CBSE Class 12 Question Paper 2023 Entrepreneurship (Solved)

Qu e st i o n

P a p e r
2023

Series FGHE Set-4
àíZ-nÌ H$moS>
Q.P. Code 98
amob Z§.
Roll No.

CÚ{_Vm (g¡ÕmpÝVH$)
ENTREPRENEURSHIP (Theory)
:3 : 70
Time allowed : 3 hours Maximum Marks : 70

H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 27 h¢ &
àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ-nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$
_wI-n¥>ð> na {bI| &
H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >34 àíZ h¢ &
H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$
Adí` {bI| &
Bg àíZ-nÌ 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db
àíZ- -nwpñVH$m na H$moB© CÎma Zht {bI|Jo &

Please check that this question paper contains 27 printed pages.
Q.P. Code given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
Please check that this question paper contains 34 questions.
Please write down the serial number of the question in the
answer-book before attempting it.
15 minute time has been allotted to read this question paper. The
question paper will be distributed at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will read the question paper only and will not
write any answer on the answer-book during this period.

*
98 Page 1 of 27 P.T.O.

:

(i) 34

(ii)

(iii) : 1 18

(iv) : 19 24 I

(v) : 25 29 II

(vi) : 30 34

(vii)

IÊS> H$

1. ì`mdgm{`H$ Adga Ho$ Hw$N> KQ>H$ ZrMo {XE JE h¢ & KQ>H$m| Ho$ ghr {_lU H$mo nhMm{ZE : 1

(i) Amídm{gV ~mµOma joÌ
(ii) à{VHy$bVm na H$m~y nmZm
(iii) {dMma H$s ì`dhm`©Vm
(iv) ^mdr {dH$mg H$s g§^mdZm
(a) (i), (ii), (iv)

(b) (i), (iii), (iv)

(c) (ii), (iii), (iv)

(d) (i), (ii), (iii)

98 Page 2 of 27

General Instructions :
Read the following instructions carefully and follow them :
(i) This question paper contains 34 questions. All questions are compulsory.

(ii) The question paper is divided into four sections Section A, B, C and D.
(iii) In Section A : Questions number 1 to 18 are Multiple Choice Questions
carrying 1 mark each.
(iv) In Section B : Questions number 19 to 24 are Short Answer type-I
questions carrying 2 marks each.
(v) In Section C : Questions number 25 to 29 are Short Answer type-II
questions carrying 3 marks each.
(vi) In Section D : Questions number 30 to 34 are Long Answer type
questions carrying 5 marks each.
(vii) There is no overall choice. However, an internal choice has been provided
in Section B, C and D of question paper. A candidate has to attempt only
one of the alternatives in such questions.

Section A

1. Given below are some of the elements of a business opportunity. Identify
the correct combination of the elements : 1
(i) Assured market scope
(ii) Overcome adversity
(iii) Practicability of the idea
(iv) Potential of future growth

(a) (i), (ii), (iv)
(b) (i), (iii), (iv)
(c) (ii), (iii), (iv)
(d) (i), (ii), (iii)

98 Page 3 of 27 P.T.O.

2. {ZåZ{b{IV _| go H$m¡Z-gm H$WZ aoIm-go-ZrMo g§dY©Z Ñ{îQ>H$moU go gå~pÝYV h¡ {OgH$m
Cn`moJ H$ånZr CËnmXm| Ho$ g§dY©Z Ho$ {bE H$a gH$Vr h¡ ? 1
(a) BgH$m bú` A{YH$ go A{YH$ bmoJm| VH$ nhþ±MZm h¡ &
(b) BgH$m bú` EH$ N>moQ>m {ZYm©[aV g_yh h¡ &
(c) `h ~«mÊS> H$s nhMmZ ñWm{nV H$aZo _| ghm`Vm H$aVm h¡ &
(d) Bg_| nmaån[aH$ _r{S>`m O¡go qàQ>, Am°ZbmBZ, Q>obr{dµOZ VWm {gZo_m {dkmnZ
gpå_{bV h¢ &
3. a_ZXrn EH$ VH$ZrH$s CÚ_r h¡ {OgZo ì`dgm`m| H$s nañna g§dmXmË_H$ do~gmBQ²>g {dH${gV
H$aZm Amaå^ {H$`m h¡ & Bg joÌ _| AË`{YH$ à{V`mo{JVm hmoZo Ho$ H$maU dh _m±J _| {JamdQ>
H$m AZw^d H$a ahm h¡ & dh AnZo {Zdoe H$s VwbZm _| AnZo AmJ_ H$mo g_PZm MmhVm h¡ &
{ZåZ{b{IV _| go H$m¡Z-gm {_lU Cgo AnZo ì`dgm` H$s bm^àXVm H$m AmH$bZ H$aZo _|
_XX H$aoJm ? 1
(i) Am{W©H$ AmXoe _mÌm
(ii) {Zdoe na àË`m`
(iii) g_Vm na àË`m`
(iv) g_-{dÀN>oX {díbofU
(a) (i) Am¡a (iii)
(b) (iii) Am¡a (iv)
(c) (ii) Am¡a (iii)
(d) (i) Am¡a (iv)

4. EH$ hr Amny{V© ûm¥§Ibm _| _m¡OyX Eogr Xmo H$ån{Z`m| H$m {db`Z Omo EH$-Xÿgao H$s à{V`moJr
Zht h¢, H$hbmVm h¡ : 1
(a) j¡{VO {db`Z
(b) bå~dV² {db`Z
(c) ~mµOma {dñVma {db`Z
(d) CËnmX {dñVma {db`Z
98 Page 4 of 27

2. -the-
approach that a company can use to promote its products ? 1
(a) It targets mass audience.
(b) It targets identified small groups.
(c) It helps in establishing brand identity.
(d) It includes conventional media like print, online, television and
cinema advertising.

