CBSE Class 12 Question Paper 2026 Business Studies

FOR CBSE CLASS 12 EXAM PREPARATION

CBSE Class 12 2026
Question Paper ·
Business Studies
EXAM YEAR TYPE SUBJECT

CBSE Class 12 2026 Question Paper Business Studies

Notes · Sample Papers · Previous Year Papers · Mock Tests

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Series SPR2Q SET~1
- 
Q.P. Code 66/2/1
 .  -   - 
Roll No. -    
Candidates must write the Q.P. Code m
om on the title page of the answer-book. . co
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e m l as
(I) as
      -    31  
l {}
ag
ag check that this question paper contains 31 printed pages.
Please
(II) -        -    -  - 
 
Q.P. Code given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
(III)       -  34   

o m
Please check that this question paper contains 34 questions.
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(IV)          , -      
  
l as
g
a number of the question in the answer-
Please write down the serial
book at the given place before attempting it.
(V)  -     15        -     10.15
    10.15   10.30     -     
   -      
15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
m
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candidates will read the question paper only and will not write any answer
m
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on the answer-book during this period.
e m
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las   agl
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BUSINESS STUDIES
  : 3    : 80
Time allowed : 3 hours Maximum Marks : 80

66/2/1 1 P.T.O.
2415-1
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  :
             :
(i)  -  34        
(ii)         
(iii)         
(iv) 3      50  75      
(v) 4       150      
(vi) 6       200      
(vii)             

1.       ‘- ’     ,  : 1
(A)              
(B)         
(C)            
(D)           -  

2.       -          
 : 1

66/2/1 2

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General Instructions :
Read the following instructions very carefully and strictly follow them :
(i) This question paper contains 34 questions. All questions are compulsory.
(ii) Marks are indicated against each question.
(iii) Answers should be brief and to the point.
(iv) Answers to the questions carrying 3 marks may be from 50 to 75 words. m
om
(v) Answers to the questions carrying 4 marks may be in about 150 words. . co
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(vi) Answers to the questions carrying 6 marks may be in about 200 words. e m
m
e
(vii) Attempt all parts of a question together.
l as
a s
l which of the following functions is Not performed by ‘Top Levelag
1.
ag
Identify
Management’ : 1
(A) Cooperating with other departments for smooth functioning of the
organisation.
(B) Being responsible for the welfare and survival of the organization.
(C) Analyzing the business environment and its implications for the
survival of the firm.
(D) Formulating overall organizational goals and strategies for their
achievement.
m
2.
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The question mark in the picture given below represents a financial

em
incentive. Identify the incentive : 1

l as
ag

m
m .co
m .co s e m
s e g la
g la a
a

66/2/1 3 P.T.O.
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Page 3 of 32

(A)   
(B)  
(C)   / 
(D) /
    :
        , , ,    
     -       ? 1
(A)   (B) -/
(C) - (D)  

3.               , 
  : 1
(A)  (B) 
(C)  (D) 

4.  I    -    II          :
 I  II
a.   i.             
              
b.  ii.          

c.   iii.          
  
d. - iv.          
   
           : 1
a b c d
(A) ii iii i iv
(B) i iv ii iii
(C) iv i iii ii
(D) iii ii iv i
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(A) Pay and allowances
(B) Retirement benefits
(C) Productivity linked wage incentives
(D) Perquisites
For Visually Impaired Candidates : m
om
Authority, responsibility, rewards, perquisites and prestige of job etc. . co
. c e m
indicate which of the following non-financial incentives given to a person
e m a
l1 s
a s
holding a managerial position ?
l Enrichment ag
(A) gJob (B) Job security
a
(C) Status (D) Organisational climate

