CBSE Class 12 The Creative and Commercial Process in Mass Media Question Paper 2019

SET-4
Series BVM H$moS> Z§.
Code No. 246
amob Z§. narjmWu H$moS >H$mo CÎma-nwpñVH$m Ho$ _wI-n¥ð >na
Roll No. Adí` {bIo§ &
Candidates must write the Code on the
title page of the answer-book.

 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _o§ _w{ÐV n¥ð> 7 h¢ &
 àíZ-nÌ _| Xm{hZo hmW H$s Amoa {XE JE H$moS >Zå~a H$mo N>mÌ CÎma-nwpñVH$m Ho$ _wI-n¥ð> na {bI| &
 H¥$n`m Om±M H$a b| {H$ Bg àíZ-nÌ _| >33 àíZ h¢ &
 H¥$n`m àíZ H$m CÎma {bIZm ewê$ H$aZo go nhbo, àíZ H$m H«$_m§H$ Adí` {bI| &
 Bg àíZ-nÌ H$mo n‹T>Zo Ho$ {bE 15 {_ZQ >H$m g_` {X`m J`m h¡ & àíZ-nÌ H$m {dVaU nydm©• _|
10.15 ~Oo {H$`m OmEJm & 10.15 ~Oo go 10.30 ~Oo VH$ N>mÌ Ho$db àíZ-nÌ H$mo n‹T>|Jo Am¡a Bg
Ad{Y Ho$ Xm¡amZ do CÎma-nwpñVH$m na H$moB© CÎma Zht {bI|Jo &
 Please check that this question paper contains 7 printed pages.
 Code number given on the right hand side of the question paper should be
written on the title page of the answer-book by the candidate.
 Please check that this question paper contains 33 questions.
 Please write down the Serial Number of the question before
attempting it.
 15 minute time has been allotted to read this question paper. The question
paper will be distributed at 10.15 a.m. From 10.15 a.m. to 10.30 a.m., the
students will read the question paper only and will not write any answer on
the answer-book during this period.

OZ _mÜ`_m| _| g¥OZmË_H$ Am¡a ì`mnm[aH$ à{H«$`m
THE CREATIVE AND COMMERCIAL PROCESS IN
MASS MEDIA

{ZYm©[aV g_` : 3 KÊQ>o A{YH$V_ A§H$ : 60
Time allowed : 3 hours Maximum Marks : 60

246 1 P.T.O.

gm_mÝ` {ZX}e :
(i) Bg àíZ-nÌ _| 33 àíZ em{_b h¢ {OZ_| go Aä`Wu H$mo {g\©$ 25 àíZ H$aZo H$s µOê$aV
h¡ &
(ii) àíZ-nÌ Xmo IÊS>m| _| {d^m{OV h¡ &
IÊS> A
 ~hþ{dH$ënr` àíZ /[aº ñWmZ ^[aE /grYo àíZ : Hw$b 12 àíZ em{_b h¢ Omo
1 – 1 A§H$ Ho$ h¢ & BZ_| go {H$Ýht 10 àíZm| Ho$ CÎma Xr{OE &

 A{V bKw CÎmar` àíZ : Hw$b 7 àíZ em{_b h¢, àË`oH$ Ho$ 2 A§H$ h¢ & BZ_| go
{H$Ýht 5 àíZm| Ho$ CÎma Xr{OE &
 bKw CÎmar` àíZ : Hw$b 7 àíZ em{_b h¢, àË`oH$ Ho$ 3 A§H$ h¢ & BZ_| go {H$Ýht 5
àíZm| Ho$ CÎma Xr{OE &
IÊS> ~
XrK© CÎmar` /{Z~ÝYmË_H$ àíZ : Hw$b 7 àíZ em{_b h¢, àË`oH$ Ho$ 5 A§H$ h¢ & BZ_| go
{H$Ýht 5 àíZm| Ho$ CÎma Xr{OE &
General Instructions :

(i) This question paper contains 33 questions out of which the candidate
needs to attempt only 25 questions.

(ii) Question paper is divided into two sections.

SECTION A
 Multiple choice questions / Fill in the blanks/Direct questions :
contains total 12 questions of 1 mark each. Answer any 10 questions.
 Very short answer type questions : contains total 7 questions of
2 marks each. Answer any 5 questions.
 Short answer type questions : contains total 7 questions of 3 marks
each. Answer any 5 questions.

SECTION B
Long answer / Essay type questions : contains total 7 questions of 5 marks
each. Answer any 5 questions.

246 2

IÊS> – A
SECTION – A
^mJ - I (grYo àíZ)
PART – I (Direct Questions)

{H$Ýht Xg àíZm| Ho$ CÎma Xr{OE & 110=10

Attempt any 10 questions.

1. ‘ëQ>r‘r{S>¶m H$m Ame¶ ñnîQ> H$s{OE &
What is Multimedia ?

2. do~ 2·0 go Amn ³¶m g‘PVo h¢ ?
What do you understand by Web 2·0 ?

3. bm±J em°Q> ³¶m hmoVm h¡ ?
What is a Long Shot ?