3. Ramandeep is a technical entrepreneur who started developing
interactive websites of businesses. Due to lot of competition in this field
he is experiencing a decline in the demand. He wishes to understand his
revenue position as compared to his investment. Which one of the
following combinations would help him in assessing the profitability of
his business ? 1
(i) Economic Order Quantity
(ii) Return on Investment
(iii) Return on Equity
(iv) Break-even analysis

(a) (i) and (iii)
(b) (iii) and (iv)

(c) (ii) and (iii)
(d) (i) and (iv)

4. When two companies that may not compete with each other but exist in
the same supply chain merge, it is known as : 1
(a) Horizontal merger
(b) Vertical merger

(c) Market extension merger
(d) Product extension merger
98 Page 5 of 27 P.T.O.

5. {ZåZ{b{IV _| go ì`dgm` g§JR>Z Ho$ Cg àH$ma H$s nhMmZ H$s{OE {Og_| gr{_V {dÎm
CnbãYVm VWm gr{_V à~ÝYH$s` j_VmAm| Ho$ H$maU àMmbZ H$m joÌ gm_mÝ`V : gr{_V
hmoVm h¡ : 1

(a) EH$b ñdm{_Ëd
(b) gmPoXmar \$_©
(c) {ZOr H$ånZr
(d) gmd©O{ZH$ H$ånZr

6. H¥${fd AnZo Hw$Q>ra CÚmoJ _| b¢n eoS²>g H$m CËnmXZ H$aVm h¡ Ohm± l_-àYmZ VH$ZrH$m| H$m
Cn`moJ {H$`m OmVm h¡ & dh BZ b¢n eoS²>g H$s {~H«$s `y-bmBQ> ~«mÊS> Zm_ Ho$ AÝVJ©V H$a

H$a aho h¢, CÝh| gm¢X`©nyU© ê$n XoZo Ho$ {bE BZ b¢n eoS²>g H$m Cn`moJ H$a aho h¢ & H¥${fd Ho$
{bE à{V BH$mB© b¢n eoS> H$s bmJV < 450 h¡ VWm dh Bgo >< 900 _| ~oMVm
h¡ & Bgr àH$ma Ho$ b¢n eoS²>g ~mµOma _| VWm Am°ZbmBZ do~gmBQ²>g na < 1,000 go
< 1,100 à{V BH$mB© VH$ CnbãY h¢ & H¥${fd Ûmam à`moJ _| bmB© JB© _yë`-{ZYm©aU aUZr{V
dh h¡ {Og_| CËnmX H$m _yë` Ama§^ _| g§^m{dV ~mµOma _yë` go H$_ {ZpíMV {H$`m OmVm h¡,
Vm{H$ ZE J«mhH$m| H$mo AmH${f©V {H$`m Om gHo$ & CgH$m CÔoí` bKw-Ad{Y _| bm^ A{O©V
H$aZo H$s An h¡ & H¥${fd Ûmam AnZmB© JB© _yë`-{ZYm©aU
aUZr{V h¡ : 1

(a) bmJV O_m _yë`-{ZYm©aU
(b) ^oXZ _yë`-{ZYm©aU
(c) _bmB©Xma _yë`-{ZYm©aU
(d) n[adV©Zr` _yë`-{ZYm©aU

98 Page 6 of 27

5. From the following, identify the form of business organisation that
generally has a limited area of operation due to limited finance
availability and limited managerial abilities : 1

(a) Sole Proprietorship

(b) Partnership Firm

(c) Private Company

(d) Public Company

6. Krishiv manufactures lamp shades in his cottage industry where labour
intensive techniques are used. He is selling these lamp shades under the
-
designers are using lamp shades to give an aesthetic look to the houses
they design. For Krishiv, the per unit cost of each lamp shade is < 450
and he sells it for < 900. Similar lamp shades are available in the market
and on online websites in the range of < 1,000 < 1,100 per unit. The
pricing strategy used by Krishiv is the one where the price of the product
is initially set at a price lower than the eventual market price to attract
new customers. His objective is to increase the sales volume, rather than
to make profit in the short-run. The pricing strategy adopted by Krishiv
is : 1

(a) Cost plus pricing

(b) Penetration pricing

(c) Skimming pricing

(d) Variable pricing

98 Page 7 of 27 P.T.O.

7. ZrMo Xr JB© gyMZm go EH$ H$ånZr H$s MH«$s` ny±Or H$s JUZm H$s{OE : 1

(<) (<)
ñQ>m°H$ 60,000 ì`mnm[aH$ Xo` 20,000
XoZXma 55,000 bKw-Ad{Y G$U 10,000
65,000 AXÎm ì`` 5,000
bKw-H$mbrZ {Zdoe 20,000

(a) < 35,000
(b) < 1,65,000
(c) < 2,00,000$

(d) < 2,35,000

8. à^mg EH$ {dkmnZ EO|gr H$m g¥OZmË_H$ à_wI h¡ & CgH$s ZdrZV_ n[a`moOZm 6 _hrZo go
2 & ~mµOma
joÌ Ho$ A{YH$V_ lmoVmAm| VH$ nhþ±MZo Ho$ {bE CgZo qhXr VWm gmW hr A§J«oOr ^mfm _| EH$
{dkmnZ-JrV {dH${gV {H$`m h¡ & Eogm H$aHo$ dh Z Ho$db CËnmX Ho$ ~mao _| gy{MV H$a ahm
h¡ VWm CgH$s {~H«$s H$a ahm h¡ A{nVw gmW hr ì`dgm` H$s N>{d _| ^r gwYma H$a ahm h¡ &
O~ ^r {H$gr {dkmnZ J{V{d{Y H$s `moOZm V¡`ma H$s OmVr h¡ , Vmo Mma {Z`_m| H$mo Ü`mZ _|
aIm OmVm h¡ & {ZåZ{b{IV _| go CZ {Z`_/{Z`_m| H$s nhMmZ H$s{OE {OÝh| Cn`w©º$ pñW{V
_| à^mg Ûmam Ü`mZ _| aIm J`m h¡ : 1