3. The process by which a manager synchronizes the activities of different
departments is known as : 1
(A) Management (B) Planning
(C) Organising (D) Co-ordination
o m
c
. in Column I with their meaning
4. m
Match the non-financial incentives given
e
given in Column II :
as
l II
Column I
a g
Column
a. Employee i. It indicates the characteristics which describe an
participation organization and distinguish one organization
from the other.
b. Organisational ii. It means ranking of positions in the
climate organisation.
c. Employee iii. It means giving more autonomy and powers to
empowerment subordinates. o m
m c
. making
c. o d. Status m
iv. It means involving employees in decision
of the issues related to them. s
e
e m l a
las Choose the correct option from the options given below
ag
: 1
ag a b c d
(A) ii iii i iv
(B) i iv ii iii
(C) iv i iii ii
(D) iii ii iv i

66/2/1 5 P.T.O.
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5.                
,   ________ 1

(A)    (B)   

(C)   (D)  

6. ‘              
     , :          
        ’

         1

(A)  (B) 

(C)  (D)  

7. -I :             
            , 
     
-II :                
   
        : 1

(A) -I    -II   
(B) -I    -II   
(C)  -I  -II   
(D)  -I  -II   

66/2/1 6

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5. The process of estimating the fund requirements of a business and
specifying the sources of funds is called _______. 1
(A) Trading on Equity (B) Capital Budgeting decision

(C) Financial Management (D) Financial Planning
m
om . co
. c e m
m
e environment consists of numerous interrelated and gl as
6. s
‘Since business
a
l conditions or forces which arise from different sources, ita
a g
dynamic
becomes difficult to comprehend at once what exactly constitutes a given
environment.’

The feature of business environment highlighted above is : 1

(A) Relativity (B) Uncertainty
o m
(C) Complexity c
(D) . Dynamic Nature
e m
l as
ag
7. Statement-I : Workforce analysis enables an assessment of the number
and types of human resources necessary for the performance of
various jobs and accomplishment of organizational objectives.

Statement-II : Workload analysis reveals the number and type of human
resources available. m
m
c. o Choose the correct option from the following : m.co
m s e 1

s e g la
g la (A) Statement-I is true and Statement-II is false. a
a (B) Statement-I is false and Statement-II is true.

(C) Both Statement-I and Statement-II are true.

(D) Both Statement-I and Statement-II are false.

66/2/1 7 P.T.O.
m . c
c. o s e m
s em
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8.      -, ..,   ,    
               
       , -   ,  
     
        1

(A) 
(B)  
(C)     
(D)   

9.         ‘ ’        ,
 : 1

(A)                
 
(B)          ,       
     ,  ,      
(C)     ,            
           
(D)            ,  
              

10. ‘ ’          1

(A)    
(B)      
(C)    
(D)     
66/2/1 8

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8. NV Electronics has an innovative range of smartphones, T.V’s, home
entertainment systems, kitchen appliances and air conditioners. Besides
supplying quality products, their focus is also on handling customer
complaints speedily, providing maintenance services, procuring credit
m
services etc.
om discussed above is : . co
The function of.cmarketing 1 e m
em l as
las
(A) Branding
ag
(B) gMarketing Planning
a
(C) Product designing and development
(D) Customer support services

9. Identify the incorrect statement with respect to ‘Motion Study’, as a
technique of scientific management : 1
m
.co
(A) Unnecessary movements are sought to be eliminated so that it takes
m
e
less time to complete the job efficiently.
s
(B) It refers to the study ofla
movements like lifting, putting objects,
sitting and changing a
g
positions etc., which are undertaken while
doing a typical job.
(C) Through this technique, Taylor was able to design suitable
equipment and tools to educate workers on their use.
(D) This technique helps to determine the number of workers to be
employed, frame suitable incentive schemes and determine labour
m
m .co
.co
costs.
e m
em 10. In the ‘Primary Market’ prices of securities are determined
l as
las g
a by : 1
ag (A) Management of the company
(B) Demand and supply of the security
(C) Employees of the company
(D) Only demand for the security

66/2/1 9 P.T.O.
m . c
c. o s e m
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11.                    
                    