4. AnaMa ³¶m h¡ ?
What is Aperture ?

5. dr.E\$.EŠg. (VFX) H$m A{^àm¶ ñnîQ> H$s{OE &
What is VFX ?

6. {H$Ýht Xmo ~‹S>r H§$n{Z¶m| Ho$ Zm‘ ~VmBE Omo ‘ëQ>r‘r{S>¶m {dkmnZ go g§~§Y aIVr h¢ &
Name any two big companies that deal with multimedia advertising.

7. Eogr Xmo H§$n{Z¶m| Ho$ Zm‘ ~VmBE Omo ‘mo~mBb na {dkmnZ ~ZmVr h¢ &
Name any two companies that produce advertisements on mobiles.

246 3 P.T.O.

8. {dkmnZ H$s Xþ{Z¶m ‘| ~«m§S> B‘oO H$m ³¶m ‘hÎd h¡ ?
What is the importance of Brand Image in advertising ?

9. {dkmnZ ‘| bmoJmo H$s ³¶m Cn¶mo{JVm h¡ ?
What is the importance of Logo in advertising ?

10. Q>¡JbmBZ ³¶m h¡ ?
What is a Tagline ?

11. ¶y.Eg.nr. {H$go H$hVo h¢ ?
What is USP ?

12. do~ {S>µOmBqZJ ‘| BñVo‘mb hmoZo dmbo {H$Ýht Xmo gm°âQ>do¶a Ho$ Zm‘ ~VmBE &
Name any two softwares that are used in web designing.

^mJ - II (A{V bKw CÎmar` àíZ)
PART – II (Very Short Answer Questions)

{H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & 25=10

Attempt any 5 questions.

13. ~¡H$J«mC§S> ñH$moa go Amn ³¶m g‘PVo h¢ ?
What is Background Score ?

14. EM.Q>r.E_.Eb. Ho$ H$m¶m] H$mo g‘PmBE &
Explain the functions of HTML.

15. Q´>¡H$-BZ Am¡a Q´>H¡ $-AmCQ> H$s n[a^mfm {b{IE &
Define Track-in and Track-out.

246 4

16. H$s-bmBQ> ³¶m h¡ ?
What is a Key Light ?

17. gmoeb ‘mH}$qQ>J go Amn ³¶m g‘PVo h¢ ?
What is Social Marketing ?

18. ’$moQ>moJ«m’$s ‘| {H$Ýht Xmo ñQ>moaoO \$m°_}Q> H$m C„oI H$s{OE &
Name any two types of storage formats in photography.

19. ’$moQ>moJ«m’$s ‘| ~¡H$ bmBQ> H$s Cn¶mo{JVm na àH$me S>m{bE &
Explain the importance of back light in photography.

^mJ - III (bKw CÎmar` àíZ)
PART – III (Short Answer Questions)

{H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & 35=15

Attempt any 5 questions.

20. E{Z‘oeZ {H$go H$hVo h¢ ?
What is Animation ?

21. J«m{’$H$ {S>µOmBqZJ Ho$ _hÎd na EH$ g§{jßV ZmoQ> {b{IE &
Write a short note on the importance of Graphic Designing.

22. BZ-{S>µOmBZ {H$go H$hVo h¢ ?
What is In-design ?

246 5 P.T.O.

23. ‘mo~mBb nÌH$m[aVm H$mo g‘PmBE &
Explain Mobile Journalism.

24. dr{S>¶mo E{S>qQ>J H$s ³¶m Cn¶mo{JVm h¡ ?
Explain the importance of Video Editing.

25. n¡åâboQ> {H$go H$hVo h¢ ? BgH$s Cn¶mo{JVm H$m {ddaU Xr{OE &
What is a Pamphlet ? Explain its importance.

26. nm°S>H$mñQ> g_PmBE &
Explain Podcast.

IÊS> – ~
SECTION – B
(XrK© CÎmar¶ àíZ)
(Long Answer Questions)

{H$Ýht nm±M àíZm| Ho$ CÎma Xr{OE & 55=25

Attempt any 5 questions.

27. AnZr ng§X Ho$ {H$Ýht Xmo bmoH${චEßg H$m {ddaU Xr{OE &
Explain any two popular Apps of your choice.

28. {S>{OQ>b ‘r{S>¶m ‘| ñQ>moar Q>¡qbJ H$s ^y{‘H$m g‘PmBE &
Explain the role of story telling in digital media.

29. {nH$mgm Ho$ H$moB© VrZ CnH$aU g_PmBE &
Explain any three tools of Picasa.

246 6

30. gaH$mar {dkmnZ H$s n[a^mfm Xr{OE & Xmo CXmhaU àñVwV H$s{OE &
Define Government Advertising. Give any two examples.

31. {S>{OQ>b {dkmnZ {H$go H$hVo h¢ ? ñnîQ> H$s{OE &
What is Digital Advertising ? Explain.

32. nmañn[aH$ g§Mma ³¶m h¡ ? CXmhaU g{hV ñnîQ> H$s{OE &
What is Interpersonal Communication ? Explain with example.

33. Am°{S>¶mo H$s Cn¶mo{JVm na EH$ g§{jßV ZmoQ> {b{IE &
Write a short note on importance of Audio.

246 7 P.T.O.