CBSE Class 12 Question Paper 2023 Marketing

Qu e st i o n

P a p e r
2023

Series FGHE Set-4
àíZ-nÌ H$moS>
Q.P. Code 336
amob Z§.
Roll No.

{dnUZ
MARKETING
:3 : 60
Time allowed : 3 hours Maximum Marks : 60

H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 15 h¢ &
àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE àíZ-nÌ H$moS H$mo narjmWu CÎma-nwpñVH$m Ho$
_wI-n¥>ð> na {bI| &
H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >24 àíZ h¢ &
H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, CÎma-nwpñVH$m _| àíZ H$m H«$_m§H$
Adí` {bI| &
Bg àíZ-nÌ Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db
àíZ- -nwpñVH$m na H$moB© CÎma Zht {bI|Jo &

Please check that this question paper contains 15 printed pages.
Q.P. Code given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
Please check that this question paper contains 24 questions.
Please write down the serial number of the question in the
answer-book before attempting it.
15 minute time has been allotted to read this question paper. The
question paper will be distributed at 10.15 a.m. From 10.15 a.m. to
10.30 a.m., the students will read the question paper only and will not
write any answer on the answer-book during this period.
*
336 Page 1 of 15 P.T.O.

:
(i)
(ii) 24 :
(iii)
(iv) (6 + 18) = 24 3
(6 + 11) = 17
(v)
(vi) : 30 :
(a) 6
(b)
(c)
(d) /
(vii) : 30 :
(a) 18
(b) 11
(c)
(d) /

IÊS> H$ $
(dñVw{ZîR> àíZ) (30 A§H$)

1. amoµOJma H$m¡eb na {XE JE 6 àíZm| _| go {H$Ýht 4 àíZm| Ho$ CÎma Xr{OE & 4 1=4

(i) Am¡Úmo{JH$ à{H«$`m H$mo {Z~m©Y VWm à^mdr ~ZmZo Ho$ {bE H$m¡Z bJmVma ZB© ImoO
H$aVm h¡ ?
(ii) {ZåZ{b{IV _| go {H$g_| EH$ `m A{YH$ dH©$erQ> hmoVr h¡ ?
(a) dH©$erQ> (b)
(c) dH©$~wH$ (d) gob
336 Page 2 of 15

General Instructions :
(i) Please read the instructions carefully.
(ii) This question paper consists of 24 questions in two Sections : Section A
and Section B.
(iii) Section A has Objective type questions whereas Section B contains
Subjective type questions.
(iv) Out of the given (6 + 18) = 24 questions, a candidate has to answer
(6 + 11) = 17 questions in the allotted (maximum) time of 3 hours.
(v) All questions of a particular section must be attempted in the correct
order.
(vi) Section A : Objective Type Questions (30 marks) :
(a) This section has 6 questions.
(b) There is no negative marking.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.
(vii) Section B : Subjective Type Questions (30 marks) :
(a) This section has 18 questions.
(b) A candidate has to do 11 questions.
(c) Do as per the instructions given.
(d) Marks allotted are mentioned against each question/part.

Section A
(Objective Type Questions) (30 Marks)

1. Answer any 4 questions out of the given 6 questions on employability
skills. 4 1=4

(i) Who constantly innovates to make industrial processes seamless and
efficient ?

(ii) Which of the following has one or more worksheets ?
(a) Worksheet (b) Name box
(c) Workbook (d) Cell

336 Page 3 of 15 P.T.O.

(iii) ñd- h¡ ?
(a) ñd`§ H$mo A{^ào[aV H$aZm (b) ì`{º$JV bú`m| H$s àm{ßV H$aZm
(c) e¡{jH$ bú` (d) ZH$mamË_H$ gmoM
(iv) _wÐU Ho$ {bE em°Q>©H$Q> Hw±$Or h¡ __________ &
(a) Ctrl + P (b) Ctrl + T
(c) Ctrl + S (d) Ctrl + C
(v) {ZåZ{b{IV _| go H$m¡Z-gm VZmd à~§YZ _| ghm`H$ h¡ ?
(a) gH$mamË_H$ ahZm (b) ^yVH$mb Ho$ {df` _| gmoMZm
(c) {_Ìm| H$m n[ahma H$aZm (d) amoZm ewê$ H$aZm
(vi) Omo ì`{º$ g_mO Ho$ bm^ Ho$ {bE g_mYmZ H$mo {dH${gV H$aZo na Ho$pÝÐV H$aVo h¢,
_________ H$hbmVo h¢ &
(a) nm[adm[aH$ ì`dgm`r (b) _{hbm CÚ_r
(c) >r CÚ_r (d) gm_m{OH$ CÚ_r