     ,          -  
                   
                  
   -       ,     
           ,       
                 
  ,  ISI             , 
,        
          ,   : 1

(A) /   
(B)   
(C)    
(D)   

12. -I :               
     
-II :             
-   
        : 1

(A) -I    -II   
(B) -I    -II   
(C)  -I  -II   
(D)  -I  -II   
66/2/1 10

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11. Ramesh wanted to buy a room heater as it had become extremely cold. He
went to the nearby market in search of a good room heater. He first visited
a few big shops selling branded heaters and checked the design, quality and
the price. Walking through the market he saw a road side shop displaying
o m
an attractive room heater. He walked into the shop to enquire about the
m . c
. co shopkeeper demonstrated how the heater worked and sem
room heater. The

s em explained its qualities like its rotating function, auto-cut etc. gla
simultaneously

g
Rameshlaasked about its price and decided to buy it, as in comparison toa
a
other room heaters, it was cheaper and had various additional features.
However while focusing on the price and features, he did not check the ISI
mark or the label which displayed the date of manufacturing, safety
features, directions for use etc.

The right exercised by Ramesh in the above case is : 1
m
(A) Right to choose/be assured
m .co
(B) Right to be heard s e
l a
ag
(C) Right to consumer education

(D) Right to safety

12. Statement – I : Capital market instruments are safer than money market
instruments both with respect to returns and principal repayment.
m
m Statement – II : The capital market deals in medium and long-term
.co
m .co securities such as equity shares and debentures etc.
s e m
s e Choose the correct option from the following :
g la 1
g la a
a (A) Statement I is true and Statement II is false.

(B) Statement I is false and Statement II is true.

(C) Both Statement I and Statement II are true.

(D) Both Statement I and Statement II are false.

66/2/1 11 P.T.O.
m . c
c. o s e m
s em
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13.      ,  (A)   (R) 

 (A) :                 

 (R) :               

           : 1

(A)  (A)     (R)   

(B)  (A)   (R)    

(C)  (A)     (R)   

(D)  (A)   (R)      (R),  (A)   
 

14. ‘’        ,       
       , -          
           ‘’    ‘’    
                 
-       

‘’     : 1

(A)  

(B)  

(C)  

(D)      

66/2/1 12

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13. There are two statements, Assertion (A) and Reason (R).

Assertion (A) : Controlling should not be misunderstood as the last function
of management.

m
Reason (R) : Controlling is a function that brings the management cycle
om function. . co
back to the.cplanning e m
e m a
l1 s
s
Chooseathe correct alternative from those given below :
l ag
ag
(A) Assertion (A) is false and Reason (R) is true.

(B) Both Assertion (A) and Reason (R) are false.

(C) Assertion (A) is true and Reason (R) is false.

(D) Both Assertion (A) and Reason (R) are true and Reason (R) is the
m
correct explanation of Assertion (A).
m .co
s e
g l a
a
14. ‘Lima’ is a global sportswear brand known for shoes, apparel and sports
accessories. Customers can recognize Lima’s shoes, t-shirts and bags just
by seeing the tiger symbol imprinted on all Lima’s products. Lima has
legally registered both its name ‘Lima’ and its tiger symbol so that no other
company can legally use the same or similar design in their sportswear.
m
c. o
m
The tiger symbol is Lima’s :
m.co 1

m s e
s e (A) Brand name
g la
g la a
a (B) Brand mark

(C) Trade mark

(D) Both Brand mark and Trade mark

66/2/1 13 P.T.O.
m . c
c. o s e m
s em
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15.      ,  (A)   (R) 

 (A) :              
  

 (R) :             

           

           : 1

(A)  (A)     (R)   

(B)  (A)   (R)    

(C)  (A)     (R)   

(D)  (A)   (R)      (R),  (A)   
 

16.      -           
  ,               
                :   
                
        ` 3,500       

                  : 1

(A)    (B) 

(C)    (D) -  
66/2/1 14

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15. There are two statements, Assertion (A) and Reason (R).