(i) CÔoí`
(ii) bú`
(iii) _mÜ`_
(iv) à{V`moJr
(a) (i)
(b) (i) VWm (ii)
(c) (i), (ii) VWm (iii)
(d) (i), (ii) VWm (iv)
98 Page 8 of 27

7. From the information given below, calculate the circulating capital of a
company : 1
Assets (<) Liabilities (<)
Stock 60,000 Trade payables 20,000
Debtors 55,000 Short-term loans 10,000
Cash 65,000 Outstanding expenses 5,000
Short-term investments 20,000

(a) < 35,000
(b) < 1,65,000
(c) < 2,00,000
(d) < 2,35,000

8. Prabhas is the creative head of an advertising agency. His latest project
is to design a campaign for super food for children in the age group of
6 months to 2 years. He developed a jingle in Hindi as well as in English
language to reach out to the maximum audience of the market segment.
By doing this, he is not only informing and selling the product but also
improving the image of the business. When any advertising activity is
planned, there are four rules to be considered. From the following,
identify the rule/rules that are taken into consideration by Prabhas in the
above case : 1
(i) Aim
(ii) Target
(iii) Media
(iv) Competitors

(a) (i)
(b) (i) and (ii)
(c) (i), (ii) and (iii)
(d) (i), (ii) and (iv)

98 Page 9 of 27 P.T.O.

9. gm{h~m H$m ZmJnwa _| EH$ ~wQ>rH$ h¡ {OgH$s ñWmnZm CgZo 2020 _| H$s Wr & CgZo AnZr
~MV go < 2,00,000 VWm ~¢H$ go < 3,00,000, 10% à{V df© H$s Xa go CYma boH$a
{Zdoe {H$`m Wm & CgZo df© 2021 22 _| < 50,000 H$m ewÕ bm^ H$_m`m &
Cn`w©º$ pñW{V _| g_Vm na àË`m` h¡ : 1
(a) 10% (b) 20%
(c) 25% (d) 40%

10. (A) : g_ñ`m EH$ n[apñW{V _| _mJ© AdamoYH$ hmoVr h¡ Omo CÚ_r H$mo BgHo$
g_mYmZ Ho$ {bE _µO~ya H$aVr h¡ &
(R) : g_ñ`m nhMmZ H$m EH$ CÔoí` g_ñ`m H$m gm_Zm H$aZo dmbo b{jV
g_yh H$s nhMmZ H$aZm h¡ & 1
Cn`w©º$ H$WZm| H$m _yë`m§H$Z H$s{OE VWm {ZåZ{b{IV _| go g~go Cn`wº$ {dH$ën H$m M`Z
H$s{OE :
(a) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢ VWm H$maU (R) A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
(b) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢, naÝVw H$maU (R) A{^H$WZ (A) H$s
ghr ì`m»`m Zht h¡ &
(c) A{^H$WZ (A) gË` h¡, bo{H$Z H$maU (R) AgË` h¡ &
(d) A{^H$WZ (A) AgË` h¡, bo{H$Z H$maU (R) gË` h¡ &
11. (A) : H$_©Mm[a`m| H$mo àñVmd H$m AW© h¡ EH$ H$ånZr Ûmam BgHo$ {ddoH$s
H$_©Mm[a`m| H$mo gr{_V g§»`m _| à{V^y{V`m| H$m {dH«$` &
(R) : H$_©Mm[a`m| H$mo àñVmd H$_©Mm[a`m| H$mo A§eYmar ~ZZo VWm H$ånZr Ho$
bm^m| _| ^mJrXma ~ZZo Ho$ `mo½` ~ZmVm h¡ & 1
Cn`w©º$ H$WZm| H$m _yë`m§H$Z H$s{OE VWm {ZåZ{b{IV _| go g~go Cn`wº$ {dH$ën H$m M`Z
H$s{OE :
(a) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢ VWm H$maU (R) A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &
(b) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢, naÝVw H$maU (R) A{^H$WZ (A) H$s
ghr ì`m»`m Zht h¡ &
(c) A{^H$WZ (A) gË` h¡, bo{H$Z H$maU (R) AgË` h¡ &
(d) A{^H$WZ (A) AgË` h¡, bo{H$Z H$maU (R) gË` h¡ &
98 Page 10 of 27

9. Sahiba has a boutique in Nagpur, which she started in 2020. She had
invested < 2,00,000 from her savings and borrowed < 3,00,000 from the
bank @ 10% per annum. She made a net profit of < 50,000 in the year
2021 2022.
R 1
(a) 10% (b) 20%
(c) 25% (d) 40%

10. Assertion (A) : A problem is a road block in a situation that forces the
entrepreneur to find its solution.
Reason (R) : One of the objectives of problem identification is to
identify the target group facing the problem. 1
Evaluate the statements given above and choose the most appropriate
option from the following :
(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
(b) Both Assertion (A) and Reason (R) are true, but Reason (R) is not
the correct explanation of Assertion (A).
(c) Assertion (A) is true, but Reason (R) is false.
(d) Assertion (A) is false, but Reason (R) is true.

11. Assertion (A) : Offer to employees means sale of its securities by a
company to a limited number of sophisticated investors.
Reason (R) : Offer to employees enables employees to become
shareholders and share the profits of the company. 1
Evaluate the statements given above and choose the most appropriate
option from the following :
(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).
(b) Both Assertion (A) and Reason (R) are true, but Reason (R) is not
the correct explanation of Assertion (A).
(c) Assertion (A) is true, but Reason (R) is false.
(d) Assertion (A) is false, but Reason (R) is true.
98 Page 11 of 27 P.T.O.