2. {XE JE 7 àíZm| _| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE & 5 1=5
(i) {dnUZH$Vm© Hw$N> {d{eîQ> {deofVmAm|/bjUm|/JwUdÎmmAm| na àH$me S>mbVo h¢ {OZgo
CZH$m ~«m§S> g§nÞ h¡ & `h ^oX _yV
__________ go g§~§{YV h¢ &
(a) g§^m{dV CËnmX (b) g§d{Y©V CËnmX
(c) {d^o{XV CËnmX (d) Om{VJV CËnmX
(ii) `{X ~mµOma _| H$moB© AÝ` ì`mdgm{`H$ g§JR>Z g_mZ CËnmX noe Zht H$a ahm h¡, Vmo
{dH«o$Vm H$mo {H$g àH$ma H$m _yë` {ZYm©aU H$aZm Mm{hE ?
(a) (b) Ý`yZ _yë`
(c) H$h Zht gH$Vo (d) AË`{YH$ H$_ _yë`
(iii) {dVaU Ho$ {H$g _mÜ`_ Ho$ AÝVJ©V H«$`, {dH«$` VWm Omo{I_ dhZ H$aZo Ho$ H$m`©
{Zînm{XV {H$E OmVo h¢ ?
(a) boZXoZ g§~§Yr H$m`© (b) bm°{OpñQ>H$ H$m`©
(c) ghm`H$ H$m`© (d) ghm`H$ EO|{g`m±
(iv) H$m¡Z- § na A{YH$ Ho$pÝÐV H$aVr h¢ ?
(a) E.Q>r.Eb. (b) ~r.Q>r.Eb.
(c) E.Eb.Q>r. (d) ~r.Eb.Q>r.

336 Page 4 of 15

(iii) What is not included in self-management ?
(a) Motivating oneself (b) Achieving personal goals
(c) Academic goals (d) Negative thinking
(iv) Shortcut key for Print is ___________.
(a) Ctrl + P (b) Ctrl + T
(c) Ctrl + S (d) Ctrl + C
(v) Which one of the following helps to manage stress ?
(a) Staying positive (b) Thinking about the past
(c) Avoiding friends (d) Start crying
(vi) Individuals who focus on developing solutions that benefit the
society are called __________.
(a) Family businessman (b) Women entrepreneurs
(c) First generation entrepreneurs (d) Social entrepreneurs

2. Answer any 5 out of the given 7 questions. 5 1=5

(i) Marketers highlight some of the special attributes/features/qualities
their brand is endowed with. This difference could be tangible or
psychological. These sentences are related to ___________.
(a) Potential Product (b) Augmented Product
(c) Differentiated Product (d) Generic Product
(ii) In case no other business organisation in the market is offering
similar products, then what type of price will be fixed by the seller ?
(a) Higher price (b) Lower price
(c) Cannot comment (d) Very low price
(iii) Under which function performed by channel of distribution are
buying, selling and risk bearing functions performed ?
(a) Transactional function (b) Logistical function
(c) Facilitating function (d) Facilitating agencies
(iv) Which activities are more focused on in-store activations and melas ?
(a) ATL (b) BTL
(c) ALT (d) BLT
336 Page 5 of 15 P.T.O.