Assertion (A) : The dividend in growth companies is more than that in
the non-growth companies.

o m
Reason (R) : Companies having good growth opportunities retain more
m . c
money out . cofo their earnings so as to finance the required investment. s e m
e m l1a
Choose a
l s
the correct alternative from those given below :
ag
a g
(A) Assertion (A) is false and Reason (R) is true.

(B) Both Assertion (A) and Reason (R) are false.

(C) Assertion (A) is true and Reason (R) is false.

(D) Both Assertion (A) and Reason (R) are true and Reason (R) is the
m
correct explanation of Assertion (A).
m .co
s e
g l a
a
16. Alka Motors is one of the leading automobile companies in India. Due to
growing demand for electric vehicles, Alka Motors planned to expand its
business and for this, it wanted to raise funds. The finance manager
suggested that it should raise funds through equity as the market was
bullish. As per the suggestion of finance manager, the company decided to
m
m raise ` 3,500 crore from equity for its expansion plan for electric vehicles.
.co
m .co s em
s e g la to raise funds
g la a
The factor that the finance manager took into consideration
a through equity was : 1

(A) Cash flow position (B) Flexibility

(C) Cost of debt (D) Stock-market conditions

66/2/1 15 P.T.O.
m . c
c. o s e m
s em
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17. ‘ ’          -    
                
                 
           
         : 1
(A)   (B)  
(C)   (D)  

18. , ‘’          ,       
                
                  
   
    ‘’     ,  : 1
(A)  
(B)  
(C)  
(D)      

19. ‘      - :     
       -           
                  
               ’
        1
(A)  ,      
(B) ,   
(C) ,   
(D)           

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17. Green-Eats is a start-up offering plant based meal kits. It gained
popularity as more young consumers were becoming health conscious and
awareness about environmental issues was increasing day-by-day. To
promote sustainable eating, they collaborated with schools and colleges
o m
and organized workshops for them.
m . c
. co of business environment highlighted in the above sem
Identify the element
case :
s em g l1a
g la
(A) Economic Environment (B) Social Environment a
(C)a Political Environment (D) Technological Environment

18. Neha is working as a Manager at ‘NutriBite’, a company that makes
protein rich snacks which are high in demand. She is responsible for
implementing organisation’s marketing plans, and ensuring that her
department has necessary personnel to achieve goals as per company’s
policy. o m
Identify the ‘level’ of management at m
. c
which Neha is working : 1
s e
(A) Top level
g l a
(B) Middle level a
(C) Operational level
(D) Both Middle level and Operational level

19. ‘Taylor believed that industrial efficiency depends to a large extent on
personnel competencies. He was of the view that the concern for efficiency
m
could be built in right from the process of employee selection. Each person
o
m c
. her/his
c. o should be scientifically selected. The work assigned should suit
capabilities. To increase efficiency, they should be givense
m
e m a the required
l above is :
l as ag
training.’ The principle of scientific management discussed 1

ag (A) Science, not Rule of Thumb
(B) Harmony, Not Discord
(C) Cooperation, Not Individualism
(D) Development of Each and Every Person to His or Her Greatest
Efficiency and Prosperity.

66/2/1 17 P.T.O.
m . c
c. o s e m
s em
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20. ‘      ,          
              
    ’
              ? 1

(A)      
(B)    
(C) -  
(D) -  

21. (a)          3


(b)         
     

22. (a)        ‘’  ‘’    3


(b)   ‘’         ‘  ’ 
‘ ’   

23.              : 3

(i)    ,          
              -    
          
        
       “15         
 -      9:00         
     ” 

66/2/1 18

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20. ‘Stock Exchange is playing a vital role in ensuring wider share ownership
by regulating new issues, better trading practices and taking effective
steps in educating the public about investments.’
The above lines highlight which function of stock exchange from the
m
following ?
o m for Speculation
1
. co
(A) Providing cScope
. e m
m
e of Equity Cult
(B) Spreading l as
s
la of Transactions ag
g
(C) Safety
a
(D) Contributes to Economic Growth

