Class 11 Question Paper 2022-23 Retail (Half Yearly)

HALF YEARLY EXAMINATION

Question Paper

NCERT BASED SYLLABUS
FOR CBSE AND STATE BOARD
FOLLOWING NCERT

QUESTION PAPER
PT-
PT-2/HALF YEARLY EXAMINATION, 2022-
RETAIL
Time - 7:15 AM to 10:20 AM Class - XI M.M. : 60
Date – 07.09.2022 (Wednesday)
Name of the student _________________________________________________ Section _____
General Instructions:
• Attempt all questions.
• This question paper is divided into two sections. Section-A and B.
• Section A contains 24 questions of MCQ type and carries 1 mark each.
• Section B contains 11 questions of subjective types carrying 2 marks,
3 marks and 5 marks.
• There are some internal choices provided in subjective questions.

SECTION-A
Q1. ‘It is a retail store that sells a wide range of inexpensive household goods’. Identify the
type of retail store involved in the above statement.
a. Warehouse store b. General store c. Discount store d. Variety store.
Q2. These types of retail units offer large number of items and their varied varieties. identify
the concept highlighted in the above case ?
a) Organized retailing b) unorganized c) Wholesale d) reselling
Q3. In which retail business the size of employees is very large and there are varied
categories with different specializations-
a) Organized business b) unorganized business c) Both d) None of these
Q4. Consumer outlets, such as furniture, electronics, sports, appliances, jewellery stores, that
offer unique, often individualized products or a large amount of products within a
particular grouping of consumer goods are considered to be specialty stores. This comes
under which type of store retailing?
a) Based on ownership b) Based on merchandise offered c) Both d) None
Q5. Consumer cooperative and franchising are which type of store retailing?
a) Based on ownership b) Based on merchandise offered c) Both d) None
Q6. “These types of customers are less in numbers but promote more sales and profit as
compared to other customers. These customers revisit the organisation over time, hence,
it is crucial to interact and keep in touch with them on a regular basis and invest much
time and effort with them.” Read the above lines and answer which type of customers
they are –
a) Impulsive customers b) Need-based customers
c) Loyal customers d) Wandering customers

Q7. Which of the following is not 4Ps of customer service –
a) Promptness b) Pre-sales c) Politeness d) Professionalism
Q8. Retailer may be busy in much research-backed production activities. However he or she
must have the capability to solve customer problems in limited time so that he or she can
think some additional improvement in retail business. Identify the concept highlighted in
this case-
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a) Attentiveness b) Communication skills
c) Use “Positive Language d) Time management skills
Q9. It is a subsidiary provision related to the object of the contract .What is it?
a) Condition b) Warranty c) Both d) None
Q10. A requirement or event that should be performed before the completion of another action
is known as –
a) Warranty b) Condition c) Procedure d) All of the above
Q11. Which of these are Essential elements of contract of sale-
a) Bilateral contract b) Transfer of property c) Price-the consideration d) All
Q12. Which of the following risk is involved in offering credit?
(a) Financial risk (b) Reduced cash flow (c) Increased cash flow (d) None of these
Q13. The credit requisition document requires information about the following:-
a) The desired items or service b) Any budget quotations or proposals received
c) Possible vendors to fulfill order d) All
Q14. Which of the following Technique is not used for determining credit worthiness of
customers-
a) Character b) Capacity c) Checklist d) Capital
Q15. Which of the following refers to the customer’s integrity and willingness to repay the
financial obligation-
a) Character b) Collateral c) Conditions d) Capacity
Q16. Before retail firms extend credit to customer, it is the best practice to check the
prospective customer’s ________________.
a) Profile b) History c) Background (d) None of these
Q17. “It is a contractual arrangement, in which the agent has the right to negotiate on the sale
of principal goods and services. In exchange the agent gets a commission or fee.” Which
type of retail selling it is;
a) Agency-based b)Travelling salesman c)Auction sale d) All
Q18. This type of floor plan has more visibility for the store staff and customers. It requires a
small space for arranging the products. Which floor plan the statement says –
a) Straight floor plan b) Angular floor plan
c) Diagonal floor plan d) Geometric floor plan
Q19. A window display in a shop is for displaying items for sale or otherwise designed to
attract customers to the store. Window display is which type of sales technique-
a) Vendor originated b) Retailer originated c) Both d) None

Q20. “It is also called as ‘ask for it’ close. The sales associate has to be sure that the customer
should not sense that he or she is using a special formula to close a sale. The closing
technique should appear as a natural development from the sales conversation. It has to
be like a natural resolution of the sale interview without the customer’s knowing the
special tactics of the sales associate.” Identify the concept highlighted in the above case?
a) The order form close b) Natural close c) Alternative close d) All
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Q21. Which of the following factors influence the successful closing of sales –
a) Awareness of company policies b) Salesman’s personality
c) Both a and b d) None
Q22. While dealing with angry customers, A sales associate is required to be very polite to take
burden of an emotional and angry customer. The sales associate may keep the following
in mind:-
a) Apologies sincerely b) Prepare to help c) Understanding d) Both a and b
Q23. The sales associate may say that the product will be available next month and I will place
an order for you, if needed. The above statement is said -
a) With positive language b) Without positive language
c) When transferring a call of the customer d) All
Q24. A sales associate must have the knowledge of a product’s width, depth and consistency.
The width refers to a product lines depth, stood for a number of items in every product
line and consistency, that indicates the similarity among the product lines. Which type of
‘product characteristic’ the above statement says about-
a) Implicit characteristics b) Explicit characteristics c) Both a and b d) None
SECTION-B
Q25. What do you understand by the term ‘summary close’? (2)
OR
Explain Natural close.
Q26. How can credit score be improved? (2)
Q27. What do you understand by communication skills? (2)
Q28. How should a sales associate respond to a customer’s query when he or she has no
answer? (3)
Q29. What are the essentials of skill development? (3)
Q30. Write Differences between condition and warranty? (3)
OR
Explain the various elements of a valid contract.
Q31. Write the information to be collected from the customers for credit check. (3)
Q32. Sales promotion is designed to be used as a short-term tactic to boost sales. Explain. (3)
Q33. Sale is an act of selling a product in return for money. It is the beginning of a relation
between customer and vendor or extension of that relationship. Explain in detail. (5)
Q34. Demonstrate the knowledge of techniques used for determining credit worthiness of

customers.
OR
Explain the factors influencing the successful closing of sales. (5)
Q35. Write the Differences between Organized and Unorganized Retail Business. (5)

PT-2 / HALF YEARLY EXAM
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