(v) Amhma IwXam gwnañQ>moa __________ _| gpå_{bV {H$E OmVo h¢ &
(a) H$_ AZwHy$bZ VWm H$_ ge{º$H$aU
(b) AZwHy$bZ VWm H$_ ge{º$H$aU
(c) H$_ AZwH$y bZ VWm
(d) AZwHy$bZ
(vi) Cn^moº$m ~mµOma gd}jU VWm {d{^Þ àH$ma Ho$ CnbãY CËnmXm| H$s H$s_Vm| H$s
?
(vii) {H$g àH$ma Ho$ CËnmX h_oem {~Zm {H$gr `moOZm Ho$ H«$` {H$E OmVo h¢ ?
3. {XE JE 7 àíZm| _| go {H$Ýht 6 àíZm| Ho$ CÎma Xr{OE & 6 1=6
(i) {H$g àH$ma Ho$ em°qnJ CËnmX Ho$ {bE _yë` Jm¡U hmo OmVm h¡ `{X e¡br/JwUdÎmm na
Ü`mZ Ho$pÝÐV hmo ?
(a) gOmVr` CËnmX (b) {dOmVr` CËnmX
(c) Cn^moº$m CËnmX (d) godmE±
(ii) A{YH$ g§»`m _| J«mhH$m| H$mo AmH${f©V H$aZo Ho$ {bE ~wYdma H$mo {~J ~mµOma \$bm|
Ed§ gpãµO`m| Ho$ _yë`m| _| H$Q>m¡Vr H$aVm Wm, naÝVw AÝ` CËnmXm| Ho$ _yë`m| _| H$moB©
n[adV©Z Zht {H$`m OmVm Wm & ~wYdma H$mo \$b Ed§ gpãµO`m± ?
(a) hm{Z ZoVm (b) {_{lV CËnmX
(c) ~«m§S> dmbo CËnmX (d) àr{_`_ CËnmX
(iii) Cg {dVaU _mÜ`_ H$m Zm_ Xr{OE {Og_| J«mhH$m| H$mo dñVwAm| H$m {dH«$` Am°ZbmBZ
àË`j ê$n go {H$`m OmVm h¡ &
(iv) {ZåZ{b{IV _| go H$m¡Z-gr J{V{d{Y`m± {ZfoYmË_H$ ê$n go _h±Jr hmoVr h¢ ?
(a) E.Q>r.Eb. (b) ~r.Q>r.Eb.
(c) E.Eb.Q>r. (d) ~r.Eb.Q>r.
(v) godm H$s H$m¡Z-gr {deofVm godmAm| H$s JwUdÎmm Ho$ _mZH$ {ZYm©aU H$mo H${R>Z H$aVr
h¡ ?
(vi) V¡`ma _mb Ho$ CËnmXZ _| {H$g àH$ma H$s Am¡Úmo{JH$ dñVwAm| H$m Cn`moJ {H$`m OmVm
h¡ ?
(a) ny±OrJV dñVwE±
(b)
(c) Amny{V© VWm ì`mdgm{`H$ godmE±
(d) CËnm{XV gm_J«r VWm nwO}
(vii) _yë`-{ZYm©aU H$s Cg {d{Y H$m Zm_ Xr{OE Omo \$_© H$mo ~mµOma _| à{V`mo{J`m| Ûmam
{bE Om aho _yë` H$mo ~VmVr h¡, naÝVw `h à{VñWmnZ bmJV H$mo AZXoIr H$aVr h¡ &
(a) _mH©$-An _yë`-{ZYm©aU (b) bmJV O_m _yë`-{ZYm©aU
(c) bm^-Abm^ _yë`-{ZYm©aU (d) _m±J-CÝ_wIr _yë`-{ZYm©aU
336 Page 6 of 15

(v) Food retailing superstore is included in __________.
(a) Low customization and low empowerment
(b) High customization and low empowerment
(c) Low customization and high empowerment
(d) High customization and high empowerment
(vi) Why do consumers undertake a market survey and compare the
prices of different variants available according to their budget ?
(vii) Which type of products are always purchased without any
planning ?
3. Answer any 6 out of the given 7 questions. 6 1=6
(i) For what type of shopping products does price become secondary in
case the focus is on style/quality ?
(a) Homogeneous products (b) Heterogeneous products
(c) Consumer products (d) Services
(ii) On Wednesdays, Big Bazar used to cut back the price of fruits and
vegetables to attract large number of customers, however, no change
was made on the price of other products. What are vegetables and
fruits called for Wednesday ?
(a) Loss leaders (b) Assorted products
(c) Branded products (d) Premium products
(iii) Name the channel of distribution in which goods are sold directly to
the consumers online.
(iv) Which activities out of the following are prohibitively expensive ?
(a) ATL (b) BTL
(c) ALT (d) BLT
(v) What feature of service makes it difficult to standardize the quality
of services ?
(vi) What type of industrial goods are used in producing the finished
goods ?
(a) Capital items
(b) Raw material
(c) Supplies and business services
(d) Manufactured materials and parts
(vii) Name the pricing method which tells the firm what prices
competitors are charging in the market, but it ignores replacement
costs issue.
(a) Mark-up pricing (b) Cost plus pricing
(c) Break-even pricing (d) Demand oriented pricing
336 Page 7 of 15 P.T.O.