21. (a) State any three features of Co-ordination. 3
OR
(b) State any three points of significance of Principles of Management.

o m
. c
22. (a) Explain ‘Transfers’ and ‘Promotions’ as internal sources of
e m
recruitment.
a s
l OR
3

a g
(b) Explain ‘Placement and Orientation’ and ‘Performance Appraisal’ as
steps in the process of ‘Staffing’ function of management.

23. Identify and explain the external source of recruitment discussed in each
of the following cases : 3
(i) o
Veer Infrastructure Pvt. Ltd. was handling the construction of am
m c
.monsoon
m .co government hospital building in Unedabad. During the
s
m
erush of work
s e la
season, the project was delayed and there was a sudden
g
g la to meet the deadline. The site supervisor placeda a notice at the
a entrance of the construction site stating “Daily wage labourers
needed for 15 days. Report with Identity Proof on Monday at 9:00 A.M.
Preference for workers with experience in masonry or carrying
materials”.

66/2/1 19 P.T.O.
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(ii)    -2  -3          
    200   -       
 ,        
   ‘ ’   ,       
      ‘ ’            
                
              

24.                   
 -    ,     ‘  ’, 
                    
                  
                  
   ,               
   60%     
                
   ()             
               
                     
           ,       
        
(i)                 
(ii)    (i)              
  3

66/2/1 20

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(ii) Vista Bank planned to expand its retail banking operations in Tier-2
and Tier-3 cities. They needed to hire over 200 middle-level
managers with experience in sales, customer service and operations.
Vista Bank approached ‘Avon Consultants’, one of India’s leading
management consultancy firms. ‘Avon Consultants’ advertised o m
m
positions ono job portals under their own name and also accessed its . c
. cof experienced professionals across India. After extensive sem
database
e m l a
as
screening,
lVista they shortlisted and forwarded qualified candidates
a
to g
ag Bank.

24. Riya, a software engineer wanted to invest a part of her savings in the
stock-market. Encouraged by some online discussions, she came across a
company ‘Smart-Tech Ltd.’, whose stock price was rising very fast. News
began to circulate that company had got a large government contract and
o m
she believed that its share price would double soon. Convinced by the
c
. shares of this company. Over the
m
positive claims, Riya also invested in the
e
next week, the shares continued s
g l a to rise but suddenly, the price started

a
crashing. Within days, her investment had lost more than 60% of its
value.
Riya started researching and discovered that the news about the
government contract was false. Securities and Exchange Board of India
(SEBI) also took immediate notice of the situation and called for detailed
trading information and conducted enquiries and inspections. After
examining trading information and conducting enquiries, SEBI found that m
m a group of traders had spread false information to artificially boost the
c. o stock price. By taking action against the group of traders, sSEBI
m made it .co
e
s em clear that fraudulent and unfair trade practices are strictly
g l aprohibited.
la a
ag (i) Quote lines from the above to identify the two functions being
performed by SEBI.
(ii) Also state one more function of each category of the functions
identified in (i) above. 3

66/2/1 21 P.T.O.
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25.        ` 5,000      -  
    , -              
     -           
       ` 5,000  ,       
   

    30             
   ` 1,000  ` 800         

                 
   4

26. (a)             4



(b)             

27.      
           
      – , , ,       
                  
          -     
                 
        -         
      

66/2/1 22

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25. Meera purchased a mixer-grinder of a reputed brand from a well-known
electronic store for ` 5,000. Within ten days, the mixer-grinder stopped
working. Meera visited the shop for repair or replacement showing the
cash memo and the warranty card but the shopkeeper refused to help her.
m
om
Though the product was only for ` 5,000, she filed a complaint at the . co
. c e m
e m
District Consumer Disputes Redressal Forum.
l as
a s
l Forum ordered the store to replace the product within 30 days.ag
agThe
They also added ` 1,000 as compensation for mental harassment and
` 800 for legal costs.