12. (A) : ~¡H${âbn A{YJ«hU, A{YJ«hU H$s EH$ Xþb©^ pñW{V h¡ {Og_| H«$` H$aZo
dmbr H$ånZr H«$` H$s JB© H$ånZr H$s ghm`H$ H$ånZr ~Z OmVr h¡ &

(R) : XmoZm| H$ånZr A{YJ«hU Ho$ {bE ñdrH¥${V XoVr h¢ bo{H$Z gånyU© à{H«$`m
~bnyd©H$ H$s OmVr h¡ & 1

Cn`w©º$ H$WZm| H$m _yë`m§H$Z H$s{OE VWm {ZåZ{b{IV _| go g~go Cn`wº$ {dH$ën H$m M`Z
H$s{OE :

(a) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢ VWm H$maU (R) A{^H$WZ (A) H$s
ghr ì`m»`m h¡ &

(b) A{^H$WZ (A) VWm H$maU (R) XmoZm| gË` h¢, naÝVw H$maU (R) A{^H$WZ (A) H$s
ghr ì`m»`m Zht h¡ &

(c) A{^H$WZ (A) gË` h¡, bo{H$Z H$maU (R) AgË` h¡ &

(d) A{^H$WZ (A) AgË` h¡, bo{H$Z H$maU (R) gË` h¡ &

13. g_-{dÀN>oX {~ÝXþ dh ñVa h¡ Ohm± : 1

(a) CËnÞ AmJ_, AmJ_ H$s CËn{Îm Ho$ {bE Amdí`H$ g^r ì``m| Ho$ ~am~a h¡ &
(b) CËnÞ AmJ_, AmJ_ H$s CËn{Îm Ho$ {bE Amdí`H$ g^r ì``m| go H$_ h¡ &
(c) CËnÞ AmJ_, AmJ_ H$s CËn{Îm Ho$ {bE Amdí`H$ g^r ì``m| go A{YH$ h¡ &
(d) (a) VWm (b) XmoZm|

98 Page 12 of 27

12. Assertion (A) : Backflip acquisition is a rare case of acquisition in which
the purchasing company becomes a subsidiary of the
purchased company.

Reason (R) : Both the companies approve of the acquisition but the
entire process is done by force. 1

Evaluate the statements given above and choose the most appropriate
option from the following :

(a) Both Assertion (A) and Reason (R) are true and Reason (R) is the
correct explanation of Assertion (A).

(b) Both Assertion (A) and Reason (R) are true, but Reason (R) is not
the correct explanation of Assertion (A).

(c) Assertion (A) is true, but Reason (R) is false.

(d) Assertion (A) is false, but Reason (R) is true.

13. Break-Even Point is the level where : 1

(a) the revenue generated is equal to all the expenses required for
generating the revenue.

(b) the revenue generated is less than all the expenses required for
generating the revenue.

(c) the revenue generated is more than all the expenses required for
generating the revenue.

(d) Both (a) and (b)

98 Page 13 of 27 P.T.O.

14 18

em°qnJ _m°b g_wXm` H$m EH$ A{^Þ A§J h¢ VWm Cn^moº$m H$s g^r Amdí`H$VmAm|
IarXXmar Am¡a ^moOZ go _Zmoa§OZ VWm {deof Adgam| VH$ Ho$ {bE EH$b {dnUZ Ho$ÝÐ h¢ &
BgHo$ gmW hr _m°b AmOH$b AmZo dmbo b{jV J«mhH$m| H$s Amdí`H$Vm ny{V© Ho$ {bE
gVV ì`mdgm{`H$ àñVmdm|, J{V{d{Y`m| VWm à_wI A{^`mZm| Ûmam J«mhH$m| H$s
Amdí`H$VmAm| Ho$ gmW gm_§Oñ` ñWm{nV H$aVo h¢ & _m°b _| Imobo OmZo dmbo ZdrZV_
{d^mJr` ^§S>ma ^r AnZo Cn^moº$mAm| H$mo AÀN>m AZw^d àXmZ H$amZm MmhVo h¢ &
hmoVo h¢ {Og_| EH$ hr N>V Ho$ ZrMo g^r CËnmX CnbãY hmoVo
h¢ & [aQ>obQ>oZ_|Q> H$s AdYmaUm H$m\$s g_` go h_mao BX©- ñVar` _m°b
Yrao-Yrao _Zmoa§OH$ J§Vì`m| _| n[ad{V©V hmo aho h¢ & ~hþV-go _m°b _| gwñdmX ì`§OZm| H$mo àñVwV
H$aZo dmbo aoñVam± _| ~hþVm`V _| AmJ§VwH$m| XoIr JB© h¡ & AV: `mXJma AZw^d ~ZmZo
Ho$ {bE em°qnJ _m°b H$mo Amdí`H$ ê$n go `h à`mg H$aZm Mm{hE {H$ {d{eîQ> AZw^dmË_H$

^{dî` Ho$ _m°b dMw©Ab VWm ì`mdgm{`H$ `WmW© H$mo EH$sH¥$V H$a|Jo VWm AmZo dmbo g_` _|
Cn^moº$mAm| H$mo AË`{YH$ VëbrZVm dmbo \w$Q>H$a AZw^d àXmZ H$a|Jo & S´>moZ H$m Cn`moJ
H$aHo$ dñVwAm| H$mo nhþ±Mm`m OmEJm VWm dMw©Ab `WmW© ([a`{bQ>r) Ho$ à`moJ {dH«$` _mÜ`_m|
Ho$ ê$n _| {H$E OmE±Jo &

14. ma-joÌ H$s nhMmZ H$s{OE : 1

BgHo$ gmW hr _m°b AmOH$b AmZo dmbo b{jV J«mhH$m| H$s Amdí`H$Vm ny{V© Ho$ {bE gVV
ì`mdgm{`H$ àñVmdm|, J{V{d{Y`m| VWm à_wI A{^`mZm| Ûmam J«mhH$m| H$s Amdí`H$VmAm| Ho$
gmW gm_§Oñ` ñWm{nV H$aVo h¢ &
(a) àmH¥${VH$ g§gmYZ
(b) godm-gå~ÝYr
(c) ~mµOma-g§Mm{bV
(d) g¥OZmË_H$ à`mg
98 Page 14 of 27

Read the article given below and answer the questions from 14 18.