4. {XE JE 6 àíZm| _| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE & 5 1=5
(i) CËnmX OrdZ MH«$ H$s {H$g AdñWm go g§JR>Z Ho$ bm^ _| H$_r Amaå^ hmoZo H$m nVm
Mb gH$Vm h¡ ?
(a) Amapå^H$ AdñWm (b) d¥{Õ AdñWm
(c) (d) ZrMo AmZo H$s AdñWm
(ii) {ZåZ{b{IV _| go _yë`-{ZYm©aU H$mo à^m{dV H$aZo dmbm ~mø H$maH$ H$m¡Z-gm h¡ ?
(a) CËnmX {d^oXrH$aU (b) CËnmXZ bmJV
(c) \$_© Ho$ CÔoí` (d) à{V`mo{JVm
(iii) {dH«$` CnamÝV godmAm| VWm {dÎmr` ghm`Vm Ho$ A{V[aº$ H«o$VmAm| H$mo H$m¡Z
Amdí`H$ gyMZm àXmZ H$aVm h¡ ?
(iv) {ZåZ{b{IV _| go H$m¡Z {dH«$` g§dY©Z na Ho$pÝÐV H$aVm h¡ ?
(a) {dñVma H$s Amdí`H$Vm dmbr EH$ \$_©
(b) EH$ Am¡Úmo{JH$ H$ånZr
(c) ~mµOma _| EH$ Z`m CËnmX CVmaZo dmbr EH$ \$_©
(d) Aënmd{Y {dH«$` H$s Amdí`H$Vm dmbr EH$ \$_©
(v) AnZo ñ_mQ>© \$moZ na ñWmZ (bmoHo$eZ) H$s Om±M H$aZo Ho$ {bE H$m¡Z-go En H$mo
S>mCZbmoS> H$aZo H$s Amdí`H$Vm h¡ ?
(a) B§ñQ>mJ«m_ (b) \ `a
(c) ñdm_© En (d) EÊS´>m°`S>
(vi) àXmZ H$s JB© godmAm| go àmßV H$_reZ go {ZåZ{b{IV _| go bm^ H$m¡Z H$_mVm h¡ ?
(a) EO|Q> (b) {dVaH$
(c) IwXam ì`mnmar (d) WmoH$ ì`mnmar

5. {XE JE 6 àíZm| _| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE & 5 1=5
(i) O~ EH$ ~mµOma H$s d¥{Õ H$s g§^mdZm hmoVr h¡, V~ EH$ \$_© H$s à^m{dVm H$m {Zdoe
na b{jV àË`m` H$m ~ohVa g§Ho$VH$ H$m¡Z-gm hmoVm h¡ ?
(a) à{V`mo{JVm amoH$Zm (b) _yë` pñWaVm
(c) ~mµOma ^mJ (d) A{YH$V_ bm^
(ii) O~ J«mhH$m| H$mo EH$ CËnmX H$mo ~oMZo Ho$ {bE EH$ `m A{YH$ _Ü`ñWm| H$s ^mJrXmar
hmo, ?
(a) eyÝ` ñVa (b) EH$ ñVa
(c) AàË`j _mÜ`_ (d) VrZ ñVa
336 Page 8 of 15

4. Answer any 5 out of the given 6 questions. 5 1=5
(i) From which stage of PLC can an organisation observe an onset of
decline in profits ?
(a) Introduction stage (b) Growth stage
(c) Maturity stage (d) Decline stage
(ii) Which of the following is an external factor that affects pricing
decisions ?
(a) Product Differentiation (b) Cost of Production
(c) Objectives of the firm (d) Competition
(iii) Who provides necessary information to buyers in addition to after
sales service and financial assistance ?
(iv) Who out of the following may focus on sales promotion ?
(a) A firm needing expansion
(b) An industrial company
(c) A firm launching a new product in the market
(d) A firm needing short-term sales
(v) pp is required to be downloaded by the user to check into
locations on their smart phones ?
(a) Instagram (b) Foursquare
(c) Swarm App (d) Android
(vi) Who out of the following usually makes profits from commission for
the service they provide ?
(a) Agent (b) Distributor
(c) Retailer (d) Wholesaler

5. Answer any 5 out of the given 6 questions. 5 1=5
(i) When a market has potential for growth, what is a better indicator

(a) Preventing competition (b) Price stabilization
(c) Market share (d) Maximum profit
(ii) When there is an involvement of one or more than one intermediary
to sell a product to the consumers, what is it called ?
(a) Zero level (b) One level
(c) Indirect channel (d) Three level
336 Page 9 of 15 P.T.O.