State two responsibilities fulfilled by Meera and two reliefs which Meera
got through Consumer Redressal Forum. 4

m
m .co
26. (a)
e
State any four limitations of internal sources of recruitment.
s
4

l a
ag OR

(b) State any four benefits of staffing to the organization.

27. Fresh Foods Pvt. Ltd. manufactures and distributes organic packaged
food products. It’s operations are divided into five main departments –
m
m Production, Marketing, Finance, Human Resources and Research and
c. o Development. Each department has its own head and a teamsethat
m focuses .co
s em only on the work related to their department. This promotes
g l a efficiency in
la a
ag utilization of manpower as employees perform similar tasks within a
department and are able to improve performance. This also helps in
increasing managerial and operational efficiency and results in increased
profit.

66/2/1 23 P.T.O.
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                
            

(i)             

(ii)    (i)               
        4

28.       ,   ‘-’ ,     ,
2025    -  ,   , ,  ,   

  -              

  ,  ,       ` 60     ‘-
’                    
       ‘-’         
   -             
             ` 80  ` 120     
                ‘-’  
   ` 99            
   

      ‘-’     , :   
            ‘-’   
        

         ‘-’   -  
           4

66/2/1 24

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Since each department handles a narrow range of tasks and focus is

on a limited range of skills, it is easier to train new employees.

(i) Identify the organization structure followed by Fresh Foods Pvt. Ltd.

m
(ii) Also state three advantages of the structure identified in (i) above
om . co
. c
not discussed in the given case. 4 e m
e m l as
l as ag
g
a owned a skincare company named ‘Nat-Ayur’. In July, 2025, he
28. Aditya

decided to launch a new herbal face cream in the market using traditional

herbs like turmeric, sandalwood, neem, aloe vera, saffron etc.

The total cost of producing, packaging, distributing and selling the

cream came to ` 60 per tube. ‘Nat-Ayur’ decided that this would be the
o m
c
minimum price to cover the cost. They. wanted to earn a fair margin of
e m
as
profit too. For this ‘Nat-Ayur’ conducted
l a survey and found that the

expected demand would be a g Customers were ready to pay more for
high.

herbal and chemical free products. They also found that many face creams

with similar features are available in the market priced between ` 80 to

` 120. To compete effectively, ‘Nat-Ayur’ decided to price the cream at ` 99

to attract the customers while offering better benefits.
m
m To add value to the product ‘Nat-Ayur’ invested in eco-friendly
c. o packaging, free home delivery and on-line advertisements.m This .co
s e
s em uniqueness gives ‘Nat-Ayur’ a competitive freedom ingfixing
l a price of its
la a
ag cream.

Identify and explain any two factors that were taken into consideration by

‘Nat-Ayur’ for determining the price of their herbal face cream. 4

66/2/1 25 P.T.O.
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Page 25 of 32

29. (a)       : 4

(i)      

(ii)        



(b)         :

(i)           

(ii)          

30. ‘ ’ ,   -      , ‘  III’  
                   
   
         ,  
 ,                
,                
                
               

               
           ‘ ’     
       ,       -
  

            4

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29. (a) Explain the following limitations of planning : 4

(i) Planning leads to rigidity

(ii) Planning may not work in a dynamic environment
m
om . co
. c OR
e m
e m l as
(b) s
Explain the following points of importance of Decentralisation :
l a ag
g
a (i) Develops initiative among subordinates
(ii) Develops managerial talent for the future.