Shopping malls are an integral part of the community and a
one-stop- from shopping and dining to
entertainment and special occasions. Additionally, malls today are

activities and niche campaigns to cater to each target audience that visits
the mall. The latest departmental stores which are opened in malls also
want to provide their customers a wholesome experience. They are often
hypermarkets having all products under one roof. The concept of

slowly transformed into recreational destinations. A plethora of
restaurants serving luscious delicacies has seen massive footfall. Thus, to
create memorable experiences, shopping malls must strive to provide a
high level of engagement by focusing heavily on unique experiential
content.

The future malls will integrate virtual and augmented reality, will
provide highly immersive retail experience to consumers in the days to
come. Deliveries will be carried out using drones and virtual reality will
be used as a sales channel.

14. Identify the prominent idea field from the following sentence : 1

offering constant engagement, activities and niche campaigns to cater to
each target audience that visits the mall.
(a) Natural resources
(b) Service-related
(c) Market-driven
(d) Creative efforts
98 Page 15 of 27 P.T.O.

15. ~hþV-go _m°b _| gwñdmX ì`§OZm| H$mo àñVwV H$aZo dmbo aoñVam± _| ~hþVm`V _| AmJ§VwH$m| H$s
& {XE JE H$WZ _| H$m¡Z-gm {dMma-joÌ à{Vq~{~V hmoVm h¡ ? 1

(a) àmH¥${VH$ g§gmYZ
(b) godm-gå~ÝYr
(c) ~mµOma-g§Mm{bV
(d) g¥OZmË_H$ à`mg
16. {ZåZ{b{IV H$WZ _| Xem©`m J`m {dMma-joÌ h¡ : 1

S´>moZ H$m Cn`moJ H$aHo$ dñVwAm| H$mo nhþ±Mm`m OmEJm VWm dMw©Ab `WmW© ([a`{bQ>r) Ho$
à`moJ {dH«$` _mÜ`_m| Ho$ ê$n _| {H$E OmE±Jo &
(a) àmH¥${VH$ g§gmYZ
(b) godm-gå~ÝYr
(c) ~mµOma-g§Mm{bV
(d) g¥OZmË_H$ à`mg
17. {ZåZ{b{IV _| go ì`dgm` g§JR>Z H$m H$m¡Z-gm àH$ma em°qnJ _m°b Ho$ ñdm{_Ëd Ed§ à~ÝYZ
Ho$ {bE gdm©{YH$ Cn`wº$ h¡ ? 1

(a) EH$b ñdm{_Ëd
(b) gmPoXmar \$_©
(c) g§`wº$ ny±Or H$ånZr
(d) (a) VWm (c) XmoZm|

18. {ZåZ{b{IV _| go g_{îQ> n`m©daU Ho$ Cg KQ>H$ H$s nhMmZ H$s{OE Omo ^{dî` _| em°qnJ
_m°b Ho$ n[adV©Z _| à_wI ^y{_H$m {Z^mE±Jo & 1

(a) Am{W©H$
(b) gm_m{OH$
(c) àm¡Úmo{JH$s`
(d) {d{YH$

98 Page 16 of 27

15. urants serving luscious delicacies has seen massive

1

(a) Natural resources

(b) Service-related

(c) Market-driven

(d) Creative efforts

16. The idea field which is depicted in the sentence Deliveries will be carried
out using drones and virtual reality will be used as a sales channel is : 1

(a) Natural resources

(b) Service-related

(c) Market-driven

(d) Creative efforts

17. From the following, which form of business organisation is best suited for
owning and managing shopping malls ? 1

(a) Sole proprietorship

(b) Partnership firm

(c) Joint stock company

(d) Both (a) and (c)

18. From the following, identify the element of macro environment that
would play a dominant role in the transformation of shopping malls in
future. 1

(a) Economic

(b) Social

(c) Technological

(d) Legal
98 Page 17 of 27 P.T.O.

IÊS> I

19. (H$) ì`mdgm{`H$ g§JR>Z Ho$ EH$ àH$ma Ho$ ê$n _| gmPoXmar H$s {Z{hV A{YH$ma VWm
Amngr EO|gr {deofVmAm| H$m AW© Xr{OE & 2

AWdm
(I) gmPoXmar H$s Eogr {H$Ýht Xmo {deofVmAm| H$m CëboI H$s{OE {OZHo$ Ûmam
ì`mdgm{`H$ g§JR>Z Ho$ EH$b ñdm{_Ëd àH$ma H$s {Z{hV gr_mAm| H$mo Xÿa {H$`m Om
gH$Vm h¡ & 2

20. bmagZ EÊS> Qw>~«mo (Eb EÊS> Q>r) {OgH$m _w»` ì`dgm` {Z_m©U B§Or{Z`[a¨J VWm _hÎdnyU©
CnH$aUm| H$m CËnmXZ h¡, dmoëQ>mg {b{_Q>So > , Omo {H$ EH$ ^maVr` ~hþamîQ´>r` Bbo mo
H$ånZr h¡ VWm Kaoby CnH$aUm| Ho$ CËnmXZ _| {d{eîQ>Vm aIVr h¡ , Am¡a {OZHo$ ì`dgm` joÌ
EH$-Xÿgao go nyU© ê$n go Agå~pÝYV h¢, H$m {db`Z hmo J`m &
bmagZ EÊS> Qw>~«mo (Eb EÊS> Q>r) VWm dmoëQ>mg {b{_Q>oS> Ho$ ~rM hþE {db` Ho$ àH$ma H$mo
nhMm{ZE Ed§ g_PmBE & 2

