
Cross promotions, covert advertising and advertisement as well as economic information
merchandise. such as the stock market and home loans. The
third must contain a sports section. The final
page must contain an entertainment section

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including celebrity gossip, movie reviews, 7. Develop a survey tool to understand TV watching
games, jokes and puzzles. Images must be habits of people in your neighbourhood/school.
balanced across the page. All stories must have Get at least 25 survey forms filled. Analyse the
heading, and sub-headings are suggested. The data and present your findings.
newspaper may be in grey scale for the sake of
convenience as well as printed on an A4 sheet. EVALUATION
5. Create a Radio program. The total duration of the The assignments/project works are to be evaluated
program should be within 20 to 30 minutes. The
by the subject teacher and by an External Examiner.
program must contain a jingle, at least three
advertisements, no more than 10 minutes’ worth The External Examiner may be a teacher nominated
of songs, a short interview with a teacher/student by the Head of the school, who could be from the
authority, song requests and at least one public faculty, but not teaching the subject in the
service announcement. All songs played during section/class. For example, a teacher of Mass
the program must be of the same genre and care Media & Communication of Class XI may be
must be taken to avoid mature content. deputed to be an External Examiner for Class X
projects.
6. Design and distribute questionnaires (survey) to
selected students of lower classes. Statistical data The Internal Examiner and the External Examiner
must be collected based on average happiness of will assess the assignments independently.
students per class, favourite subject, largest class, Award of marks (100 Marks)
average marks per class, number of students who Subject Teacher (Internal Examiner): 50 marks
prefer academics, number of students who prefer
extra-curricular activities, percentage of students External Examiner : 50 marks
who live far from school and percentage of each The total marks obtained out of 100 are to be sent to
faith followed. This data will then be presented in the Council by the Head of the school.
the form of a series of pie charts. There must be The Head of the school will be responsible for entry
20 students in the test group and no more than of marks on the Council’s online portal by the due
three must be of the same class. date.

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INTERNAL ASSESSMENT IN MASS MEDIA & COMMUNICATION - GUIDELINES FOR MARKING WITH GRADES

Criteria Preparation Procedure Observation Inference Presentation Marks
Grade I Excellent choice of Originality and relevance; Proper format followed, Information fitted correctly Methodical, precise 4 marks
Topic, good research, creative, rational and understandable to all to format; work indicates and clear expression; for each
visually pleasing (or structured thinking; good ages, correct flow of understanding, good neat and tidy criterion
audio), proper format questionnaire. image and audio. comprehension of subject. presentation; optimum
followed. Images and text neat and utilisation of skills.
clear.
Grade II Relevant choice of Originality and structured Able to follow format, Can format and grasp Work neat and tidy 3 marks
topic; Relevant audio thinking; adequate but not precisely; able information correctly; and clearly presented; for each
and visual; adequate framing of questions; to grasp information; subject matter shows methodical and criterion
research. good insight. independent survey. adequate comprehension. appropriate techniques
Images and text are in used.
correct format.
Grade III Adequate choice of Records information Assistance required in Requires some assistance to Reasonably clear but 2 marks
topic; some idea of correctly but lacks presenting, recording relate data to audio/visual work disorganized in for each
what to study; some originality; independent and arranging subject display; able to arrange places; untidy criterion
information gathered. framing of questions. matter; can conduct images and text. fonts/borders used,
survey. mild clutter.

Grade IV Topic selected but Unable to create or edit a Tends to make mistakes Assistance required in order Sequence of work 1 mark
continuous assistance project; requires in organizing data; to grasp the relevant and acceptable but not for each
required for collection assistance to prepare some ability to conduct validity of information; very neat; poor criterion
of information. questionnaire. survey. Mistakes in tends to make errors. presentation.
Audio and visuals are editing.
substandard.
Grade V Lack of perception of Not able to comprehend Faulty survey and Cannot process results; Presentation untidy 0 marks
the subject and concept of a topic; unable mistakes in data; not faulty conclusions in spite of and disorganised; for each
objective; lack of to prepare questionnaire able to proceed even assistance provided. effort and initiative criterion
effort. even with assistance; no with assistance. lacking.
video or audio collected.

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