30. ‘Priya Motors’, a motorbike manufacturing company, launched a new
m
.co
model of bike in the market named ‘Moto Glide III’. The company planned
m
e
s to young riders. The design team
a
carefully to make this bike appeal
l
ag
focused on making the bike attractive and stylish to the target customers,

primarily the youth. They gave it a sleek body, sharp headlights and a

digital speedometer. The design made the bike not just look good but also

improved its aerodynamics and fuel efficiency. This helped the company

stand out from other brands, thereby getting a competitive edge.
o m
m The company followed strict quality standards in makingmeach c
. part
c. o s e
e m l aconsistency in
las of the bike which helped in achieving uniformity and
a g
ag output. ‘Priya Motors’ also offered different versions of bike with different

prices based on features like Bluetooth connectivity, colour options etc.

Identify and explain two functions of marketing discussed above. 4

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31. (a)        ‘ ,      ’  
      ‘ ’  ‘ ’    6



(b)        :

(i)   

(ii)   

(iii)   

32. ‘’    ,             
             , ‘’     
                   
              ,    
        ,        
       ,        
            , ‘’      
                     

                 
               ,   
     ,            

               ‘’ 
       6

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31. (a) Explain ‘Science, not Rule of Thumb’ as a principle of Scientific
Management and ‘Functional Foremanship’ and ‘Time study’ as
techniques of Scientific Management. 6

OR
m
m
(b) Explain theofollowing . co
c. principles of General Management :
e m
em of Command l as
(i) sUnity
la ag
g
a (ii) Esprit De Corps
(iii) Stability of Personnel

32. ‘Freshju’ is a trading company, selling bottled juices made by other

m
manufacturers. Now, it planned to sell its juices across India. For this,
o
‘Freshju’ decided to enter into ‘Juice c
. manufacturing’. It also has
m
e to other countries in the future. To
a s
ambitious plans to export its juices
l in future, the company set-up a larger
a g
meet anticipated higher demand
manufacturing unit. The Chief Executive Officer, Ravinder, ordered
automatic juice-filling and bottling machines to increase speed, improve
hygiene and for consistency in production. Since the investment was huge,
instead of buying all new machinery ‘Freshju’ took some expensive
machines on lease.
o m
m They also collaborated with a nearby packaging unit tomuse c
. their
c. o packing s e to manage
e m machines during peak-season. This helped ‘Freshju’
l a
las seasonal surges in demand without investing in ag
additional equipment
ag that would remain underutilized during off season.

Quoting lines from the above, identify and explain any four factors that
will affect the fixed capital requirements of ‘Freshju’. 6

66/2/1 29 P.T.O.
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33.                  
       ,          
    
       25%          
– , ,              
           -2  -3    
          ,     
 ,              () 
                
                 
 ,              
    ` 50      -  , 
,               
    ,            
  
              6

34. (a)           6



(b)             
_____________

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33. Greener Organic is a company producing eco-friendly fertilizers and soil
boosters. With the growing interest in organic farming, the company is
planning to expand its operations across India.

Greener sets its target to increase its sales by 25% in the next year.
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This gave all departments – sales, production, marketing and logistics – a . co
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common target to work. To achieve this, Greener made a comprehensive
e Tier-2 and Tier-3 cities by working with local farmer groups. gl as
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plan to aenter
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a also plan to promote their brand through on-line campaigns focused
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on eco-friendly farming. The company also laid down broad parameters
within which the managers could function. All raw materials used had to
be certified organic and preferably sourced from local farmers. This would
improve quality, support local people and build trust with customers. The

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company allocated ` 50 lakhs for marketing, which included funds for
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regional newspaper advertisements, . digital marketing, promotional
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events and dealer incentives. Byaquantifying future facts and figures, the

ag and evaluate performance.
company planned to control costs

Identify and explain any four type of plans discussed in the above case. 6

34. (a) Explain any four semantic barriers to communication. 6

OR
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s e ____________ g la
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66/2/1 31 P.T.O.
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For more Question Papers, Sample Papers, Notes & Syllabus visit
gl a
Page 31 of 32

66/2/1 2415-1 32

For more Question Papers, Sample Papers, Notes & Syllabus visit Page 32 of 32