21. {ZåZ{b{IV g_mMma- PESTEL _m°S>b Ho$
Xmo KQ>H$m| H$mo nhMm{ZE VWm g_PmBE :
_mo~mBb \$moZ Ho$ EH$ à{gÕ ~«mÊS> Zo AnZo ñ_mQ>© \$moZ Ho$ ZdrZV_ _m°S>b _| nwZ : M{H«$V
_N>br _N>br Ho$ Omb Zm`bm°Z Ho$ ~Zo hmoVo h¢
{OZ_| Z_r VWm nmZr H$mo A{Yemo{fV H$aZo H$s _yb^yV {deofVm hmoVr h¡ & Bg gm_J«r Ho$
à`moJ go \$moZ ObamoYH$ VWm Yyb à{VamoYr hmo OmE±Jo & àË`oH$ df© bJ^J 6,40,000 Q>Z
_N>br \|$H$ {XE OmVo h¢ Am¡a g_wÐr nm[apñW{VH$s V§Ì Ho$ {bE EH$
J§^ra IVam CËnÞ H$a aho h¢ &
emoY Ed§ {dH$mg {d^mJ Ho$ à~§Y {ZXoeH$ Ho$ AZwgma do Ordmí_ - $mo
O¡d-
Ho$ {bE emoY H$a ahr h¡ & 2

98 Page 18 of 27

Section B

19. (a)
characteristics of a partnership form of business organisation. 2
OR

(b) State any two characteristics of partnership which overcome the
inherent limitations of sole proprietorship form of business
organisation. 2

20. e
construction engineering and manufacturing critical equipments and

in manufacturing home appliances, whose business fields are totally
unrelated, has taken place.

Identify and explain the type of merger between Larsen and Toubro
and Voltas Limited . 2

21. Read the following newspaper article and identify and explain the two
elements of PESTEL model which have been presented in this article :

A popular brand of mobile phones has used repurposed fishing nets in its
latest model of smartphones. Fishing nets are made of Nylon which has
the basic property of adsorbing moisture and water. Use of this material
would make the phones waterproof and dust resistant. Every year around
6,40,000 tonnes fishing nets end up in oceans, posing a serious threat to
the marine ecosystem.

According to the Managing Director, Research and Development
Department, they are working to replace fossil-based raw materials with
bio-based raw materials which are renewable. The company has been
researching and developing sustainable materials. 2

98 Page 19 of 27 P.T.O.

22. (H$) {dnUZ `moOZm H$mo V¡`ma H$aZo Ho$ {bE ñdm°Q> (SWOT) {díbofU H$mo EH$ MaU Ho$
ê$n _| g_PmBE & 2

AWdm
(I) EH$ AÀN>r ì`mdgm{`H$ `moOZm V¡`ma H$aZm, g\$bVm H$s Jma§Q>r Zht hmo gH$Vm
bo{H$Z ^{dî` H$s {d\$bVmAm| H$mo H$_ H$aZo Ho$ {bE ~hþV g\$b hmo gH$Vm h¡ &
H$moB© Xmo {~ÝXþ XoVo hþE Bg H$WZ H$m Am¡{MË` {gÕ H$s{OE & 2

23. EH$ \$_© Ho$ CËnmXm| H$s nhMmZ H$aZo VWm CÝh| Xÿgao à{V`mo{J`m| go {^ÞVm àXmZ H$aZo Ho$
{bE {Og eãX H$s Amdí`H$Vm hmoVr h¡, Cgo nhMm{ZE Ed§ g_PmBE & 2

24. (H$) EH$ H$ånZr Ûmam gmd©O{ZH$ {ZJ©_ H$m {ZU©` EH$ O{Q>b {ZU©` _mZm OmVm h¡ {Ogo
gmdYmZrnyd©H$ {dMma Ed§ {Z`moOZ H$s Amdí
A{V[aº$ Xm{`Ëd Ed§ à{VdoXZm| H$s Amdí`H$Vm hmoVr h¡ & Eogo {H$Ýht Xmo A{V[aº$
Xm{`Ëdm| Ed§ à{VdoXZ Amdí`H$VmAm| H$m CëboI H$s{OE & 2

AWdm
(I) ny±Or ~mµOma H$mo {dÎmr` _Ü`ñW ? CëboI H$s{OE & 2

IÊS> J

25. H$m{V©H$ EH$ CËnmXZ {díbofH$ Ho$ ê$n _| lr Q>m`g© _| H$m_ H$aVm h¡ & {dÎmr` df©
2022 23 H$s ~moS>© ~¡R>H$ _| df© Ho$ {bE Q>m`am| Ho$ CËnmXZ H$m bú` 6 bmI BH$mB`m±
{ZYm©[aV {H$`m J`m & H$ånZr Ho$ à~ÝY {ZXoeH$ Zo H$m{V©H$ go A{J«_ ãbyqàQ> V¡`ma H$aZo
Am¡a AnZr `moOZm na H$m_ H$aZo Ho$ {bE H$hm S>m {H$ `h ãbyqàQ>
{Z_m©Ur à{H«$`m Ho$ Ama§^ go A§V VH$ gm_J«r Ho$ ì`dpñWV àdmh H$mo gw{ZpíMV H$aoJm &

ì`mdgm{`H$ `moOZm Ho$ Cg KQ>H$ H$mo nhMm{ZE Ed§ g_PmBE {OgH$s MMm© à~ÝY {ZXoeH$
Ûmam H$s JB© & 3

98 Page 20 of 27

22. (a) Explain ng a marketing plan. 2

OR

(b)

statement by giving any two points. 2

23. Identify the term that is used to identify the products of one firm and
differentiate them from those of the competitors. Also, explain the term. 2