(iii) boZXoZ Ho$ Cg àH$ma H$m Zm_ Xr{OE {Og_| ^m¡{VH$ {d{Z_` Ho$ ~Om` nj
Bbo go ì`dhma H$aVo h¢ &
(iv) H$m¡Z H$ån{Z`m| H$mo 140 Ajam| VH$ Ho$ bKw g§Xoe Ho$ Ûmam H$ån{Z`m| H$mo AnZo
CËnmXm| Ho$ g§dY©Z H$s AZw_{V XoVm h¡ ?
(a) JyJb (b) {Q²>dQ>a
(c) dmQ²>gEn (d) qbH$S>BZ
(v) ~mµOma ^oXZ Ho$ {bE {H$g àH$ma H$m g§Mma bmoH${à` h¡ ?
(a) ~mobZo Ho$ Ûmam (_m¡{IH$) (b) àdV©Z
(c) àË`j {dnUZ (d) {dH«$`
(vi) J«mhH$m| H$s ~XbVr hþB© dar`VmAm| VWm ì`dhmam| Ho$ AZwgma {dnUZH$Vm© CËnmX
?

6. {XE JE 6 àíZm| _| go {H$Ýht 5 àíZm| Ho$ CÎma Xr{OE & 5 1=5
(i) CËnmXZ Ho$ {d{^Þ ñVam| na {d{^Þ _yë`m| na bm^ H$m AmH$bZ H$aZo Ho$ {bE EH$
\$_© Ho$ à~§Y Ûmam {H$gH$m M`Z {H$`m OmVm h¡ ?
(a) CËnmXZ H$s _mÌm
(b) \$_© H$mo
(c) \$_© H$mo AmJ_
(d) CËnmXZ, _mÌm VWm _yë`m| H$m gdm}Îm_ g§`moOZ
(ii) {ZåZ{b{IV _| go H$m¡Z- ?
(a) Bbo (b) Am°Q>mo_mo~mBb CÚmoJ
(c) \¡$eZ CÚmoJ (d) ñQ>rb CÚmoJ
(iii) H$m¡Z ñdV§Ì ê$n go \$_© H$m ñdm_r hmo Vm h¡ VWm ~oMo OmZo dmbo _mb H$m ñdm{_Ëd
boVm h¡ ?
(a) EO|Q> (b) {dVaH$
(c) IwXam ì`mnmar (d) WmoH$ ì`mnmar
(iv) _yë`-{ZYm©aU H$s {H$g {d{Y Ho$ AÝVJ©V EH$ \$_© {d{^Þ J«mhH$m| go CZHo$ ^wJVmZ
H$s `mo½`Vm AZwgma AbJ-AbJ _yë` boVr h¡ ?
(a) EH$ _yë` Zr{V (b) ^oXZ _yë`-{ZYm©aU
(c) Xmoham _yë`-{ZYm©aU (d) à{V`moJr _yë`-{ZYm©aU
(v) {dH«$` g§dY©Z ?
(vi) godm ?

336 Page 10 of 15

(iii) Name the form of transaction in which the parties interact
electronically rather than by physical exchange ?
(iv) Who allows companies to promote their products in short messages
limited to 140 characters ?
(a) Google (b) Twitter
(c) WhatsApp (d) LinkedIn
(v) Which type of communication has been popular in penetrating
markets ?
(a) Word of mouth (b) Promotion
(c) Direct marketing (d) Selling
(vi) Why does the marketer design the product package according to the
changing customer preferences and attitudes ?

6. Answer any 5 out of the given 6 questions. 5 1=5
(i) What is chosen by the management of a firm while making
estimates of profits at different levels of production at different
prices ?
(a) Quantum of production
(b) Cash flow to the firm
(c) Revenue to the firm
(d) Best combination of production, volume and prices
(ii) Which Indian industry out of the following is one of the largest in
the world ?
(a) Electronic Industry (b) Automobile Industry
(c) Fashion Industry (d) Steel Industry
(iii) Who independently owns a firm and takes title to the goods
handled ?
(a) Agent (b) Distributor
(c) Retailer (d) Wholesaler
(iv) Under which pricing method will a firm charge different price from
different customers according to their ability to pay ?
(a) One Price Policy (b) Penetration Pricing
(c) Dual Pricing (d) Competitive Pricing
(v) What
(vi)