24. (a)
complex decision that requires careful consideration and planning
as it requires additional obligations and reporting requirements.
State any two such obligations and reporting requirements. 2

OR

(b)
State. 2

Section C

25. Kartik works as a production analyst h
meeting for the financial year 2022 23, the target production of tyres for
the year was decided at 6 lakh units. The Managing Director of the
company asked Kartik to prepare a blueprint in advance and work your
plan . He also added that this blueprint will ensure orderly flow of
materials in the manufacturing process from the beginning to the end.

the Managing Director. 3

98 Page 21 of 27 P.T.O.

26. (H$) H$moB© VrZ {~ÝXþ XoVo hþE CëboI H$s{OE {H$ {dVaU ûm¥§Ibm H$m àË`j _mÜ`_ {H$g
àH$ma CËnmXH$m| H$s ghm`Vm H$aVm h¡ & 3

AWdm
(I) {dH«$` aUZr{V ? CëboI H$s{OE {H$ H¡$go EH$ g\$b {dH«$`
aUZr{V {dH«$` ~b H$s ghm`Vm H$aVr h¡ & 3

27. {àQ>r `y g¡byZ VWm _oH$Amoda (_oH$An) CÚmoJ _| EH$ ñWm{nV ~«mÊS> h¡ & dV©_mZ _| `h
AnZr 5 emImAm| Ho$ ZoQ>dH©$ Ho$ gmW {Xëbr _| H$m_ H$a ahm h¡ &
A~ `h CÎma ^maV Ho$ {d{^Þ eham| _| AnZr CnpñW{V XO© H$amZm MmhVo h¢ Am¡a Yrao -Yrao
AnZr nhMmZ gånyU© Xoe _| ñWm{nV H$aZm MmhVo h¢ &
BgHo$ {bE H$ånZr Zo {ZU©` {b`m {H$ am°`ëQ>r VWm _mZH$ g§MmbZ à{H«$`m Ho$ AZwê$n
^wJVmZ H$aZo Ho$ ~Xbo _| ñdmYrZ IwXam ì`mnm[a`m| H$mo {àQ>r `y ~«mÊS> Ho$ bm^ àmßV H$aZo
Ho$ {bE Hw$N> {d{eîQ> A{YH$ma {XE OmE± &
Cn`w©º$ _| M{M©V {dñVmaU Ho$ ê$n H$mo nhMm{ZE Ed§ g_PmBE & 3

28. _yb^yV {dMmam| H$mo g_PZo Ed§ g§a{jV aIZo H$s `mo½`Vm gwAdgam| H$mo nhMmZZo H$s
à{H«$`m _| gpå_{bV EH$ _hÎdnyU© KQ>H$ h¡ &

Eogo {H$Ýht VrZ g§gmYZm| (òmoVm|) H$mo nhMm{ZE Ed§ CZH$m CëboI H$s{OE Omo BZ _yb^yV
{dMmam| H$mo CX²^d H$s Amoa bo OmVo h¢ & 3

29. (H$) ZH$X ê$nm§VaU MH«$ H$m AW© Xr{OE & ì`dgm` H$s àH¥${V {H$g àH$ma ZH$X
ê$nm§VaU MH«$ H$mo à^m{dV H$aVr h¡ ? EH$ {MÌ H$s ghm`Vm go g_PmBE & 3

AWdm
(I) E|Ob {Zdoe Z Ho$db H$mofm| H$mo ì`dgm` _| bmVo h¢ A{nVw ì`dgm` Ho$ A_yë`dmZ
nam_e©XmVm ^r h¡ &
Bg H$WZ Ho$ AmbmoH$ _| E|Ob {ZdoeH$m| H$s {H$Ýht VrZ {deofVmAm| H$m CëboI
H$s{OE & $ 3

98 Page 22 of 27

26. (a) State by giving any three points how direct channel of distribution
is helpful to producers. 3
OR
(b) What is meant by
strategy helps the sales force ? 3

27.
It is currently operating in Delhi with a network of 5 branches.

It now wants to make its presence known in different cities of North
India and gradually would be establishing its identity throughout the
country.

For this, the company decides to give exclusive rights to independent
rn for their
payment of royalties and conformance to standardized operating
procedures.

Identify and explain the form of expansion discussed above. 3

28.
involved in the process of sensing opportunities.

Identify and state any three sources that lead to emergence of these basic
ideas. 3

29. (a)
business influence its cash conversion cycle ? Explain with the help
of a diagram. 3
OR
(b)
mentor to the business.
In the light of this statement state any three features of angel
investors. 3
98 Page 23 of 27 P.T.O.

IÊS> K

30. (H$) {db`Z Ed§ A{YJ«hU {d{^Þ H$maUm| go
àmßV H$aZo H$s BÀN>m go ào[aV hmoVo h¢ & {db`Z Ed§ A{YJ«hU Ho$ Eogo {H$Ýht nm±M
H$maUm| H$mo g_PmBE & 5

AWdm
(I) _bmB©Xma _yë`-{ZYm©aU {d{Y H$m AW© Xr{OE & _yë`-{ZYm©aU H$s Bg {d{Y Ho$
{H$Ýht Xmo bm^m| VWm Xmo Xmofm| H$m CëboI H$s{OE & 5

31. CÚ_ ny±Or H$m AW© Xr{OE & H$ånZr Ho$ {dH$mg H$s AdñWmAm| _| ghm`Vm Ho$ {bE {d{^Þ
AdñWmAm| na CÚ_r ny±Or H$s _m±J H$a gH$Vo h¢ & CÚ_ ny±Orn{V`m| Ûmam {dÎmr`Z H$s grS>
ny±Or AdñWm VWm àr-ñQ>mQ>©-An Ed§ ñQ>mQ>©-An AdñWm H$mo g_PmBE & 5