336 Page 11 of 15 P.T.O.

IÊS> I $
({df`naH$ àíZ) (30 A§H$)
5 3
20 30 3 2=6

7. EH$ \$mBb _| S>Qo >m (Am±H ~ZmBE &

8. EH$ CÚ_r Ho$ {bE A§Vd£`{º$H$ H$m¡ebm| H$m _hÎd g_PmBE &

9. Eogo nm±M _mZH$ hmoVo h¢ Omo EH$ ì`{º$ Ho$ ì`{º$Ëd H$m dU©Z H$aVo h¢ & {H$Ýht Mma H$s gyMr
~ZmBE &

10. ì`{º$Ëd {dH$mam| H$mo Xÿa H$aZo Ho$ {d

11. EH$ CÚ_r Ho$ {H$Ýht Xmo H$m`m] H$mo g_PmBE &

5 3 20 30 3 2=6

12. CÔoí` Ho$ AmYma na ì`{º$JV {dH«$` VWm {dH«$` g§dY©Z _| AÝVa ñnîQ> H$s{OE &

13. Cg gmoeb _r{S>`m {dnUZ ßboQ>\
ì`mdgm{`H$ gmPoXma àXmZ H$aZo H$m Adga àXmZ H$aVm h¡ &

14. EH$ CËnmX Ho$ _yë`-{ZYm©aU _| ì`mdgm{`H$ g§JR>Z H$s AdpñW{V EH$ _hÎdnyU© {ZYm©aH$
H¡$go h¡ ?

15. 1 _B©, 2019 _h±Jm BÝdQ>©a pñßbQ> E`a-H§$S>reZa IarXm naÝVw BgHo$ {bE
IarXVo g_`, dm{f©H$ aIaImd AZw~§Y Zht {H$`m & BgHo$ níMmV² CgZo AnZo {dMma AnZo
n[adma Ho$ gmW gmPm {H$E {H$ dh A~ dm{f©H$ aIaImd AZw~§Y (E.E_.gr.) IarX gH$Vm
h¡ & CËnmX Ho$ àH$ma H$s nhMmZ H$s{OE VWm BgHo$ {df` _| g§jon _| g_PmBE &

16. {dnUZ {_l Ho$ àdV©Z KQ>H$ Ûmam {Zînm{XV H$m`m] H$mo g_PmBE &
336 Page 12 of 15

Section B
(Subjective Type Questions) (30 Marks)

Answer any 3 questions out of the given 5 questions on Employability skills.
Answer each question in 20 30 words. 3 2=6

7. Enlist the steps to sort data in a file.

8. Explain the importance of interpersonal skills for an entrepreneur.

9. sonality. Enlist
any four.

10. State the various steps to overcome personality disorders.

11. Explain any two functions of an entrepreneur.

Answer any 3 out of the given 5 questions in 20 30 words each. 3 2=6

12. Distinguish between personal selling and sales promotion on the basis of
objective.

13. Explain the platform for social media marketing which provides its
members the opportunity to generate sales leads and business partners.

14. How is location of a business organisation an important determinant of
price of a product ?

15. X purchased an expensive inverter split air-conditioner on 1st May, 2019

discussed and expressed his thought to his family members that he might
purchase AMC now. Identify the type of product and explain it in brief.

16. Explain the functions performed by promotion element of marketing mix.

336 Page 13 of 15 P.T.O.

3 2 30 50 2 3=6

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336 Page 14 of 15

Answer any 2 out of the given 3 questions in 30 50 words each. 2 3=6

17. What does a useful packaging decision include ?

18. Discuss the factors related to the product affecting the selection of the
channel of distribution.

19. Explain the three types of indirect channels of distribution.

Answer any 3 out of the given 5 questions in 50 80 words each. 3 4=12

20. In India all the packaged foods sold are required to comply with the Food
and Safety Regulations, 2011 issued by the Food Safety and Standards
Authority of India functioning under the Ministry of Health and Family
Welfare whereby the products require more extensive descriptions of their
nature and use along with safety warnings, if any.
Identify the concept discussed above and explain its role.

21. Name and explain the various factors affecting pricing which are within
the control of a firm upto a certain extent.

22. Which channel of distribution will be selected by the manufacturer if he
deals in the following items and why ?

(a) Perishable goods

(b) Diamonds

23. Explain Push and Pull strategies of Promotion Mix.

24. Give any four points of difference between online marketing and
traditional marketing.

336 Page 15 of 15 P.T.O.