32. (H$) ? ZdàdV©Z à{H«$`m Ho$ KQ>H$m| H$mo g_PmBE & 5

AWdm
(I) {H$gr ^r ì`dgm` H$s g\$bVm Ho$ {bE ZE éPmZm| H$s VËH$mb nhMmZ
_hÎdnyU© h¡ ? Eogo Mma VarHo$ g_PmBE {OZHo$ Ûmam EH$ CÚ_r ZE éPmZm| H$s
VËH$mb nhMmZ H$aVm h¡ & 5

33. {d{^Þ ì`dgm`m| Ho$ {bE H$mo{dS>-19 _hm_mar Zo ì`mdgm{`H$ gwAdgam| Ho$ EH$ ZE `wJ H$m
gyÌnmV {H$`m h¡ &
EH$ CÚ_r, aOV Zo EH$ Eogo A{ÛVr` N-95 \o$g _mñH$ H$mo {S>µOmBZ {H$`m h¡ Omo Z Ho$db
gm±g Ho$ {bE br JB© hdm H$mo gm\$ H$aoJm A{nVw O~ _mñH$ à`moJ Ho$ `mo½` Zht ahoJm, Vmo
CgH$m a§J ^r ~Xb XoJm & BVZm hr Zht, `{X _mñH$ H$m Cn`moJH$Vm© hdm _| {H$gr {dfmUw
Ho$ g§nH©$ _| AmEJm Vmo Cgo MoVmdZr ^r XoJm & {dMma gwZZo _| AÀN>m bJVm h¡ VWm {dnUr`
^r h¡, bo{H$Z AnZo {dMma Ho$ {bE H$mof EH${ÌV hoVw aOV H$mo {ZdoeH$m| H$mo à^m{dV H$aZo
H$s Amdí`H$Vm h¡ & ^mdr H$mof XoZo dmbm|, Cn^moº$mAm| `m aUZr{VH$ gmPoXmam| Ho$ {hV H$mo
OmJ¥V H$aZo Ho$ {bE aOV Zo ì`mdgm{`H$ `moOZm H$m EH$ VrZ {_ZQ> H$m H$m`©H$mar gmam§e
V¡`ma {H$`m &

98 Page 24 of 27

Section D

30. (a)
achieve higher growth rate due to varied reasons. Explain any five
such reasons of mergers and aquisitions. 5
OR

(b)
advantages and two disadvantages of this method of pricing. 5

31.

-start-up and Start- cing by
venture capitalists. 5

32. (a) What is meant by innovation ? Explain the elements in the
innovation process. 5
OR

(b) Why is trendspotting important for the success of any business ?
Explain the four ways in which an entrepreneur spots trends. 5

33. The Covid-19 pandemic has ushered an era of new business opportunities
for many businesses.

Rajat, an entrepreneur, designed a unique N-95 face mask which would
not only filter the air inhaled but also change its colour when the mask is
no longer good for use. Not only this, it would also send an alert in case
the user of the mask comes in contact with any virus in the air. The idea
sounds good and marketable, but Rajat needs to impress the investors to
fund his idea. Rajat prepared a three-minute summary of the business
plan executive summary to awaken the interest of the potential funders,
customers or strategic partners.
98 Page 25 of 27 P.T.O.

(H$) ì`mdgm{`H$ `moOZm H$m AW© Xr{OE VWm aOV Ûmam Cn`moJ _| bmE JE
ì`mdgm{`H$ `moOZm Ho$ àmê$n H$mo nhMm{ZE &
(I) Cn`w©º$ (H$) _| nhMmZo JE àmê$n Ho$ A{V[aº$ ì`mdgm{`H$ `moOZm Ho$ VrZ AÝ`
àmê$nm| H$mo g_PmBE & 5

34. ~«¡S> Ed§ ~oH$ar CËnmXm| _| {S>bmBQ> {b{_Q>oS> EH$ OmZm nhMmZm Zm_ h¡ & BgZo
ñdm{XîQ> _ImZo VWm nm°nH$moZ© _| {d{dYrH$aU {H$`m h¡ & BgZo ñdmñÏ` Ed§ Amhma Ho$ à{V
OmJê$H$ bmoJm| H$mo ñ_mQ>© Aënmhma {dH$ën Ho$ ê$n _| BZ XmoZm| H$mo noe {H$`m h¡ & Ama§^ _|
XmoZm| H$mo 50 J«m_ àË`oH$ Ho$ _mZH$ n¡H$ _| ~oMm OmEJm & BZH$s ñWm`r bmJV
< 1,00,000 hmoJr & à{V BH$mB© {dH«$` _yë` VWm n[adV©Zerb bmJV {ZåZ àH$ma h¡ :

à{V BH$mB© {dH«$` _yë` (<) 120 80
à{V BH$mB© n[adV©Zr` bmJV (<) 70 30
{dH«$` {_l à{VeV (%) 40 60

Xr JB© gyMZm go BH$mB`m| d én`m| _| g_-{dÀN>oX {~ÝXþ H$s JUZm H$s{OE & 5

98 Page 26 of 27

(a) Give
business plan used by Rajat.

(b) Explain three formats of business plan other than the one
identified in (a) above. 5

34. Baked Delight Ltd. is a well known name in breads and bakery
products. It has diversified into flavoured fox nuts and popcorn. The two
were introduced as smart snacking options for health and diet conscious
people. To start with, both will be sold in a standard packing of 50 gm
each. Fixed cost for these will be < 1,00,000. Sale price and variable cost
per unit is as follows :
Classic salted Caramel salted
Particulars
Fox nuts Popcorn
Sale price per unit (<) 120 80
Variable cost per unit (<) 70 30
Sales mix percentage (%) 40 60

From the given information calculate Break-Even Point in units and
rupees. 5

98 Page 27 of 27 P.T.O.